STUDY

ON

To measure the satisfaction level of channel partners

(Conducted on behalf of Garden Silk Mills Pvt. Ltd., Surat )

(From 15th December , 2011 to 15th February , 2011)

A Project Report submitted in partial fulfillment of the requirements

For the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

TO

VEER NARMAD SOUTH GUJARAT UNIVERSITY , SURAT

Submitted By:

ABHAY PRAKASHBHAI BHOJAK

T.Y.B.B.A. (SEM VI)

ROLL NO. 04 (MARKETING)

Under the Guidance of

Mr. Harshesh Patel

Submitted To:

VIVEKANAND COLLEGE FOR B.B.A.

(ABHINAV EDUCATION TRUCT-SURAT)

ACADEMIC YEAR:-2010-2011

Declaration
 I, ABHAY PRAKASHBHAI BHOJAK., here by declare that the project report
entitled Satisfaction level of Channel Partners of Garden Silk Mill ltd. Under the
guidance of Mr. Harshesh Patel submitted in partial fulfillment of the requirement for the
award of the degree of Bachelor of Business Administration to Veer Narmad South
Gujarat University, Surat is my original work research study carried out during 1st
January, 2011 to 1st March, 2011 and not submitted for the award of any other
degree/diploma of other similar titles of price to any other institution/ organization of
university by any other person.

Place: Jahangirpura Abhay p bhojak

T. Y. BBA (SEM.-VI)

Date:

Acknowledgement
 I With the express my thanks to the officers and all the staff members of the Garden
Silk Mills Limited for their valuable assistance and excellent co-operation in preparation of
this project report.

I wish to place on record the operation given me by Mr. Bipinbhai Modi (Manager of
the garden silk mills limited) for making capable of teaching new things, which are helpful in
our practical life.

I would like to thanks to Mr. Harshesh Patel & Mr.Rakesh lara, the Vivekanand
College of B.B.A, Jahangirpura for making available all facilities in fulfilling the requirement
for my project report.

The project would have been possible through out the experience, guidance and
supervision of Mr. Harshesh Patel has potentially and critically gone through the subject
matter.

Finally, I would like to thank to all these people who are directly or indirectly
contributed to my project work.

BHOJAK ABHAY P.

EXECLUTIVE SUMMARY
 With great pleasure, I am undertaking the preparing of this report of industrial training
because; it is a fact to be proud that I am one of the very few students, who are presently
undertaking education in field of business administration.

As a student of management, I must be encouraged by the growth and development

taken place in the corporate sector, in India . Still recently, management is growing busy.
Keeping in mind the ever development field of management and the great demand of
management cadre in our country. The university has arranged industrial in the field of
financial management and marketing management at the third year level. Thus it is our
moral and obligatory duty to take this part of our studies with great enthusiasm and
seriousness and give it the due importance.

I have completed project training at garden silk mills limited. With My specialization
in marketing management. This report gives information about the to measure the
satisfaction level of channel partners of garden silk mill ltd. I start the research because of to
find company is stand in market at good position or not & garden silk mill is better then its
competitors by give satisfaction to channel partners with parameters like quality of product,
price, services, design, replacement of old fashion goods, after sales services. For this
purpose I take a research & prepare the questionnaire of this research study & fill up by
channel partners to analyze its response.

During my training I found that company has good reputation and strong position in the
market since its Establishment. Also most groups of customers are satisfied with company
services but few channel partners are dissatisfied with some services like replacement of old
fashion stock & sales after services. Most of channel partners are rats the experience with
company when purchasing sarees & dress-materials in excellent. Last I found that most of
channel partners are say that competitors of are not better than garden silk mill.

INDEX
PAGE NO. TITLE P. G. NO.
1 Sarees industry Profile
2 Company Profile
3. Theoretical Aspects
4. Research methodology
4.1 Marketing research
4.2 Research objective
4.3 Benefits of study
4.4 Research design
4.5 Data collection tools
4.6 Sample plan
4.7 sample size
4.8 Limitation of study
5. Data analysis
6. Finding
7. Conclusion
8. Recommendation

Annexure:

Questionnaire

Bibliography:
INDUSTRY
PROFILE

INDUSTRY PROFILE
Sari

A sari or saree or Shari is a female garment in the Indian Subcontinent. A sari is a

strip of unstitched cloth, ranging from four to nine meters in length that is draped over the
body in various styles. The most common style is for the sari to be wrapped around the waist,
with one end then draped over the shoulder baring the midriff.

