Professional Documents
Culture Documents
ME CU CHUYN V
LOGO LOGO
CU CHUYN V
color
ME
color
ME CU CHUYN V
MC LC LOGO
1 NH NGHA
2 PHN LOI
3 NGHA MU SC LOGO
5 PH LC
color
ME
1 NH NGHA
ME
KHI NIM
NH NGHA
Thut ng Logo du nhp vo Vit Nam t nm 1980
Ting Php: Symbole.
Ting Anh: Symbol.
Ngha l biu tng v biu trng hoc mt tn hiu th
gic - du hiu th gic gi chung l Logo
1
color
ME
NH NGHA
NH NGHA
Logo cn gi l Logo Type - ngh thut sng tc Logo.
ME
C IM
NH NGHA
+ Tnh khi qut cc cao bng tng trng qua s tnh lc.
+ Tnh thm m.
+ Tnh c o, tnh sng to.
+ Tnh d nh.
color
ME
2 PHN LOI
ME
LOGO HNH
PHN LOI
Cn c gi l Logo tng hnh, y l loi Logo em n
cm gic hng th cho ngi xem nu Logo ca bn em
li mt hnh nh p hoc k l. Chng ta c nhng ci tn
huyn thoi nh Apple, Nike, Audi ang s dng Logo loi
ny.
2
color
ME
LOGO CH
PHN LOI
Khc vi Logo tng hnh, Logo ch tp trung vo xy
dng Logo t tn thng hiu/ Doanh nghip. Loi Logo
ny l mt chin lc an ton trong nh v tn ca doanh
nghip trong u ngi dng. Vi trng hp ny, nhng
ci tn nn c nhc n l CocaCola, Converse, GAP.
2
color
ME
LOGO CH&HNH
PHN LOI
y l phng php an ton nht trong xy dng Logo,
a Logo i km vi tn doanh nghip bo m ngi
dng c th nhn ra c Logo ca mnh. Chng ta c
Adidas, c Kappa, c Puma l nhng hng ang dng chin
lc ny.
color
ME
3 MU SC
ME
XANH LAM
MU SC
3
color
ME
XANH LAM
MU SC
Xanh lam, mu ca bu tri, bin c l mu c s lng
ngi yu thch nhu nht th gii. Mu ny em li cm
gic tin tng, bn vng, l l do v sao nhng cng ty
cng ngh ln v mng x hi nh Facebook, Twitter, Dell.
IBM u chn tng mu ny lm mu ch o.
3
color
ME
MU SC
3
color
ME
MU SC
, l mu sc i din cho tnh yu, s gin d, khn cp,
v c bit, mu lin quan n cn i. Mu ny khin
ngi xem tr nn thm kht hn, l l do v sao hng
lot ca hng n trn th gii nh KFC, Lotteria, Pizza Hut,
Burger King chn mu ny lm mu ch o.
3
color
ME
VNG
MU SC
3
color
ME
VNG
MU SC
Mu vng i din cho nng lng, s ti tr, tinh khi,
l mt mu rt sng v kh phi mu. Mu vng thng
c ng cho nhng cng ty nng lng hoc thc
phm. i lc, mu vng cn i din cho vng tc,
nhng iu t , qu phi.
3
color
ME
XANH L
MU SC
3
color
ME
XANH L
MU SC
Xanh l, i din cho mu sc ca mi trng, y l mu
c ph nhiu th 2 trn th gii. Nhng cng ty chn
mu sc ny thng lin quan n thin nhin, mi trng
v s trng tn.
3
color
ME
HNG
MU SC
3
color
ME
HNG
MU SC
Hng l mu c phi n a chung, khi nhn vo tng
mu ny, ngi ta thy c s lng mn, tinh t, nh
nhng, nhiu cm xc.
3
color
ME
CAM
MU SC
3
color
ME
CAM
MU SC
Mu cam li l mu em li cm gic cp tc v khe mnh,
mt mu sc em li s ti mi, tr trung cho ngi xem,
3
color
ME
TM
MU SC
3
color
ME
TM
MU SC
Mu tm i din cho s b n, sng to, qu phi. y l
nguyn nhn v sao nhng Logo c mu tm thng lien
quan n nhng cuc thi sc p, nhng ca hng ph
kin cao cp.
3
color
ME
EN
MU SC
3
color
ME
EN
MU SC
Mu en em li cm gic an ton, vng chi cho ngi
xem. N em li cm gic quyn uy v ma m.
ME
4 XU HNG
ME
NEGATIVE SPACE
XU HNG
4
color
ME
NEGATIVE SPACE
XU HNG
Khng gian m, trong Typography chnh l phn rng ca
ch, t nhng phn rng ny, nhaf thit k c th sng to
v b sung thm nhng hnh nh lin quan n tnh cht
ca cng ty.
ME
FUSION
XU HNG
4
color
ME
FUSION
XU HNG
Logo dung hp l loi Logo ph cch, c t phi thc t khi
cy ghp nhng yu t khng lin quan li v bin n
thnh Logo.
ME
XU HNG
4
color
ME
XU HNG
4
color
ME
XU HNG
Logo theo kiu chi ch, l mt loi Logo kh.
ME
SHAPE UP
XU HNG
4
color
ME
SHAPE UP
XU HNG
4
color
ME
SHAPE UP
XU HNG
ng nh tn gi ca n, loi Logo ny n thun l p
mt hnh nh cho trc vo nhng khung hnh.
4
color
ME
SHAPE UP
XU HNG
Nhng khung hnh thng c dng lng ghp l
nhng hnh nh hnh trn, hnh vung, hnh tam gic, hoc
i khi l bt c hnh g bn c th tng tn ra c,
nh hnh con c chng hn.
4
color
ME
SHAPE UP
XU HNG
ng qu phc tp Logo ca mnh, i khi, vic to Logo
ny bn cht ch l c gng a ton b phn bn v
vo mt khung hnh cho trc.
5
color
ME
PH LC
@logoplace
@logothorns
@logodesigns
ME
CP NHT
PH LC
5
color
ME
CP NHT
PH LC
5
color
ME
CP NHT
PH LC
5
color
ME
CP NHT
PH LC
5
color
ME
CP NHT
PH LC
5
color
ME
CP NHT
PH LC
5
color
ME
CP NHT
PH LC