CARMEN REINICKE

New York (608) 751-2272  careinicke@gmail.com Carmen Reinicke

EDUCATION
CUNY Graduate School of Journalism, New York Expected Graduation Dec 2018
Master of Arts, Business and Economics Reporting
Vassar College, Poughkeepsie, NY May 2014
B.A. in English with minor in Art History
King’s College London, London, UK Fall 2012
Study Abroad Program, English Literature

PROFESSIONAL EXPERIENCE
Mott Haven Herald, New York September 2017- Present
Freelance Reporter
 Covered Business and Economic Development in the South Bronx

IBM, New York May 2015-August 2017

Senior Consultant, Global Business Services, Financial Sector, July – August 2017
 Created and managed ‘Into the Future,’ a Medium publication dedicated to IBM consultant writing.
 Wrote, edited, proofread, formatted, and posted articles to ‘Into the Future’ on a weekly basis.
Pitched articles to outside publications. Worked with IBM Marketing to place articles on IBM sites.
 Organized monthly ‘Tech Talks’ Event and facilitated panel discussions between Startup Leaders and
IBM consultants.
Consultant, Global Business Services, Financial Sector, May 2015- July 2017
 Led internal communications for a Watson implementation at American Express Global Corporate
Payments. Wrote, edited, formatted, and executed digital communications (emails, posts, and videos)
across internal channels like email, salesforce, and internal webpages.
 Tracked Watson product use for a group of 200 users and communicated progress in weekly status
updates to client.
 Assisted all project management with on/off boarding, invoicing, tracking time and expenses, and
reporting project status to clients and project leaders.

Travelclick, New York September 2014 – April 2015

Media Analyst
 Led digital marketing, online media, search engine optimization, and ad placement campaigns for a
portfolio of hotels including Hilton and Marriott Properties.
 Utilized Google Analytics to generate reports, provided strategic recommendations, optimized
campaign performance for return on ad spend (ROAS), and managed account activity.

Vassar College Writing Center, Poughkeepsie, NY September 2011- May 2014

Writing Coach
 Coached student’s academic writing. Helped with narrative structure, argument clarity, sentence
structure, grammar, and tone.
 Led and managed a team of more than 20 writing coaches. Planned and led staff development
activities, workshops, and guest speaking events.
 Developed and managed the execution of a new Writing Center brand and marketing campaign.

SKILLS
Video/ Audio and editing: C100 camera, Marantz 610 &661, Canon 70d DSLR, Adobe Premier, Avid Pro Tools
Data and visualization: CARTO, Datawrapper, Excel, CSS/ HTML,
Social Platforms: Wordpress, Twitter, Instagram, Facebook
Research: LexisNexis, Factiva, ReferenceUSA, Access World News