ROUNDTABLE

SERIES

DATA 2020
SUMMIT 2ND EDITION
PREPARE FOR DATA DRIVEN FUTURE

14 SEPTEMBER
LIMITED EDITION
| SCANDIC Founding Partner:
FOR 200 PARTICIPANTS CONTINENTAL
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REAR-VIEW MIRROR
The 2016 edition of Data 2020 Summit brought a light to many practical case studies, insightful discussions
and new ideas. The general output was that we are living in an unprecedented business era. Digitalization, fast
development of technology, GDPR, aspiration for automation, and the need to utilize more of the data collected,
forces organisations to rethink the way business is done. This especially impact Information Management and
IT in general. Last years event focused on the prerequisites of Enterprise Data Management and the need to
acknowledge data as an enterprise asset. We focused on the main pillars of Data Governance, Data Privacy,
Master Data Management and Enterprise Architecture. We discussed Big Data and IOT and how organisations
maximize the ROI of their utilization and looked at some the challenges professionals face working in this area.
Here are some of the key takeaways from the 2016 summit, taken from the Chairmans closing remarks.

INFORMATION GOVERNANCE, INFORMATION VALUE,

STRATEGY & OWNERSHIP MEASUREMENT AND SPONSORSHIP

You need a strategy & plan, sponsors, ownership,
governance to succeed
Data ownership hard in practice. Very few have
in reality
Master data requires Data Governance to be
successful
Common structure, mandate, accountable/
responsible, policies, guidelines, are needed
GDPR can be an excellent business driver for
establishing data governance
Cloud will have a major impact on
IM, governance and ownership
Information is an asset - but still relatively immature
KPIs! We need to start measuring
information value and quality
Show value in small steps. Getting sponsor /
commitment is a challenge.
Sell it use story telling and images/logo
instead of buzzwords
Never tell smart people what to do
Information is a marathon sustained
commitment
Data quality is an important part
to maximize the value of data
Make raw data available for data
quality awareness and engagements
Make business aware of why they

DATA are the owners of information

Focus on your most valuable
and sensible data in both

2020 Master Data and GDPR

We need to aggregate

SUMMIT transactional data, master

data, metadata

Need for common language,

Make the organisation definitions of concepts,
information aware framework and models
Common goals / vision Important to get a holistic
Change management is important view of information
for leading the change in all IM areas Enterprise Architecture is important
It is a challenge to keep up the increasing for managing the new GDPR
pace of change Digitalization (automation, mobility, IoT, BigData)
INFORMATION AND ORGANISATION - ENTERPRISE ARCHITECTURE
CULTURE AND CHANGE MANAGEMENT AND INFORMATION

www.data2020summit.com
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EDITORIAL
Practical information
PREPARING FOR Date:

DATA DRIVEN FUTURE 14 September 2017

Although we have entered the new Digital Economy Location:

where data is the most important enterprise asset, Scandic Continental
we have a better understanding of the cost and Vasagatan 22, 111 20 Stockholm
the value of our office inventories and furniture,
than the data we possess. We see data and everything around it as a Rates:
cost, because we dont understand how to measure the value of it.
Early Bird Normal price
(Ends 31-07-2017)
With these words, last years chairman Patrick Eckemo opened the 2016
edition of Data 2020 Summit. It is an interesting context to think about. Single 3990 SEK 4990 SEK
Group 2660 SEK 2660 SEK
Information is an asset, no questions about it, but it is still immature. We Branded 2390 SEK 2390 SEK
need to start measuring information value and quality, and this is where All packages include full entrance, refresh-
Data Governance and Data Quality play an important role. Last years ments and documentation.
conclusion was that Data Governance is a must, but implementation is Branded price applies for min 5 people reg-
hard in practice. Not so many organisations have it. To succeed, there is istered. In the Branded package is included
also branding of the company as a support-
a need for common vision, solid strategy, plan, sponsors and ownership. ing organization on all digital and printed ma-
Furthermore, there is a need of common structure, mandate, accountable terials.
dedicated person, policies and guidelines. Everything depends on it IM, All prices are excluding VAT.
Master Data Management, Enterprise Architecture...

