4 Entertainment Announces Joint Venture with The Original Band Music of

Abba

Los Angeles, CA, December 11, 2017 --(PR.com)-- 4 Entertainment, a leading organization in
entertainment consulting and management, will embark on a joint venture with The Original Band -
Music of ABBA to develop the Band's tour, sponsorship and merchandising opportunities. 4
Entertainment will create, supervise, coordinate, and implement a marketing strategy that increases the
band's brand awareness, with a focus on procuring significant tour opportunities throughout the USA and
Canada, as well as other targeted global territories. 4 Entertainment will also coordinate all aspects of the
band's media ventures.

The Original Band - Music of ABBA is comprised of ABBA's original musicians and attracts a wide
audience eager to experience the legendary band's music. The band tours worldwide, and has a huge
global following. The concerts will feature original ABBA musicians performing songs that are timeless,
reaching fans from all generations.

There is an enormous interest in the music of ABBA. In Sweden, ABBA: The Museum attracts hundreds
of thousands of visitors of all ages annually. Mamma Mia, one of Broadway's longest running musicals
incorporating the band's music, and the subsequent film, have attracted and created millions of fans
worldwide. Muriel's Wedding, another successful film, was based on a girl who was obsessed with
ABBA's music.

We're very excited to be working with the legendary original ABBA musicians, says 4 Entertainment
partner and co-founder, Eric Burns. The Original Band - Music of ABBA is an amazing musical concert
experience, and we are honored to bring the band and their brilliant show to fans worldwide.

Band producer and saxophonist, Johan Stengrd, says, In 2012, the Band's original ABBA musicians got
together for a recording session. We talked about how fun it would be to perform the music in front of an
audience again, and decided to go on tour together. We've just finished a 15-venue tour in China, and we
are excited to be working with 4 Entertainment to bring the show to North America and other territories
around the world.

About 4 Entertainment: 4 Entertainment is an entertainment business, marketing consultancy and

management company that leverages its international business expertise, extensive contacts, and
innovative strategies to expedite clients' objectives, create strategic partnerships, and achieve profitable
results. The company provides advisory services to individuals, brands, companies, and new and
established entertainment talent.

About The Original Band - Music of ABBA: The Band is comprised of original ABBA band members
from Sweden, Johan Stengrd (producer/saxophone), Mike Watson (bass), Roger Palm (drums), ke
Sundqvist (drums), Mikael Areklev (guitar), and Lasse Wellander (guitar). Also on board for the band's
tour is Owe Sandstrm, best known for designing all of the music group ABBA's stage outfits.

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Contact Information:
4 Entertainment
Mike Lane
818-350-2785
Contact via Email
www.4entertainment.biz

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/738636

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