Ignou Assignment 2018

MS-01 Management Functions and Behaviour
1. Briefly describe the Management processes. Explain any one of them with respect to its
significance and importance in organisational performance and efficiency. Explain with your
organisational experience. Briefly describe the organisation, you are referring to.
2. What are the techniques used in different steps of Decision-making? Based on your organisational
experience, discuss the importance and rules of Brainstorming in the process. Briefly describe the
organisation and the situation, you are referring to.
3. What are the major antecedent conditions for change? Based on your organisational experience,
discuss the necessity or otherwise of „why all organisations must change‟ in the background of
„how an organisation grows‟. Explain the situation and organisational settings you are referring to.
4. Base on your organisational experience/exposure critically discuss the role and impact of formal
and informal groups on „Management‟. Briefly describe the organsational setting, you are
referring to.
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MS-02 Management of Human Resources
1. Explain the process of human resource planning. Describe how HR forecast is carried
out in the organisation you are working with or an organisation you are familiar with.
2. Discuss the concept of „performance appraisal‟. Explain any two methods of

performance appraisal that you are familiar with citing suitable organisational
examples.
3. Define mentoring and distinguish it from performance coaching. Assume you are
responsible for mentoring of employees in a large organisation. Discuss how you will
make mentoring a strategic function. Illustrate.
4. Discuss the laws covering wages. Analyse the recent amendments and trends in laws
covering wages in India.
5. Critically evaluate the state of workers‟ participation in Management in the present

day business scenario. Explain with examples your answer giving due details of the
organizations and the sources you are referring to.
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MS-03 Economic and Social Environment
1. Discuss the critical elements of macro-economic policies. How economic

environment gives a direction to the changes in the economic planning?
2. Differentiate between Economic Growth and Economic Development. Why is

growth and development synonymously used in economic discussion?
3. Discuss the genesis of mixed economy framework in India.
4. “An important factor which influences the Balance of Payment of an economy is

the exchange rate of its currency vis-à-vis other major currencies”. Explain the
statement given above.
5. How the twin objective of equity and justice was met by the economic reforms of
1991?Explain.
6. Write short notes on the following:

(i) Trade Union Movement
(ii) Public Accountability
(iii) Administered prices

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MS - 04: Accounting and Finance for Managers
1. How is „Financial Accounting‟ different form „Management Accounting‟? Discuss the role and
activities of an Accountant.
2. The Balance Sheets of XYZ Ltd as on 31st December, 2016 and 2017 are as given below:
Liabilities 2016 2017 Assets 2016 2017
Share Capital 2,00,000 2,00,000 Goodwill 24,000 24,000
General Reserve 28,000 36,000 Buildings 80,000 72,000
Profit and Loss Account 32,000 26,000 Plant 74,000 72,000
Creditors 16,000 10,800 Investments 20,000 22,000
Bills Payable 2,400 1,600 Stock 60,000 46,800
Provision for Taxation 32,000 36,000 Bills Receivable 4,000 6,400
Provision for doubtful debts 800 1,200 Debtors 36,000 38,000
Cash and bank 13,200 30,400
balances
3,11,200 3,11,600 3,11,200 3,11,600
Additional Information:-
(i) Depreciation provided on plant was 8,000 and on building was Rs. 8,000.
(ii) Provision for taxation made during the year is Rs. 38,000.
(iii) Interim dividend paid during the year is Rs. 16,000.
From the above information, you are required to prepare Schedule of changes in Working Capital
and Funds Flow Statement.
3. What do you understand by CVP Analysis. Explain the effect of Price and Volume on the Net
Profit, with the help of a suitable illustration.
4. The Management of ABC Ltd. is considering a proposal to purchase an improved model of a

machine which gives increased output. Its existing machine which has been in operation for 2
years has current market value of Rs. 1,00,000, its remaining estimated useful life is 10 years, with
no salvage value at the end.
The relevant particulars are as follows:
Existing Machine New Machine