Master Data Management is still a great issue. From the discussions last Registering
year, it was obvious that traditional approaches taken from implementing
data management programs do not succeed as planned. One of the
main reason MDM programs fail to demonstrate the business value, is
that often IT managers struggle to get the business stakeholders involved.
Visit the summit website:
Absence of sponsor, Data Governance and Data Quality programs, www.data2020summit.com
distances MDM from the holy grail of one source of truth and usually
ends in disappointment as the promise bar is so high. Register by phone:
Tel: +46 (0) 840 80 4497
Enterprise Architecture is important for managing the new GDPR, but
it is under a lot of pressure. As digital proliferation accelerates and
technology rapidly develops, EA is now far more valuable to organizations Send us an email:
and more difficult than ever before. EA approaches need to adapt for hyperight@hyperight.com
a digital economy, and bridge the gap between business strategy and
execution.

Technology is developing so fast and so does the buzz words and hypes. Editorial
To add in context, AI, IOT, AR, Big Data, Cloud and Data Science, have
taken the IM discussions by storm. It all seems so confusing. The truth
is that not all technology and trends fit every organisation. We cannot Editorial Director
chase the technology trends hoping they will put us in front of our Goran Cvetanovski
competition. We need to address the fundamentals first: information
management, Master Data Management, Data Governance, Data email: goran.cvetanovski@hyperight.com
Quality and Enterprise Architecture. If we really want to increase the ROI Tel: +46 (0) 73 741 3442
from data, measure the value of information, make data as an enterprise Goran Cvetanovski
asset, address the current GDPR, and prepare for the data driven future,
this is a prerequisite. GCHyperight

Join us. And bring your business partners with you. They need to know
what you are facing.
www.data2020summit.com
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SUMMIT AT GLANCE

Data 2020 Summit is strategy roundtable event organized for professionals working with Information Management,
Data Governance, Master Data Management, Data Quality, and Enterprise Architecture in Sweden. With domestic
and international speakers on stage, panels, roundtable discussions and plenty of learning and networking activities
in the exhibition area, the 2017 summit is the place to be for all professionals and organisations working with
managing data as a strategic asset in todays digital economy and leaning towards Data Driven Enterprise Future.

3 STAGES

Data Governance
Master Data Management and Big Data
Future enabled Enteprise Architecture

Domestic and International speakers. All presenta- TOPIC RELATED ROUNDTABLES

tions are 30 minutes. Presentations held in English.
PANELS
On demand from last years delegates, on this
edition we are adding mixed panels composed by
practitioners and experts. By mixing the panel, our
intent is to create a good discussion and a contrast
between what is possible and what is actually done
in organisations today. There will be four panels in
total all on different topics and each one addressing
a particular part of the summit theme.
PEER 2 PEER MEETINGS
To enable more insightful knowledge sharing
between peers and provide bigger event
experience, delegates this year will have the
opportunity to schedule meetings and share
contacts via the official event application.
Along the presentations, we have reserved time for
interactive roundtables. This is a good time for your
voice to be heard, to share your ideas and your
challenges, or to simple benchmark your strategy
with your peers. The duration of the roundtables
is two times 45 minutes. After the first 45 minutes
roundtable session, delegates will rotate and take
their seat on another roundtable for another 45
min session.
MORE DEMOS IN THE EXPO AREA
Last years delegates asked for more demos during
the summit. On this years summit we are bringing
some of the leading technology and service
providers in the area, some of them presenting
their tools and services for the first time in Sweden.
To make it more transparent and relevant for you,
the demos presented during the summit will be
listed in the agenda and on the event webpage.
UP TO DATE TOPICS

The agenda is carefully designed to match the

delegate community challenges and needs. Based
on the last years feedback and our pre-event

DATA research, we have constructed the agenda that

emulates the current market maturity, current

2020
project objectives, as well the aspiration for future
technology insight.