The sari is usually worn over a petticoat, with a blouse known as a choli or ravika
forming the upper garment. The choli has short sleeves and a low neck and is usually
cropped, and as such is particularly well-suited for wear in the sultry South Asian summers.
Cholis may be "backless" or of a halter neck style. These are usually dressier with a lot of
embellishments such as mirrors or embroidery and may be worn on special occasions.
Women in the armed forces, when wearing a sari uniform, don a half-sleeve shirt tucked in at
the waist. The saree was born in both South and North India and is now a symbol for all of
India . The silk sarees are a part of the India silk industry which is an integral part of the
Indian Textile Industry. This industry is among the oldest industries in India . The Indian silk
industry produces basically three types of silks namely Mulberry, Muga, Tussore, and Eri
silk. The major hubs of Indian silk industry are located in Karnataka, Andhra Pradesh, Tamil
Nadu, Jharkhand, Chhattisgarh, Orissa, and Jammu & Kashmir.

The silk industry in India has a huge number of employees and involves rearing of
silkworm or "sericulture". The strength of Indian silk industry lies in huge production
capacity, efficient raw material manufacturing capacity, large pool of skilled and cheap labor,
entrepreneurial skills, huge export potential, large domestic market and flexible silk
manufacturing systems. The silk sarees in India are the creations of these industries. Indian
sarees are basically made of pure silks that are produced in abundance in the Indian silk
industry.
 The traditional sarees like the Banarasi sarees, Kanjeevaram sarees, Konrad sarees,
Mysore silk sarees, Pochampally Ikat sarees, Chanderi sarees, Paithani sarees, Patola sarees,
Baluchari sarees, Bomkai sarees, Tussar sarees etc are the exclusive creations of the artisans
who use silk as the base material for these sarees. Among non-mulberry silks, Tussar is
mostly produced by tribal people who are settled in different parts and regions of India .
Tussar silk is produced in abundance in India and is the only producer of golden muga silk.
Even, India is a major producer of seri silk.

The Indian artisans create a huge range of sarees that are based on pure silk fabrics.

The traditional Banarasi saree uses pure silk fabrics that are created by the supplementary
thread designs, including dense border patterns, are almost always woven as discontinuous
supplementary-weft with the highly decorated endpiece. Traditional Banaras brocade sarees
usually have subtle colours which may be quite pale compared to western and southern
Indian silks. Patola sarees that are another traditional saree of India are basically pure silk
sarees. A silk Ikat saree industry has recently developed in Rajkot ( Gujarat ) that creates
patola and modern geometric designs in the weft threads only. Block-printed silk sarees are
also created throughout the region as well as in Srinagar , which has a small sericulture
industry. Its silk fabrics are often of low quality but they make popular, relatively inexpensive
silk sarees. The embroidered tinsel sarees are block-printed or silk-screened and are often
designed with flakes of mica or gold dust. Sometimes, silk sarees are designed with both
resist- and direct-printed designs in the Mughal style. Silk sarees are also woven in regions of
West Bengal away from the delta, in the northern (Murshidabad) and south-western districts
like Burdwan, Bogra, and Bankura.
Sari industry in India :

The word 'sari' evolved from the Prakrit word 'sattika' as mentioned in earliest Jain
and Buddhist literature.

The history of Indian clothing trace the sari back to the Indus Valley Civilization,
which flourished during 2800-1800 BCE around the western part of the Indian Subcontinent.
The earliest known depiction of the saree in the Indian subcontinent is the statue of an Indus
valley priest wearing a drape.

Ancient Tamil poetry, such as the Silappadhikaram and the Kadambari by

Banabhatta, describes women in exquisite drapery or saree. In ancient Indian tradition and the
Natya Shastra the navel of the Supreme Being is considered to be the source of life and
creativity, hence the midriff is to be left bare by the saree.

Sculptures from the Gandhara, Mathura and Gupta schools (1st-6th century AD) show
goddesses and dancers wearing what appears to be a dhoti wrap, in the "fishtail" version
which covers the legs loosely and then flows into a long, decorative drape in front of the legs.
No bodices are shown.

