WE-DO – IT- BEST

You have been invited by We –Do- It – Best, a large Social Service Organisation that recruits
substantial numbers of graduates, to design a recruitment campaign and selection procedures.

The company has become very aware of the importance of recruiting young people and that its
image is one of elitism. That is, in the past only potentially highflyers have been recruited and
selected. It is also aware that it has failed to attract or retain graduate employees in sufficient
numbers. Recent surveys showed that the glossy brochure was “unimpressive”, and exit
interviews indicated that the graduates' aspirations were not being monitored or met.

The management very much wants to change its image with graduates and has asked you to
provide a detailed presentation of proposals.

Task

Working in groups - research and prepare a presentation for the management of the company on
how it should amend its approach to the recruitment and selection of graduates. In particular,
you should consider:

 The work expectations of recent graduates (what will you expect from an employer in the
first few years of employment ? )
 How the organisation should conduct its recruitment and selection ( eg., image,
attraction, techniques of selection )
 How graduates can be retained in an organization?

Slide -1

- Problem statement
- The company has got into a negative image of not being
‘graduate-friendly’
 - Reason –

o Expectation and operational mismatch

o Aspirations of the employees are not being met

Slide -2

Work Expectation of graduates –

o Clear understanding of job profile

o Effective induction into the organization (organization goals,
vision, )
o On Job training and mentoring specific to the area of the job
to be performed
o Acknowledge the efforts.
o Compensation structure does not meet the expectation

Slide -3

Recruitment and Selection Process –

o Job analysis and practical job profiling at time of recruitment

o Campus, Walk-ins, Application Bank, Portals
o Organization must change its image from selecting ‘high
flyers’ to an ‘inspired driven and dare a change in the society.

Slide -4

Retention of graduates in the organization –

o Offer a competitive benefits package that fits your

employees’ needs
o Use contests and incentives to help keep workers motivated
and feeling rewarded
o Promotion whenever possible
o Create Open communication between Employee and
management
o Communicate your business mission - Feeling connected to
the organization’s goals is one way to keep employees
mentally and emotionally tied to your company.
o Offer financial rewards – meaningful annual raise, awards for
reaching performance goals or stay for a time period in
company like 3 to 5 yrs
o Make sure employees know what you expect from them
o Hire a HR professional - managing employee benefits, perks,
reviews and related tasks. makes sure employees are treated
fairly