USPL

Universal Sportsbiz Pvt. Ltd.

 ABOUT USPL
Founded in April 2012, Universal Sportsbiz Pvt. Ltd. (USPL) consolidates three
celebrity-fashion brands under its retail umbrella.

The portfolio includes WROGN, inspired and co-owned by Virat Kohli, Imara, a
contemporary womens ethnic brand with Shraddha Kapoor, Ms.Taken a
womens western wear by Bollywood actress Kriti Sanon.

All the three brands of USPL, WROGN (pronounced Wrong), Imara &
Ms.Taken are positioned uniquely in the Indian celebrity fashion industry.

USPL brands are retailed at over 200 point of sale with a geographical spread
across 34 cities nationally. The brands are retailed at all Shoppers Stop in the
Large Format Retail channel and on Myntra & Flipkart on online, besides its
Exclusive Brand stores in over 10 cities.
 ABOUT BOARD
Indias first Celebrity Commerce Company, co-founded by
Ms. Anjana Reddy & Bharat Ratna Mr. Sachin Ramesh
Tendulkar.

USPL also has on its board Accel Partners, a venture and

growth equity firm. Accel, a global venture capital firm
which has backed, top-ti er consumer internet and other tech
ventures in India such as Facebook, Dropbox, Flipkart, Mu
Sigma, Vox Media, BookMyShow & many more.
 FASHION BRANDS
Brands

WROGN MS TAKEN
Womans western wear
Mens Casual wear IMARA TG 22 - 28 yrs
TG 22 - 28 yrs
Womans Ethnic & Fusion wear
TG 22 - 30 yrs
The fastest growing Indian
youth fashion brand.
A sophisticated fashion brand
for the rebel in you.
 Wrogn is intelligent.
In that sense, it is fairly evolved.

It doesn't wear blinders.

It questions everything.

It has fire, hunger. And, it shows.

It is constantly exploring possibilities.

It likes to be experimental.

Anti-mundane, it strives
to make the world an interesting place.
 Wrogn doesn't claim to be perfect.
Ithas more questions than answers.

Wrogn does not welcome everyone

into its fold. It is clannish.

It respects the misfits, follows the rebels and thrives on

uncertainties.

It is active, not passive.

It seeks an evolved world for itself
and the like-minded.
Products
SHOP IN SHOP
EXCLUSIVE BRAND OUTLET
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 An Ethno-chic Womens wear brand by Shraddha Kapoor

Imara means Strong and Resolute representing the modern Indian woman.

Classics Reinvented
Indias only brand that is focusing on classic design elements and making them
contemporary and relevant to the young and the stylish.
 BRAND
ESSENTIALS
TG: 22 - 30 yr

Ethnic & Fusion Wear Collection

Contemporary Design &

Silhouette
Products
SHOP IN SHOP
SHOP IN SHOP
EXCLUSIVE BRAND STORE
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BRAND PHILOSOPHY
Freedom is being me without anyones permission
PRODUCT PHILOSOPHY
Life is like fashion, always reinventing, reinvigorating, never constant. Its
not so serious. Every new creative take on fashion or life is always met
with skepticism at first. But for her, who likes new, she is used to the
questioning faces and sneers. She is Ms.Taken.
Products
Thank You.