Professional Documents
Culture Documents
Special:
www.anuga.com
www.koelnmesse.com www.food-service-europe.com
Content ❘❙
The world’s leading food fair in Cologne, Germany, from 7 to 11 Food & Foodservice Industry Outlook 2017+
October 2017, brings together ten trade shows at the same time
and place. Covering the spectrum from Anuga Frozen Food to
Consumer Research
Anuga Drinks, Anuga is the world’s biggest food and beverage
exhibition. And, this year for the first time, includes Anuga Culin- 6-9 Global Diversity and Common Trends: A Comparative
ary Concepts – bundling cooking skills, technology, equipment Analysis of Structures and Changes in Major
and gastronomy solutions. It is aimed at decision makers from Out-of-Home Markets in Europe and Beyond
the foodservice sector.
What’s Hot in Foodservice?
This supplement demonstrates the growing importance of the
out-of-home market in the everyday life of millions of con-
18-19 Trend Statements I: Professionals from Denmark,
UK, South Africa and Germany
sumers. It underscores the importance of Anuga as a major
trade show for the industry. It concentrates on market research on 28-29 Trend Statements II: Professionals from Germany,
The Netherlands, Italy and Lebanon/
the one hand and multi-concept operators and trends on the other.
Middle East
40 pages packed full of brain food at its best.
38-39 Trend Statements III: Professionals from Switzer-
We would like to invite you – and to inspire you – to come to land, Germany/DACH, New Zealand and
the USA
Cologne in October 2017. Discover the taste of the future at this
unique market place for the worldwide food industry. And come
to the Anuga FoodService Power Breakfast, on offer every day at Case Studies: Leading Multi-Concept Players in Profile
11 am, from 7 to 9 October 2017 – for a great start to a successful 10-13 Italy: Cigierre – Market Leader in the Country’s
day (see page A5). We look forward to seeing you there. Casual Dining Segment with International
Ambitions
14-17 Germany: casualfood – Fast-growing Privately
Owned Player Specialised on Travel Locations
20-23 Poland: AmRest – The Largest Publicly Listed
Restaurant Operator in Central Europe
24-27 Switzerland: Two Spice – Playing in the Top
League of the Swiss Restaurant Industry
30-33 UAE: Al Tayer Group’s Hospitality Division –
Focus on Casual Luxury All Over the
Middle East
34-37 Germany: Studierendenwerk Hamburg –
Among the Top Class when It Comes to
Campus Catering
F OOD S ERVICE E UROPE & M IDDLE E AST 3/17 Special: Industry Outlook 2017+ ❘❙ A 3
❙❘ Trade Show
Chef of the Year 2015: 1. Stefan Lenz, 2. Cornelius Spienle, 3. Sven Pietschmann
Anuga in Cologne:
New Ideas for Better Business
With almost 7,200 exhibitors from 100 trade show and is thus doing justice on an international level to
countries today and around 160,000 the theme that is attractive for both the trade and the out-of-home
market. The new Anuga section does justice to the segment‘s
trade visitors from the retail and away-
big significance within the trade and in the out-of-home market,
from-home sectors, Anuga is the largest which has grown over the last years. Anuga Hot Beverages met
food and beverage trade show in the with great interest from the very beginning and is very popular
world. 89% of the exhibitors and 69% of among the exhibitors of coffee and tea. Located in hall 7.
the visitors come from abroad. Staged
Bundling cooking skills, technology and gastronomy concepts: Anuga Culinary
from 7 to 11 October, Anuga covers the Concepts. The theme ‘cuisine’ is also being re-defined at Anuga. To
entire fair grounds in Cologne, which after this end, the trade show ‘Anuga Culinary Concepts’ is bundling
all are one of the largest in the world. cooking skills, technology, equipment and gastronomy concepts.
Here, as in the previous years, the finals of the two established
www.anuga.com
professional competitions, ‘Chef of the Year’ and ‘Patissier of
the Year’, will once again take place. Customers from the out-of-
284,000 sq m gross exhibition space in eleven, in some cases multi- home market have numerous points of contact here, which offer
storey halls, four entrances, a continuous trade show boulevard information, entertainment and contact to the stars of the cooking
and a central piazza ensure clear structures, fast connections and scene. Located in hall 7.
a high quality of stay. The concept of Anuga ensures a well-arran-
ged layout: ten trade shows under one roof, among them Anuga More highlights for foodservice professionals
Culinary Concepts, customized to the needs of visitors from the Anuga Wine Special. As part of the ‘Anuga Drinks’ trade show, the
away-from-home sector. special event ‘Anuga Wine Special’ will once again be also loca-
ted in hall 7, which perfectly enhances the culinary approach of
New in 2017 the ‘Anuga Culinary Concept’. Anuga Wine Special will feature
Coffee, tea & co. get their own arena at Anuga: Anuga Hot Beverages. For the an attractive tasting area with many wines from all over the world.
first time, Anuga is presenting coffee, tea and cocoa in their own As in previous years, the event will once again be professionally
A4 ❘❙ Special: Industry Outlook 2017+ F OOD S ERVICE E UROPE & M IDDLE E AST 3/17
Anuga FoodService Power Breakfast
Take-off for a successful day with inspiring lectures from
international speakers, sharing their knowledge and ex-
perience, and the opportunity to establish new contacts.
Moderated by chain restaurant management expert,
Prof Chris Muller, Boston University, each one-hour session
starts at 11 am and will be held in English.
Saturday, 7th October Marlijn van Straaten, HMS Host, Amster-
dam/The Netherlands: Securing diversity and quality with
own and licensed brands at international transport hubs.
Sunday, 8th October David Singleton, Al Tayer Group, Dubai/ Chris Muller Marlijn van Straaten
UAE: Challenges and opportunities for multi-brand players
in the Gulf region.
Monday, 9th October Michael Weigel, casualfood, Frankfurt/
Germany: Growing fast by specialising on travel locations
with the right brand portfolio.
Where? Dehoga Marktplatz Gastronomie, hall 7. Partici-
pation is free. Breakfast snacks & drinks at disposal.
Please register online: www.anuga.com/Registration_Power_
Breakfast
Organisers: Koelnmesse GmbH and FoodService Europe &
Middle East
David Singleton Michael Weigel
organized by the renowned World Champion sommelier Markus Under focus: Out-of-home-business
Del Monego and his team. Seminars on wine related subjects and Because of its structure and its comprehensive offer Anuga
the Anuga Wine Award will round up the wine experience at An- reaches the most important decision-makers not only from the in-
uga 2017. ternational trade, but also addresses the leading customers from
the out-of-home market: not only representatives of the big food-
Anuga FoodService Power Breakfast – Short and handy information, presented by service and system gastronomy companies as well as hotel chains, Once again,
experts from the business. but also institutional foodservice, i.e. the operators of hospital kit- Anuga presents
For the fourth time, Anuga and international trade magazine, chens, company restaurants, school and university canteens from ten trade shows
Foodservice Europe & Middle East offer interesting and exciting Germany, Europe and overseas. in one, including
presentations on the newest trends and perspectives in the world- Over 4,000 exhibitors of Anuga’s 7,200 participants said that in Anuga Culinary
wide catering market. Again this year, three high-calibre inter- 2017 they will have products for the out-of-home-market on offer. Concepts, fea-
national speakers will give glimpses into their strategies and Thus Anuga is the world’s most comprehensive and largest sour- turing culinary,
what’s going on in their respective action fields. Moderated by cing platform for food and beverages for the foodservice sector. technology and
Prof Dr Christopher C. Muller, Boston University, the one- equipment for
hour lectures will take place in hall 7 at the Dehoga Marktplatz Supporting tools to find the right contacts the foodservice/
Gastronomie platform (Dehoga Catering Marketplace) each of the The exhibitor database enables the visitor to search for suit- catering market.
first three days of the fair (see box). able industry partners using keywords. Looking for products for
the out-of-home-market from France? Find it in the database.
