TOYOTA MOTOR CORPORATION (TMC)

In 1937, Kiichiro Toyoda founded Toyota Motor Co., Ltd. (Toyota Motor Corporation
today) as a venture business, over the opposition of people around him. It was a spin-off
from Toyoda Automatic Loom Works, which was then one of the world's leading
manufacturers of weaving machinery. Automobile manufacturing covers many industrial
areas, and later such operations as "materials," "machine tools" and "parts" were spun off
as independent operations. The Toyota Group today is made up of such business
operations, reflecting the history of Toyota's corporate venture drive.

At present, Toyota is active in a number of areas in addition to its core business of

automobile manufacturing-Areas including housing, financial services, communications,
GAZOO, marine vehicles, biotechnology and afforestation, to name a few. Moreover, Toyota
has established a venture fund with the purpose of fostering an in-house ambience that
promotes creativity and an enterprising spirit, and is seeking seeds of enterprise outside the
company as well. The Toyota Group is thus active in promoting ventures into new frontiers
of human activity.

Toyota Home—building 21st century comfort and luxury into houses in Japan. Come inside and see for
yourself.

Concentrating the knowledge and technology of the Toyota Group to the housing business, Toyota's house m
based on the "Skeleton & Infill" approach. Based on careful consideration of customer lifestyles, three differe
structures have been developed for the Toyota Home line-up.

Toyota financial Services operations are primarily handled Toyota Financial Services
Corporation (TFS), which has overall control of financial services subsidiaries worldwide.
TFS provides financial services primarily for vehicle purchases and leases in more than 30
countries and regions worldwide.
We have been aggressively tackling the practical application of ITS in order to bring harmony
and balance to our mobility society and to ensure that it can grow in a sustainable manner.
In the future, we plan to further advance the products and systems we have put into
practical use thus far, and to systematically combine automobiles with social infrastructures
in a ubiquitous-network society. In these ways, Toyota will continue to strive to build the
new IT-based society of the 21st century.

Vehicles have enriched people lives, added convenience, and have become an essential part
of modern life and today's economic activities. However, vehicles have also led to increases
in traffic accidents, congestion and environmental problems caused by exhaust emissions.

In order to solve these problems, international organizations and governmental authorities

have implemented policies and measures, while auto manufacturers have been putting
considerable effort into improving their vehicles. In addition, working together with
governmental agencies and academia, the automotive industry has advanced Intelligent
Transport Systems(ITS*), applying remarkable innovations in electronics, and information
and communication technologies to vehicles.

Recently, ITS has gained redognition as being more than just a method to solve
transportation problems. ITS also has been drawing attention as an influential means to
realize a transportation sysytem that offers saftey, peace of mind and comfort by increasing
the convenice of vehicles and the mobility society as a whole, while serving as an influential
means to contribute to the realization of an enriched low carbon society, which is a key
global environmental issue.

When the private-sector organization VERTIS(Vehicle, Road and Traffic Intelligence Society,
presently ITS Japan)was estabished in 1994 in Japan to promote the comercialization of ITS,
the blueprint presented by ITS was still conceptual. Today, ITS has advanced to a stage
where various systems such as navigation systems and ETC have already been
commercialized.

Moreover, within the Japanese government's New IT Reform Strategy, which aims to realize
a ubiquitous and universal network society where everyone can enjoy the benefits of IT in
FY2010, ITS is positioned as a focal area for the future. Various efforts have been
implemented by performing large-scale verification tests on public roads.

Toyota is aiming to lead in the development of a truly enriched mobility society in the 21st
century. Therefore, we have been actively supporting the commercialization of ITS in order
to bring technological harmony and balance to our mobility society and to ensure that it can
grow in a sustainable manner. In the future, Toyota plans to further develop the products
and systems we have put into practial use thus far, and to systematically combine vehicles
with social infrastructures in a ubiquitous-network society, as we continue to strive to build
the new ITS-driven mobility society of the 21st century.

*
ITS (Intelligent Transport Systems): Advanced transport systems that are constructed to
integrate people, vehicles, and the traffic environment, using state-of-the-art information
and communication technologies to build a safe, comfortable and smooth transport
infrastructure.

GAZOO started in April 1998, by providing a visual vehicle information network via the
Internet. By December 1999, GAZOO advanced into e-commerce activities with the
establishment of the GAZOO "Shopping Mall”". Soon after, GAZOO enhanced its contents so
members could enjoy services such as buying CDs and books, and making reservations at
hotels. Now, members can also take advantage of new finance related services. GAZOO is
determined to deliver superior contents and services to help members enhance lifestyles.

To facilitate access, GAZOO developed a multi-media kiosk, called the "E-Tower”", to realize
the idea, "Enjoy GAZOO anywhere, anytime."” Currently, GAZOO is setting up E-Towers not
only in nationwide Toyota dealerships and Toyota related facilities, but also in nationwide
convenience stores.

GAZOO promises to work on creating a new relationship between automobiles and people
by making the best use of the technology, information, know-how, and infrastructure.

From land to sea, Toyota is expanding into the marine business with pleasure crafts and marine engine

Developing, producing, and selling marine products that are both environme
clean and safe, we are using our car making expertise in the marine business
enable more and more people to enjoy marine leisure.