Other sources say that everyday costume consisted of a dhoti or lungi (sarong),
combined with a breast band and a veil or wrap that could be used to cover the upper body or
head. The two-piece Kerala mundum neryathum (mundu, a dhoti or sarong, neryath, a shawl,
in Malayalam) is a survival of ancient Indian clothing styles, the one-piece sari is a modern
innovation, created by combining the two pieces of the mundum neryathum.

It is generally accepted that wrapped sari-like garments, shawls, and veils have been
worn by Indian women for a long time, and that they have been worn in their current form for
hundreds of years.
The sari as cloth:
Saris are woven with one plain end (the end that is concealed inside the wrap),

two long decorative borders running the length of the sari, and a one to three foot section
at the other end which continues and elaborates the length-wise decoration. This end is
called the pallu; it is the part thrown over the shoulder in the Nivi style of draping.

In past times, saris were woven of silk or cotton. The rich could afford finely-woven,
diaphanous silk saris that, according to folklore, could be passed through a finger ring. The
poor wore coarsely woven cotton saris. All saris were hand-woven and represented a
considerable investment of time or money.

Simple hand-woven villagers' saris are often decorated with checks or stripes woven
into the cloth. Inexpensive saris were also decorated with block printing using carved wooden
blocks and vegetable dyes, or tie-dyeing, known in India as bhandani work.

More expensive saris had elaborate geometric, floral, or figurative ornaments or

brocades created on the loom, as part of the fabric. Sometimes warp and weft threads were
tie-dyed and then woven, creating Ikat patterns. Sometimes threads of different colors were
woven into the base fabric in patterns; an ornamented border, an elaborate pallu, and often,
small repeated accents in the cloth itself. These accents are called buttis or bhutties (spellings
vary). For fancy saris, these patterns could be woven with gold or silver thread, which is
called zari work.

Sometimes the saris were further decorated, after weaving, with various sorts of
embroidery. Resham work is embroidery done with colored silk thread. Zardozi embroidery
uses gold and silver thread and sometimes pearls and precious stones. Cheap modern versions
of zardozi use synthetic metallic thread and imitation stones, such as fake pearls and
Swarovski crystals.

In modern times, saris are increasingly woven on mechanical looms and made of
artificial fibers, such as polyester, nylon, or rayon, which do not require starching or ironing.
They are printed by machine, or woven in simple patterns made with floats across the back of
the sari. This can create an elaborate appearance on the front, while looking ugly on the back.
The punchra work is imitated with inexpensive machine-made tassel trim.
 Hand-woven, hand-decorated saris are naturally much more expensive than the
machine imitations. While the over-all market for hand weaving has plummeted (leading too
much distress among Indian hand weavers), hand-woven saris are still popular for weddings
and other grand social occasions.

Types of saris:

While an international image of the 'modern style' sari may have been popularised by
airline stewardesses, each region in the Indian subcontinent has developed, over the centuries,
its own unique sari style. Following are the well known varieties, distinct on the basis of
fabric, weaving style, or motif, in South Asia:

Northern styles

Banarasi Uttar Pradesh

Shalu Uttar Pradesh

Western styles

Paithani Maharashtra
Bandhani Gujarat and Rajasthan
Kota doria Rajasthan
Lugade Maharashtra
Patola Gujarat

Central styles

Chanderi Madhya Pradesh

Maheshwari Madhya Pradesh
Kosa silk Chhattisgarh

Southern styles

Kanchipuram (locally called Kanjeevaram) Tamil Nadu

Coimbatore Tamil Nadu
 Chinnalapatti Tamil Nadu
Chettinad Tamil Nadu
Madurai Tamil Nadu
Arani Tamil Nadu
Pochampally Andhra Pradesh (GI rights applied) [17]
Venkatagiri Andhra Pradesh
Gadwal Andhra Pradesh
Guntur Andhra Pradesh
Narayanpet Andhra Pradesh
Mangalagiri Andhra Pradesh
Balarampuram Kerala
Mysore Silk Karnataka
Ilkal saree Karnataka

Eastern styles

Tussar Silk Bihar

Tangail cotton Bangladesh
Jamdani Bangladesh
Dhakai Benarasi Bangladesh
Rajshahi Silk Bangladesh
Mooga silk Assam
Tant famous Bengali cotton Shantipur, West Bengal
Dhaniakhali cotton West Bengal
Murshidabad silk West Bengal
Baluchari silk West Bengal
Sambalpuri silk Orissa
Kotki (from Cuttack ) Orissa
Ikkat (from Orissa)
COMPANY

PROFILE
 COMPANY PROFILE

Garden Vareli group of companies, one of the leading industrial groups in India ,
plays a leading role in the field of fashion fabrics. With annual sales exceeding U.S $ 90
million, they sell their products under a single banner of quality Garden.

