Philippine

Research Conference on Tourism and Hospitality

Eastwood Richmonde Hotel
October 26-28, 2017


Day 1 October 26

TIME ACTIVITY
7:30 to 9:00 Registration
Opening Program
9:00 to 9:05 National Anthem
9:05 to 9:25 Welcome Remarks: Dr. Michael L. Tan, Chancellor, UP Diliman (invited)
9:25 to 9:45 Opening Remarks: Dr. Cynthia B. Bautista, Vice President for Academic Affairs, UP
Keynote Speech 1: Hon. Benito C. Bengzon, Undersecretary, Department of Tourism: NTO Collaboration
9:45 to 10:30 within ASEAN on tourism development planning to achieve a sustainable future
10:30 to 10:45 Open Forum
10:45 to 11:00 Snacks
Keynote Speech 2: Prof. Tom Baum, Professor, University of Strathclyde: Collaboration in human resources
11:00 to 11:45 and sustainability
11:45 to 12:00 Open Forum
12:00 to 1:00 LUNCH
PARALLEL SESSION #1
BALLROOM 3 BALLROOM 2
DESTINATION DEVELOPMENT AND TOURIST BEHAVIOR DESTINATION RESILIENCE
Community Tourism
Involvement in a Typhoon
Online Destination Marketing of Prone Area: Inputs for a
ASEAN as a Single Destination. Sustainable Tourism
Maricel Gatchalian-Badilla, Development Planning.
University of the Philippines - Evangeline Vinegas Sanchez,
Diliman Judy Ann Belaro, Yasmin
Berino,
Leyte Normal University
Strengthening disaster
resilience in tourism
Development of Halal Culinary
1:00 to 2:00 Session 1 destinations: The role of
Session 2
Tourism Hub in Lanao del Norte,
Moderator: Moderator: tourism industry associations
Philippines.
Beatriz Fina A. Caedo,
in the recovery and revival of
Mindanao State University - Iligan tourism after natural disasters.
Institute of Technology Monina Buccat,
University of the Philippines
Diliman
Perceived Factors of Travel TV
Shows That Contribute To The Build back better: Tourism's
Millennial Generations Buying role in transforming disaster
Behavior. stricken destinations.
Egel V. Gumasing, Victoria Villegas,
Our Lady of Fatima University - University of the Philippines -
Valenzuela Diliman

BALLROOM 3 BALLROOM 2
MONITORING AND ASSESSMENT OF DESTINATION
HUMAN RESOURCE & EDUCATION I PERFORMANCE
Success and Struggles of A Proposed Framework for
Hospitality Management Measuring Local Destination
Students: A Phenomenology of Competitiveness.
Practicum Abroad. Ramon Benedicto Alampay,
Eric Agullana Matriano, Columban University of the Philippines -
College, Inc. Diliman
Philippine Tourism
Competencies of Hotel and Development: Monitoring
Restaurant Management What and By Whom?
Gladys Wina B. Nocon, Miguela
Students: Basis for Skills
M. Mena, University of the
Enhancement Plan.
Philippines Diliman;
Aileen Yabut Vigilia, Nueva Ecija
John Paolo R. Rivera, Eylla Laire
University of Science and Technology
M. Gutierrez, Asian Institute of
2:00-3:15 Management
Session 3 Session 4
Moderator: Moderator:
Need Analysis in the Use of
English Language in Tour Assessing the Potential of
Commentary and Delivery: The Developing a Community-
Case of BS Tourism Students. Based Ecotourism Project in
Kuh V. Paterno, Partido State UP Mindanao Marilog-Arakan
University-San Jose Land Reservation.
Vlademir Arnibal Shuck, Angelica
Balboa, Aurelia Luzviminda
Attribute of the English Language Gomez, Joel Sagadal
Learning Agencies in the University of the Philippines -
Philippines as Language Service Mindanao
Providers for Japanese Students.
Johncent M. del Rosario, Far Eastern
University
3:15 to 3:30 SNACKS
PARALLEL SESSION #3
BALLROOM 3 BALLROOM 2
TOURISM DEVELOPMENT AND PLANNING HERITAGE TOURISM
A Methodological Guide on the Status and Potential of
3:30-4:30 use of Cost-Benefit-Analysis (CBA) Heritage Districts of Manila:
Session 5 Session 6
for Tourism Zone Evaluation. Basis for a Heritage Tourism
Moderator: Moderator:
Richard Philip Gonzalo University of Development Plan.
the Philippines - Diliman Anne Beverly Uy,
 Philippine Research Conference on Tourism and Hospitality
Eastwood Richmonde Hotel
October 26-28, 2017
Our Lady of Fatima University -
Valenzuela