Purchase price Rs. 2,40,000 Rs. 4,00,000
Estimated life 12 years 10 years
Salvage value - -
Annual Operating hours 2,000 2,000
Selling price per unit Rs. 10 Rs. 10
Output per hour 15 units 20 units
Material cost per unit Rs. 2 Rs. 2
Labour cost per unit 20 40
Consumable stores per year 2,000 5,000
Repairs and Maintenance per year 9,000 6,000
Working Capital 25,000 40,000
The company follows the straight-line method of depreciation and is subject to 50% tax. Should
the existing machine be replaced? Assume that the company‟s required rate of return is 15% and
that the loss on sale of Assets is tax deductible.
5. As a Finance Manager how would you determine the Optimal Cash balance that would be required
by your Organisation? What measures you would take to ensure the smooth and efficient
Management of Cash flows in the Orgnisation?

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MS-05 Management of Machines and Materials
1. It is generally felt that “rural areas are good for locating large plant, semi-urban areas for locating
medium-sized plants, and urban areas for small-scale plants”. Comment.
2. (a) Define job design. How has management viewed job design since the industrial revolution?
(b) List the important factors that must be addressed in job design and briefly discuss the importance
of each one.
3. Under what circumstances would you use PERT as opposed to CPM in project management? Give
some example of projects where each would be more applicable than the other.
4. What do you understand by acceptance sampling? In what situations it is used? Briefly discuss the
sampling plans.
5. “Inventory management for slow moving expensive items should focus more on lead time
reduction than anything else”. Critically examine the statement.
6. Write short notes on any three of the following:

(a) Intermittent flow processes
(b) Uses of work sampling
(c) Helgeson and Birnie Method of line balancing
(d) Benefits of value engineering
(e) Objectives of codification.

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MS-06 Marketing for Managers
1. (a) Define the term „Marketing‟ with suitable examples. Discuss the scope and significance of
marketing function in a developing and fast emerging economy like India.
(b) What are the various components/ elements of marketing mix in case of products and services
marketing. Discuss with suitable examples of your choice.
2. (a) Explain the concept of Product Life Cycle by taking an example one each from a consumer
durable and any service offering of your choice.
(b) Distinguish the concept of market vs the concept of a segment and their relationship in marketing,
with suitable illustration.
3. (a) Discuss the various steps involved in the marketing research process that help in decision making
process. Briefly discuss a few application areas of marketing research in the current business
environment.
(b) Distinguish a Product from a Brand with suitable examples. Explain packaging as a market
development tool.
4. (a) Why pricing and promotional elements of marketing mix primarily decide the success of any
brand? Explain. Discuss the strategic and tactical decisions that a manager should consider in
pricing and promoting the firms offering. Take one product and one service offering and discuss
their success story.
(b) “Consumer” is the king does this statement still holds good in the era of online/digital marketing?
If yes or no substantiate and justify accordingly.

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MS-07 Information Systems for Managers
1. Why is the Central Processing Unit (CPU) is called the “Brain” of the Computer? What are the
components of a CPU? What factors affects the speed of a computer?
2. Define data and information. What is the difference between the two? What are the main
characteristics of information?
3. What are the types of inventory management systems? Define them and partition them into further
classes. Also, briefly explain each subdivision.
4. How can you use the Web as a data source for your data warehouse? What types of information
can you get from the Web? Explain briefly the steps needed to ensure that only good quality,
reliable data is loaded into the data warehouse from the Web.
5. What are expert systems? Mention the working principles of expert systems. Also discuss how
knowledge can be represented in expert systems.
6. Write short notes on any three of following:

(a) Redundant Array of Independent Disks (RAID)
(b) Polymorphic viruses
(c) Business software solutions firm Microsoft
(d) Features of JAVA.
(e) Online Analytical Processing (OLAP)

