Professional Documents
Culture Documents
Flooring 10,0
5%
0,0
NAM EMEA Russia LAM China Rest of Total
Furniture APAC
26 %
Source: Indufor
1 www.raute.com
Focus on emerging markets
North America Europe and Africa Russia
The world’s largest LVL Large raw material
Developed market with a
producing area and the reserves and developing
generally high level of
world's second largest economy in the long term.
production technology.
plywood manufacturing
area. Economy is 11% 5% Excellent competitiveness 4%
growing. Construction The biggest operator. The in the export markets.
remains at a low level. objective is to maintain the
leading position and to The market leader
Investments focus on deepen cooperation with ► Extensive forest
modernization projects to customers in order to boost resources and
boost efficiency and their production processes in developing economy.
replacement investments. the long term. Technology services.
►Production efficiency and
quality improvements.
To strengthen its China Rest of the Asia-
position through Pacific area
automation expertise The world’s largest
producer of plywood.
Strong shift from natural
► Comprehensive South America Production mostly forests to plantations
strategic investments of based on manual labor,
customer industries and One of the biggest and simple tehchology and The strength:
technology services. most potential growth local machine suppliers. Processing of raw
areas in plywood material from small-
To become a diameter plantation trees.
production 5%
5% significant operator. ► New growth of
Strong position in Chile ► Higher quality plywood production
Market area’s share of Raute’s
and deliveries to Brazil. requirements. enabled by plantation
order intake in 2013-2015 ► Structure of local forest forests.
Plywood production by market industry, abundant
%
area in 2014. plantation wood resources
Raute’s position and investments in
► Growth potential
products with a high value 56% 18%
added.
%
2 www.raute.com
EMEA
Plywood production and consumption in
EMEA Europe (million m3)
Source: Indufor
3 www.raute.com
Russia
Russia
4 www.raute.com
APAC
China Plywood production and
consumption in Asia-Pacific
• Biggest plywood manufacturer (million m3)
• Manual production and simple
technology, local producers are
strong
• Increased quality requirements
5 www.raute.com
South America
South America
Plywood production and consumption
in South America (million. m3)
• Significant growth area in plywood
production
• In Chile, high-quality raw material
• Chile produces plywood of very good
quality
• End of 2013 and 2014, some 600,000
m3 of new capacity on line
• Strong growth and development over all
6 www.raute.com
North America
North America
Source: Indufor
7 www.raute.com