Garden Silk Mills Ltd. is one of the leading & oldest manufactures of synthetic in
India . Garden Silk Mills Ltd. has been exporting their products to European markets since
late 1970s. The company has made vertical & horizontal integration from its establishment.

The company has three production plants: one at Village Vareli, near Kadodara
junction, N.H.No.8, the second at Village Jolva, near Bardoli, and another at Garden Mills
Complex, Sahara Gate, Surat . Today the company has total 293 its own retail and authorized
outlets all over India . The company has achieved a very good brand name in Indian &
International Market of Sarees & Dress Materials.

The company has achieved sales during financial year 1997-1998 of Rs.58, 871.04
lacs & Rs.46, 044.16 lacs during 1998-1999.

History of the Company:

The origins of the business go back to 1920 when Mr.Amichand Shah installed the first
Hattersley looms in Surat . Since 1920 the company expanded not only by increasing the
production capacity and workforce of the business but also by pioneering new material and
processes.

The present Chairman and Managing Director of Garden Silk Mills Ltd., Mr.Praful Shah is
the youngest son of Mr. Amichand Shah. Mr.Praful Shah taken qualification in USA in 1965
after which he joined the company, up to that date Garden Silk Mills Ltd. had activities of the
Company to include processing cloth by introducing dying, printing and finishing processes.
As a result of this, the company was able to supply finished textiles for the first time.

In the 1970s, the company recruited fine arts graduates from leading institutions. An art
studio was set up. The company started introducing its own design and supplying these
designs to the market. Prior to this, the designs produced had been a function of customer
demand and from this manufacturer. This was the first step in building a vertically integrated
synthetic textile manufacturer and designer.

This move in the early 1970s coincided with the opening of the first retail shop in Surat . The
extension of the policy of vertical integration into the retailing sector had advantages of
uniform pricing, close market monitoring, improving communication between manufacturer
and consumer, and above all exerting downward pressure on the final selling price. The
dedicated retail network now extends to some 293 authorized outlets.

In the late 1970s, the company started exporting its product to European Markets, given the
size of the domestic market; the proportion of products that are exported remains low at
approximately two percent. The company is in the process of further developing markets in
Africa, Central and Eastern Asia .

In 1980, the company developed a new site, Vareli, some 12 kilometers away from Surat .
This has become the main manufacturing plant and investment of more than Rs.2.0 billion
has been made. Most of this expenditure has been targeted at the expansion and
modernization of plant and equipment, particularly in the weaving and yarn preparatory
sections. As a result, the Company today has one of the most modern and sophisticated textile
plants in India .
In 1995 the company had decided to further its policy of vertical integration by setting up a
new plant, also near Surat, from which, manufacturing of polyester filament yarn, one of its
principal raw-materials, from polyester chips, is going on. This plant had become on stream
at a cost of approximately 655 million rupees.

Activities of the Company:

The company is primarily engaged in the manufacture of synthetic textile, sarees and dress
materials mainly made of polyester yarns and certain intermediate products. Garden Silk
Mills Ltd. has been, and continues to be, the initiator of the majority of new textile varieties
woven and processed in Surat , is at present, the consumer of approximately 50 percent of
polyester yarn in India . The company believes that designs are a key factor in its market and
used to produce some 200 different printed designs each month.

The companys lead in different and improved fabric construction and the emphasis it places
on design together with its modern and efficient plant is key to its future success. The
company operates in a highly fragmented market where no individual manufacturer has a
material market share. It is also the leading integrated textile manufacturer house, which
undertakes all processes from yarn manufacture to the retailing of dress materials and sarees.

The company and its wholly owned subsidiary, Garden Finance are also engaged in providing
to the Indian corporate sector trade and asset finance including the discounting of Bills of
exchange. The company also has a small engineering division, which assembles a limited
range of textile manufacturing machines.

Achievements of the Company:

The company was first to setup a polyester filaments yarn project in South Gujarat . The
project is capable of producing multi-filament & micro-filament yarn having a capacity of
5,000 Tones per annum in collaboration with NON-VAL LEASINA AG of Switzerland .
This project has a special significance for the company, as polyester filament yarn is the basic
raw material for the product manufactured by the company. The company was also first in
producing of two-for-one Twister in India .

