Professional Documents
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MARKET STUDY
Slovens Formula: = + ()
n = sample size
e = margin of error
Computation:
5733
=
1 + 5733 (. 10)2
5733
=
1 + 5733 (. 01)
5733
=
57.34
= 100
General Market Information
Survey Results
Discussion
Discussion
Discussion
Respondents Preferences
Prefer Frequency Percentage
Organic 59 80%
Chemical 15 20%
TOTAL 74 100%
Discussion
Table 4. Features of cleaning agents respondents prefer
Discussion
Table 5.
Discussion
Discussion
Table 7.
Discussion
Discussion
Table 9.
Discussion
Table 10.
Discussion
Table 11
M= Months in a year
Computation:
Projected Demand
Projected Demand
Yearly
Demand (per
Year Number of Population increase
bottle)
(%)
2018 5,993 4.53 266,589
2019 6,264 4.53 278,644
2020 6,548 4.53 291,278
2021 6,845 4.53 304,489
2022 7,155 4.53 318,279