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  • Activation Plan

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    ThuyDuong
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    The whole-year activation plan aims to increase brand awareness, sales, and loyalty through guerrilla marketing tactics, musical performances, happy hours, and promotional offers for loyal customers. The quarterly plan details seasonal activations including decorations, limited editions, and offers to attract customers during holidays in Q1, weekly promotions in Q2, a summer glass edition in Q3, and Christmas branding in Q4. Customer feedback will be collected monthly.

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    This is activation Plan for Coffee Shop

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    The whole-year activation plan aims to increase brand awareness, sales, and loyalty through guerrilla marketing tactics, musical performances, happy hours, and promotional offers for loyal customers. The quarterly plan details seasonal activations including decorations, limited editions, and offers to attract customers during holidays in Q1, weekly promotions in Q2, a summer glass edition in Q3, and Christmas branding in Q4. Customer feedback will be collected monthly.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    78 views1 page

    Activation Plan

    Uploaded by

    ThuyDuong
    The whole-year activation plan aims to increase brand awareness, sales, and loyalty through guerrilla marketing tactics, musical performances, happy hours, and promotional offers for loyal customers. The quarterly plan details seasonal activations including decorations, limited editions, and offers to attract customers during holidays in Q1, weekly promotions in Q2, a summer glass edition in Q3, and Christmas branding in Q4. Customer feedback will be collected monthly.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    WHOLE-YEAR ACTIVATION PLAN

    Penetration Consumption Loyalty


    Marketing
    Increase brand
    Objectives 20% more in Sales 30% Top Of Mind
    awareness
    Increase more Increasing
    Activation Geurilla Marketing at
    customer traffic Promotion Offers
    Strategy store
    on non-peak time for loyal customer

    ►The Coffee Bean ►VIP


    ►Jazz Musical
    Glass architeture Membership with
    Band every
    Activation statue put at the more promotional
    Thursday night
    Tactics offers
    forefront of every ►Happy Hour
    coffee store to ►Coffee Bean
    Promotion
    attract pedestrian Glass Edition

    QUARTERLY ACTIVATION PLAN


    Q1 Q2 Q3 Q4
    Occasions New Year's Holidays Summer Christmas
    Brand Idenity for
    Brand Identity for
    Store store
    Visual and - In-store Decoration Summer Glass - In-store
    Experience - Glass Edition for Weekly Promotion Edition Decoration
    New Year thorough the year - Write wished on
    - Music Background glasses
    Customers' Red envelope, Lucky Limited Summer
    Offers Voucher Drink Edition
    Measurement Customer Appraisal Research every month

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