Another highlight is the 27th Forum for System Catering on Tuesday, Looking for meat from New Zealand for your catering service?
10 October, organised by the German Hotel and Restaurant As- Find it in the database. Looking for all the manufactures of organic
sociation (Dehoga). Aimed at decision-makers from the entire products in the frozen food section? Identify it with the help of the
away-from-home market and its supply chain, the congress fea- database.
tures high-profile speakers such as Thomas Mack (Europa-Park The exhibitor database will be available from August onwards.
Rust) or Jochen Pinsker (npdgroup Germany). It takes place at the Professionals can learn about the registered exhibitors on the Anu-
Congress-Centrum Ost, Messeplatz 1, from 11 am to approxima- ga website and download the Anuga App. Onsite on the fairgrounds
tely 1.15 pm. all the services can be called up on the mobile devices, too. ❘❙
F OOD S ERVICE E UROPE & M IDDLE E AST 3/17 Special: Industry Outlook 2017+ ❘❙ A 5
Global Diversity and
Common Trends
2016 marked a new direction for the com- Italians, Spaniards, Chinese and Canadians like to use restaurants for their
mercial foodservice markets in continental morning meals to a much greater degree than others do. Russians,
in sharp contrast, barely use restaurants before late morning.
Europe and brought some hopeful trends Countries that have a late dinner time tend to also have a very
around the world. Lunch caught a bit of distinct moment in the afternoon when consumers get a snack of
growth in several markets. Spain returned to some sort.
Japanese and Americans should be forgiven for thinking of res-
growth after nearly ten years of struggling.
taurants as places to acquire food that will be eaten elsewhere.
Still, the aftermath of the global economic Consumers in both of those countries actually sit down in restaur-
crisis has left consumers skittish and some ants on less than a third of all their restaurant visits. For Japane-
se, this represents the dominant role that convenience stores play
new societal trends are showing up around
in the market. This sort of behaviour is nearly inconceivable to
the world. Findings by The NPD Group’s Spaniards or Italians who eat more than eight out of every ten res-
Global Senior Vice President, Bob O’Brien. taurant meals while sitting in a restaurant.
Trends this Decade. Within all this variety of behaviour, some common
The global foodservice market is, to say the least, a diverse market. trends have emerged around the world in the current decade.
From overall rates of use to the times of day that people eat to Sustained growth has been hard to find around the world over the
where they choose to eat their prepared meals and snacks, con- past five years. Yes, consumer demand for prepared meals, snacks
sumers in each country exhibit unique patterns of behaviour. or drinks in China has grown. Australia and Great Britain have had
Russians, for instance, spend the least per person in any of the a couple of years of growth after some stagnancy. And, the USA
countries tracked by CREST; considerably less than even Bra- and Canada are up a bit over the five year period. Most of Europe
zil, where global chains have only recently begun to penetrate. has been weak over the past five years.
The biggest spenders are the East Asians. Continental European As weak as the European markets may have been over the past
consumers tend to spend less at restaurants than do consumers in five years, all of them posted growth in 2016. Germany and Great
the former British Empire despite (or because of) generally larger Britain arguably had the strongest growth in spending (not lifted
average cheques for meals. by inflation) in the world.
In most countries lunch is the largest day part and in most countries most parts of the world. They began to slip and for the past few
lunch trends dominate overall industry trends. Naturally, lunch is years have been flat. In Europe, Spain and Italy (two of the wea-
related to employment. As employment has expanded very slowly ker markets recently) have recently posted gains in family parties.
in the years since the global crisis, the potential demand for the This brings some hope that consumers are becoming more com-
workday lunch has been held in check. And, consumers need to fortable and optimistic.
feel like their prospective life is positive if they are going to choose
to spend extra money to go out to lunch. These elements have held Chains have been the driving force in the global restaurant industry since
lunch down in many countries. (or even before) the global crisis. For the entire decade, year after
Of all the lingering effects of the global economic crisis, anemic year, traffic to chain restaurants grew and independents declined
lunch demand has been the most stubborn. There has been consis- everywhere (except China where everything seems to go up).
tent, if unspectacular, growth of lunch traffic in Great Britain, Aus-
Total away-from-home spending is calculated on the basis of two
tralia and Canada over the past few years. And finally, in 2016, all
factors: the number of visits and the average check. For example,
the European markets except France posted lunch traffic gains.
spending in Brazil rose only 4.2 % despite a jump in the average
Perhaps a corner has been turned on the last effects of the global
check because the number of visits went into decline.
crisis.
This strength at the lunch day part was, in many mar-
kets, added to growth at the morning day parts that
have given so much support to the industry around the
world in recent years. Morning meals have consistent-
ly grown in most of the markets tracked by CREST.
In the weak environment after the global crisis, chains
and independents sought new paths to growth and ma-
ny found it at breakfast and morning snacks. These day
parts provided some relief, although at a lower average
check level than at other meals.
In 2016, consumers chose to eat more of their prepared
foods in the places most comfortable to them. In the
English speaking countries we track, that means traffic
growth came to the off-premises locations. In parti-
cular, consumers increased the number of meals that
were purchased prepared and consumed at home. In
Continental Europe, on-premises service not only ac-
counts for a good bit of the traffic but it also accounted
for nearly all the health in nearly all of those markets
in 2016.
The vast majority of all visits in the global foodservice market The same thing held true in 2016. What was jarringly different,
come from adult-only parties. These can be in groups, couples however, was that independents grew in six of the markets tracked
or singles and they rise and fall with the state of the economy by CREST in the fourth quarter of 2016. We don’t know if this is
and employment. Parties with kids are an element of the market the start of a new trend. It is, however, a clear break from the over-
that varies from country to country. From Australia where family riding trend of the past ten years.
parties account for nearly a third of all traffic to Russia where
they account for less than a tenth, these parties represent a kind Millennials. The plight and habits of millennial consumers around
of cream rising to the top of the market when things are just right. the world has been a front-of-mind issue to foodservice marke-
In the early years of this decade family parties were on the rise in ters. Consumers in their 20’s, all around the world, make more
purchases than other consumers. Their greater number of
Bob O’Brien, Global purchases leads to greater variety. That greater variety gives mar-
Senior Vice President keters insight into what new tastes and behaviors might drive the
for the US-based NPD market in the coming years. AND, they tend to take their higher
Group, is one of the purchase frequency with them as they age; lifting the base for the
most knowledgeable entire market. Their drop in purchasing in the aftermath of the glo-
foodservice-industry bal crisis and their subsequent anemic rebound provided much to
insiders worldwide. An worry about.
excellent speaker, he has Fortunately, they have begun to come back to the market. All
given numerous lectures around the world, outside of a couple of countries, millennials
all over the world. have begun to boost their purchase rates. This has led to a new
A8 ❘❙ Special: Industry Outlook 2017+ F OOD S ERVICE E UROPE & M IDDLE E AST 3/17
Consumer Research ❘❙
restaurant orders the ‘old boring way’ with a telephone or actually Shopping-mall food courts contribute a small amount of restaur-
face to face. In China, the country with the least ‘boring’ ordering, ant traffic all around the world. This alone won’t mortally wound
96% of all restaurant visits use the old fashioned way of ordering. the industry. This trend only underscores, however, the need for
In the USA it’s 97%. restaurants to provide a reason for consumers to walk in the door.
