THE CHEESE TRUCK

Date: 28/08/2017
To,
The Dean
Dr. Harold Andrew Patrick,
CMS Business School – Jain University
CMS Avenue, 25th Main Road,
JP Nagar 6th Phase, Bengaluru – 78

Respected Sir,

Subject: Proposal to install our The Cheese Truck in CMS B School

As per the above subject, we at The Cheese Truck pvt Ltd headquartered in Bengaluru,
hereby propose to install our popular The Cheese Truck at your reputed Business
School.

We are a reputed brand in the mobile restaurant sector, having around 100 food trucks
installed in various reputed institutions across the state. Hygiene is a priority for us and
so is quality. We at The Cheese Truck serve the best quality vegetarian dishes of
different styles such as Indian, Italian & Chinese.

At the same time we are aware of the space limitations at the Campus and hence we
feel that our TCT food truck will be the correct option to resolve this, since the food
truck prepares and sells different dishes including executive lunch at a nominal rate,
which will definitely be a viable option.

Our food truck definitely be a delight to the students and the members of the B-School
and I request you to go through the proposal which contains details such as Executive
Summary, about our company, about the TCT food truck, Agreement and Terms &
Conditions.
We will be delighted to install a Food Truck in your campus and we request you to
kindly accept our proposal.

With Warm Regards,

For THE CHEESE TRUCK PVT LTD
SHUBAKAR K
 THE CHEESE TRUCK

Executive Summary

CMS Business School is amazing place for live, study and having fun. The India’s leading
business school. Food is the most important thing for human being. But there is no qualitative
food available in campus. I am suggesting for install food truck in basement. It helps the students
for having cheaper, fresh and quality food.

Customers: There are approx. 700-780 students studying in campus out of that 60% (400-450) of
students depending upon food tuck as many students are from out of station.

Pricing: The price of products will be lower than outsides, for creating high value product that
attracts more customers and therefore looking for a cheaper, higher volume meal.

A food truck predominately severs foods like, Special meals, American Burger, Paneer Roll,
Vada Pav, Gobhi Manchurian, Gobhi Rice, Paneer Fired Rice, Noodles.

Fresh fruits Juice like: Apple, Avocado, Orange, Pineapple, Mango, Watermelon and fruits
salads.

Hot Drinks: Coffee, Tea, Green Tea, Masala Tea, Horlicks, Badam Milk, etc.

Installing our food truck will be the best solution. Our food truck will serve quality food at a
reasonable cost. The food truck will sell vegetarian dishes which will be prepared on the spot.
The EBC food truck will indeed be the best option for the campus.
 THE CHEESE TRUCK

ABOUT TCT PVT LTD

Established in 2016, The Cheese Truck started a revolution by starting an organised chain of
food truck business in major institutions across the state of Karnataka.

As on today, the company owns over 100 food trucks with over 800 employees. The company
prepares only vegetarian items and maintains high quality in the process of preparing and serving
them.

High quality food at a reasonable prize is the reason for TCT’s success story. Our dedicated
work force has been instrumental in creating a healthy environment around the food truck.

Some of the institutes where our food truck has been stationed includes:

1) Jain University – V.V Puram Campus

2) CHRIST University
3) AIMS College
4) M.S Ramaiah Institute of Mangment
5) KIMS College

We hope and wish to add the name of your esteemed B School in the above list.
 THE CHEESE TRUCK

ABOUT TCT FOOD TRUCK

Our amazing Food Truck is built on the chassis of a minivan and is filled with modern
equipment’s that enables our team of chefs to prepare high quality food dishes of various styles.

The Truck will have 4 windows. The 1st window will serve Indian style dishes and the lunch, the
2nd will serve Chinese, the 3rd will serve others such as Italian and the 4th will serve refreshment
drinks.

The Truck requires an average of 15 kva of power per day. Disposable plates will be utilised and
dustbins will be placed near the Truck.

The dishes prepared at the Truck are as follows:

Manchurians of Gobi, Paneer & Babycorn; french-fries; Pizza with 3 types of toppings;
Masala Dosa; Idlis; Noodles; Pasta; Fried rice; Gobi fried rice; North Indian & South
Fresh fruits Juice like: Apple, Orange, Pineapple, Mango, Watermelon and fruits salads.

Hot Drinks: Coffee, Tea,Horlicks, Badam Milk, etc.

Our Trucks use POS Cash Counter Machines for billing purpose and will also accept
payments Payment by cash

* Payment by Paytm

* Mobile Baking
THE CHEESE TRUCK

TCT FOOD TRUCK LAYOUT

THE CHEESE TRUCK

 THE CHEESE TRUCK

Acceptance of Proposal
To,
The CEO,
The Cheese Truck Pvt Ltd
#25,2th Main 3th Cross,
Banshankri 2nd stage,
Bengaluru – 58

Dear Sir,

It takes immense pleasure to inform you that, our B School has accepted your proposal of
getting an The Cheese Truck installed in our campus for the benefit of our students.

You may start up with the remaining formalities and prepare to install the Food Truck
from next month.

You may meet the undersigned personally and enter into a Acceptance regarding the
same.

Thank You,
For CMS Business School

Authorised Signatory Round Seal

CMS Avenue, J.P.Nagar

 THE CHEESE TRUCK

Acceptance

Your signature below indicates acceptance of this proposal and its terms. This proposal is
accepted and forms an agreement between CMS Business School and The Cheese Truck
Pvt Ltd. I as represented by Shubakar K.

For Summit Consulting Group, Inc.: For CMS Business School:

Shubakar k ____________________

CEO
____________________

Date: August 28, 2017 Date:________________

 THE CHEESE TRUCK

SWOT Analysis

Strengths:

 Pride in putting forth innovative food with the freshest ingredients.

 Prices are cheaper than competitors.

Weaknesses:

 Limited space in Campus

 Limited funds available

Opportunities:

 Foodies looking to find the best taste.

Threats:

 Rising products price when demand increases.

 Main competitor has lowered its prices
 THE CHEESE TRUCK

Table of Contents

SI Particulars Page
NO
1 Executive Summary 3
2 About TCT Foods Pvt Ltd 4
3 About TCT Food Truck 5
4 TCT Food Truck LAYOUT 6
5 Letter of Acceptance of 7
Proposal
6 Acceptance Format 8
7 SWOT Analysis 9