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color

ME CU CHUYN V

LOGO LOGO
CU CHUYN V

Cun sch tip theo ca colorME


v nhng kin thc chung cho cng ng

color

ME
color

ME CU CHUYN V

MC LC LOGO
1 NH NGHA

2 PHN LOI

3 NGHA MU SC LOGO

4 CC XU HNG THIT K LOGO

5 PH LC
color

ME

1 NH NGHA

Chng 1 s cho mi ngi nh ngha chnh thc v


Logo, mi ngi c ci nhn ng n v n hn.
1
color

ME

KHI NIM

NH NGHA
Thut ng Logo du nhp vo Vit Nam t nm 1980
Ting Php: Symbole.
Ting Anh: Symbol.
Ngha l biu tng v biu trng hoc mt tn hiu th
gic - du hiu th gic gi chung l Logo
1
color

ME

NH NGHA

NH NGHA
Logo cn gi l Logo Type - ngh thut sng tc Logo.

L mt tn hiu th gic hay l cch to hnh tn mt cng


ty, mt t chc vi nhng thuc tnh c trng nht, mt
hnh nh tnh lc n gin nht d nhn bit v mt n
v, mt c quan, mt t chc x hi no khng nh bn
quyn ca n v, c quan t chc x hi i vi sn phm
biu trng ca mnh.
1
color

ME

C IM

NH NGHA
+ Tnh khi qut cc cao bng tng trng qua s tnh lc.
+ Tnh thm m.
+ Tnh c o, tnh sng to.
+ Tnh d nh.
color

ME

2 PHN LOI

Vy chnh xc l c bao nhiu loi Logo trn th gii?

Hy cng colorM tm hiu nh.


2
color

ME

LOGO HNH

PHN LOI
Cn c gi l Logo tng hnh, y l loi Logo em n
cm gic hng th cho ngi xem nu Logo ca bn em
li mt hnh nh p hoc k l. Chng ta c nhng ci tn
huyn thoi nh Apple, Nike, Audi ang s dng Logo loi
ny.
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color

ME

LOGO CH

PHN LOI
Khc vi Logo tng hnh, Logo ch tp trung vo xy
dng Logo t tn thng hiu/ Doanh nghip. Loi Logo
ny l mt chin lc an ton trong nh v tn ca doanh
nghip trong u ngi dng. Vi trng hp ny, nhng
ci tn nn c nhc n l CocaCola, Converse, GAP.
2
color

ME

LOGO CH&HNH

PHN LOI
y l phng php an ton nht trong xy dng Logo,
a Logo i km vi tn doanh nghip bo m ngi
dng c th nhn ra c Logo ca mnh. Chng ta c
Adidas, c Kappa, c Puma l nhng hng ang dng chin
lc ny.
color

ME

3 MU SC

Nu bn l mt nh thit k, chc hn ngha mu sc l


th m bn nm lng.

colorME xin php c chia s li nhng kin thc ny


vi bn c. V, vi xu th hin nay, mu ca Logo cng
chnh l mu ca doanh nghip, nn n ng v tr khng
nh trong qu trnh thit k.
3
color

ME

XANH LAM

MU SC
3
color

ME

XANH LAM

MU SC
Xanh lam, mu ca bu tri, bin c l mu c s lng
ngi yu thch nhu nht th gii. Mu ny em li cm
gic tin tng, bn vng, l l do v sao nhng cng ty
cng ngh ln v mng x hi nh Facebook, Twitter, Dell.
IBM u chn tng mu ny lm mu ch o.
3
color

ME

MU SC
3
color

ME

MU SC
, l mu sc i din cho tnh yu, s gin d, khn cp,
v c bit, mu lin quan n cn i. Mu ny khin
ngi xem tr nn thm kht hn, l l do v sao hng
lot ca hng n trn th gii nh KFC, Lotteria, Pizza Hut,
Burger King chn mu ny lm mu ch o.
3
color

ME

VNG

MU SC
3
color

ME

VNG

MU SC
Mu vng i din cho nng lng, s ti tr, tinh khi,
l mt mu rt sng v kh phi mu. Mu vng thng
c ng cho nhng cng ty nng lng hoc thc
phm. i lc, mu vng cn i din cho vng tc,
nhng iu t , qu phi.
3
color