The company's production facilities boast of one of India 's most sophisticated textile plants
at Vareli, Surat ( Western India ). Its weaving plant comprising Nissan and Tsudakoma water
jet looms - the highest number of water jet looms under one roof in India - and rapier looms,
automatic shuttle change looms etc, high-tech yarn preparatory machines via, zero-twist-
sizing, draw-warping, text rising and twisting machines, have a capacity of over 42 Lac
meters/month of greige fabric.

The plant has an ISO 9002 certification by BVQI. The company also markets high quality
dyed and printed fabrics that it gets manufactured from associated firms.
ORGANISATION STRUCTURE

Chairman & Managing

Director

Finance General Import & Export Production

Director Manager Director Director
Marketing

Head of the
Department

Staff
DEPARTMENTAL STRUCTURE

C.E.O. (Marketing)

MANAGER (Marketing)

EXECUTIVE (Marketing)

GENERAL STAFF (Marketing)

THEORTICAL
ASPECT
 THEORETICAL ASPECTS

What is marketing channel partners?

Most producers do not sell their goods directly to the final users; between stands a set
of intermediaries performing a variety of factions. These intermediaries constitute a
marketing channel & also called trade channel or distribution channels.

Marketing channels are sets of interdependent organizations involved in the process

of making a product or service available for use or consumption. They are the set of pathways
a product or service follows after production, culminating in purchase & use by the final end
user.

Some intermediaries - such as wholesalers & retailers buy, take title to, and resell
the merchandise; they are called merchant. Others brokers, manufactures representatives,
sales agents search for customers & may negotiate on the producers behalf but do not take
title to the goods; they are called agents. Still others transportation companies, independent
warehouses, banks, advertising agencies assist in the distribution process but neither takes
title to goods nor negotiates purchase or sales; they are called facilitators.

Importance of channels:

A marketing channel system is the particular set of marketing channels employed by a

firm. Decisions about the marketing channel system are among the most critical facing
management. Marketing channels also represent a substantial opportunity cost.

One of the chief roles of marketing channels is to convert potential buyers into
profitable orders. Marketing channels must not just serve markets, they must also make
markets.
 The companys pricing depends on whether it uses mass merchandisers or high-
quality boutiques. The firms sales forces & advertising decisions depend on how much
training & motivation dealers need.

In managing its intermediaries, the firm decides how much effort to devote to push
versus pull marketing.

Push marketing involves the manufacturer using its sales force & trade promotion
money to induce intermediaries to carry, promote & sell the product to end users.

Pull marketing involves the manufacturer using advertising & promotion to persuade
consumers to ask intermediaries for the product, thus inducing the intermediaries to order it.

Role of marketing channels:

Why would a producer delegate some of the selling job to intermediaries? Delegation
means relinquishing some control over how and to whom the products are sold. Producers do
gain several advantages by using intermediaries;

Intermediaries bring in pooled financial resources. About 250plus dealers helps help
maruti udyog manage its capital better by investing in inventories, facilities, and
trained personnel.
They help break bulk & create assortment for the customer.
They are normally more cost-effective due to specialization.
Many small value items, like candies, chewing gum, and ball point pens, with large
volume ambitions cannot be sold through direct marketing due to both assortment and
cost problems.

Level Channel:

The producer and the final customer are part of every channel. We will use the
number of intermediary levels to designate the length of a channel.
 A zero-level channel (also called a direct marketing channel) consists of a
manufacturer selling directly to the final customer. The major examples are door to door
sales, home parties, mail selling, internet selling, and manufacturer - owned stores.

Fig: Zero-level channel

Manufacturer

Consumer

A one level channel contains one selling intermediaries; a two-level channel

contains two selling intermediaries. These intermediaries could be retailers, distributors, a
system-house or a combination of stockiest/wholesalers and retailers, distributors & dealers,
or distributors, agents, and dealers. Longer marketing channels also exist.
 Fig: one level channel

Manufacturer

Retailer

Consumer
 Fig: Two level channel

Manufacturer

Wholesaler

Retailer

Consumer
 Typical private food distribution systems may have five to six levels consisting of
itinerant merchants, commission agents, arhatias, wholesalers, semi-wholesalers, and
retailers. It called three level channels.

