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Key Finding #1 - Communication

● RP: What communication channel is most effective for pre business freshman?

Eller successfully relays information to me through… (1 strongly disagree, 5 strongly agree)

CONCLUSION: 1) Email 2) Social Media 3) My professor 4) Club Booths 5) Classroom visits 6) Flyers

Email - M=4.21

Social Media - M=3.84


VISUAL: BAR CHART
My professor - M=3.41 SHOWING MEANS

Club booths - M=3.31

Classroom/Peer Visits - M=3.27

Flyers - M=2.98

Note: higher mean means the communication method is more successful


Visual chart of
Key Finding #1 showing
relationship

Relationship between social media and engagement

Result: there is a statistically significance between a student feeling engaged and


thinking of social media as a successful communication channel.

Notation: r(49) =.289, p=0.044

Conclude: There is a correlation between business students feeling engaged with


Eller and using social media as a communication channel. This indicates that
someone who is more likely to feel engaged with Eller will be more likely to use
social media as a communication tool.

Secondary research - social media usage with millennials

Recommendation: Increase awareness of Social media from early stage @


orientation
Key Finding #2 - Event Success

● RP: Which factor drives pre business freshman to attend and feel engaged with eller resources and
events?

Relationship between how often they come to eller & feeling engaged as an eller student

57.1% of students hardly ever come to Eller based on:


Visual chart of
showing
Coming: Range - Never - 1-2 times a semester is low frequency relationship

Coming: Range - 1-2 times per month - daily is a high frequency Bar g

Results: there is a statistically significance between a pre-business freshman feeling engaged and
attending regularly to Eller.

t(48) = 4.39, p = .000


Key Finding #2

Factors that influence attendance (frequencies)


Visual chart of
CONCLUSION: 1) Date & Time 2) Location 3) Class standing 4) Peers attending 5) Attire 6) Confidence
showing
frequencies on pie
Date & Time of the event- 53.1% chart

Location - 18.4%

Your current class standing within Eller - 12.2%

Whether your peers are attending - 8.2%

Attire of the event (professional vs non-professional) - 6.1%

Your confidence - 2%

Result: Date & Time and Location are the most common factors that influence pre business freshmen to attend eller.

Recommendation: Dorm Engagement to bring events to the freshmen, adjusting event time and location, close to UA
Key Finding #3 - Target Marketing

● RP: Does intended major influence whether pre business freshmen feel personally included or not?

Test which major does not feel personal inclusion ??

Visual chart of
showing
HOW do we fix this? …. Next slide relationship

Repeat figure to show


again the least popular
majors?
Visual chart of
Key Finding #3 showing
relationship from
slide 11

Last slide - tested relationship of attending eller & the feeling of being included with eller

Coming: Range - Never - 1-2 times a semester is low frequency = 0

Coming: Range - 1-2 times per month - daily is a high frequency = 1

Results: there is a statistically significance between a pre-business freshman feeling engaged and
attending regularly to Eller.

t(48) = 4.39, p = .000

Recommendation: Target Marketing / Promotions toward Accounting, Finance, and Management majors when events of
their interest come up

That push of promotion would then incentivise them to come to Eller more often, thus feel more engaged with Eller
Experience
Key Finding #4 - Eller Experience Awareness

● RP: Does pre business freshmen awareness of resources show a relationship with student engagement?

Test level of awareness in comparison to the means of most known Visual chart of bar
graph of
frequencies 2
colors per category
Were you aware that eller provides the following resources? (Y vs. N) to
compare, proving
PDC, 1.49, Y-49% N-51% PDC is the least
known
Resume CheckUP, 1.59, Y- 59.2% N-40.8%

Interview Workshops, 1.63, Y-63.3% N-36.7%

Career coaching, 1.63, Y-63.3%, N-36.7%

Skill Building Workshops, 1.53, Y-53.1% N-46.9%


Key Finding #4

Proven relationship of awareness and student engagement Visual bar chart of


means of the
Eller Orientation prepared me on where to find resources & Knowledge of PDC relationships:

Recommendation: McClelland Hall Tour @ Orientation to show awareness of all resources provided by the college,
especially the PDC since it was the lowest test

Results: paired samples t-test

t(48)=15.510, p=.000
Recommendations

- More marketing awareness for Finance, Accounting, and management major event and workshops
- Market social media from early stage
- Day time events closer to campus for pre business freshman, dorm engagement
- Because students would feel more engaged with more events and coming to eller we….

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