CARAT MEDIA WEEKLY NEWSLETTER

No. 914

Media Report


(mobile first)


Fetch
()()()16,000
18


APP






(Mobile Disengaged )


(Mobile-First )
37%

(Mobile Engaged )

31%


35



26%

15%

18-35 100%
18

17% 13% 12% 18% 16%

90% 19%
35
22%
80% 37%

70%
60% 40%
37% 39%
38%
45%
50% 56% 60%
40%
30%
55%
50% 49% 45%
43%

20% 37%
10% 22% 21%
8%
0%

1835

18-35
30%39 100%
90%
30%
21% 23% 28% 25% 27%
20%
80% 39%
1835 70%
60%
(27%) 50% 52% 51% 51% 61%
51% 52% 58%
40%
61%
30%
20%
10% 27% 25% 24%
19% 19% 15% 19%
0% 5%


87%

8175
6390


1/3








45%

(catch up TV )
/
/

80%APP
APP
82%

APP 19%
APP
APP
85%APP
( 32%)
74%APP
(33%)


(73%) (73%)
(56%)(55%)

APP

APP





68%
(44%30
)



30 11 1-41 11 11

...

...

86%

76%
74% (APPle Pay)


...

80%

68%

50%73%
77% APP



77%
70%69%
APPAPP

APP



35()

35

()

carat.weekly@carat.com

(02) 2717-5238 ext.9282