Mobile ordering, small as it is, has (along with Internet ordering) Whether it’s unique atmosphere, special foods, outstanding ser-
accounted for nearly all the traffic growth in restaurants around the vice, entertainment or all four of those things, consumers need
world in the past few years. In China, mobile ordering is roughly a reason to act. There are plenty of times when consumers will
four times the size it was at the start of 2014. In the USA it in- make a purchase when doing something else. Whether it’s at a train
creased nearly 600% from the beginning of 2013 to the end of 2016. station or after a sporting event or while travelling, consumers are
To date, consumers have not embraced mobile applications with often in situations where they need to eat and are away from home.
the same gusto in Europe. Traditional ordering
methods have been relatively flat over the past
couple of years, just as they have been elsewhere.
Mobile ordering, while up, is less dramatically or
inexorably up than it is elsewhere.
This is another case, like millennial food tastes, that
gives a hint about the future. Consumers of all ages
respond to the convenience that mobile ordering
provides. It will be a long time before mobile is a
dominant force in any foodservice market. Any res-
taurant operators that hope to succeed will need to
get the basics of the ‘old boring way’ right. They
will also need to understand how to harness the new
kind of relationships that mobile ordering can form
in order to maximize the satisfaction of their guests.
Still, it represents the future. And, it is a source of
growth for everyone that creates new ways for res-
taurants to connect with their customers.
Summary. So, consumers, and the industry, appear to have come out
Consumers Out and About. All around the world, one of the things that of the long shadow of the global economic crisis. In most countries
is understood to be ‘true’ is that physical shopping is steadily dy- traffic counts grew in 2016 and, in Continental Europe, generally
ing along with other ‘out and about’ activities. The long shadow improved over the course of the year. There are some new trends
of the economic crisis has dampened consumers’ enthusiasm for in play as millennials come back to the market, mobile emerges as
shopping nearly everywhere. In addition, e-commerce has opened a consumer favourite ordering method and physical retail demand
a new channel that supports spending but doesn’t create a situation wanes. All of these trends, which may indicate big parts of the
where consumers might be out and about in need of some repast. future of the industry, are marginal and, while important, are not
the core things that restaurant operators need to focus on right now.
❙❘ “It is important to keep in mind that, as exciting Consumers in every country have core tastes in foods and beverages
and revolutionary as mobile commerce is for that need to be addressed. Consumers have core habits that take
them to restaurants at specific times of day or days of week with
restaurants, it is very, very small.”
specific needs that restaurants need to satisfy. Consumers want to
And, new forms of entertainment like video streaming or gaming interact with restaurants in ways that make them feel good about
on high quality hardware remove more reasons when young and the purchase whether it’s via a mobile device or sitting at a table.
old consumers might have left their homes. Satisfying those tastes will bring success while keeping an eye on
This has all led to much writing about the death of shopping malls. how to be in position to grow with emerging tastes. Bob O‘Brien
Or, in some cases, the re-framing of shopping malls where restaur-
ants are the thing that draws consumers and retailers bask in the
glow of the traffic generated by diners.
About The NPD Group
CREST shows that this has not been a trend over the past five The NPD Group began tracking consumers’ purchases of prepared
years. In nearly every country tracked by CREST, the number of meals, snacks, and drinks in the USA in 1975. Since that time, coverage
meals consumed in shopping-mall food courts was larger in 2016 has been expanded to include Australia, Canada, Germany, the UK,
than it was in 2011. It may, however, be a new trend in the market- Japan, France, Spain, Italy, China, Russia, Brazil and, most recently,
place. In the English-speaking countries we track (Great Britain, Korea. Every day, in 13 countries around the world, the NPD Group
Canada, Australia and the USA) food court traffic declined from tracks the restaurant and foodservice industry to enable operators,
manufacturers, and other foodservice companies to make the best-
2015 to 2016.
informed business decisions.
The NPD Group’s consumer panel ‘CREST’ is the industry’s leading
source for trends and performance indicators as well as consumer be-
haviour. www.npdgroup.com
F OOD S ERVICE E UROPE & M IDDLE E AST 3/17
❙❘ Italy
Wiener Haus
Shi’s
Shi’s
Pizzikotto
Pizzikotto
Pizzikotto
Apart from Old Wild West, the group is also building its portofolio of own Marco Di Giusto, Co-founder of Cigierre
brands in different market segments.
You‘ve coined the term ‘foodtainment’ to describe what Cigierre‘s
concepts are about. Can you explain it?
Wiener Haus is a brand developed by Cigierre itself and offering the It‘s all about emotions. One of our first objects has always
atmosphere of a typical Bavarian brewery. It now has 30 stores been to give our customers on an exciting experience.
in Italy. In 2015 Cigierre acquired the Shi‘s restaurant in Udine We have a lot of repeat customers and we think they
(sushi and Asian-Italian fusion cuisine, prepared with quality keep coming back not only for a good
Italian ingredients) and in 2016 the Pizzikotto pizza chain, a full- steak or burger, but because of the
service pizza concept with ten units located in the Emilia Rom- experience they live in our themed
agna region. restaurants. Here they find a poten-
tially fun and buzzy atmosphere, an
Pizzikotto features both thin and crusty pizza and Neapolitan style entertaining ambience in an original
setting. The average age of Old Wild
pizza, as well as a distinctive dessert menu and 100% organic raw
West‘s customers is 18 to 45 years,
ingredients. Both Shi‘s and Pizzikotto offered a different take on
with a lot of families. We like to say that
their respective markets and had potential for growth. After the ac-
Old Wild West is a family restaurant
quisition, Cigierre has been working on their formulas, fine tuning and are happy to see children enjoying
menus and standardizing operations in order to start their chain de- themselves.
velopment. “We are working to optimise both these brands,” con-
firms Di Giusto. “We think Pizzikotto has the potential to replicate
Marco Di Giusto co-founded Cigierre
the success of Old Wild West. We’ll open Pizzikotto in shopping
in 1995 in Udine, his hometown in
malls, cinema complexes and downtown locations. Average sur-
Northern Italy, and has been at its helm
face is 500 sq m. As for Shi’s we‘re working to make it perfect not
since. In 2016 equity firm BC Partners
only for high street locations but also for shopping malls, which
acquired a majority stake in Cigierre,
are in our DNA.”
and Di Giusto stayed on as the CEO of
the company.