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MS-08 Quantitative Analysis for Managerial Applications
1. A sample survey of 100 families belonging to the middle income group revealed the following
distribution according to their annual savings. Find a) average annual sayings, using the efficient
method, b) 5th decile, and c) 90th percentile.
Savings (Rs „000) 05-09 09-13 13-17 17-21 21-25 25-30 30-35
Number of Families 07 10 15 23 25 14 06
2. It is known that the number of heavy trucks arriving at a railway station follows the Poisson
distribution. If the average number of truck arrivals during a specified period of half an hour is 2,
find the probabilities that during a given half an hour a) no heavy truck will arrive, b) at least two
heavy trucks will arrive, c) at the most 3 heavy trucks will arrive, and d) between 1 and 3 heavy
trucks will arrive.
3. A sample survey of tax-payers belonging to business class and professional class yielded the
following results:
Business class Professional class
Sample size n1 = 400 n2 = 420
Defaulters in tax payment x1 = 80 x2 = 65
Test the hypothesis at α = 0.01 level of significance that

a) defaulter rate is the same for the two classes of tax-payers, and
b) defaulter rate is higher in the business class than in the professional class by 0.03.
4 A set of paired data on X and Y has mean of X as 36, mean of Y as 85, standard deviation of X as
11, standard deviation of Y as 8, and coefficient of correlation between X and Y as 0.66. Obtain a)
the two regression equations, and b) value of X when Y= 75.

(a) Absolute value function
(b) Baye‟s Theorem
(c) Multistage Sampling
(d) Delphi method of forecasting

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MS-09 Managerial Economics
1. Explain the Opportunity Cost Principle? Substantiate with the help of an example how production
possibility reflects opportunity costs?
2. How are Demand, Price Elasticity and Revenue determined? Explain Price Elasticity with the help
of any particular example of your choice.
3. Discuss Economies and Diseconomies of Scale. How is Economies of Scope different from
Economies of Scale? Explain.
4. Explain “Barriers to Entry” of a firm. Differentiate between legal barriers and natural barriers with
the help of any example of your choice.
5. Trace the chronology of deregulation of Indian Telecom from 1992 to 2003. Explain the special
role played by Telecom Regulatory Authority of India (TRAI).
6. Write short notes on any two of the following:-

(a) Decision under risk
(b) Biometric forecasting
(c) Kinked demand curve

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MS-10 Organisational Design, Development and Change
1. Describe the factors that affect organisational design and explain different approaches in assessing
organisational effectiveness with the help of examples.
2. Describe and discuss the trends in the present day work organisations and the role of management
in „quality of work life‟.
3. What are the different sources of resistance to change? Describe the process of overcoming
resistance to change. Discuss with examples.
4. Enlist the types of organisation structure. Discuss few organisational structures and identify their
type.
5. Explain the concept of workplace and architectural ergonomics with the help of examples.

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MS-11 Strategic Management
1. Discuss in what sense the top management takes decisions for a company and in what sense it
does not takes the strategic decisions for a company alone? Illustrate with suitable examples.
2. Explain any two of the growth strategies you have studied and highlight the conditions under
which each is the most appropriate. Illustrate your answer with the help of examples.
3. Identify two companies that have recently merged. Read the published information on both the
companies. Based on the study, identify the issues and challenges the two companies are currently
facing in combining their respective organizational cultures.
4. Select an organization of your choice which has adopted focus strategy. Analyze as to how the
focus strategy has been useful for the organization to build its competitive advantage.
5. Describe different styles of leadership for Top Management with the help of real world examples.
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MS-21 Social Processes and Behavioral Issues
Note: a. There are two sets of assignments. Set A is for the students who have registered for MS-21 prior to
January 2018. Set B is for students who have registered for MS-21 in January, 2018
b. Attempt all the questions and submit this assignment on or before 30th April, 2018 to the coordinator of
your study center
SET A
1. Describe the emerging scenario of organizations. Explain the steps to be taken by management
into bring in the mindset of employees conducive to changing reality of business in an
organization you are aware of. Briefly describe the organization you are referring to.
2. Explain the relevance of behaviour modification in organizations and briefly discuss the role of
ethics in behaviour modification.
3. Briefly discuss how organizational culture can be developed and describe the attributes of work
culture and their relevance.
4. Describe the process of perception. How behaviour is influenced by perception? Explain with the
help of examples
5. Roles and norms are control mechanisms of groups. Discuss with the help of examples.
SET B
1. Discuss the modern theories of leadership citing relevant examples.
2. Differentiate between counseling, guidance and psychotherapy. Explain various approaches to

counseling with the help of examples,
3. Explain any two theories of motivation citing relevant examples,
4. What is organisational citizenship behaviour? Discuss different approaches to OCB.
5. Explain the statement, “Words are symbols and meaning exist in mind”. Supplement with relevant
examples.

