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  • The Power of Marketing/advertising Campaign: Luxury Purchase. Positive Contagion Effect Ethical/conscious Consumer

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    Organic farming is not inherently better than conventional farming. While organic farming avoids synthetic pesticides, fertilizers, and additives, it is not more nutritious and is economically less productive, requiring more resources per unit of food. This higher cost can make organic food a luxury purchase and do little to address issues of world hunger. Alternative farming methods like vertical farming that use technologies like aeroponics could help optimize growing conditions, reduce water and land use, and allow year-round production near urban areas to help address food security and transportation challenges.

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    a funny day

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    Organic farming is not inherently better than conventional farming. While organic farming avoids synthetic pesticides, fertilizers, and additives, it is not more nutritious and is economically less productive, requiring more resources per unit of food. This higher cost can make organic food a luxury purchase and do little to address issues of world hunger. Alternative farming methods like vertical farming that use technologies like aeroponics could help optimize growing conditions, reduce water and land use, and allow year-round production near urban areas to help address food security and transportation challenges.

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    21 views3 pages

    The Power of Marketing/advertising Campaign: Luxury Purchase. Positive Contagion Effect Ethical/conscious Consumer

    Uploaded by

    BáchHợp
    Organic farming is not inherently better than conventional farming. While organic farming avoids synthetic pesticides, fertilizers, and additives, it is not more nutritious and is economically less productive, requiring more resources per unit of food. This higher cost can make organic food a luxury purchase and do little to address issues of world hunger. Alternative farming methods like vertical farming that use technologies like aeroponics could help optimize growing conditions, reduce water and land use, and allow year-round production near urban areas to help address food security and transportation challenges.

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    © All Rights Reserved
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    of 3

    Organic farming/produce/products are AD: No genetic engineering (GMO)/ no

    not the be all and end all synthetic pesticides/ fertilizers/ no


    ><non-organic/conventionally chemical additives/ no antibiotics/
    grown/farmed food growth hormones/ access to outdoors

    Synthetic/ man-made DIS: a step backwards


    The power of marketing/advertising
    Free range campaign: luxury purchase. = Positive
    contagion effect
    ‘You are what you eat” Ethical/conscious consumer
    Nutritionally not more nutritious
    Economically, the lower productivity of
    organics means we have to commit more
    resources – land, labor and capital.
    Socially: more expensive, cost a
    fortune, luxury purchase >< world
    hunger, African people.
    Not a level playing field

    Solutions to world hunger/farming/environmental issues


    Vertical Insects Human-made Processed/junk/
    farming meat fast/convenience
    food
    Info: Aeroponic
    What? technology
    AD: 1. 95% less
    water (root
    misting system)
    2. zero
    pesticides/
    Herbicides
    3. Reduce
    energy
    footprint [light
    emitting
    diodes]
    4. Reusable
    cloth instead of
    soil
    *Optimize
    temperature,
    pH, humidity to
    create a
    perfect growing
    environment
    for the plants
    -> incredible
    high yields,
    5. Grow all year
    round, at the
    mercy of
    external events
    6. No need to
    transport to
    long distances
    [skyscrapers/
    Gigantic
    shipping
    containers,
    warehouses in
    urban areas]
    DIS:

    Food for brain/brawn/thought


    carbohydrates fatty acids protein vitamins/minerals
    Source
    Chemical
    component
    Essence
    Exercise Sleep Sport
    Essence
    Benefits

    Harmful substances
    Preservatives Artificial flavor
    Example
    Drawbacks

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