Overall, Cigierre has plans to double the current number of restaurants in
five years, reaching 450-500 restaurants through a tight schedule How important is innovation for you?
of about 50 new openings a year. Most of this growth will be in It is very important. We are always looking for innovations
Italy, both with selected new openings of Old Wild West in choice that will make a difference for our customers. In the last
sites that are sure to perform well, and development of the other few years we‘ve mainly implemented technical innovations.
brands, especially Pizzikotto, which now has twelve sites and will We try to relate to technologically savvy clients by, for
have 20 by the end of 2017, and Shi’s, six sites at the moment plus instance, enabling them to pay their checks with their
smartphones. All this allows for a simpler and quicker meal
another eight by year end. Cigierre are also currently working on
experience. We have also launched virtual loyalty pro-
a new concept.
grammes. And we are also constantly introducing product
innovations.
Cigierre was a pioneer in pizza delivery back in the 1990‘s, but the
times weren‘t ripe then and you abandoned it. How do you see the
Italian delivery market now?
International players like Foodora and Just Eat have
entered the Italian market and consumer behaviours re-
garding take-away and delivery are changing. We are
Shi’s
thinking about delivery and we can‘t rule out that we‘ll roll
out our own systems for some of our brands, for instance
Shi‘s, where delivery already makes up a significant share
Historically, along with its proprietary brands, such as Old Wild West
of revenues.
and Wiener Haus, Cigierre has also operated brands under licence.
This last route, though, has been abandoned and the group is now International foodservice brands like Starbucks and Wagamama are
orientated to only develop and operate own brands. “We’ve lear- coming to Italy, which up to now has been a relatively closed market.
ned from past errors,” explains Di Giusto. “We’ve been master What do you think of the new competition?
franchisee of two international concepts for years and we’ve come Growth in the Italian foodservice market is very slow and
to the conclusion that a franchisor can’t only sign a franchise to succeed you need to diversify your offer. I hope that
contract and then disappear, but has to sell to the franchisee a the Italian restaurateurs are aware that, with the arrival
whole range of services. Signing the deal is only the beginning. of international players, they will have to keep improv-
ing both their service and product if they want to be
That’s why we’ve decided to only build our own brands.“
competitive.
Flavia Fresia
F OOD S ERVICE E UROPE & M IDDLE E AST 3/17 Special: Industry Outlook 2017+ ❘❙ A 13
❙❘ Germany
Hermann‘s
Natural
Italissimo
15%
Mobile
snack
50% counters
Convenience
stores 35%
Bars &
restaurants
over the ten existing Quicker’s outlets in full, with a value of Michael Weigel, Co-Owner of casualfood
¤10 m in sales. Now this format represents the company’s star
What makes an airport so permanently attractive to you as a location?
growth area.
What would you say is the outlook at railway stations and motorways?
2007 saw the next step in diversification: three Mayer’s Bars were Air traffic is continuing to increase world-wide every year,
launched at Frankfurt Airport, meaning that suddenly design and a clear growth area. Many customers come with high
shop-fitting concepts were needed, which Weber and Weigel ob- spending power and our concepts are tailored exactly to
tained from outside. Thus, casualfood entered on a new business this frequently international clientele, who want fast, good,
era: “The combination of brand, design and catering formula as a uncomplicated eating and drinking on their journey. That
major whole became an important trademark. This brand message we meet our customers’ taste can be seen from our con-
plays an immense role even now,” emphasises Weber. “A guest stant growth in this segment.
decides in ten seconds if he is going to eat at our place or walk on
past. We have to grab him.”
2008 saw a further jump in expertise, in the shape of the Mediter-
Michael Weigel, born 1967, one of
ranean concept Mondo: the format, in two varieties, as Piccolo
the co-founders, has been master of
and large restaurant unit with kitchen, fullservice and take-away,
statistics and at the heart of operations
was designed to appeal to all guest categories. “At this level, we
and personnel from the launch. At the
had to overcome a real inhibition threshold. All of a sudden, we
start, he was himself actually one of
had to work as fullservice restaurateurs, were running our own
the sales staff behind the first Mayer’s
kitchen and dealing with quite different factors in terms of sales
pretzel trolley, today joint owner of the
area and guest frequency. But speed was to remain our trump card;
multi-brand company casualfood. The
we aimed never to lose sight of our corporate DNA, the fast-casual
former sales professional cannot quite
approach, nor have we done so,” says Weigel. Now a part of their
deny his expert view even when eating
own brands is run with different formats, from mobile snack outlet
privately, for he wants to stay receptive
and take-away, to restaurant and bar with take-away area, to con-
to new ideas. But he certainly never
venience store.
allows this to interfere with his enjoy-
ment of good food. What he notices,
Until 2011/12 growth was concentrated exclusively on airports, then the
however – always and everywhere – is
time was ripe for further site categories. They launched the first
particularly good service.
railway-station site in the shape of the sausage concept Hermann’s
and then, expanded to include the pizza concept basta, went on to At the railway stations, we are likewise constantly grow-
include motorways. ing. Along with our own successful concepts, we recently
That their pleasure in the catering business has not slackened in entered into a partnership with Deutsche Bahn, to run more
their twelfth year is exemplified by the format of Goodman & Fi- service stores at attractive sites. An initial successful pilot
lippo, opened in Dusseldorf Airport at Gate A in September 2016. has been under launch since September of last year at the
This fresh deli-concept, featuring daily on-site production, like- regional railway station of Frankfurt Airport.
wise an idea of their own, exploits the specialties of two countries:
How do you keep your staff on the hop at these busy locations?
Italy and the USA. To sum up so far: “Goodman & Filippo has
The need for flexibility and speed is extremely high in
started up well beyond our expectations. The take-away share was
all catering for travellers. And the staff need to be able
about 75% at the start. Now the restaurant business has established to handle the very widest range of customer groups and
itself more and more, reaching a 40% sales share. We expect this cultures. Of course, that can be very attractive, for no two
development to continue and thus that the average net checkout days are alike. A member of our staff will meet travellers
bill, currently ¤6.80, will rise to ¤7.50. There is further room for a from all over the world and can show off his language
rise. The same applies to the net monthly sales figure of just under skills. We teach this to our staff. And we support them with
¤270,000. The food favourites to far: surf’n’turf burger and chi- numerous measures, from on-boarding and a permanent
cken club sandwich,” says Weigel in short. training cycle, to training programmes, including those in
the company, to part-time degree courses. Naturally we
most prefer to develop our own staff further!
And 2017? March saw the opening of one Quicker’s in Essen rail-
way station and another in the new Ryan Air section of Frankfurt
How do you combat all the wear and tear, how do you relax?
Airport. A further Goodman & Filippo will get going at Cologne-
Of course, that doesn’t always succeed. Seriously, the way
Bonn Airport in July. A Hermann’s is planned for November at of combating stress is to enjoy your work in a great team.
Gate A in Frankfurt; the present Beyond, also Gate A, will be That’s what we do. I find relaxation best with my family.
converted into another Goodman & Filippo, too. “Further projects In Croatia, in a small town on the coast, you can let your
for this year, including projects outside Germany, are also in the mind run wonderfully free. But when I am with friends,
pipelines but not yet advanced enough to talk about.” over a good meal and a fine bottle of wine, I can relax
Jutta Pfannschmidt-Wahl very well.