SUMMIT

www.data2020summit.com
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PROGRAM
STAGE 1

PLENUM & DATA GOVERNANCE

07:30 Registration starts

08:20 Data strategies for 2020 - Chairman opening remarks and quick roundtable discussion - Patrick
Eckemo, CSN

08:30 The Disruptive Power of Data - Greg Hanson, Informatica

09:00 From Data First to AI First? - Ingo Paas, Apotek Hjrtat

09:30 Becoming a Data Driven Organisation - From Zero to Data Science for the Enterprise - Seth Dobrin, IBM

10:00 Panel: 5 Things to know and do to get ready for GDPR - Johan Wisenborn, Novartis
Richard Hogg, IBM

10:30 Coffee and networking

11:00 Reimagine Your Data Governance Journey - Darius Clayton, Informatica

11:30 Data Governance Fundamentals - Nicola Askham, The Data Governance Coach

12:00 Top Data Governance Mistakes and How to Avoid Them - Nicola Askham, The Data Governance Coach

12:30 Networking Lunch

13:30 Panel: Common challenges in creating a data governance model and program - Jean-Michel
Franco, Talend

14:00 Roundtable Discussions (2 x 45 min)

15:30 Coffee and networking

16:00 Building an analytics culture for industry 4.I - Rado Kotorov, Information Builders

16:30 Getting control of the Data Landscape - Martin Walker, Nordea

17:00 How to establish an Data & Analytics strategy, step by step - Gran Krdel, Boliden

17:20 Chairmans Closing Remarks - Patrick Eckemo, CSN

Networking cocktail

Register online: www.data2020summit.com @DataSweden

or by phone: +46 (0) 8 408 01613 Data2020
www.data2020summit.com
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PROGRAM

STAGE 2

MASTER DATA MANAGEMENT & BIG DATA

11:00 Driving Success with Customer MDM - Jignesh Patel, Stibo Systems

11:30 Business Driven Master Data Harmonization at IKEA - Pavla Lengalova, IKEA

12:00 10 ways to stumble with big data - Lars Albertsson, Mapflat

12:30 Networking Lunch

13:30 Panel: Common data management mistakes to avoid during data integration projects - Carl-
Gran Domeij, Preem

14:00 Roundtable Discussions (2 x 45 min)

15:30 Coffee and networking

16:00 Enough with the Workarounds: Unify, Collaborate, and Scale - Seth Dobrin, IBM

16:30 Surviving or Evolving facing new paradigms - Oscar Wiberg, Husqvarna

Register online: www.data2020summit.com @DataSweden

or by phone: +46 (0) 8 408 01613 Data2020
www.data2020summit.com
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PROGRAM

STAGE 3

FUTURE ENABLED ENTEPRISE ARCHITECTURE

11:00 Enable business insights with right EA - Fredrick Moeschlin, Findwise

11:30 Becoming a Data Driven Organisation. What does it mean? - Niklas Johansson , ICA Gruppen

12:00 Building a modern Big Data enterprise - Tomas Hagelin, Kindred Group

12:30 Networking Lunch

13:30 Panel: Current and future expectations from Enterprise Architecture practice - Soren Berglund,
Ume University

14:00 Roundtable Discussions (2 x 45 min)

15:30 Coffee and networking

16:00 Agile data architecture and change management - TBA, Wherescape

16:30 Advanced Analytics crucial for Scania - Staffan Vildelin, Scania

Register online: www.data2020summit.com @DataSweden

or by phone: +46 (0) 8 408 01613 Data2020
www.data2020summit.com
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MEET THE SPEAKERS
Chairman Sweden
Patrick Eckemo
IT Strategist
CSN
08:00 - 08:20 DG Stage
Data strategies for 2020
Patrick Eckemo is currently work-
ing as a IT Strategist at CSN. He
was previously responsible for the
strategic management of Infor-
mation Management (Business
Intelligence), Master Data Manage-
ment and Enterprise Information
Architecture at PostNord. He has
16 years of experience with IM, and
has built and established IM as
one of the focus programs with-
in the PostNord Group over the
last 5 years. Prior to joining CSN,
he worked at the SAS Institute,
among others, president and man-
ager of platform and strategy.
Register online: www.data2020summit.com
or by phone: +46 (0) 8 408 01613
www.data2020summit.com
Keynote Sweden
Ingo Paas
CIO
Apotek Hjrtat
09:00 - 09:30 Plenum
From Data First to AI
First?
Ingo has more than 20 years of
international experience within
telecom, the sporting goods and
retail industry in international man-
agement positions within business
and IT. Ingo has experiences from
global program management,
supply chain transformation, global
eBusiness (B2B) at Ericsson and
was working as a CIO for Central
Europe & Nordic at adidas Group.
He has been working with group
wide IT strategies, innovation &
digitalization at ICA Group and has
recently been appointed as CIO
at the Swedish Pharmacy Apotek
Hjrtat.
@DataSweden
Data2020
Panelist Sweden
Johan Wisenborn
Head Data Privacy
Country Operations
Novartis
09:30 - 10:00 Plenum
Panel: 5 Things to know
and do to get ready for
GDPR
Johan has been working with Novartis
since 2010; first as Head Legal & Com-
pliance for the Nordics, and recently,
since June 2016, as global head for
data privacy country operations. In his
current role, Johan is building up and
running the data privacy organization
for Novartis at the country level. A signif-
icant priority for the data privacy func-
tion and Johans team of data privacy
experts at Novartis is to prepare for the
implementation and entry into force of
the GDPR in May 2018. Prior to joining
Novartis, Johan worked with corporate
mergers & acquisitions at AstraZeneca
and as an attorney at the law firm Man-
nheimer Swartling in Stockholm.

