A - K Group Types in The UK

A B C D E F G H I J K
1 2 3 4 5 6 7
Group A Symbols of Success Kensington and Chelsea
Type A01 Global Connections 0.75%

Very affluent, cosmopolitan sophisticates found in
extremely expensive housing.
Overview
Key Features
Well educated
Top professions
Very wealthy
Cosmopolitan
Rented flats, no garden
Self confident
Good diet and health
Gym membership
International travel
Regional Houses
Hampstead, NW3
Rankings Top Councils

Age Rank Derwentside (3.05%)

Stoke on Trent, ST6
Contents
1 Overview
2 Description
3 Characteristics
Overview
4 Who We Are
5 Our Education
6 Our Work Lives
7 Our Finances
8 Where We Live
9 Our Home Lives
10 Weltanschauung
11 Time Use
13 Supporting Notes
48 49 50

Cared for Pensioners contains old age pensioners who live in small pockets of specially built bungalows and flats,
typically within more extensive estates of public sector housing.

Old age pensioners Receptive
Pension Credit TV
Modest savings Red top newspapers
Purpose built bungalows Unreceptive
Meals on wheels Most channels
TV popular
Coach tours
Poor health
HES emergencies

Education Gaining formal academic qualifications was not generally a requirement when these Cared for
Pensioners went to school. Consequently many entered the world of employment with few if any. However, about a
third did leave school with a good solid grounding, or even went on to achieve higher level qualifications. There
are very few children living in these neighbourhoods, so it is difficult to draw general conclusions. However,
indications are that, in common with other children living in areas where poverty is commonplace, they will only
have limited success at school and are unlikely to proceed to university.
Health Cared for Pensioners are one of the least healthy Mosaic Types. This is primarily due to their age and
the way in which they may have lived their life in the past, rather than current lifestyle. Today many will probably
get a balanced diet through the provision of services such as Meals on Wheels, although those who are still
independent are less likely to eat wholesome food. Today few of them smoke, and although many may drink
regularly it is much more likely to be a small glass of sherry before bed than a night out at the pub. When these
elderly people are admitted to hospital it is often as an emergency case.

Crime Overall these elderly people feel that others are prepared to help them, whether it is the warden in their
sheltered accommodation, or a neighbour. Fear of crime is surprisingly low for the elderly, although this may be
because they feel cocooned in their own homes with the knowledge that help is often at hand. Incidence of crime
is also relatively low. Most crime that does occur happens in the home, which is to be expected as most of the
time is spent there. However, these people are more likely to be the victims of distraction burglaries by young
offenders than forced entries. Overall they feel that the police are very attentive when dealing with a specific
incident, although their general opinion of the police is more mixed.
Finances Three quarters of the population of these areas pay no tax. These are poor people, and those that
have retired are likely to be claiming Pension Credits. Where people of working age are living in the area they too
are likely to be on state benefits. Council tax benefit is also claimed; with this support and an attitude of doing
what is right, the bills are usually paid. Cared for Pensioners have few savings, although they may have a few
premium bonds retained from the days when they could be bought in small quantities. Any difficulties experienced
with paying the council tax bill are highly likely to be due to genuine hardship, and would need treating
accordingly.
Environmental Issues Cared for Pensioners have past the stage of caring about the environment, and
many believe that others spend too much time worrying about it. Fortunately they are doing little to make the
situation worse, as few have cars, and these mainly single people will use relatively little energy heating and
lighting their small flats (although many will undoubtedly feel they are still paying too much for their energy).
2
48 49 50


Summary Cared for Pensioners contains old age pensioners who live in small pockets of
specially built bungalows and flats, typically within more extensive estates of public sector
housing.
Demography Neighbourhoods of Cared for Pensioners are populated almost exclusively by
old age pensioners on low incomes whose housing needs are met by the local authority. Some
live independently in small enclaves of bungalows within larger areas of local authority
housing. Others live in more specifically sheltered accommodation, where they have the
benefit of a warden and nursing staff. These homes tend to be built not as isolated housing
developments but as small pockets within the large areas of standard two storey designs that
are characteristic of housing schemes in medium and smaller sized towns. Particularly
common in the North East of England and in Scotland, these areas allow older people to move
from family houses to more convenient accommodation within the same estate, thus
benefiting from proximity to previous friends and neighbours and to familiar shops.
Unlike retirement bungalows favoured by owner occupiers, most people are living in the
communities in which they grew up and the move to single storey accommodation occurs as
and when needs require rather than when the residents reach pensionable age. Many are in
poor health and rely on meals on wheels, being unable to reach local shops or to expend the
effort involved in sustaining a nourishing diet. However most are able to take short walks