F OOD S ERVICE E UROPE & M IDDLE E AST 3/17 Special: Industry Outlook 2017+ ❘❙ A 17
❙❘ Trend Statements
La Tagliatella
KFC
Pizza Hut
A 20 ❘❙ Special: Industry Outlook 2017+ F OOD S ERVICE E UROPE & M IDDLE E AST 3/17
Poland ❘❙
Everything Is Possible!
AmRest is equally clear about the strategy it has chosen to reach ‘Everything is possible’, a belief forged in the early days of the
its goal: consolidation and organic growth, but at the moment es- company, back in the 1990’s, when a young McGovern and a
pecially acquisitions and agreements. friend came to see for themselves what Eastern Europe looked like
Indeed, in the last few months the pace of m&a and new deals after the fall of the wall and decided to stay and start a restaurant
is so fast it is difficult to keep up with it. In April alone AmRest business, overcoming difficulties and refusing to be stopped by
first signed an agreement to become a majority shareholder in the setbacks.
Polish company that operates the PizzaPortal.pl platform, thus
partnering up with Delivery Hero, a global leader in the online ”We started a company with no one from the restaurant business because
food-ordering segment. Then, a couple of weeks later, AmRest there were no restaurants at the time in Central Europe,” recalls
announced plans to enter the Austrian market with the KFC brand, McGovern. “So we had to do and learn everything on our own,
with the first restaurant due to open before the end of 2017. Final- which created an incredibly strong bond between us. Of our se-
ly, on April 24, AmRest disclosed to have signed a binding deal nior executive team, the newest person has been with the company
whereby one of its subsidiaries would become the Pizza Hut mas- ten years, many of them are with it since the very beginning, 20+
ter franchisee for 36 restaurants currently operated by multiple years. Once you build that kind of comraderie that comes from
sub-franchisees in Russia and acquire 18 Pizza Hut restaurants having gone through those early years, you stick together.“
operated by Pizza Hut Russia.
AmRest in Figures
In March, AmRest signed deals aimed at becoming Pizza Hut mas-
ter franchisee for Germany and acquiring two Pizza Hut delivery Group founded 1993
stores in Dusseldorf, announced the forthcoming acquisition of Headquarters Wroclaw, Poland
42 KFC restaurants in France and finalized the acquisition of 15 No. of brands 7 (Burger King, KFC, Pizza Hut, Starbucks,
KFC equity stores in Germany. Previously, it had struck deals with La Tagliatella, Blue Frog, KABB)
Pizza Hut in Central Europe and in France to buy their delivery No. of restaurants 1,203 (as of 27.4.2017)
business. And in 2016 AmRest had acquired 144 Starbucks equity
No. of restaurants by brand (2016) 519 KFC (excl. 15 in
Germany acquired in 2017), 275 Starbucks, 214 La
stores in Germany, thus more than doubling their Starbucks port-
Tagliatella, 92 Pizza Hut, 45 Burger King, 32 Blue Frog,
folio overnight.
4 KABB
No. of countries where AmRest is present 13
”We are a growing and acquisitive company,” comments AmRest co- No. of restaurants by country (2016) 389 Poland, 245 Spain,
founder and CEO Henry McGovern. “Our focus right now is on 145 Germany, 123 Russia, 114 Czech Republic,
Europe, where 95% of our restaurants are, though we also have a 66 Hungary, 36 China, 28 Romania, 11 Bulgaria,
nice business in China.“ 10 France, 6 Croatia, 5 Serbia, 3 Slovakia
Group sales PLN4,207 m (c985 m)
This fast growth couldn‘t be handled without a strong organisation, No. of meals/clients served ~ 200 m per year
a strong company culture and the right attitude. The last is ex- No. of staff 28,771 (23,623 in 2015)
emplified by the company motto ‘Wszystko Jest Możliwe!’, i.e.
F OOD S ERVICE E UROPE & M IDDLE E AST 3/17 Special: Industry Outlook 2017+ ❘❙ A 21
❙❘ Poland
Starbucks
La Tagliatella
Starbucks
Teamwork as well as in-house training and mentoring programmes Henry McGovern, Founder of AmRest
based on supportive development and feedback are some of the
What is the job description of a Chief Emotional Officer?
policies that today stay AmRest in good stead when planning and
My role is to drive the energy of the
organising its development. Another of the company’s core values
company. I‘m not an executive any
is ‘trust in the good intentions’, meaning specifically, let people more. About ten years ago I realized
have autonomy and trust that they are going to do things well. that there were more and more people in
the company who were better at things
”We are very much a people business and in a partnership we bring an than I was. I had started the company,
entrepreneurial attitude towards the business,” says McGovern. I was very hands-on, I had to know
This also explains AmRest‘s recent acquisition strategy and why about everything, but then I grew out of
the development is focused around a few strong brands: “We have it. I realized what I really do is just keep-
seven brands and it sounds like a lot but when you look at the seg- ing AmRest more exciting, interesting,
ments they are in, it‘s really not,” underlines McGovern. “As we fun, challenging and developmental.
are focused around the people side of the business, we need to have
Henry McGovern is currently the self dub-
full teams and have to build an organisation to handle the growth
bed ‘Chief Emotional Officer’ of AmRest
we want, so we must be able to afford our systems and processes.
Europe and a member of its supervisory
We already have more than 100 people in our development team
board. A US citizen, in 1993, when he
including architects, site locators, and engineers. Therefore, we
was 25, he co-founded AmRest and
look for businesses that can get to scale and scale for us today is
served as Chief Executive Officer from
a 100 m Euro business. We need to have exclusivity or a large
1995 to 2008.
territory for doing that.”
Fun and enjoyment are important parts of AmRest‘s company culture?
AmRest‘s portfolio is made up of a mix of proprietary (La Tagliatella, I‘m a believer for good or for bad that we‘re only here
Blue Frog Bar & Bistro, KABB) and franchised brands (KFC, one time, we might as well enjoy it. What a shame if
someone is not enjoying life. We just don‘t take it too ser-
Starbucks, Pizza Hut and Burger King).
iously. We hear a lot of things about life-work balance.
La Tagliatella is an Italian themed chain offering a true Italian trat-
For me that seems so antiquated. Today our lives are just
toria experience. ”It‘s a quality-driven, food-focused brand that has
intermatched, there‘s not this separation. If you need to
become synonimous with the best Italian food in Spain, as well as separate your life into compartments, you‘re not taking the
our most profitable business,“ reveals McGovern. The brand had most out of it. If you have to work one evening, you have
105 restaurants when AmRest bought it in 2011. Today, it has over to work one evening, but then take another day off and go
200 restaurants in Spain, with an average ticket of ¤20 per person, to the beach or whatever. So, try to find more of the soft
and a dozen sites in France and Germany, with plans to further line as opposed to the hard line. Also, the restaurant busi-
develop it both organically and through franchising. Blue Frog is a ness is what everyone talks about and wants to be a part
Western casual-dining concept with 36 restaurants in ten cities in of. It‘s a fun business, we should have fun.