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MS-22 Human Resource Development
1. What is the Concept of Career? In our society people face many career transition in changing their
profession, organisation, and geographic location, to name a few. What is the role of HRD in
dealing with this issue at organisational level? Explain with the organisational examples you are
aware of. Briefly describe the situation and the organisation, you are referring to.
2. What are the major methods and movements to increase organisational performance? Explain any
one of them based on your organisational experience. Briefly describe the organisation, you are
referring to.
3. What are the basic tenets of Rewarding System? Briefly explain with organisational examples you
have come across. Explain the situation and the organisation, you are referring to.
4. “Managing Diversity is currently enjoying a great deal of support from the world of business.
Proponents of diversity in organisations have emphasized its benefits, and managing diversity is
portrayed as a product of enlightened corporate self interest.” Elaborate the above statement and
discuss the underlying concepts based on organisational experience, you have or you are aware of.
Briefly describe the organisation, you are referring to.

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MS-23 Human Resource Planning
1. Explain the concept of human resource forecasting. Describe various techniques used in
forecasting human resource planning.
2. Discuss the objectives of job evaluation. Explain the various job evaluation methods. Briefly
describe the recent developments in job evaluation system.
3. Discuss the aims and objectives of career planning. Describe the benefits of career planning. What
are the factors which go into the shaping of a career?
4. Explain the significance of information system in Human Resource Management. Describe the
various approaches to managing information at the macro and micro level.
5. Explain the concept, need and scope of HR audit. Describe the essential steps being involved in
the Auditing process.
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MS-24 Employment Relations
1. Explain the procedure for registration of a Trade Union under the Trade Unions Act. Discuss the
objects general and political funds are spent under the Trade Union Act.
2. Describe the present position of Trade Unions in India. What are your suggestions for
strengthening the Trade Unions in India.
3. Explain the meaning and concept of Collective Bargaining. Describe the process of collective
bargaining. Discuss the conditions for success of collective bargaining.
4. Discuss the aims and objectives of workers participation in Management. Describe the workers
participation, employee involvement practices of any organisation you are familiar with.
5. Explain various cultural aspects of employment relations. Discuss the recent developments in
employment relations. Discuss the impact of specialization, centralization and globalisation on
new employment relations.

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MS-41 Working Capital Management
1. The annual figures of Alpha Ltd are as follows:

(i) Sales at home, at 1 month credit Rs. 12,00,000.
(ii) Export at 3 months credit, S.P. 10% below the home price Rs. 5,40,000.
(iii) Materials used, suppliers extend 2 months credit Rs. 4,50,000.
(iv) Wages paid, half month in arreas Rs. 3,60,000.
(v) Manufacturing expenses, paid one month in arreas Rs. 5,40,000.
(vi) Depreciation on fixed assets Rs. 60,000.
(vii) Administrative expenses, paid one month in arrear Rs. 1,20,000.
(viii) Sales promotion expenses, payable quarterly in advance Rs. 60,000.
Alpha Ltd. sells goods in the domestic market on a gross profit of 25%. It keeps one month stock
of raw materials as well as finished product and believes in keeping Rs. 1,00,000 available to it.
You are required to calculate the working capital requirement of the company, assuming 15%
safety margin.
2. Give a complete overview of the different marketable securities that are available for investments.
3. Select any financial Institution/ Organisation of your choice and obtain information about the
important components of its credit policy and the attributes that they take into consideration while
deciding the credit wortheness about its customers.
4. Describe the creation of Euro Money and Eurocurrency Markets? Discuss the factors contributing
to the growth of the Euromarkets.
5. „The Working Captal Module is divided into three additional parts beyond the investment
information presented in the Capital Investment (CI) module‟. Discuss of objectives and operation
sequential operation of the working capital module. Discuss the objectives and operation of each
these three parts.