Stakeholder Roles Approach

for Sustainability Assessment
The Effects of NAIA Expressway to in the Context of Heritage
the Landside Operations of NAIA Tourism Development: the
Terminal 3. Case of Angeles City,
Daracel Winona Rivera, Pampanga.
PATTS College of Aeronautics Norma Jean Vergara,
University of the Philippines -
Diliman
Panatang Sayaw: A
Comprehensive
The effect of service quality of Documentation and Resident's
Philippines airports on Perception on the Heritage
destination image and Significance and Conservation
recommendation intention of Baile de los Arcos in
Views of Korean travel agency Sampiro (Makati).
employees. Nowellyn Kayle Domingo
Jung Kyu Lee, Shinhan University;
Cabalhin, Stephanie
Edieser Dela Santa, University of the
Rodgriguez Evangelista, Winie
Philippines Diliman, Wan Goo Lee,
Hanyang University Monteras Pasoquin, Jame
Monren Tapalla Mercado,
Colegio de San Juan de Letran
PARALLEL SESSION #4
BALLROOM 3 BALLROOM 2
HUMAN RESOURCE & EDUCATION II QUALITY MANAGEMENT
Attitudes Versus Practices
Toward Ecotourism: A Basis for
Tourism Curriculum Development Professional Training
of Autonomous Higher Education Programs.
Mark Gabriel Wagan Aguilar, Frst
Institutions (HEIs) and the K to 12
Asia Institute of Technology and
Program in Metro Manila. Humanities;
Jennifer Betalero Rucio, University Domasian, Rainiel Bryan V,
of the Philippines - Diliman University of the Philippines Los
Banos

The University of Mindanao

4:00-5:00 Session 7 Revisiting the Frameworks of
Hoteliers And Restaurateurs: A Session 8
Quality Delivery Process in the
Moderator: Tracer Study of BS Hotel And Moderator:
Hospitality Industry.
Restaurant Management
Gemili M. Cabatic, Our Lady of
Graduates SY 2009 2012. Fatima University - Valenzuela
Kymwell Hinlayagan,
University of Mindanao `
The Student Activities Program of
the Office of Student Affairs
Filipino Tour Guides as
(OSA) of PATTS College of
Promoters and Developers
Aeronautics for the B.S. Tourism
Perceived by Local Tourists.
Management Department from
Wendell LlaneraGalapate,
2014-2016. COHREP
Maria Criselda Ibraham Desolo,
PATTS College of Aeronautics
5:30- 9:00 Plated Dinner and Cultural Night

DAY 2 October 27
TIME ACTIVITY
7:30 to 9:00 Registration
9:00 to 9:40 Keynote Speech 3: Dr. Robert Rogerson on collaboration in tourism-oriented future cities
9:40 to 10:00 Open Forum
10:00 to 10:15 Snacks
PARALLEL SESSION #5
BALLROOM 3 BALLROOM 2
TRAVEL BEHAVIOR CULINARY TOURISM
Effects of the gap in basic
psychological needs on
An assessment of selected
happiness, place attachment,
Quezon City food parks as
nostalgia, and revisit intention
culinary tourism attractions.
of tourists from the Philippines
Marck Bryan Albao David,
and South Korea. Rielle Marielle Casbadillo, Marymae
Christian Alcantara, University of Cabarles.
the Philippines Diliman; Our Lady of Fatima University
Lee Wan Goo, Jeong Chul,
Hanyang University
Customer Satisfaction in Travel
10:15 to 11:00 Session 9
Intermediaries Through Session 10
Acceptability of Toasted Rice
Moderator: Servqual Approach. Moderator: Bread Mixture (Putong Tabla).
Jossie B. Romero Nancy P. Penacilla, Partido State
University-San Jose