China and plans to open in Spain and Poland later this year. ”Our
China business last year grew about 30%, this year it will grow Where do your drive and inspiration come from?
In my coaching I try to help people find one word that is
another 30%,” reveals McGovern. “We have crossed the ¤100 m
meaningful for them and helps them define what are they
mark, which means we have enough scale to do other things.“
are good at. My word is freedom. I must make sure that I
But AmRest is also notable for taking a unique approach to ”exe- give myself freedom and I don‘t box myself in too much.
cuting“ its franchised brands, that are among the global leaders in I‘m definitely driven by challenges.
their respective product categories. In some of their restaurants,
AmRest transformed Pizza Hut from a fast-food into a fast-casual If you could turn back time, what would you do differently?
brand, where the food is prepared in front of the customers with I don‘t know. You never know what the road ahead is.
the ingredients they want, and a focus on freshness. In Poland, Very bad roads end up in very good places. All of my busi-
about half of AmRest‘s Pizza Hut locations are fast casual now. ness ventures have been interesting. It‘s hard for me to say
With KFC they did the same thing, for instance only using fresh, what I would change, because it has taken me down that
locally sourced chicken and redesigning the restaurants to have an road. Life is good.
open kitchen. “We go after whatever will make the brands more
AmRest recently entered the German market thanks to two major
transparent and better quality to the customer,” sums up McGo-
acquisitions (Starbucks equity stores and KFC equity stores). What have
vern. As for Starbucks, AmRest is currently working to ”elevate you learnt firsthand about the German market so far?
the impact“ of the recently acquired German stores. “There’s a That it is price sensitive. I hope that we can encourage
reason why Starbucks is by far the world leader and it’s because Germans to recognize that eating well brings a certain
of the quality of the brand. In Germany we want to deserve the enjoyment to life that‘s worth paying for. We need to get
leadership position we have,” concludes McGovern. Germans out, enjoying their time in restaurants more. The
Flavia Fresia market has its idiosyncrasies but we‘ll work through all.
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❙❘ Switzerland
Bohemia Cheyenne
A 24 ❘❙ Special: Industry Outlook 2017+ F OOD S ERVICE E UROPE & M IDDLE E AST 3/17
Switzerland ❘❙
Another approach is taken by the better-burger concept Jack&Jo, which is one of Two Spice AG in Figures
the latest Two Spice projects. To date there are two outlets in the
Founded 1990 in Zurich, Switzerland
Winterthur railway-station concourse, a protected monument, and
Founders/Owners Marc Saxer, Daniel Kehl
on Zurich’s Europaallee, which with their modern, atmospheric
Headquarters Zurich
design give a very inviting impression. The focus is on ‘slow fast No. of outlets 23, plus 1 franchised (Nooba Laax)
food’, which for these entrepreneurs is no contradiction. “Despite Concepts and brands 10: Bohemia (American brasserie),
increasing time pressures, our customers want to enjoy their food. Boilerroom (bar&lounge), Cheyenne (American sports
Source and quality of products play an ever greater role,” explains bar), Iroquois (fullservice), Jack&Jo (slow fast food, 2
Saxer. units), Nooba (pan-Asian, 2 units), Rice Up! (take out),
Ristorante Totò (Italian, fullservice), Yooji’s sushi deli (fast
At Jack&Jo these two players are highlighting healthy, home-made food casual, 13 units), Weindepot (wine store)
with ingredients from local producers. The menu features burgers, Staff about 600
soups and salads, plus a broad breakfast and brunch range, includ- Revenues 2016 CHF80 m
No. of guests more than 3.7 m a year
ing trend-setting offers such as overnight oats or chia pudding. All
F OOD S ERVICE E UROPE & M IDDLE E AST 3/17 Special: Industry Outlook 2017+ ❘❙ A 25
❙❘ Switzerland
Nooba
public: their outlets are rated as trend-setting meeting places for Marc Saxer, Joint Owner of Two Spice AG, Zurich
a diverse mixture of guests, in which relaxed places such as Bo-
How would you describe the spirit of Two Spice? As a restaurateur, what
hemia have something to offer on the culinary side.
is your guiding light?
Bringing culture and catering together has been a major
Creativity and commitment, combined with a sense for quality and a well- preoccupation of ours from the start. We always thought
developed entrepreneurial awareness are some of the facts which it important to run the restaurant business at a high pro-
have made the catering duo successful. “Our strengths include the fessional level. Nevertheless, in our outlets we wanted to
way we always stick to something,” they say. This is also shown encourage a good overall experience. Everyone, both the
in the classics from the Two Spice factory, which are constantly guests and the team, should feel good in a fantastic atmo-
being developed further, to keep up with the times. So it is with sphere. This mixture of quality objective
Bohemia, opened in 1999 on Zurich’s Kreuzplatz: with a relaxed and lively catering has always been the
atmosphere and good cuisine, the restaurant attracts guests from defining feature of our restaurants – and
it is going to stay that way.
early morning to midnight. Since its latest renovation, the Amer-
ican Brasserie also has a charcoal grill, on which food is grilled on
Marc Saxer, co-founder and joint owner
the Argentinian model. The Iroquois, opened in 1994 and known
of Two Spice, has more than 25 years’
for its burgers and sports programmes, underwent a refurnishing
experience in trend-setting restaurant
in 2012 in country-house and vintage style. At the moment the
operation. He founded the restaurant com-
popular district venue is being rebuilt again, and by autumn 2017
pany in 1990, together with Daniel Kehl,
will have a new look.
in Zurich. The two entrepreneurs – Saxer is
a trained chef, his associate an industrial
Almost all Two Spice AG restaurants run at a high sales level. With a total
economist – have themselves long been
of 23 outlets and ten different brands, in 2016 the group earned
working in the catering sector and know
revenues of almost CHF80 m. The portfolio includes not just res-
exactly what their guests want. They apply
taurants, but also a wine dealer’s and the product brand yootea, a
their experience to every new food and
bio-refreshment drink. Responsible for product development and
beverage project.
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❙❘ Trend Statements
After 15 years in the retail business, Bart van Price Sensitivity, Inquisitive Consumers & More Consumption Occasions
den Nieuwenhof was asked to lead La Place in “In the Netherlands, the out of home market is growing fast this
early 2012. Following the bankruptcy of former year. After years of stagnation, growth is finally here and new
proprietor Vroom & Dreesmann, the CEO is cur- players – national and international (e.g. Five Guys, Taco Bell,
rently working on re-strengthening the brand, Dunkin’ Donuts) – are coming to the market.
today owned by the Dutch Jumbo supermarket While (New) Italian and Asian cuisines are still winning, we see
chain. The father of three finds great inspiration in an increasing number of new concepts that focus on one speci-
Israeli cuisine: “I believe it will win the hearts of ality only. Also, demand for ‘made-for-you’ as well as vegetarian
more and more people all over the world.” products is rising quickly. Our La Place concept is strongly aligned
www.laplace.com/en with these trends. The market restaurant formula – by the way the
first to introduce front cooking in the Netherlands – is made for
personalized solutions. Besides, one major topic for us as well as
for the whole industry is burgers. Our new burger concept allows
customers to combine their bread and meat with a selection of eight
new toppings.