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MS-42 Capital Investment and Financing Decisions
1. What is meant by a firm's capital structure? Explain the Modigilian - Miller (MM) theory and
Traditional approach to capital structure of a firm.
2. Explain the concept of project life cycle? How are the work breakdown structure and linear
responsibility chart prepared?
3. What is Project Risk? Briefly explain the techniques used for the measurement of project risk
4. Explain the various instruments through which corporates procure finance both for long term and
short term. Discuss the circumstances under which they are preferred. Give reasons for the same.
5. What is Corporate Restructuring? What factors motivate an enterprise to undertake restructuring
exercise?

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MS-43 Management Control Systems
1. Explain the concept of Strategy? Describe the different Models that help in formulating business
unit strategies.
2. Explain the ARM‟s length principle and discuss its application.
3. Discuss in detail the three organisational Incentives systems viz the Scanlon plan, the Kaiser-
United Steel Workers plan and profit sharing and explain their applicability.
4. Select any Bank/ Insurance company of your choice and discuss the management control system,
that is prevalent, in that Institution.
5. Study the „Christian Medical College and Hospital, Vellore‟ case and answer the questions given
at the end of the case.

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MS-51 Operations Research
1. Solve graphically:
Minimize Z=6x1 + 14x2
Subject to
5x1 + 4x2 ≥ 60
3x1 + 7x2 ≤84
x1 + 2x2 ≥ 18
x1, x2 ≥ 0
2. Five employees of a company are to be assigned to five jobs, which can be done by any of them.
The workers get different wages per hour. These are: Rs 5 per hour for A, B, and C each, and Rs 3
per hour for D and E each. The amount of time taken by each employee to do a given job is given
in the following table. Determine the assignment pattern that (a) minimizes the total time taken,
and (b) minimizes the total cost, of getting five units of work done.
Employee
Job A B C D E
1 7 9 3 3 2
2 6 1 6 6 5
3 3 4 9 10 7
4 1 5 2 2 4
5 6 6 9 4 2
3. What is the importance of integer programming models in supporting managerial decisions?

Describe the rationale behind Cutting Plane Method used for solving integer programming
models.
4. A wholesaler supplies 30 stuffed dolls each day to various shops. Dolls are purchased from the
manufacturer in lots of 120 each at Rs. 1200 per lot. Every order incurs a handling charge of Rs 60
plus a freight charge of Rs 250 per lot. Multiple and fractional lots can also be ordered, and all
orders are met the next day. The incremental cost is Rs 0.60 per year to store a doll in inventory.
The wholesaler finances inventory investments by paying its holding company 2% monthly for
borrowed funds.
How many dolls should be ordered at a time in order to minimize the total annual inventory cost?
Assume that there are 250 week-days in a year. How frequently should he order?
5. What is simulation? Describe the simulation process. State the major two reasons for using
simulation to solve a problem. What are the advantages and limitations of simulation?

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MS-52 Project Management
1. What are the phases of a project development cycle? Give the salient tasks under each phase.
What are the outlines of opportunity studies in project management? How do there impact upon
project feasibility studies?
2. “Doubled Project Report (DPR) forms the foundation on which the entire superstructure of the
project is built – if it is weak, project cannot weather the turbulent times ahead.” Bring out the
do‟s and don‟ts of a good DPR.
3. “Meticulous Management of activities on the critical path is crucial to completing projects on

time.” How can we „beat‟ the critical path and improve our on-time performance?
4. A good tem-work speed up project implementation justify. Developing self directed project teams
is the key to improving effectiveness in project management. Elucidate.
5. Explain the importance of „project review‟ in the context of control of a project. How are
cybernetics concepts applied to project management?

