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THE ROAD AHEAD
OCTOBER 2017
Introduction
Peter Lyon - Chairman, World Car Awards
Representatives from Jaguar Land Rover and World Car Awards at the IAA in Frankfurt
The Road to World Cars 2018 program started in earnest This important ceremony was another outstanding success
inside the Jaguar Land Rover stand at the Frankfurt Motor as over 120 media and OEM representatives joined World
Show in September. Car jurors and JLR staff for a champagne reception to kick
off a new year of testing and judging. After a reshuffle of
JLRs CEO Dr Ralf Speth, New York Auto Shows president jurors, World Car enters its new voting season with 83 jurors
Mark Scheinberg and British TV personality Ginny Buckley from 24 countries and welcomes back presenting partners
joined me on stage to celebrate the Jaguar F-Paces World in Bridgestone and Autoneum. We will also continue our
Car of the Year victory after which we initiated the jury ongoing relationships with the New York International Auto
evaluation process for the coming year and announced our Show, PRIME Research, KPMG and Newspress - our official
list of eligible vehicles for 2018. media partner.
THE ROAD TO WORLD CAR TAKES MANY PATHS
Jaguar F-PACE is awarded the World Car of the Year award at the New York International Auto Show
A milestone was reached in April this year when World Luxury Car, World Green Car, World Car Design, World
Car was invited by NYIAS to open the auto show on the Urban Car and the prestigious World Car of the Year. After
first press day with its prize-giving ceremony in front of the finalists have been tallied and presented to jurors by
over 600 media and automotive industry representatives WCA partner KPMG, jurors will vote a second time online
including seven CEOs. We expect to open the show again to select the winners for 2018.
in 2018.
Our top 3 finalists in each category will be announced at
Always aiming to evolve and grow, World Car took Bridgestones stand inside the Geneva Motor Show in early
advantage of juror visits to the Tokyo Motor Show in late March before we reveal the six category winners on March
October to introduce its first-ever Tokyo test drive session 28 at a high profile World Car prize-giving event which
for jurors based at the state-of-the-art BMW Group Tokyo is now the highlight for the New York International Auto
Bay, a unique complex with its very own proving ground. Shows opening ceremony.
Some ten jurors evaluated eight eligible vehicles from
Toyota, Lexus, Honda, Mazda, Subaru, Suzuki and BMW. To complete a busy yearly schedule, World Car will display
The purpose of the Tokyo test-drives is to offer test drives up to three category winners at a special World Car stand
of vehicles that are not readily available in certain jurors inside the London Motor Show in May.
countries.
It was great to see you in Tokyo last week. We look forward
In November, World Car will for the fourth time stage its to seeing you again in L.A. in November. Safe travels.
annual L.A. TestDrives based at the Westin Pasadena
Hotel. We expect at least 25 jurors from over a dozen
countries to test drive over 20 eligible vehicles as they
decide which cars will receive their highest votes for
the coming season. Like Tokyo, this session is aimed at
providing test driving opportunities to jurors who are
unable to test certain vehicles in their home markets, or
just want a chance to reconfirm previous evaluations.
2018
NOMINATIONS
BY MIKE RUTHERFORD, DIRECTOR & VICE-CHAIR OF THE WORLD CAR AWARDS
If there was a prize for the most nominated company in the The competition is fiercer than ever this time around.
2018 World Car Awards, a highly unlikely manufacturer - Some countries, companies and cars previously thought
Kia - would win it. of as underdogs on the global stage are now in with a real
chance of picking up World Car honours at our New York
Its nothing short of astonishing that the comparatively Auto Show prize-giving ceremony next March.
small and modest marque from South Korea has beaten
German giants BMW and Volkswagen into joint second In this respect, Italy deserves a special mention as does
place. And even more remarkable is that Kia has forced its Alfa Romeo with its three nominations - the same number
own big sister brand, Hyundai, into fourth position. This that far larger, wealthier Audi has secured. Japans highly
wasnt in the script. competitive Suzuki also has three - the same as Toyota
and Lexus combined!
But the fact that Kia proudly sits on top of the WCA pile at
the minute is no guarantee that its Niro, Picanto, Stinger Its good to see Frances Renault, Peugeot and Citroen
and Stonic contenders will win the World Car of the Year going for World Car glory, too - along with other relative
and World Urban Car trophies the company has its sights newcomers such as Dacia of Romania, SEAT (Spain),
on. Skoda (Czech Republic) and SsangYong (South Korea).
Germany 17
Japan 14
South Korea 12
Italy 5
Dont rule out dark horse candidate countries like the UK with its Land Rover Discovery
and Range Rover Velar. USA 5
2018 WORLD CAR AWARDS
SsangYong Rexton G4
Alfa Romeo Giulia Alfa Romeo Giulia Quadrifoglio
Alfa Romeo Stelvio Subaru XV/Crosstrek
Audi RS 3 Sedan
BMW X3 Suzuki Swift Audi RS 5 Coup
JURORS BY COUNTRY
PLUGGED-IN
FOR THE FUTURE
BY SIDDHARTH VINAYAK PATANKAR, DIRECTOR OF THE WORLD CAR AWARDS
I will get into specifics of those announcements but first But staying with pollution, study after study shows how
it is important to understand where this electric push is particulate matter is the chief culprit of bad air quality,
coming from. followed by toxic gases and fumes. In any case, the internal
combustion is a minority contributor to the problem
It starts with pollution and governments like Chinas have sometimes with an impact as low as 5-10%.
quickly understood how this is a hot button topic for this
day and age. Which is why China wants to lead the world in But still we find a crusade against the fossil-fuel engine
electric car production. and a sentiment shift to electric gripping the world. Cities
like Paris, Athens, Madrid and Mexico City have declared
that they will ban the entry of diesel driven vehicles into
city limits after 2025.