ME

XANH L

MU SC
3
color

ME

XANH L

MU SC
Xanh l, i din cho mu sc ca mi trng, y l mu
c ph nhiu th 2 trn th gii. Nhng cng ty chn
mu sc ny thng lin quan n thin nhin, mi trng
v s trng tn.
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color

ME

HNG

MU SC
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color

ME

HNG

MU SC
Hng l mu c phi n a chung, khi nhn vo tng
mu ny, ngi ta thy c s lng mn, tinh t, nh
nhng, nhiu cm xc.
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color

ME

CAM

MU SC
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color

ME

CAM

MU SC
Mu cam li l mu em li cm gic cp tc v khe mnh,
mt mu sc em li s ti mi, tr trung cho ngi xem,
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color

ME

TM

MU SC
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color

ME

TM

MU SC
Mu tm i din cho s b n, sng to, qu phi. y l
nguyn nhn v sao nhng Logo c mu tm thng lien
quan n nhng cuc thi sc p, nhng ca hng ph
kin cao cp.
3
color

ME

EN

MU SC
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color

ME

EN

MU SC
Mu en em li cm gic an ton, vng chi cho ngi
xem. N em li cm gic quyn uy v ma m.

Vic s dng mu ti nht tron tt c cc mu lm mu ca


Logo cng l mt s liu lnh.
color

ME

4 XU HNG

Trong nhng nm gn y, c rt nhiu xu hng Logo


mi ra i, vy nhng xu hng l g v nguyn do
m n xut hin l ra sao.

Hy cng colorME tm hiu trn nhng xu hng sau.


4
color

ME

NEGATIVE SPACE

XU HNG
4
color

ME

NEGATIVE SPACE

XU HNG
Khng gian m, trong Typography chnh l phn rng ca
ch, t nhng phn rng ny, nhaf thit k c th sng to
v b sung thm nhng hnh nh lin quan n tnh cht
ca cng ty.

Loi Logo ny bt ngun t Logo ca hng FedEx.


4
color

ME

FUSION

XU HNG
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color

ME

FUSION

XU HNG
Logo dung hp l loi Logo ph cch, c t phi thc t khi
cy ghp nhng yu t khng lin quan li v bin n
thnh Logo.

Tuy nhin, phng php ny, nu xy dng thnh cng, s


em li mt s khc bit rt ln cho Logo ca bn.
4
color

ME

PLAY WITH TEXT

XU HNG
4
color

ME

PLAY WITH TEXT

XU HNG
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color

ME

PLAY WITH TEXT

XU HNG
Logo theo kiu chi ch, l mt loi Logo kh.

Bn cn c tng r rng v t kha bn nh dng


a vo Logo, tm thm nhiu cm hng v suy ngh v cc
phng php dung ha nhng con ch vi hnh nh i
km mt cch tt nht.
4
color

ME

SHAPE UP

XU HNG
4
color

ME

SHAPE UP

XU HNG
4
color

ME

SHAPE UP

XU HNG
ng nh tn gi ca n, loi Logo ny n thun l p
mt hnh nh cho trc vo nhng khung hnh.
4
color

ME

SHAPE UP

XU HNG
Nhng khung hnh thng c dng lng ghp l
nhng hnh nh hnh trn, hnh vung, hnh tam gic, hoc
i khi l bt c hnh g bn c th tng tn ra c,
nh hnh con c chng hn.
4
color

ME

SHAPE UP

XU HNG
ng qu phc tp Logo ca mnh, i khi, vic to Logo
ny bn cht ch l c gng a ton b phn bn v
vo mt khung hnh cho trc.
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color

ME

PH LC

Nh vy l bn va c xong cun sch v Logo ca


colorME.

xy dng c mt Logo tt, i hi nhiu thi gian


v cht xm, hi vng cun sch ny gip bn phn
no trong vic ci tin v nng cp kin thc ca bn
thn.

Trong cun sch ny s dng rt nhiu hnh nh c


trch t 3 ti khon Instagram sau:

@logoplace
@logothorns
@logodesigns

Tip , mi bn c qua nhng cp nht ca colorME.


5
color

ME

CP NHT

PH LC
5
color

ME

CP NHT

PH LC
5
color

ME

CP NHT

PH LC
5
color

ME

CP NHT

PH LC
5
color

ME

CP NHT

PH LC
5
color

ME

CP NHT

PH LC
5
color

ME

CP NHT

PH LC

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