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MS-53 Production/Operations Management
1. Over the years many variations on classical Delphi have been forwarded. Discuss these variants.
2. Capacity will be modified in response to demand. Demand will be modified in response to

capacity. Which of these two statement is correct? Why?
3. (a) What is Line-Balancing of assembly operations? Illustrate with examples.
(b) What approach would you suggest for increasing throughput rate of assembly lines and why?
4. Inventory of materials provides operational flexibility. But, many flexible operational systems
need little inventory. Explain this seeming contradiction.
5. Discuss preventive maintenance. In what ways is preventive maintenance absolutely necessary in

JIT/ kanban/ pull manufacturing as opposed to push manufacturing.

(a) Quality and profitability relationship.
(b) Stopwatch Time Study method.
(c) The KANBAN System
(d) Manufacturing Resource Planning (MRP II)
(c) Classification of manufacturing technology.

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Ms-54 Management Information Systems
1. How the functional areas can be separated from MIS point of view. List down major
subsystems and the typical generated within the functional area in your organization.
2. How much importance should be accorded to implementation phase as part of the
total MIS development activity? Explain. Briefly discuss the various implementation
strategies. Under what circumstances are they suitable?
3. What are expert systems and how do they help in decision-making? Can you give
examples to illustrate the same? What kinds of decisions can be appropriately
programmed on expert systems? Give examples.
4. Outline the basic sequence of steps to acquiring a DMBS. What steps are the mists
important? Why should an organization be careful about placing over reliance on
“benchmark” tests in selecting a DBMS?
5. Differentiate among Trojans, Worms and Viruses. Give one example for each.
“Computer virus is a major threat to computer security”. Justify the statement.

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Ms-61 Consumer Behaviour
1. What do you understand by the term „consumer behaviour‟? Explain the scope of consumer
behavior giving suitable examples.
2. With the help of examples discuss the characteristics that distinguish organizational buying from
individual buying.
3. Explain the concept of learning and discuss its marketing implications.
4. What is a reference group? Name two reference groups that are important to you. In what ways do
they influence you in your purchasing behaviour?
5. Explain the concept of culture and subculture. Discuss the relevance of subcultural segmentation
in case of the following products:
(a) Ready to eat food products
(b) Apparels
6. As a marketer of consumer durables like refrigerators, washing machines etc., what strategies
would you adopt for responding to post purchase feelings of your consumers? Discuss.

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Ms-62 Sales Management
1. (a) Discuss the role and responsibilities of a Sales Manager, associated with a fast moveing consumer
goods firm with pan India operations.
(b) Why is Personal Selling method is still very much in vogue in the current market environment.
Elaborate with suitable examples. Briefly discuss the various situations conductive for Personal
selling other than the list mentioned in the study/ course material.
2. (a) Discuss the AIDAS theory of selling by taking a suitable example of your choice. What are its
merits and drawbacks of this theory.
(b) What are Selling skills. List out and explain the various types of skills. How does these skills help
a salesman in effectively discharging the responsibilities assigned to him.
3. (a) As a Sales Manager of a Publishing House what methods would you adopt in identifying training
needs for the sales force. Discuss briefly the various steps in training process.
(b) What are the basic components of a compensation package? Why and how the compensation
package differ between the companies selling similar and different types of products?
4. (a) Discuss the importance of Sales planning function in the following

(i) Single Product firm targeting North India Market.
(ii) Multi Product firm targeting all India Market.
What is territory Planning? What are the steps involved in territory Planning and its importance in
achieving the sales objectives. Discuss.
(b) Discuss the meaning and importance of Sales Budgeting. What are the different methods of Sales
Budgeting that are generally adopted by a firm.

