Professional Documents
Culture Documents
Objective: To excel as Top-Management Professional contributing through Marketing & Digital Transformation with an
organization of repute.
Dear HR Head
I am Amarendra, an MBA (Marketing & Finance) having expertise on Consultative Business Development on E-Commerce, IT
Services and Solutions to International Geography. Specialized on Strategy Formulation, Branding and Positioning of Enterprise-
wide Products, Solutions and Services. Have expertise on both enterprise-wide Legacy Products, Solutions & IT Services as well
as ERP, CRM, HRIS and Analytics etc. Have worked with leading companies like MapMyIndia, Kampsax India, PATNI Group
(PCS Technology), NIPPON DATA and Data Nova etc. for clients in India, North America, Europe & Africa markets. Also
worked indirectly with organizations like Coca-Cola India, Nestle India on ERP Implementations in beginning phases of my
career.
My recent assignment as Senior Vice President spearheading Marketing & Business Development with BestRaY Infotech and
Business Consultant with MucheCo LLC, NJ. Also responsible for budget-planning in tune with the corporate strategies and
identifying streams of revenue growth.
Would welcome an opportunity to meet and discuss the Companys objectives and how we can achieve them. A close scrutiny of
my credentials, attached herewith, would reveal that I do possess necessary attributes to constructively contribute to the strategic
growth plans of the organization. Thank you for your attention and look forward to our association.
Sincerely
To Excel in a Top-Management role with an organization of repute. Carrying rich experience in Digital Transformation, ERP, GIS
Services, e-Commerce for International clients in a global environment.
Executive Brief
Expertise in strategy formulation, branding and positioning of IT Products and Services like ERP, CRM and Analytics, HRIS and e-
Learning Technologies, Digital Marketing, International BD Team Management, Large Account Management, Project Estimation, BID
Management and Vendor Management etc.
Well conversant with Digital Marketing (SEO, SMO, CRO, PPC, AdWord Campaigns along with Google Analytics etc.). Have
implemented enterprise wide Digital Marketing and Analytics at Data Nova India, A Microsoft Gold Certified Enterprise Solutions provider.
Managed and won businesses (single order) in the range between INR 8 Lakhs to INR 31 Crores.
End-to-end experience in the IT Solutions & ITeS Sectors comprising of Enterprise Software Solutions like ERP (SAP R/3, NEWTON-ERP
/ JDE), HRIS, e-Commerce and Cloud CRM Solutions for Manufacturing, BFSI, Infrastructure, Plastic, Iron & Steel, Higher Education,
Telecommunication and FMCG domain.
Result-driven professional with experience in heading International Marketing & Business Development, Profit Centre Management, and
Key Account Management across industry verticals, in India and abroad.
A keen planner, strong strategist and implementer with deftness in devising and implementing strategies, aimed at ensuring achievement of
Business Development targets, addition of new Channel Partners and market expansion on a global scale.
Skilled in negotiating with business partners and finalizing joint venture tie-ups for IT Services Delivery & Account Management.
An impressive communicator with Analytical Skills, Engagement in CXO Level, Presentation, Negotiation, Team Building and Knowledge
Transfer.
Skill Sets:
Acquisition of New Businesses by Key-Market penetration through Digital Transformation and by new segment creation. Managed Team on
Search Engine Optimization (SEO), Social Media Optimization (SMO), AdWords, Pay-Per-Click (PPC), Conversion Rate Optimization
(CRO) and Online Reputation Management (ORM).
Business Development Team Management (India, North America & EU) for IT Enabled Services (GIS, Photogrammetry) & Solutions
Domain (ERP & CRM). Sales in IT, ITeS, ERP, HRIS, e-Learning, GIS & CAD Technologies. IT Infrastructure Solutions like SAN &
NAS, Storage, Network, Security etc.
Closed ERP and HRIS deals with Manufacturing, Higher Education, Infrastructure, Iron & Steel and Retail verticals. Ample exposure of
processes of Pharmaceuticals vertical as well.
