Kelly A.

Barrett
4545 Connecticut Ave NW - #327 • Washington, D.C. 20008 • (202)-709-4233 • kelly.a.barrett@gmail.com • kellyabarrett.com

EXPERIENCE
SOCIAL MEDIA STRATEGIST, Infoveo LLC (Hy.ly), Washington, D.C. July 2010 to present
Technology start-up company; its primary service being a customer relationship management SaaS application
• Built following of over 500 users; engaged influencers in CRM and small business community through tweet
chats; differentiated application’s features by publicizing tweetshows; built list of prospective clients to schedule
one-on-one demonstrations of service
• Captured, narrated and edited demo videos of the application using Camtasia for Mac
• Continuously updated the Twitter account; updated blog; built presence on Facebook, Screencast and YouTube
COMMUNICATIONS INTERN, Food & Water Watch Washington, D.C. Jan. 2010 to July 2010
Consumer advocacy non-profit, focused on sustainability and human health issues
• Wrote press releases which generated considerable media coverage, including release for report on cost of wa-
ter privatization in New Jersey and release focused on endocrine-disrupting chemical Triclosan
• Made phone calls to pitch events to the media; conducted research; wrote letters to editors as needed
• Updated website/blog on Wordpress weekly; helped improve SEO; edited video to post to YouTube; helped
form new social media strategies using Facebook, Twitter, YouTube, Flickr, Bit.ly, other tools; monitored and up-
dated Facebook activity and Twitter mentions
• Created tailored media lists using My Media Info; compiled press clips daily to write monthly report
CREATOR/WRITER, Talking on Common Ground, Local Foodie Fight Jan. 2010 to present
Blogs focused on the food system, nutrition, healthy living, sustainability and new technology
http://LocalFoodieFight.Wordpress.com and http://talkingoncommonground.com
• Design and produce content for both blogs on Wordpress CMS
• Attract between 200-500 visitors per week, publishing blog posts 1-2 times per week
• Promote websites via Twitter, Facebook, through online communities and with other tactics
• Guest blogger on environmental website, Greenfudge.org
• Named “Editor’s Choice of the Week” on BestGreenBlogs.com
• Featured on “Best Green Blogs for Students” list on OnlineDegrees.org
HEALTH COLUMNIST, The Eagle, Washington, DC Aug. 2009 to May 2010
Independent student newspaper of American University, circulation of 8,000 biweekly
• Wrote 800-word columns twice a month for arts and entertainment section; focused on topics relevant to a
college-aged audience with a local, American University student angle
MANAGING EDITOR OF PHOTOGRAPHY, The Eagle, Washington, DC Aug. 2007 to Dec. 2009
• Edited photo and video content, managed team of 15 photographers; assigned and shot events
INTERN, Ann Brown Communications, Chevy Chase, MD May 2008 to July 2009
Public relations consulting agency for national alliances and trade organizations
• Created media lists with Media Atlas, produced annua; 70-clip press clipbook for Digital Media Association
• Assisted interviewing of National Sustainable Agriculture Coalition member organizations as part of internal
communication and strategy building
• Assisted in social event planning; sent invitations, developed seating charts, coordinated with guests and
speakers, photographed event
SKILLS
• Languages: English (native) and Spanish (intermediate reading/writing, basic speaking
• Proficient in Microsoft Office Suite (PC/Mac), Adobe Photoshop, Illustrator, InDesign CS5, iMovie, Final Cut Pro,
Garage Band; Knowledge of HTML and CSS, Google Analytics
HONORS
• Best Visual Strategy for “Farmer’s Festival” creative concept/brochure; chosen by GMMB May 20100
• Two-time winner of American Literary Magazine’s “Best in Show” for Photography Fall 2006, Fall 2007
• Had photography featured in American Literary magazine all 7 semesters of attendance at AU
• Chosen as finalist in the running to be student commencement speaker
EDUCATION American University, School of Communication, Washington, D.C. May 2010
Bachelor of Arts in Public Communication, Minor in Marketing
GPA in major: 3.92, graduated summa cum laude; Dean’s List all semesters
Study Abroad: University of Queensland, Brisbane, Australia Spring 2009