Professional Documents
Culture Documents
● RP: What communication channel is most effective for pre business freshman?
CONCLUSION: 1) Email 2) Social Media 3) My professor 4) Club Booths 5) Classroom visits 6) Flyers
Email - M=4.21
Flyers - M=2.98
● RP: Which factor drives pre business freshman to attend and feel engaged with eller resources and
events?
Relationship between how often they come to eller & feeling engaged as an eller student
Coming: Range - 1-2 times per month - daily is a high frequency Bar g
Results: there is a statistically significance between a pre-business freshman feeling engaged and
attending regularly to Eller.
Location - 18.4%
Your confidence - 2%
Result: Date & Time and Location are the most common factors that influence pre business freshmen to attend eller.
Recommendation: Dorm Engagement to bring events to the freshmen, adjusting event time and location, close to UA
Key Finding #3 - Target Marketing
● RP: Does intended major influence whether pre business freshmen feel personally included or not?
Visual chart of
showing
HOW do we fix this? …. Next slide relationship
Last slide - tested relationship of attending eller & the feeling of being included with eller
Results: there is a statistically significance between a pre-business freshman feeling engaged and
attending regularly to Eller.
Recommendation: Target Marketing / Promotions toward Accounting, Finance, and Management majors when events of
their interest come up
That push of promotion would then incentivise them to come to Eller more often, thus feel more engaged with Eller
Experience
Key Finding #4 - Eller Experience Awareness
● RP: Does pre business freshmen awareness of resources show a relationship with student engagement?
Test level of awareness in comparison to the means of most known Visual chart of bar
graph of
frequencies 2
colors per category
Were you aware that eller provides the following resources? (Y vs. N) to
compare, proving
PDC, 1.49, Y-49% N-51% PDC is the least
known
Resume CheckUP, 1.59, Y- 59.2% N-40.8%
Recommendation: McClelland Hall Tour @ Orientation to show awareness of all resources provided by the college,
especially the PDC since it was the lowest test
t(48)=15.510, p=.000
Recommendations
- More marketing awareness for Finance, Accounting, and management major event and workshops
- Market social media from early stage
- Day time events closer to campus for pre business freshman, dorm engagement
- Because students would feel more engaged with more events and coming to eller we….