Handled Govt. BID Management, Corporate Sales, Channel Sales, Inside Sales Processes for ERP and Software Products & Solutions.
Bagged Projects from many leading Govt. Organizations (National Informatics Centre, NDPL, BSES, Delhi Jal Board, Geological Survey of
India etc.) on both IT Infrastructure Products & IT Solutions & Services.
Key Account Management National & International (Kampsax, Telephonica Argentina de South America etc.)
Done ERP Implementation, Project Management & Delivery for Coca-Cola India (8 Implementations) & Nestle India (1 Implementation).
Engineering & IT Recruitment and Staff Augmentation Services (At SGS Infotech, PCS Technology Ltd. and BestRaY Infotech)
TQM: ISO 9001:2000 (Internal Auditor).
Businesses Bagged
Corporate Sales:
As a Head of Business Development I continue to interact with CXO level people from both national & international accounts.
Inside Sales / International Account Management:
Managed many large International Clients on my association with Data Nova, AABSyS IT, PCS Technology Limited, SGS Infotech
and Kampsax India Limited.
Channel Sales:
Identified Reseller & Partners for NEWTON-ERP in North & East Indian States (2008-2013). Engaged Channel Partners of 10 North
Indian States with PCS Technology Ltd. (2006-2008) for Products from MicroSoft, Oracle and SAP. Created Channel Network for
AutoDesk Products in Jammu & Lucknow (1999).
Govt./ Institutional Sales:
National Informatics Centre, Geological Survey of India (Jaipur), Airport Authority of India, Delhi Jal Board, Rajiv Gandhi National
Drinking Water Mission, National Anti-Malaria Program, United Nations Development Fund, Panipat Refinery (IOCL), NICSI,
WAPCOS and RITES etc.
Largest deal size handled: INR 31 Crores Single Order.
ERP Sold:
Sold ORACLE based ERP (Single-order) license cost sold between INR 8 Lakhs to INR 1.5 Crores.
SAP B1, Newton ERP, Newton HRIS, Newton CRM, JDE, Windowhopping ERP.
Industry Preference: Information Technology augmentation (ERP deployment) with RETAIL, FMCG, E-Commerce, Manufacturing,
BFSI (Insurance), Telecom, Packaging, Polymers, Engineering Goods, Auto Components, Construction & Infrastructure and Higher
Education etc...
MegaFlis.no, FRETEX, CMYK, Kraft Foods, Stabburet etc. Nordic Region Enterprise Solution Multi-Year
Delhi Jal Board, NDPL, BSES, NICSI India Utility Survey Single Year
Rajiv Gandhi National Drinking Water Mission, National Anti-Malaria
India Product & Data Single Year
Program
ONGC, Airport Authority of India, NIC India FMS Services Multi Year
United Nations Development Fund India Research & Analysis Single Year
Professional Experiences
Mucheco LLC (Sep 2017 Onwards) (www.mucheco.com)
Position: Business Consultant
MucheCo LLC is a New Jersey based Software Company having specializations on various technological domains. I have a Pure
Professional Business association on Revenue Sharing Model over acquired businesses on following technology areas:
Web & Mobile Apps (Native & Hybrid)
Digital Marketing (SEO, SMO, PPC, AdWords, CRO)
eCommerce, WooCommerce Portal Development (Magento, Joomla, Shopify etc.)
Blockchain (Coin, Wallets, Exchange).
DATA NOVA India Pvt. Ltd. (Jan 2015 - Oct 2015) ( www.datanova.co.in )
DATA NOVA India is an Indian Business Associate of DATA NOVA, Oslo. DNI is a Microsoft Gold Certified Enterprise
Solutions provider. Its Windowhopping range of Enterprise Solutions are widely accepted in Retail, E-Commerce and Dealer
Distributor management organizations in Nordic region, USA and India. DNI serves over 35,000 daily users in 850+ locations.
Sold MicroSoft Products as third-party license along with Windowhopping ERP.