As for consumer behaviour, it’s clear that in the years to come,
price sensitivity will remain an issue and low prized offers will find
great audiences. Nonetheless, guests today are increasingly well
informed and better educated. In ten years time, they will want to
understand everything about their food. Demand will develop from
currently ‘what you see, is what you get’ to ‘what I understand, is
what I want’. As health consciousness will continue to grow, I also
expect concepts (Asian and others) with a focus on sustainable fish
to grow in North western Europe.
We will also see an increase in the number of consumption moments
per day – with less volume being consumed per occasion.”
A 28 ❘❙ Special: Industry Outlook 2017+ F OOD S ERVICE E UROPE & M IDDLE E AST 3/17
Trend Statements ❘❙
Almaz by Momo
A 30 ❘❙ Special: Industry Outlook 2017+ F OOD S ERVICE E UROPE & M IDDLE E AST 3/17
UAE ❘❙
Casual Luxury
Founded in 1979, Al Tayer Group is a privately-held company accessible. The F&B portfolio is one of the key attractors to malls
with operations in twelve countries in the Middle East. With over in a region where eating is almost a pastime for many shoppers
9,000 employees from more than 100 different nationalities, the who often have two meals during a single shopping trip. Conse-
Dubai-based company operates businesses in automobile sales quently, many malls such as Mall of the Emirates are seeking to
and service, luxury and lifestyle retail, perfumes and cosmetics significantly increase their percentage of space allocated to F&B
distribution, engineering as well as interiors contracting. Over the and thereby sustain a continuous need for new brands in the region.
years it has successfully introduced more than 80 brands to the But Singleton also believes in other trends: “The new emergence
Middle East, including several of the world’s leading brands such of unconventional – at least for Dubai rather than other more ma-
as Armani, Bulgari, Banana Republic, Ford, Ferrari, Gucci, Gap, ture markets – non-mall locations such as Alserkal Avenue or Al
Harvey Nichols and Maserati. The group’s retail division current- Quoz where regeneration has become cool and easy to access and
ly operates over 200 stores across the region. In 2017, the group can be combined with arts, crafts and other non-retail activities is
launched the region’s first online luxury platform, Ounass.com. changing the way how people spend their time which over time
will eat into the role of the mall.”
The hospitality division at Al Tayer, established in 2007, is the master fran-
chise operator for several international hospitality brands across One of Al Tayer’s core brands, Caffè Nero entered the UAE market in 2009
the UAE. The portfolio includes Armani/Dubai Caffè, Almaz by and today has 17 stores in Dubai and five stores in Abu Dhabi. The
Momo, Atrium Café, Caffè Nero, Cosi, Emporio Armani Caffè, brand positions itself as a more premium coffee shop, staying true
Forty Carrots, Magnolia Bakery, More Café, Ocean Basket, Scene to its European heritage whilst offering guests the highest quality
and Serendipity 3. Each brand is usually represented by one to coffee and food inspired by classic Mediterranean recipes in an
three units across the country with the exception of Caffè Nero environment that is designed to convey a home-like atmosphere.
with its 22 stores in the UAE. “We are focusing on developing “Our fantastic baristas bring this to life, giving each store its own
our casual businesses such as Caffè Nero, Magnolia Bakery and character through a combination of personal service and unique
Ocean Basket,” says David Singleton, Vice President Hospitality design,” Singleton is proud to say. It certainly adds to its success
at Al Tayer Group. “Serendipity 3 and Atrium Café are new brands that the product range of-
where we have more work to do before we are in ‘roll out’ mode. fered by the coffee shop Al Tayer Group in Figures
We do have plans on the future to grow them, though.” And he caters to local tastes. The
adds: “We will grow steadily and at the right time. We are develop- menu contains items such
Headquarters Dubai, UAE
Owners Al Tayer family
ing exciting new concepts within our department store expansion as Zaatar Croissants, Fala-
Founded 1979
program, recently opening Scene, a luxury café in Bloomingdale’s fel, Halloumi and Shawar-
Business areas Automotive, Retail (Beauty,
Kuwait and will do the same with Bloomingdale’s and Macy’s ma Wraps, taking inspir-
Department Stores, Fashion, Home, Hos-
in Abu Dhabi. We will expand our existing brands in the right, ation from the region. pitality, Jewellery, Lifestyle), Real Estate,
affordable locations.” Healthcare
Another key hospitality brand of Countries of activity Bahrain, Kingdom of
Besides a few locations in commercial towers the vast majority of Al Al Tayer, New York-based Saudi Arabia, Kuwait, Qatar, Oman, UAE
Tayer’s stores is located in shopping malls, either in Dubai’s mega Magnolia Bakery, opened Year of first restaurant 2007
malls or, increasingly over the last couple of years, in some of the its first international loca- Foodservice brands 12
upcoming smaller community or strip malls that are more easily tion in 2010 in the Dubai
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❙❘ UAE
More Café
Almaz by Momo
A 32 ❘❙ Special: Industry Outlook 2017+ F OOD S ERVICE E UROPE & M IDDLE E AST 3/17
UAE ❘❙
Mall. The Bakery offers classic American baked sweet and sa- David Singleton, VP Hospitality at Al Tayer Group
voury goods and is renowned for its cupcakes, all prepared from
What are the strong points of Al Tayer Hospitality?
scratch on-premises all-day. More recently, the bakery’s product
As the largest luxury retailer in the
range has been extended to an ice-cream range inspired by its
Middle East, Al Tayer Group hosts a
baked desserts. portfolio of some of the world’s best
luxury brands in the fashion, jewellery,
Among the portfolio of a dozen hospitality brands are also the family res- home and department store categories.
taurant Ocean Basket, a South African seafood restaurant concept Complementing its position in luxury
known for its simplicity and homely atmosphere; the stylish North retail, the Group has also built new
African restaurant Almaz by Momo, a blend of innovation and frontiers in lifestyle retail, representing
tradition, ranging from food to décor, also featuring a juice bar and leading brands in the Beauty, Home,
Shisha salon; the exclusive Emporio Armani Caffè and Armani Fashion and Hospitality sectors.
Dubai Caffè, which reflect the distinctive and unique Italian style David Singleton is Vice President Hospitality
of Giorgio Armani and offer traditional Italian cuisine; and, as the at Al Tayer Group, heading twelve restaur-
latest project in development, NYD, a New York street food pop- ant brands spanning luxury, casual and
up within 40 Carrots that was primarily developed for the home- counter segments of the market. His career
delivery market and focuses on hot dogs and burgers. so far has encompassed 35 years as man-
ager, operator and marketer, among others
Another more recent addition to the portfolio is Serendipity 3, a New with one of the UK’s top pub groups, as well
York institution with over 60 years of American tradition, offer- as Russia and Eastern Europe as a brand
ing an extensive menu of towering burgers, foot long hot dogs, director and new concept developer.
and the famous signature Frrrozen Hot Chocolate dessert, where
a one-of-a-kind whimsical décor with umbrellas on the ceiling, What challenges and opportunities do you see for the future of hospi-
clocks on the walls and bird cage seating promise to make for a tality in the Gulf region?
