Professional Documents
Culture Documents
Your report MUST be submitted with at least three (3) sources from the Berkeley College Library's
Online Databases and/or other resources.
Project Report must consist of five major sections (External Environment, Industry Analysis,
Marketing Initiatives, Location Analysis, and Competitive Analysis) using the four subsets under
each topic below:
i. Background – Provide an overview of the issue and company with the main objective or definition
of the problem stated. Students will conduct online research about the organization and issue for
which the project is being completed.
ii. Introduction – Provide a full introduction including a complete definition of the issue and items to
be included on the report. What will be the key area of analysis and what do you expect to gain from
general findings and results. Students consider the potential impact of the proposed project on the
achievement of the organization’s mission and goals. Propose ways to achieve objectives and layout
how the project meets company’s goals.
iii. Analysis – Provide data, graphs, sources and other important information collected. Describe the
methodology used for your analysis. Each Group will be assigned one of the following areas for their
portion of the Project: 1) External Economic Environment, 2) Industry Analysis, 3) Marketing
Initiatives, 4) Financial Implications, 5) Special Topic (relative to the specific client).
i. Your report MUST be five full (excluding appendices and references) pages of content, double-
spaced, using the 12-point Times New Roman font. Please use the four main sections included above
to create your report.
ii. Your report MUST be submitted with at least three (3) sources from the Berkeley College Library's
Online Databases and/or other sources.
iii. Your report MUST be done in Microsoft Word.
iv. Your report must have proper in-text reference citations (2-3) to document your sources of
information.
v. Your report must not be limited to in-text references but must also include all sources cited
completely at the end of the report (the References page).
vi. Your report must be prepared in accordance with APA guidelines. This link has useful information on
APA Style writing The Purdue Online Writing Lab: https://owl.english.purdue.edu/owl/section/2/10/
vii. The Writer’s Handbook folder within the CAS Writing Centers page of Center for Academic Success
link on Blackboard also consists of information to help you with APA Style of writing.
Sometimes the most difficult part of writing a research paper is just getting it started
(especially with a group). You may find it easier to follow the six steps listed below:
Try to ensure that each paragraph contains approximately the same amount of information. Depending
upon how organized your outline is, you may be able to write your paper directly from the information in
your outline.