Position: Marketing Cosultant (Oct. 2015 Dec. 2016)
Was an Individual Contributor Role for Data Novas bouquet of Enterprise Solutions & Services for India and USA markets.
Position: Head Marketing & BD (Jan 2015 to Oct. 2015)
Instrumental in Branding w.r.t. Features, Best Practices, Benefits and USP by creation of Collaterals, Documentation of
Solutions, White Papers, Testimonials, Brochures etc. Developed GTM Strategies & Channel Partner Development etc.
Planned and managed the strategic marketing goals for digital presence of the company using SMAC & Analytics.
Worked with multi-media agencies to come up with creative contents for Demo Video, and training initiative.
Planned & Launched Windowhopping E-Commerce & RETAIL ERP Release 4.0 with strong HRIS in India & Europe.
Amarendra Kumar Behera (2017Dec5) Page 3 of 5 https://www.linkedin.com/in/amarendrab/
Positioned IT Services & Web-Commerce sales to Europe and North American clients. Sold MicroSoft COTS Products as 3rd
Party License.
Guide Inside-sales & BD Team on achievement of Set Targets through RFP and Bidding Processes.
Helped Norway team on RFP documentations like Presentations, Write-ups, Comparatives etc.
PCS Technology Limited - PATNI Computer Systems (Aug 2006 to May 2008) ( www.pcstech.com )
PCS Technology Limited is a part of PATNI GROUP. It was 6th amongst TOP-10 IT Organizations in India.
Position: Senior Manager
Roles & Responsibilities: (Regional Manager North)
Guided Business Development Team within 10 States in Northern India from J&K to Chhattisgarh on IT Infrastructure,
Facility Management, SAN, Storage, NOC, Data Centre, GIS, HRIS, ERP (SAP B1), COTS Products from Technology
Partners like Oracle, MicroSoft and SAP, Data Centre, Storage, NOC etc.
Reported to the Zonal Head in Delhi.
Approached both Large Corporate & Institutional Clients through RFP / Tender as & when required.
Conceptualized and Marketed Consultancy, Solutions and Services for Verticals like BFSI, Water, Town Planning, Power &
Utilities, Telecom using IT as a Decision Support System.
Softwares Worked:
1. Programming Languages : ABAP/4, JAVA, TC, PASCAL, COBOL, SGML, Visual Basic, LaTex.
2. GIS : ArcGIS, ArcView, MapInfo Pro & MapBasic, MapXtreme, AutoCAD Map, MicroStation.
3. DBMS : Oracle (11g), TOAD, dbase III+, Foxpro - 2.5, MS-Access.
4. ERP : ABAP/4 & SD Module of SAP R/3, NEWTON-ERP, NEWTON-HRIS, JDE, MS Dynamics,
Windowhopping ERP.
5. Digital Marketing : Optimization of Digital Marketing Campaigns using SEO, SMO, PPC, AdWords, CRO, ORM and Analytics.
6. Blockchain : Cryptocurrency, Coin, Wallet, Exchange.
Personal Details:
Date of Birth : 24th April 1971
Passport : Z2554547
Status : Married
Academics : 1) 10th Govt. Boys High School, Board of Secondary Education, Odisha (1986).
2) +2 Commerce Buxi Jagabandhu Bidyadhar College, Utkal University (1988).
3) +3 Commerce Ekamra College, Utkal University (1991).
4) PG - MBA Marketing & Finance from Periyar Manniyamai University (2009-2011).
Professional Qualifications:
Done 2.5 years Post Graduate Diploma in Computer Science & EDP Management from BDPS (Bureau of Data
Processing Systems, Bhubaneswar 1992-1994).
Personality Development Program conducted by Madras Academy of Excellence, Chennai - 1998.
AutoDesk range of Products training from AutoDesk and Hope Technologies, New Delhi - 1999.
SAP R/3 (SD & ABAP/4) from USIPL, New Delhi - 2002.
Taken ISO 9001:2000 Internal Auditors Training from TQMI, New Delhi - 2003.