A Correlational Analysis of Historical narrative of
Personality, Travel Personality 'pastillas' wrapper design-
and Travel Destination making in Malolos, Bulacan: A
Preference. continuous legacy of a
Hanna Mae Lazaro Garcia, Apple heritage attraction.
Apilado Gonzales, Leticia Susan Marck Bryan Albao David, Joshua
Lagmay Solis, University of the Andrew Lariosa, Our Lady of
Philippines - Diliman Fatima University
PARALLEL SESSION #6
 Philippine Research Conference on Tourism and Hospitality
Eastwood Richmonde Hotel
October 26-28, 2017
BALLROOM 3 BALLROOM 2
TOURISM AND FOOD IN URBAN AREAS TRAVEL BEHAVIOR AND CULTURE
The Urban Food System of
Amsterdam: Lessons for Metro
Manila. A critique of Ka-angkan
Rosanne Nicollette Mendoza, Festival. Joy Shellah Era, Far
Eleazar Enderun Colleges Eastern University
Sustaining tourism in urban
areas: A case study of Managing Culturally Diverse
managing green tourist Customers in Hotels at Subic
attractions in Quezon City. Bay Freeport Zone: A Case
Raymund Sisenando R. Mercado, Study. Elmer Falucho Callo, Leo
11:00 to 11:45 Session 11
University of the Philippines - Session 12
Marc Villadares Antipolo, Eric
Moderator: Diliman Moderator: Agullana Matriano, Susan
Alegoria Groom, Columban
Understanding the College, Inc.
commodification of
community festivals: The case Preferred Local Destination
of Giant Lantern Festival in San Among Filipino Tourist: A
Fernando City, Pampanga. Phenomenological Study.
Giovanni Francis Legaspi, Evangeline Vinegas Sanchez,
University of the Philippines - Maricar Bacoto, Jhonn
Diliman Raymond Corpin Orejola, Leyte
Normal University
PARALLEL SESSION #7
BALLROOM 3 BALLROOM 2
SUSTAINABILITY OF A DESTINATION HOSPITALITY AND FOOD SCIENCE
Organoleptic Quality
(Palatability) of Cupcake
Containing Malunggay and
Tourism Equity in the Heritage Monggo: An Assessment for
City of Vigan: Evidence of Product Development,
Inclusive Growth. Reil Cruz, Acceptability and
University of the Philippines - Commercialization.
Diliman Salvacion C. Pesimo, Marina S.
Villar, Janice R. Candalera, Kuh V.
Paterno, Arnel B. Millesca,
Partido State University-San Jose
Potential of payment for
environmental services to
Towards Menu Labelling in the
improve nature-based tourism
Philippine Foodservice
in a protected area: The case
Industry.
of Mount Apo Natural Park. Jan Racky Alvarez Masa, Far
11:30-12:30 Session 13
Aurelia Luzviminda Villena Session 14
Eastern University
Moderator: Gomez, University of the Moderator:
Philippines - Mindanao
Green Practices of Theme
Parks towards Tourism Problems and Challenges
Sustainability of Subic Bay Encountered By In-Premise
Freeport Zone. Restaurant Managers Of
Rowena Ferrer Shabazz, Salvacion Tuguegarao City.
Aragoza Nihei, Merleen Ventura Glen Cagurangan, St. Paul
Labis, Eric Agullana Matriano, University Philippines
Columban College, Inc.
Integrated Farming System Managerial Skills and
Development towards Functions of Independent
Sustainable Agriculture and Casual Restaurants In Metro
Tourism in Magsaysay, Manila: Basis For A Proposed
Occidental Mindoro. Management Model.
Daryl Ace V. Cornell, Polytechnic
Chrisdie Flores,
University of the Philippines
Far Eastern University Manila
12:30-1:30 LUNCH
PANEL DISCUSSION: PHILIPPINE HOTEL
1:30 to 3:00 CLASSIFICATION SYSTEM
Presenter: Director Rica Bueno, Department of Tourism: The Philippine Hotel Classification System

Discussants:
Prof Vicki Nanagas, Asia Pacific College
Prof. Charmielyn Sy, University of the Philippines - Diliman

Seminar on writing and publication, Prof Carla Dimalanta, University of the Philippines - Diliman
3:00 to 4:30

Closing Ceremonies
Farewell Message: Dean Edieser Dela Santa, Dean Asian Institute of Tourism, UP Diliman
4:30 to 5:00

Day 3 October 28
Day Tour of Angono, Rizal Province






 Philippine Research Conference on Tourism and Hospitality
Eastwood Richmonde Hotel
October 26-28, 2017