around their local neighbourhoods often in the company of small dogs.
Environment Neighbourhoods of Cared for Pensioners consist mostly of single storey
bungalows arranged around cul-de-sacs or small pockets of public open space well protected
from passing traffic but usually within sight of some activity. Often they will have no more
than a kitchen, a bathroom/toilet, a living room and a single bedroom. In some instances
public open space acts as an alternative to a garden, in others there will be very small strips
of garden to the front and small rear patios. These bungalows are often semi-detached or built
in short blocks of four or eight.
Usually they are built of similar materials to, and at similar times as, the surrounding two
storey houses or, if in inner urban areas, developments of flats and high rise blocks.
Many of these dwellings have ramps and their garden paths often have metal handrails. In
those estates that do have neighbourhood shops it is likely that these small blocks will be
situated to provide easy access for these old people. These neighbourhoods are more likely to
occur on 'better' estates than in those with large numbers of deprived families and by now
many of these pensioners' neighbours will have bought their homes.
Economy Cared for Pensioners are scattered throughout the country but are particularly
common in traditional industrial regions, particularly in the North East of England and in
Scotland, where in the past it has been more common to rent from the council than to own
one's own home. These regions are ones where relatively few people have been members of
occupational pension schemes and where few old age pensioners have sources of income
other than the basic state pension.
2
(Continued)
48 49 50


Consumer Values Cared for Pensioners contains a population which is old fashioned in its
attitudes and conservative in its tastes. Most people of this generation will have memories of
the hardships associated with the inter war depression and are understandably cautious
spenders of what little money they have. They have few personal ambitions, by contrast
enjoying vicarious satisfaction from following the fortunes of famous people featured on the
television, which they spend much time watching, or who they read about in the pages of The
Mirror.
Consumption Patterns Cared for Pensioners not only has little current income but few
financial assets. People rely on state benefits which they collect at the local post office where
they also pay their utility bills, preferring to pay by cash rather than by standing order.
Few people have cars and little is spent on consumer durables, gardening and home
improvement products or on foreign holidays. Outings may take the form of a car journey with
relatives to local shopping centres or occasionally a coach trip to the coast organised by a
local charity. Many of these people enjoy the company of others and enjoy visits to local clubs
for old people where bingo is a favourite pastime.
Change The growth in the exercise of right to buy, particularly among older skilled manual
workers, will reduce the demand for housing of this sort, much of which will have to be
improved internally to make it acceptable to the needs of more affluent post war generations.
2
48 49 50


These people live in small, purpose built, publicly rented flats, usually of recent construction
and usually in the North of England or in Scotland. The vast majority of these people are
elderly, but younger adults and children are also present. There are significant social problems
in these neighbourhoods but, even though they are seen as unappealing areas, the problems
are not as acute as elsewhere. The very high proportion of elderly, single pensioners means
that health problems are a constant concern.
These elderly people have low incomes with most relying on state pensions. Some may have
modest savings but not sufficient to generate any significant income or financial security. They
have to budget carefully for all expenditure. Amongst both young and old, few people have
anything beyond basic qualifications and skills, and for those in employment, low paid jobs in
the service sector and routine unskilled work are common. Work is no more than a job for the
younger people. But paid work and the upbringing of children used to have powerful personal
and social meanings for those who are now retired.
These people shop for routine items frequently and spend only modest amounts on each