Speaker Sweden
Martin Walker
Chief Information Architect
Nordea
16:30 - 17:00 DG Stage
Getting control of the Data
Landscape
Martin is Chief Information Archi-
tect at Nordea, responsible for
setting strategic direction for Infor-
mation Architecture, coordinating
and facilitating alignment across
the bank and enabling smarter de-
cision-making by providing deeper
insight into how information is used
and shared. He has worked at
Nordea for nearly three years, pri-
or to that he was a Management
Consultant with Deloitte in both
London and Stockholm specialis-
ing in Strategic IT and Enterprise
Data Management. Martin holds a
degree in Computer Science
Register online: www.data2020summit.com
or by phone: +46 (0) 8 408 01613
MEET THE SPEAKERS
Speaker Sweden Speaker
Gran Krdel
CIO
Boliden
17:00 - 17:30 DG Stage
How to establish an Data &
Analytics strategy, step by
step
Gran Krdel is CIO of the Boliden
Group, a mining and metals com-
pany. Connected machines (IoT),
advanced network and positioning
solutions and data analytics is key
technology enabler for Boliden. Previ-
ously he was CEO and Senior Advisor
at Nordwise Management AB. 2008
to 2013 Gran Krdel served as CIO
and Vice President IT at Sandvik. He
was also President for Sandvik IT
Services, responsible for the global IT
delivery within Sandvik. He has also
has also served at Ericsson for more
than 20 years, within finance/busi-
ness control, telecom services and
for 6 years in global IT management.
@DataSweden
Data2020
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Sweden
Soren Berglund
CIO
Ume University
13:30 - 14:00 EA Stage
Panel: Current and future
expectations from Enter-
prise Architecture practice
Soren has been CIO at Ume Univer-
sity since 2009. He holds a degree in
Computer Science and Business Ad-
ministration from University of Umea,
1978. After graduation Soren worked
as System Analyst and Designer for
business information systems. He
then returned to Umea University
for doctoral studies and teaching in
Computer Science with special focus
in System Design and System Devel-
opment. He was a Project Manager
for several large national IT-projects
and national expert for the Europe-
an Commission in project proposal
decision and reviews.
www.data2020summit.com
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MEET THE SPEAKERS
Speaker Sweden
Staffan Vildelin
Senior Manager Information
Services and Management
Scania
16:30 -17:00 DG Stage
Advanced Analytics crucial
for Scania
Staffan has 20 years experience
of complex information systems
within large companies. Staffan
has been working all the way from
ERP Integrator, Developer, Archi-
tecture to Managing Integration,
SOA, DW, BI and Information Man-
agement. Nowdays Staffan is the
manager of a group working with
Information Management and he is
in charge of a the journey towards
treating information as an asset at
Scania.
Register online: www.data2020summit.com
or by phone: +46 (0) 8 408 01613
www.data2020summit.com
Speaker Sweden
Tomas Hagelin
Head of Data
Unibet - Kindred Group
12:00 - 12:30 EA Stage
Building a modern Big Data
enterprise
Tomas is running Kindreds Data
Department who is in charge of
everything related to Big Data,
Data Warehouse and BI & Report-
ing globally for the group. He has
strong interest in everything relat-
ed to how data is being gathered,
stored and best utilised to gener-
ate value for the business, what
technologies that are best suited
to meet the goals and how to
structure efficient teams around it.
@DataSweden
Data2020
Speaker Sweden
Niklas Johansson
Business Architect
ICA Gruppen
11:30 - 12:00 EA Stage
Becoming a Data Driven
Organisation. What does it
mean?
Niklas has 15 years of experience
in building complex BI landscape,
ranging from information strategies
to implementation of analytical
solutions and organizations. He
has worked with everything from
development to architecture and
strategy, as an expert and advisor.
In his current role, he has responsi-
bility for information management,
to simplify and enable advanced
analysis, and to assist ICAs digital
roadmap.