Mercedes-Benz recently declared that it would have its Big announcements? Indeed yes, but what we still do
first all-electric car by 2020 under its new EQ branded not know is where all of this takes us politically and
range. Two years later it will offer electric versions of every economically as well in environmental terms.
single car model it makes.
Experts predict that a massive shift to electric vehicles
The Smart brand is likely to go all-electric by 2020. Porsche and the subsequent drop in demand for oil, will lead to
says that by 2023, half of the cars rolling off its production major instability in the middle-east and other oil producing
will be electric. Volvo has announced that every car it regions.
unveils from 2019 onwards will have an electric motor,
either as an all-electric EV, plug-in hybrid or hybrid. This could have repercussions of a geo-political nature we
cannot predict at this time. There is still the question of
Jaguar has the same target for 2020. Audi has already artificial intelligence and autonomy that is yet unanswered,
gone big with its e-trons and now the AI badging its future and what impact that will have on the automobile industry.
cars will get. It will have an all-electric range by 2020. And
BMW will have a staggering 25 electric cars by 2025, with In the middle of all these investments that motown is
the X3 set to become its first electric SUV in 2020. having to make, we must not forget that the world is also
debating a shift to autonomous vehicles. It is largely agreed
that it will take time to fix regulations and infrastructure
needed for autonomous vehicles, rather than worry about
the technology itself as the latter is almost ready today!
Another auto show with few surprises: Virtually every The Audi Aicon was another surprise (although I have seen
carmaker sent out so much information prior to the show it before), a fully autonomous concept car which does away
that the press day visitor felt like he had seen everything entirely with pedals and a steering wheel. The opportunities
already. Unless the goal was to meet colleagues or industry this architecture allowed were only partially harnessed,
representatives in person, most writers might as well have with a starkly reduced exterior, diffuse lighting, and a
covered it from home. lounge-type interior without headrests and air bags: They
are not needed anymore in a fully autonomous car.
But there were a few exceptions - notably, the AMG Project
One: This hypercar is not only extremely fast but also BMW explored the same genre with the iVision Dynamics, a
extremely efficient. A possible downside: Its technology concept that seemed somewhat unfinished and did not even
comes straight from Formula One, but this racing series is allow a look inside. Outside, the Hofmeister kink is gone,
not exactly on the rise, and the rules leading to the current the kidney grille has grown, but its not a grille anymore.
pack of contenders have actually been strongly criticized. BMW chief Harald Krger says the car will provide a sporty
feel. Unlike the Audi, it is designed to still let you take the
Another hypercar, the Bugatti Chiron, has taken a different wheel if you so desire.
approach, betting on sheer engine size and power. Bugattis
subsequent mistake: Aligning their communication along The fully electric VW I.D. Crozz and the Skoda Vision E are
the 0-400-0 km/h narrative. They could have expected it variations of the same MEB platform, and the styling is
would be broken by someone else shortly. It doesnt matter surprisingly honest about it; I would have expected more
that the Chiron is infinitely more refined than a Koenigsegg. differentiation. Economies of scale, quite obviously, still
apply in the world of electrics.
Land Rover Discovery SVX: Several established brands, including some of the most vocal
Their move into Europe is beginning right now. Great Wall on electrification, are shooting for the segment of large and powerful SUVs.
Two other jurors from India, who could not attend our
official drive day due to prior engagements, were able to
test drive three eligible cars the previous day, giving them
precious insight into some of the most hotly contested
categories for 2018.
World Car has now added the biannual Tokyo Test Drive
to an expanding line-up of global events organised to
coincide with major motor shows, thus lifting the brands
cache around the world. This menu begins with our annual
drive program launch at the reigning WCOTY winners Visiting jurors and test models at the World Car Awards Tokyo Test Drive event
stand inside the Frankfurt or Paris shows in September,
then moves onto the Tokyo Test Drive in October before that non-American jurors find difficult to access in their
proceeding to the Los Angeles Test Drives in November, home countries. For the L.A. event, World Car expects
at which over two dozen jurors drive some 20-plus eligible to welcome jurors from as far afield as Australia, Brazil,
vehicles. Canada, Germany, Italy, Japan, Korea, Mexico, Poland,
Russia, UK and of course the U.S.
In the same way as the Tokyo event gives visiting jurors
the chance to drive some Japanese cars with limited
global accessibility, the L.A. Test Drives are critically
important as they provide jury members with access to
many American, Korean, Swedish and German contenders
BMW Japan CEO Peter Kronschnabl led a tour of the Tokyo Bay facility, offering insights
into the Japanese market
World Car Awards Chairman Peter Lyon addresses eager jurors ahead of the drive event Safe travels!
THE ROAD TO WORLD CAR TAKES MANY PATHS
These are the Oscars of the car world and although you
often hear about such trophies, theyre rarely shown in the
flesh to ordinary members of the public like me - so it was
great to see them at the London Show.
Tiff Needell - a daily visitor to the World Car stand in London last year and this year
A McLaren 570S, one of the runners-up in our 2017 World Performance Car competition,
surrounded by champagne bottles at the World Car Awards stand. Photo: Julian Greenley
The first round of voting for the 2018 World Car Awards is
now less than three months away. And for the third year in
succession, WCA will have its own stand at the next London
Motor Show.
A would-be McLaren buyer gets behind the wheel of the McLaren, courtesy of WCA at the
London Motor Show. thelondonmotorshow.co.uk/press-registration-form/
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