shopping trip, which is usually to a local discount store. Prices, home delivery and a pleasant
shopping environment are all important criteria when they do have some choice of store.
Catalogue shopping provides an alternative route for some. They are not that bothered about
healthy eating and buy large amounts of convenience food such as frozen microwave ready
meals. Expensive, non-routine shopping is rare. Ownership of modern high tech products such
as computers or mobile phones is unusual. Internet connections are amongst the lowest in the
UK.
Use of leisure time is basic and follows the pattern often seen for low income, elderly people.
Bingo and betting offer a cheap release from daily routines and these people have a very high
propensity to watch TV, usually soaps, quiz shows and other light entertainment. They read
the tabloids and listen to local radio but they have little or no interest in the wider issues of
the day. Reading magazines and completing crosswords and puzzles are regular pastimes.
There is no interest in home improvements beyond basic decoration. Few holidays are taken
and if they are, the preference is for familiar places in Britain. An interest in grandchildren
provides a reference point for these 'solitary survivors' but religion and the community matter
little in these areas and social events are infrequent. The traditional ties that provide structure
and a sense of purpose are extremely weak.
These people lead an impoverished existence. The social reality is governed by debilitating
factors including a lack of income, parochial concerns, limited interests and for many, a culture
of dependency. The elderly, usually living alone, are more likely to live in the past and to be
driven by the basic need for survival in a bleak environment. There is a resigned acceptance
of circumstances, and their daily concerns are to maintain a tidy, comfortable order in their
domestic routines.
These predominantly older people lead frugal, reclusive lives.
2
48 49 50


characteristics.
Full details
in Section
Who We Are
4 Age 85+ (4.48%)
Health Poor health
HES emergencies
Full details
in Section
Our Education
Full details
in Section
Our Work Lives
Full details
in Section
Our Finances
Benefits State pension, Pension Credit
Indebtedness Medium
Full details
in Section
Where We Live
House Value £106k
Location Suburban
Full details
in Section
Our Home Lives
Bingo
Characteristics
The Mirror
Full details
in Section
Charities Elderly
Blind
Crime Little crime, likely to occur in own home
3
48 49 50


Mean %


55-64 10.15
85+ 217 4.48 1 person 44.61
2 person 29.13
90+ 1.43 4 person 9.35
85-89 3.03 5 person 3.58
80-84 4.93 6 person 1.07
75-79 6.39 7+ person 0.41
65-74 11.68
55-59 5.04 Less than 1 year 15.08
50-54 5.88 1 - 2 years 19.57
45-49 5.34 3 - 5 years 20.08
40-44 5.83 6 - 8 years 13.91
35-39 6.61 9+ years 30.80
30-34 6.54
16-19 4.11 C1 Lower Middle 23.22
Single 32.15
Who We Are
Co-habiting 8.98
Married 43.39
Divorced 8.10
Widowed 202 16.24
1 child 18.62
4
48 49 50

Example Index

Ethnicity General
Asian & Chinese 2.51 Anaemias 361 N/a
Black 1.13 Diabetes mellitus 292 N/a
Religion Ischaemic heart diseases 381 N/a
Jewish 0.19 Pulmonary disease & other 344 N/a
Christian 74.85 Cerebrovascular diseases 485 N/a
Influenza & pneumonia 445 N/a
Africa 0.76 Lung diseases ext. agents 405 N/a
Cyprus 0.08 Gall bladder/other disorders 272 N/a
South Asia 1.05 Care complications 267 N/a
Emergency** 500 N/a
Mental health** N/a
Good N/a
Poor health N/a Respiratory & intrathoracic 367 N/a
(Working age)
Who We Are
Smoker N/a 0 50 100 150 200
Heavy smoker N/a

Good diet N/a
Bad diet N/a
Gym membership N/a
0 50 100 150 200 ** Age adjusted.
4
48 49 50

Example Index
Adult’s Education
Keystage 4
1 pass A to G N/a
Maths level 3 N/a
0 50 100 150 200
Keystage 2
Maths level 5 N/a
English level 5 N/a
Science level 5 N/a
Refugee status N/a
Keystage 3
English level 5 N/a
English level 6 N/a
English level 7 N/a
English level 8 N/a
Maths level 5 N/a
Maths level 6 N/a
Our Education
Maths level 7 N/a

Maths level 8 N/a
Science level 5 N/a
Science level 6 N/a
Science level 7
Science level 8
0 50 100 150 200 *** Age adjusted.
5
48 49 50

Example Index
Work
General Occupation
(own account)
Our Work Lives

Defence N/a
N/a N/a
Transport & storage
Other
6
Our Finances
Income
£7,500 - £13,499 N/a Higher rate N/a
£13,500 - £24,999 N/a No tax N/a
N/a
Our Finances
£25,000 - £49,999
Income support N/a
0 50 100 150 200 N/a
N/a
0 50 100 150 200 7
48 49 50