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Ms-63 Product Management
1. What is a product? Taking the example of T.V., explain the anatomy of the product i.e. the core
benefits, tangible specifications, and augmented features.
2. Briefly explain the concept of Product Life Cycle (PLC). Do all the products follow the bell
shaped curve of PLC? Discuss giving suitable examples.
3. What are the objectives of test marketing? How would you go about test marketing a new
chocolate? Discuss.
4. Explain the stages involved in new product development process, giving suitable examples.
5. Indian toothpaste market is witnessing a lot of changes, with many FMCG companies, Indian as
well as MNCs, launching „herbal‟ toothpastes. This segment is growing fast and every player
wants to corner a significant share of it. You are a product manager-incharge of toothpaste
category-in a FMCG company which also intends to enter „herbal toothpaste‟ segment.
(a) How can you use „Attribute Analysis‟ to generate new product ideas for the proposed herbal
toothpaste? Discuss.
(b) Suggest alternative basis for positioning of the new product.
(c) Discuss the functions that packaging can perform in marketing of toothpaste.
(d) Suggest a brand name for the new product to be introduced by the company, giving reasons
why your choice is a good one.

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Ms-64 International Marketing
1. Describe the differences between ethnocentric, polycentric, regiocentric and geocentric

orientations. How do these orientations affect international marketing practices? Explain with the
help of examples.
2. Discuss the significance of letter of credit in international marketing. Explain the operations of a
letter of credit.
3. Explain the scope of international marketing research. What are the advantages and limitations of
online surveys?
4. How does culture influence international marketing decisions? Explain with the help of suitable
examples.
5. You are the marketing executive in a food processing company producing and marketing fruit
juices and frozen vegetables in India. The company is exploring the possibilities of entering
international markets. The management has asked you to prepare a preliminary report covering the
following five aspects:
(a) Advantages and challenges for the company in entering the international markets;
(b) Different modes of entering international markets and potential difficulties involved with each
option;
(c) Whether making exercises for product adaptation for different markets is worth it;
(d) Physical distribution implications and
(e) Support the company can receive from the institutional framework for export available in
India.

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Ms-65 Marketing of Services
1. What are the implications of the services marketing triangle? Explain giving suitable examples.
2. What are the differences between „search‟, „experience‟ and „credence‟ qualities? Explain with the
help of examples.
3. Explain the importance of physical evidence for the following:

(a) A restaurant
(b) An insurance company.
4. As a customer relationship manager of a luxury resort, you have a received a mail from a guest
who stayed with his family at your resort last week. He has complained that the quality of food
served was not satisfactory. Also, he has criticized the staff members that they did not listen to his
complaint properly. What steps would you take in response to this letter? Discuss.
5. Explain the role of non-monetary costs in pricing of services by taking the example of a service of
your choice.
6. Identify and explain the product support services which a washing machine marketer can offer for
gaining competitive advantage.

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Ms-91 Advanced Strategic Management
1. Explain the role of Strategists in Corporate Management. Discuss with reference to any company
of your choice.
2. Discuss how good Corporate Governance as a system of governance is essential from all points of
view. Explain with reference to Corporate Governance at TISCO.
3. Briefly describe the main modes of entering a foreign market.
4. What are Web-based Business Models? Explain the impact of E-Business on organizations.
5. How do we relate strategic philanthropy and economic motivations? Discuss.
6. How do Lupin Human Welfare and Research Foundation built up long term supply arrangements
and manufacturing capacity?

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Ms-92 Management of Public Enterprises
1. How is Ownership and Management decided for Public Sector Enterprises? Why is co-ordination
and control an important aspect of Public Enterprises? Explain.
2. Describe the three phases of development of Public Sector Enterprises in India. Explain in detail
the reasons for disinvestment of Public Sector Undertakings (PSUs) with reference to any
particular PSU of your choice.
3. What are the distinct modes and services of India‟s transport system. Explain the role of Ministry
of Road Transport and Highways in the development of Road Transport and Highways.
4. “Wage Policy is part of Compensation Management.” Trace the evolution of Wage Policy in India
from Payment of Wages Act 1936 to Pay Commissions keeping in mind the institutions related to
compensation for private sector and public sector.
5. What are the oldest and the traditional form of Public Enterprises and how does the government
undertake and perform various economic and social strategic functions? Cite examples from any
two of the PSUs.
(a) Hindustan Aeronautics Limited (HAL)
(b) Bharat Earth Movers Limited (BEML)
(c) Bharat Electronics Limited (BEL)