MEET THE SPEAKERS
Speaker Sweden Speaker Sweden
Pavla Lengalova Lars Albertsson
Process Leader Master Founder & Data Engineer
Data, Industrial Strategies, Mapflat
IKEA Industry AB
11:30 -12:00 MDM Stage 12:00 - 12:30 EA Stage
Business Driven Master 10 ways to stumble with
Data Harmonization at big data
IKEA
Lars Albertsson has worked
with data-intensive and scalable
applications throughout his in-
dustrial career - at Google, nat-
ural language processing startup
Recorded Future, and with stock
exchange systems. He rolled out
the current data processing infra-
structure at Spotify, and moved
on to be data architect for the
central technology organisation at
Schibsted Media Group. He is now
an independent consultant, help-
ing companies build scalable data
processing solutions.
Register online: www.data2020summit.com @DataSweden
or by phone: +46 (0) 8 408 01613 Data2020
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11
Panelist France
Jean-Michel Franco
Director, Product Marketing,
Data Governance products
Talend
13:30 - 14:00 DG Stage
Panel: Common challenges
in creating a data govern-
ance model and program
Jean-Michel Franco is Senior Director
of Product Marketing for Talend. He
has dedicated his career to develop-
ing and broadening the adoption of
innovative technologies in companies.
Prior to joining Talend, he started out at
HP/EDS by creating and developing a
business intelligence (BI) practice, joined
SAP EMEA as Director of Marketing
Solutions in France and North Africa,
and Business & Decision as Innovation
Director. He authored 4 books and
regularly publishes articles, presents
at events and tradeshows and can be
followed on Twitter: @jmichel_franco
www.data2020summit.com
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MEET THE SPEAKERS
Panelist US
Richard Hogg
Global GDPR & Governance
Offerings Evangelist
IBM
10:00 -10:30 Plenum
Panel: 5 Things to know
and do to get ready for
GDPR
With 15+ years experience across
InfoGov, In the last 6 years hes con-
sulted with Fortune 10 global Finan-
cial Services, Insurance, Pharma and
Telco organizations. Since 2015 hes
engaged with Global clients on their
GDPR journey. Responsible across
IBMs GDPR Analytics offerings,
plus partnering with IBM Servic-
es, Security & Research to further
using Analytics, Cognitive and ML to
accelerate clients success towards
their governance and compliance
goals. Global GDPR clients include
Insurance, Financial Services, Travel
& Transport. Finalist Winner 2016
InfoGovCon IG Expert of the Year.
Register online: www.data2020summit.com
or by phone: +46 (0) 8 408 01613
www.data2020summit.com
Speaker Sweden
Fredrick Moeschlin
Data Driven Management /
Head of Analytics
Findwise
11:00 - 11:30 EA Stage
Enable business insights
with right EA
As an analytical advisor with a strong
consultancy experience Fredrik
is passionate about assessing all
problems of data science. His core
knowledge builds on the areas of in-
surance, telematics, mobility and au-
tomotive, and his abilities reach from
strategic advisory in project man-
agement to pure data science and
advanced analytics. Fredrik is globally
responsible for Findwise offer in Big
Data Analytics, Machine Learning and
Data Science. Findwise is a Swed-
ish expert consultancy covering the
analytics area from data collection to
insights and visualization. No matter
source, platform or data format.
@DataSweden
Data2020
Speaker UK
Jignesh Patel
Senior Product Manager
Stibo Systems
11:00 -11:30 MDM Stage
Driving Success with Cus-
tomer MDM
With 15+ years experience across
InfoGov, In the last 6 years hes con-
sulted with Fortune 10 global Finan-
cial Services, Insurance, Pharma and
Telco organizations. Since 2015 hes
engaged with Global clients on their
GDPR journey. Responsible across
IBMs GDPR Analytics offerings,
plus partnering with IBM Servic-
es, Security & Research to further
using Analytics, Cognitive and ML to
accelerate clients success towards
their governance and compliance
goals. Global GDPR clients include
Insurance, Financial Services, Travel
& Transport. Finalist Winner 2016
InfoGovCon IG Expert of the Year.
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MEET THE SPEAKERS