The market is in the midst of a very challenging economic
memorable experience. The implementation of the Serendipity 3
period, brought about by tourism numbers, global curren-
concept also serves as a good example of how Al Tayer is adapting
cy fluctuations and regional oil prices. The F&B sector is
an international brand to the local environment while keeping the
becoming more crowded and continues to grow expo-
essence and the integrity of it: both, an area in the guestroom with nentially, with no apparent slowdown in store number
mirrored ceilings and a modernized take on the Tiffany-style pen- growth. Apart from that, mall footfall has become an issue,
dant lamps as well as the open dessert kitchen are reinforcing the with lease costs remaining high. However, malls such as
strong points of the brand. “The emotional needs are so different the Mall of the Emirates are seeking to significantly ramp
in every country,” Singleton points out and continues: “You have up their percentage of space allocated to F&B which will
to ask what the brand is famous for, never mess with that. We also increase the need for more new brands on the market. F&B
have a dedicated culinary and development team who works on all has to play an important role in these malls, it’s just how,
of our brands. Adaptations vary by brand, but we’re also working and will the expression ‘build it and they will come’ be
hard with partner brands to ensure they understand our market and challenged for the first time …?
they develop for us too.”
Who inspires you in the industry?
One of Al Tayer’s latest concepts and created in-house is Scene, a I am one of the lucky guys in the F&B industry having
luxury café that was developed for Bloomingdale’s in Kuwait in worked in different countries, really great companies and
March this year. Mainly targeted to the coffee-loving local popula- for some extremely inspiring leaders, but right now here
in the Middle East I get great inspiration from my team.
tion, shoppers are invited to a private dinner party in a Manhattan
With almost 800 employees, I try hard to spend time in my
style apartment where food and fashion merge to bring to life the
stores and talk to them a lot. When I learn of their passion
glamour of New York. Two blends of coffee have specially been for our business and their guests it’s heartening. With
created for the concept and are served in stylish cups, alongside such a stable team I can ask a lot of them, they embrace
cakes and savoury options. Singleton comments: “You have to challenge and become part of what we do. We have an
get inside the culture of the people you are serving and don’t be extremely diverse expat workforce, they make personal sa-
arrogant enough to think just because you like it, it must be right.” crifices to work for us, and culturally we really do take very
Al Tayer has obviously succeeded so far, which according to Sin- good care of them. I remember working with Tony Hughes
gleton is due to the group’s strong commitment to quality: “We who in 2002 gave me a book, ‘The Servant Leader’, it’s
are obsessed with quality and working with partners who share become one of my most important reference books in my
our values and quality obsession. We care about our people, we book case. As I’ve been fortunate enough to grow in the
industry, I’ve learned the simple thing, that in my role one
understand our customers, and we work with the best people in the
of the single most important tasks is to ensure my teams are
world to help us develop our systems, people and brands.”
supported with all the knowledge, skills, and reasons for
Bettina Quabius
why to do their job.
F OOD S ERVICE E UROPE & M IDDLE E AST 3/17 Special: Industry Outlook 2017+ ❘❙ A 33
Café dell‘Arte
Café dell‘Arte
Germany ❘❙
an ever greater role – including a supply of hot food. Some of them Jürgen Allemeyer, MD of Studierendenwerk Hamburg
are designed as modern coffee bars. These outlets have seen par-
How satisfied are you with the current development of Hamburg
ticularly favourable increases over the past years. According to
University catering?
André Schütte, deputy head of the university-catering department,
In 2016, our sales went up by 5.4%. Behind this stands
they may well be the future drivers of upward sales revenues: at an even greater range of food, both low-priced and more
least two new cafés are due to be launched by the end of 2017. high-quality dishes, such as steaks or
Particularly successful in the café segment is the take-away range, pulled pork burgers. Then the permanent
which is also being further expanded. But in the refectories, too, optimisation of the quality of the
they have adapted to the ever more frequently heard desire for take- products.
aways: thus, students can take every dish home sealed in a menu
bowl. There is a selection of seven dishes and more here every day,
divided into headings such as ‘good and low priced’ or ‘campus
special.’ Along with this, you can put an individual composition
together at the vegetable, salad and pasta bar and partly with in- Jürgen Allemeyer: his duties as Managing
dividual components. At least one main dish is for vegetarians: Director of Studierendenwerk Hamburg in-
sweet potatoes with Cajun vegetables and blue-cheese dip, for clude not only foodservice for the university
example, of falafel with hummus filling, peppermint-yoghurt dip but also student accommodation and fi-
and vegetable couscous. Vegan alternatives are also on the menu. nancing, as well as social and international
Since summer 2011 the Studierendenwerk, adopting the so-called affairs. “Our many services are oriented
climate plate produced by the GreenFlux Association, has been a towards the students, as well as the uni-
pioneer in setting a clear signal for climate protection. Now sever- versities and their needs. For example, for
al dishes every day carry the initiative’s label. And with the intro- smaller locations when it comes to refectory
duction of light dishes, prepared to be particularly vitamin-sparing supplies and timetable-oriented hours of
and low-fat, under the MensaVital brand, the Hamburg Studieren- opening in the refectories.”
denwerk has proved a trend-setter within the sector.
F OOD S ERVICE E UROPE & M IDDLE E AST 3/17 Special: Industry Outlook 2017+ ❘❙ A 37
❙❘ Trend Statements
Before joining SSP in 2008, Cornelius Everke’s Flexible Food Consumption, 1114 & Personal Food Journeys
career in the hospitality industry comprised lea- “Personal consumption patterns have changed decisively over the
ding positions with many renowned companies past decades. Our guests look for experiences and are increasingly
including Steigenberger Hotels, Volkswagen Au- interested in the ingredients of our foods. Major changes can be
tostadt, and Starbucks. One of his most exciting seen in the growing consumer focus on health, individualization,
work places, the current SSP CEO DACH & FRABEL and entertainment and of course the need for flexible food con-
remembers, was the Mandarin Oriental Hotel in sumption. The busy and mobile lifestyles of today’s employees lead
Hong Kong, where he was Hotel Director. to an increasing number of grab&go offers. In the future, smaller
www.foodtravelexperts.com meals for different dayparts will become more relevant.
On a meta-level, culinary mainstream trends are both premium-
ization and value-for-money. In travel channels, these trends are
driven by the pre-dominant factor ‘speed of purchase’. With our
franchise brands Pret A Manger (premium grab&go) and Back-
Werk (good-value self-service bakery) we cover both categories.
Currently, ethno food, chicken products and healthy foods with a
focus on vegetarian and vegan offers are on the rise. Besides, the
burger is definitely a must on the menu today. Contemplating fu-
ture culinary trends, we ought to consider the PIN code of the world
‘1114’: one billion people live in Europe, one billion in America, one
billion in Africa and an incredible four billion people live in Asia!
This is where I expect the influences of the next decades to come from.
As for our future guests, I think they will expect to pre-order from
home in order to have their menu served perfectly in time once they
arrive at our restaurants. Smart phone devices will dominate the
consumer footpath, which will in turn allow for customized promo-
tions and hence truly personal food journeys.”
A 38 ❘❙ Special: Industry Outlook 2017+ F OOD S ERVICE E UROPE & M IDDLE E AST 3/17
Trend Statements ❘❙