The smooth ride and superior seaworthiness of aluminum hulls make our ple
crafts easy to maneuver, even for those with limited boating experience. Our
marine engines are based on our automobile engine technology, providing ex
fuel efficiency, low emissions and excellent reliability. With these products,
28 ft. cabin cruiser "PONAM-
is firmly establishing itself in the marine business.
28"
Awarded the Good Design
Prize in 1997, the PONAM-28,
which features an innovative
aluminum hull, is widely
appreciated for its outstanding
engineering, design, and
environmental considerations.

Toyota is making contributions to the world of the 21st century by developing new
businesses.

At one point in time, automobile manufacturing was just another new business offshoot of
Toyoda Automatic Loom Works. The visionary founder of the company, Kiichiro Toyoda,
strongly believed in the coming age of the automobile, and it is no exaggeration to say that
his resolute pursuit of that dream helped build the Toyota we know today.

EXECUTIVE PROFILE*
Akio Toyoda     

President and Director, Toyota Motor

Corp. 41

BACKGROUND*

Akio Toyoda has been President of Toyota Motor Corp. since June 2009 and serves as
President of Toyota Motor North America, Inc. a subsidiary of Toyota Motor Corporation.
Mr. Toyoda has been President of Hitachi Ltd and Honda Motor Co. since March 2009. Mr.
Toyoda served as an Executive Vice President of Toyota Motor Corp. from January 21, 2005
to June 2009. He served as a Senior Managing Director and Chief Asia & China Operations
Officer of Toyota Motor Corp. since 2003 and served as its Division General Manager of
Taiwan & China Offices. He served as an Executive Vice President of Toyota Motor Corp.
since January 21, 2005 and oversaw it's China operations, Japan sales and the Internet
business. He joined Toyota in 1984. Previously, he served as Vice President at New United
Motor Manufacturing Inc., a Fremont, California-based joint venture between Toyota and
General Motors Corp. Mr. Toyoda served as Chairman and Director of Guangqi Toyota
Engine Ltd. since April 1, 2004. He serves as a Vice Chairman of Gamagori Marine
Development Co., Ltd. He has been a Director of Toyota Motor Corp. since June 2000. He
serves as Auditor of Toyota Boshoku Corporation. He served as Director of Aisin AW Co.,
Ltd. He served as an Auditor of Shiroki Corp. Mr. Toyoda holds Master's degree in Business
Administration from Babson College in the U.S.

Akio Toyoda (豊田章男, Toyoda Akio, born May 3, 1956) is the president and CEO of Toyota
Motor Corporation and is a grandson of founder Kiichiro Toyoda. He is the eldest son of
Shoichiro Toyoda. He joined Toyota in 1984, becoming a board member in 2000 and was
made an executive vice president in 2005, taking charge of Japanese sales and overseas
operations. In January 2009 he was announced as the forthcoming president of the
company. On June 23, 2009 he was confirmed as the new president of the company, along
with four new executive vice presidents and eight new board members. The previous
president and CEO Katsuaki Watanabe became vice chairman replacing Katsuhiro
Nakagawa. He received his MBA from Babson College in the United States. Toyoda was born
in Nagoya.

August 28, 1937 Founder(s) Kiichiro Toyoda Headquarters Toyota City, Aichi, Japan; Area
served Worldwide Key people

 Fujio Cho (Chairman and Representative Director)

 Katsuaki Watanabe (Vice chairman and Representative Director)
 Akio Toyoda (President and Representative Director)
 Shoichiro Toyoda (Honorary Chairman)[1]

Products

 Automobiles
 Financial Services

Revenue ▼ JPY 18,950,973 million (FY2010)[2] Operating income ▲ JPY 147,516 million
(FY2010)[2] Net income ▲ JPY 209,456 million (FY2010)[2] Total assets ▲ JPY 30,349,287
million (FY2010)[2] Total equity ▲ JPY 10,359,723 million (FY2010)[2] Employees 71,116 (for
TMC, total Toyota 320,808)[3] Divisions

 Lexus
 Scion
Toyota India was established on October 6th 1997. The initial capital investment was of Rs 7
billion. The Toyota Motor Company of Japan has 89% of equity shares and the Kirloskar
Group of India has 11% equity shares in their JV called "Toyota Kirloskar Motor (TKM)."

The Toyota Kirloskar Motor (TKM) is of the opinion that they would contribute to the
growth of the Indian economy by contributing in the automobile sector, technological
upgradation and human resource management. They want to manufacture and sale
automobiles in India and make India an export hub as well. They also want to maintain their
global standards here with the help of as many as Toyota centers in India.The most important
policy of TKM has been the implementation of the Philosophy of "Putting Customer First".

Another very important policy of TKM is to motivate their employees to achieve perfection.
They believe that employees are the backbone of the organization and to achieve perfection,
the employees must be motivated to work and improve continuously. That's why they
maintain corporate culture and ensures maximum stability for their employees. The TKM is
also into social service as they understand their responsibility towards society very well.

They are also continuously trying to ensure the betterment of their products and services. As
they believe that the path to their success is by providing better services and goods. One of
their main aims is to help the Indian economy develop by creating employment opportunities

http://toyotabharat.com/inen/about/toyota_awards.asp