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Ms-93 Management of New and Small Enterprises
1. Define Competence. What are the various components of entrepreneurial competencies? Explain
any particular entrepreneurial competency which is most important for an entrepreneur.
2. Differentiate between Marketing and Selling? Explain the need for market assessment. Why is
selling more important than marketing explain with reference to air travel?
3. What are the general financing schemes of the banks with respect to MSME? Briefly explain the
financing programmes of SIDBI.
4. How do you explain productivity? Substantiate work measurement and work measurement
techniques.
5. Explain Production Schedule as an evaluation and control tool.

6. Write short notes on any two of the following:-
(a) SEBI
(b) Manpower
(c) Partnership

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Ms-95 Research Methodology for Management Decisions
1. How would you distinguish between a management decision problem and a management research
problem? Do all decision problems require research? Explain and illustrate with examples.
2. „Majority of the researches make use of primary sources of data and secondary data sources do not
really contribute to a scientific enquiry.‟ Do you agree/ disagree with this statement. Explain.
3. Explain an itemized rating scale. What are the various issues involved in constructing an itemized
rating scale?
4. A researcher conducts a survey to find out whether the inhabitants of a metro town are in favour of
capital punishment (F) or against it (A). The sequence of responses to the question asked is given
below. Use the run test at α = 0.05 to test whether the responses are random.
FFAFFFAAAAAFFA
AAFFAAAAAAFFAA
AAAAFFFAAAFAFF
FFAAAAFFFAAAFF
5. Explain the following concepts.

(a) Null and alternative hypothesis
(b) One and two-tailed test
(c) Type I and type II error
(d) Level of significance
(e) Power of test

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MS-01 Management Functions and Behaviour

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MS-02 Management of Human Resources

2. Discuss the concept of „performance appraisal‟. Explain any two methods of

5. Critically evaluate the state of workers‟ participation in Management in the present

MS-03 Economic and Social Environment

1. Discuss the critical elements of macro-economic policies. How economic

2. Differentiate between Economic Growth and Economic Development. Why is

3. Discuss the genesis of mixed economy framework in India.

4. “An important factor which influences the Balance of Payment of an economy is

6. Write short notes on the following:

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4. The Management of ABC Ltd. is considering a proposal to purchase an improved model of a

The relevant particulars are as follows:

Existing Machine New Machine

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6. Write short notes on any three of the following:

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6. Write short notes on any three of following:

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Test the hypothesis at α = 0.01 level of significance that

5. Write short notes on any three of the following:

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MS-09 Managerial Economics

6. Write short notes on any two of the following:-

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1. Discuss the modern theories of leadership citing relevant examples.

2. Differentiate between counseling, guidance and psychotherapy. Explain various approaches to

3. Explain any two theories of motivation citing relevant examples,

4. What is organisational citizenship behaviour? Discuss different approaches to OCB.

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MS-23 Human Resource Planning

MS-24 Employment Relations

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MS-41 Working Capital Management

1. The annual figures of Alpha Ltd are as follows:

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MS-42 Capital Investment and Financing Decisions

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MS-43 Management Control Systems

2. Explain the ARM‟s length principle and discuss its application.

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MS-51 Operations Research

Minimize Z=6x1 + 14x2

3. What is the importance of integer programming models in supporting managerial decisions?

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3. “Meticulous Management of activities on the critical path is crucial to completing projects on

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MS-53 Production/Operations Management

2. Capacity will be modified in response to demand. Demand will be modified in response to

3. (a) What is Line-Balancing of assembly operations? Illustrate with examples.

5. Discuss preventive maintenance. In what ways is preventive maintenance absolutely necessary in

6. Write short notes on any three of the following:

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Ms-61 Consumer Behaviour

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4. (a) Discuss the importance of Sales planning function in the following

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Ms-63 Product Management

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