Keynote & Speaker US Speaker UK

Seth Dobrin Greg Hanson

Vice President and Chief Data Officer Vice President EMEA Cloud
IBM & DaaS
Informatica

09:00 - 16:30 Plenum 10:30 - 11:00 MDM Stage 11:30 - 12:00 Plenum
Becoming a Data Driven Enough with the The Disruptive Power of
Organisation - From Zero Workarounds: Unify, Data
to Data Science for the Collaborate, and Scale
Enterprise

Dr. Dobrin joined IBM in November 2016 as the Vice President and Chief Greg Hanson has over 15 years
Data Officer for IBM Analytics. He has spent his career scaling and com- experience within the world of data. In
bining existing technologies to address previously intractable problems at his early career he served as project
scale. In this role he is responsible for the transformation of the Analytics manager delivering data warehouses
Business operations using data and analytics, influencing IBM Analytics and analytics. Since joining Informatica
offerings to meet the needs of CDOs and providing his perspective and in 2000 he has worked on hundreds
experiences to clients. Prior to joining IBM, he was a leader in the data of data initiatives with Informaticas
science transformation of a Fortune 500 company as well as their Agile clients and partners. More recently, he
transformation and their shift to the cloud. Additionally, he led efforts to has contributed to Informaticas vision,
leverage the data science transformation to drive new business models go-to- market strategy, and custom-
to create new revenue streams as wells as the optimization of existing er success as Chief Technology Of-
processes. He has been a member of IBMs Spark Technology Center ficer and Vice President Cloud for the
advisory board, is a founding member of the International Society of EMEA region. He regularly presents
Chief Data Officers and has been a prolific panelist at the East and West for Informatica and has a passion for
Chief Data Officer Summits. discovering innovative uses for Infor-
maticas platform and ways for data
to power business.

Register online: www.data2020summit.com @DataSweden

or by phone: +46 (0) 8 408 01613 Data2020
www.data2020summit.com
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14
MEET THE SPEAKERS
Speaker UK
Darius Clayton
Senior Director,
Data Governance
Informatica
08:30 -09:00 DG Stage
Reimagine Your Data Gov-
ernance Journey
Darius Clayton is a highly experi-
enced data professional who joined
Informatica with the acquisition of
Diaku, where he was a founding
partner. With a strong background
in business transformation and
outsourcing he brings a practical,
value-driven approach to the data
disciplines. Since 2007 his focus has
been on data governance, collabo-
ration, and the business view of the
data asset. Darius has worked with
e.g. financial institutions to control
and improve their data while deliver-
ing tangible business benefits.
Register online: www.data2020summit.com
or by phone: +46 (0) 8 408 01613
www.data2020summit.com
Speaker US
Radu Kotorov
Chief Innovation Officer &
VP of Marketing Strategy
Information Builders
16:00 - 16:30 DG Stage
Enable business insights
with right EA
Dr. Rado Kotorov works with both
the business intelligence (BI) and
the iWay product divisions to pro-
vide thought leadership, analyze
market and technology trends,
develop innovative product road-
maps, and create rich programs to
drive adoption of BI, analytic, data
integrity, and integration technol-
ogies. He strives to make BI and
business analytics more accessible,
intuitive, and collaborative through
the adoption of innovative Web 2.0,
advanced visualization, predictive
modeling, search, and mobile tech-
nologies.
@DataSweden
Data2020
Panelist Sweden
Carl-Gran Domeij
Corporate Lead Master
Data and IM
Preem AB
13:30 -14:00 MDM Stage
Panel: Common data man-
agement mistakes to avoid
during data integration pro-
jects
Earlier positions include: Manag-
er at Ericsson within Information
management, Master data man-
agement and Financial control
Auditor and Information Security
consultant at EY. Long background
within Information Management
and Information security.
Also supported and participated
in research in the area of Data
Management with focus on The
value of intangible assets as part
of joint research programme with
the Fraunhofer institute.
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15

NICOLA ASKHAM
The Data Governance Coach

DONT MISS THE OPPORTUNITY TO MEET AND HEAR

NICOLA ASKHAM

Nicola is the leading data governance training provider in the UK,

with experience in training and coaching major organisations to help
them implement full data governance frameworks.

