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He i n e ke n S WO T A n a l y s i s
by Wendel Clark; Updated September 26, 2017

Heineken, one of the world's

leading brewers, has had sustained
success for nearly one and a half
centuries. A SWOT analysis of
Heineken will allow you to
understand the strengths,
weaknesses, opportunities and
threats to the Heineken business in
the coming years.

Strengths
Heineken has an established track
record as a brewer with
international success. In addition to
its flagship Heineken lager, the
brewer owns over 200 other brands
of beer throughout the world.

Weaknesses
Heineken's weakness may be its
size. The brewer has grown so large
that there may be little room for it
to further expand its market.

Opportunities
Heineken has made acquisitions in
emerging markets such as India,
Asia and Latin America. These are
the markets where Heineken has
the greatest potential for growth,
and where its greatest
opportunities lay.
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Threats
Heineken's major threat is Anheuser-
Busch InBev (the world's largest brewer).
Small, regional brewers in various markets
may pose a minor threat as well.
Anheuser-Busch InBev poses a threat in
the emerging markets, where it is also
investing.

References
- Heineken: Profile

- Anthony C. Danca: Swot Analysis

About the Author

Wendel Clark began writing in
2006, with work published in
academic journals such as "Babel"
and "The Podium." He has worked
in the field of management and is
completing his master's degree in
strategic management.

Photo Credits
Getty Images/Getty Images News/Getty Images

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