Example Index

£1000+ N/a
Current Accounts
No account
N/a Index (CII)**
Cheque book
N/a 0 50 100 150 200
Always pay in full
Store card N/a
Loans
Secured loan N/a
Unsecured loan N/a
Personal loan N/a

Regular savings N/a
Child savings N/a
ISAs (cash) N/a
Unit trusts N/a
Premium bonds N/a
Our Finances
Private pension N/a
Shareholdings
No shares N/a
High value N/a
Low value N/a
Insurance
Company medical N/a
N/a
Private medical
Life assurance N/a
* Monthly balance.
7
0 50 100 150 200
Life assurance
48 49 50

Example Index

Band E N/a
Built 1946-1979 N/a
Average Value N/a
1 room N/a £30,001-£40,000 N/a
2 rooms N/a £40,001-£50,000 N/a
3-4 rooms N/a £50,001-£60,000 N/a
5-6 rooms N/a £60,001-£70,000 N/a
7 rooms N/a £70,001-£80,000 N/a
8 rooms N/a £80,001-£90,000 N/a
£100,001-£120,000 N/a
Location £120,001-£150,000 N/a
Urban N/a £150,001-£200,000 N/a
Rural N/a £200,001-£300,000 N/a
Island flag N/a £400,001-£500,000 N/a
£500,001-£600,000 N/a
Geographic Examples
Where We Live
£600,001-£800,000 N/a
Manchester N/a £1,250,001-£1,500,000 N/a
Solihull N/a £1,500,001-£1,750,000 N/a
Newham N/a £1,750,001-£2,000,000 N/a
0 50 100 150 200 0 50 100 150 200
8
48 49 50

Example Index

2 cars N/a Bingo 215 N/a
Books N/a
Grandchildren N/a
Our Home Lives

last year 0 50 100 150 200 N/a
Railways
Rock music N/a
Theatre/arts N/a
N/a
0 50 100 150 200 9
48 49 50

Example Index

Asda N/a
Marks & Spencer N/a
Morrisons N/a Media
Somerfield

A - K Group Types in The UK

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A B C D E F G H I J K

Type A01 Global Connections 0.75%

Rankings Top Councils

Constituencies Regional Distribution

Type A01 Global Connections 0.75%

Key Features Communication

Description - Public Sector Focus

Description - Public Sector Focus

Type A01 Global Connections 0.75%

Description - Sociology and Environment

Description - Sociology and Environment

Type A01 Global Connections 0.75%

Description - Sociology and Environment (Continued)

Description - Sociology and Environment

Type A01 Global Connections 0.75%

Description - Culture and Consumer Psychology

Description - Culture and Consumer Psychology

Type A01 Global Connections 0.75%

Characteristics This page provides a picture of a typical household. For a number of

Type A01 Global Connections 0.75%

Charts show Index and Mean % Example Index Example

See Supporting Notes 11.11

Gender Household Composition

Type A01 Global Connections 0.75%

Background and Beliefs* Hospital Episodes Statistics

Smoker N/a 0 50 100 150 200

Heavy smoker N/a

Type A01 Global Connections 0.75%

Maths level 7 N/a

Type A01 Global Connections 0.75%

Our Work Lives

Type A01 Global Connections 0.75%

Handling Money Financial Strengths

Savings & Investments

Private pension N/a

Type A01 Global Connections 0.75%

Type of Property Home Ownership

£600,001-£800,000 1503 N/a

Type A01 Global Connections 0.75%

Car Ownership Recreation

Package holiday N/a Personal astrology N/a

Type A01 Global Connections 0.75%

Frequency & Spend Learn about Products

Childcare facilities N/a

Type A01 Global Connections 0.75%

Our Home Lives

Weltanschauung “How We View the World”

Racism N/a Homeless 214 N/a

Type A01 Global Connections 0.75%

Time & Place Economics

About Offender Fear of Redundancy

Type A01 Global Connections 0.75%

Week Day Weekend

* Covers travelling to work from home and back only.

Type A01 Global Connections 0.75%

Rank 30/61 Rank 50/61

Low High Low High

Income Barriers to Housing and Services

Rank 39/61 Rank 8/61

Low High Low High

Employment Health and Disability

Rank 51/61 Rank 55/61

Rank 2/61 Rank 21/61