Nicola has developed a methodology for implementing data gov-

ernance based on over 14 years of experience and research into
best practices. Her methodology breaks down the data governance
initiative into logical steps, which ensures that businesses design and
implement a data governance framework that is right for them.

Nicola is a Director and Committee Member of DAMA UK, sit on the

Expert Panel of Dataqualitypro.com, and regularly writes and pre-
sents internationally on data governance best practice.

More info on: www.nicolaaskham.com

11:00 -11:30 DG Stage 15:30 -16:00 DG Stage

Data Governance Fundamentals Top Data Governance Mistakes and
How to Avoid Them

Nicola Askham, The Data Governance Coach, will
provide an overview of Data Governance, clarifying
what Data Governance is and explaining the con-
stituent parts of a Data Governance Framework.
Although there is a growing focus on this maturing
Data Management discipline, the term is still often
misused and misunderstood. Join Nicola to get a
understanding of:
What Data Governance is,
What it isnt
The key components you need to include to
successfully implement Data Governance
Data governance is getting a reputation for being
complex and extremely challenging to implement,
but it need not be. Learn from others experienc-
es and do not repeat their mistakes. Join Nicola
Askham, The Data Governance Coach, to hear
about some of the pitfalls that you could face,
how you can deal with them and more importantly
avoid altogether, if you take a structured approach
to your data governance initiative. Join this ses-
sion to learn:
What not to do in your data governance initiative
What to do to overcome some of the common
challenges
Tips and best practice advice to make your
data governance initiative successful

Register online: www.data2020summit.com @DataSweden

or by phone: +46 (0) 8 408 01613 Data2020
www.data2020summit.com
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16

FOUNDING PARTNER
Digital transformation changes expectations: better service, faster delivery, with less cost. Businesses must
transform to stay relevant and data holds the answers. As the worlds leader in Enterprise Cloud Data Manage-
ment, were prepared to help you intelligently leadin any sector, category or niche. Informatica provides you with
the foresight to become more agile, realize new growth opportunities or create new inventions. With 100% focus
on everything data, we offer the versatility needed to succeed. We invite you to explore all that Informatica has
to offerand unleash the power of data to drive your next intelligent disruption. Visit www.informatica.com from
more information.

PARTNERS AND EXHIBITORS

IBM is the largest technology and consulting employer in the world, serving clients in 170 countries. In
this new era of Cognitive Business, IBM is helping to reshape industries by bringing together our exper-
tise in Cloud, Analytics, Security, Mobile, and the Internet of Things. We are changing how we create,
how we collaborate, how we analyse. IBMers are helping transform healthcare, improving the retail
shopping experience, rerouting traffic jams and even designing the next generation fan experience in
sports stadiums around the world. Its the kind of thing weve been doing for more than 100 years.

Information Builders provides solutions for business intelligence (BI), analytics, data integration, and
data quality that help drive performance improvements, innovation, and value. Through one set of
powerful products, we enable organizations to serve everyone -- analysts, non-technical users, even
partners, customers and citizens -- with better data and analytics. Our dedication to customer suc-
cess is unmatched with thousands of organizations relying on us as their trusted partner. Visit www.
informationbuilders.eu for more info.

Talend (NASDAQ: TLND) is a next generation leader in cloud and big data integration software that
helps companies become data driven by making data more accessible, improving its quality and
quickly moving data where its needed for real-time decision making. By simplifying big data through
these steps, Talends innovative open-source solutions quickly and efficiently collect, prepare and
combine data from a wide variety of sources allowing companies to optimize it for virtually any as-
pect of their business. Please visit www.talend.com and follow Talend on Twitter: @Talend.

Findwise will add business value for organisations where information is a priority by enabling them
with business critical solutions and applications. Put briefly, we help companies find, analyse and act
on information! You can rely on experience of more than 400 clients and over 1 700 successfully
tailor-made projects. No matter what industry or department, we will provide you with a business
critical solution that transforms information into knowledge. For more information please visit:
www.findwise.com.