Fig: three level channel

Manufacturer

Wholesaler

Jobbea

Retailer

Consumer
 The garden silk mill uses the o-level & 1-level marketing channels to sale it product
in the market to the consumer. The company produces the product sarees & dress-materials
and sale its product to directly consumers in its own showroom. So this channel called o-level
channel partners.

The garden silk mill produce the product and sale to retailers who sale the product to
consumer in the market. This level called 1-level channel partners.
 RESEARCH
METHODOLOGY
 Research methodology

Marketing research:

Marketing research is a systematic and objective study of problems pertaining to the

marketing of goods and services. It may be emphasized that it is not restricted to any
particular area of marketing, but is applicable to all its phases and aspects.

The American Marketing Association (AMA) has defined marketing research as

follows: Marketing research specifies the information required to address these issues;
designs the method for collecting information; manages and implements the data collection
process; analyses the results; and communicates the findings and their implications.

Objective of the study:

The main objective of this study is to know the satisfaction of channel partners
towards company.

Analyze the choice of preferences of buyers toward garden silk mill.

To know the channel partners attitudes towards the garden silk mill ltd.

To compare the brand of competitors with garden silk mill product.

Benefits of study:

The study will point the area which requires improvement for the growth of business.
It will make the management aware of the purchasing criteria of the channel partners
& satisfaction level of product, services, price etc
 It will reflect the reasons for the dis-satisfaction of the channel partners.
The study will bring to know the suggestions of the dealers their needs and wants.

Research design:

Research design is the plan, structure and strategy of investigation conceived so as

to obtain answers to research questions and to control variance.

The definition consists of three important termsplan, structure and strategy. The
plan is an outline of the research but structure of the research is a more specific outline and
the strategy shows how the research will be carried out.

Types of research design:

[1] Exploratory Research:

In the case of exploratory research, the focus is on the discovery of ideas. In a

business where sales have been declining for the past few months, the management may
conduct exploratory research to find the most likely cause. An exploratory study is generally
based on the secondary data that are readily available since the objective of the research is to
generate new ideas, respondents should be given sufficient freedom to express themselves.

[2] Descriptive studies:-

Descriptive studies are undertaken in many circumstances. When the

researcher is interested in knowing the characteristics of certain groups such as age, sex,
occupation then a descriptive study may be necessary in other use, when researcher is
interested in knowing the proportion of the people in a given population who have behaved in
a particular manner. The descriptive studies are factual and very simple. It is also well
structured. Descriptive studies can be divided into two categoriescross sectional and
longitudinal. Cross sectional study is concerned with a sample of elements i.e. field studies
and surveys while longitudinal studies are based on panel data and panel methods which is a
sample of respondents who are reinterviewed from time to time.

[3] Causal Designs:-

A causal design investigates the cause and effect relationship between two or
more variables. The design of causal research is based on reasoning along well tested lines.
The method of agreement and the method of differences are use in causal research formulated
by john mill.

Data collection tools:

1. Primary data:

Primary data is the data which can collect by the researcher at the first hand.
Primary data is collected by questionnaires, personnel contact of the customer,
observation of the customer and telephonic interview.

To collect primary data the questionnaire system is uses for market survey
structured, non disguised questionnaire is applied in which question are listing in pre
arrange on paper and where object of inquire is revealed to the respondents.In this
study I select the questionnaire tool of data collection tools.

2. Secondary data:

Any data which has been gathered earlier for some other purpose are
secondary data. Here I use secondary data of company reports, newspapers, magazine,
and web site www.garden silk mill.com
Sampling plan:

Sample Element: Channel partners

Sampling Method: Stratified Random Sample

Time Duration: 2 months

I use the sample method is random sample method.

Sample size:

The enough sample size should be taken for much realistic result. The large sample
size is not possible due time limit.

It is produced sampling plan and sampling size on the basis of pre-testing. Determine
the size of sample for effective result, so I have taken 40 respondents and make study and
from this study.

Limitation of study:

The survey was limited only to the physical boundaries of this study of Surat and
there is limited in the population studies.
The time period of the survey being only two months it was not possible to conduct a
highly in depth and details study.
Different people have a different thought, process and different attitudes. As a result
their manner of answering the questions of the study differs the answers received
sometimes good while sometimes they where negative.
Due to unavoidable circumstances the study had to be stopped midway for sometime.
A census survey is not possible due to time period so I have selected sample survey.