Stibo Systems is the global leader in multidomain Master Data Management (MDM) solutions. In-
dustry leaders rely on Stibo Systems to provide cross-channel consistency by linking product and
customer data, suppliers and other organizational assets. This enables businesses to make more
effective decisions, improve sales and build shareholder value. For more information, visit
www.stibosystems.com

Manage your information as a strategic and valuable asset. Modern business requires central-
ized management of information so that maintenance and updating costs are kept under control.
Quality of information is key if you want to harvest possibilities with modern methods and tech-
nologies. Sigma is Scandinavias most trusted consultant within Product Information Management
and Master Data Management. For more information please visit www.sigma.se

www.data2020summit.com
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WHO SHOULD ATTEND

BRING YOUR TEAM

The Data 2020 Summit is tailor made for every professional or organisation working with, or interested to
learn how to manage data as an enteprise asset. If you are working with the following disciplines, then this is the
must-attend event:

Chief Data Officer Data Quality

Information Management Data Security
Enterprise Data Big Data
Management IOT
Data Governance Cloud
Data Architecture CxOs/Owners
Master Data Management Statistical Modelling
Data Warehousing

Reserve your and your teams place today

LEARN :
Enterprise Data Strategy, Data Governance Operating Model, Data Quality,
Data Integration, Data Protection, Enterprise Master Data Management, Mod-
ern Data Infrastructure, Big Data Technologies, IOT and Cloud

Commitment, Bigger Benefits: We know that Data
Management is an integral part of your business and
being out of the office can be an inconvenience. But
its because youre so integral to your business that
you need to keep abreast of the industrys latest
developments and this summit and the follow-up
seminars will bring you right up to date.
Need to Know Basis: We cover the topics that mat-
ter most to todays Data Management professionals
and top it off with a healthy dose of innovative and
practical action points and key takeaways.
Data Management Biggest Speakers: Listen to
case studies from the best names in the industry.
The most influential speakers fly in from around the
world to present their expertise!
Free Wi-Fi & Co-Working Space: There will be free
high-speed Wi-Fi and a coworking area for you to
catch up on any urgent work during the breaks.
Keep Expenses Low: We provide refreshments in the
break and delicious breakfast and lunch on the con-
ference day.

Great Chances for Networking: With over 150
like-minded data leaders in Sweden joining, with
both structured and informal networkings sessions
provided, its a brilliant opportunity to forge new pro-
fessional contacts.
The Most Up-to-Date Content: The summit covers
topics that matter the most to todays digital strat-
egy leaders. Youll return to the office ready to go.

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INFORMATION AND VENUE

ABOUT THE VENUE -
STOCKHOLM CONTINENTAL
Scandic Continental has a prime location right in the
city centre of Stockholm. Close to shopping areas,
entertainment and restaurants. Popular attractions
such as the Old Town, the Royal Opera, the City Hall and
Stockholms Royal Palace are close by.

Address:
Vasagatan 22,
111 20 Stockholm

REGISTRATION FEES AND TICKET OPTIONS

Single Ticket
Group Ticket Branded Ticket

2660 4990 2390

SEK SEK SEK
2 to 4 Delegates Full entrance Minimum 5 people

Full conference package Refreshments included Full conference package

PDF Documentation PDF Documentation Branded as a supporting

company
Hyperight Library Access Hyperight Library Access

Buy Now Buy Now

Hyperight Library Access

Buy Now

BRING YOUR TEAM

Prices above are not applicable for solution providers and consultants. Prices are excluding VAT. Your booking is binding. You
may substitute a delegate at any time. Please note that substitutions are not permitted unless approved by the organizers.
For all cancellations (without an approved substituted delegate) received in writing more than 5 business days prior to the
event and, a 500 SEK (+VAT) administrative fee will be charged. For cancellations less than 5 business days prior to the event,
the full amount of the delegate pass is non-refundable. Full payment is due 10 days upon invoice and no later than 5 business
days prior to the event. Delegates that have NOT submitted payment prior to the event will not be admitted to the event.
Admittance is then only granted upon approval of credit card payment directly onsite.

www.data2020summit.com
 educate engage excite empower

DATA
2020
SUMMIT Hyperight AB
111 39 Stockholm, Sweden

2017 hyperight.com . All rights reserved. Phone: +46 (0) 840 80 4497
For more information, email info@hyperight.com or visit Email: info@hyperight.com
www.data2020summit.com www.hyperight.com

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