A

PROJECT REPORT

ON

MASALA RAAJ IN NAGAUR AND ITS MARKET

POTENTIAL
ANALYSIS
AT

RAMRATAN RAMDHAN (RR) FOODS

SUBMITTED BY

Kishan Bang

[Amity Global Business School, Ahmedabad]

(2016-2019)
 ACKNOWLEDGEMENT

It gives me immense pleasure in presenting this report on STUDY OF

MASALA RAAJ AND ITS MARKET POTENTIAL ANALYSIS at RR
FOODS, Nagaur.

This report submitted by me is reflection of the

efforts of many people associated with RR FOODS with each one playing a
different role. At this very juncture I would like to express my sincere gratitude to
my project guide Mr. sachin (Marketing Executive) of RR FOODS for providing
constant guidance and encouragement. His constructive criticism and suggestions
benefited me a lot.

I am thankful to my project guide prof. Bansi Patel for their

invaluable guidance and last but not the least, I would like to thank to my family
and all my friends and colleagues for all implicit and explicit support provided by
them during the period of the project. I sincerely welcome suggestions and
constructive criticism.
 ABSTRACT

The study report has been prepared after gaining practical exposure at
RR FOODS During those days of vacations my work to do study for the
company’s product like masala through shop senses and mapping of
Nagaur city, newspaper advertising, and pamphlet etc.

Study helps understand current and future market landscapes as they

plan for new product launches. A product launch progresses through a
number of important stages: internal communication, which encourages
high levels of awareness and commitment to the new product.
Market analysis is a tool companies use in order to better understand the
environment in which they operate. It is one of the main steps in the
development of a marketing plan. The first step is to conduct market
research. A good market analysis should include information on industry
trends, an assessment of major competitors and their strategies, a review
of the channels of distribution, and a wide variety of data on current and
potential customers. The market analysis provides the input for the next
step in developing a marketing plan—market segmentation, or dividing
an overall market into key customer subsets, or segments, whose
members share similar characteristics and needs. The company then
selects from among these segments the particular markets it wishes to
target, and creates a marketing plan that will appeal to the target
customers.

In Other words we can say, market analysis is an assessment, which

allows you to determine how suitable a particular market is for your
industry. You can use market analysis to evaluate your current market, or
look at new markets.
Whether you are a startup, looking to expand, or reevaluating your current
market, a market analysis helps you to identify the attractiveness of a
market. It also detects current and future risks of operating in that location.
 CONTENTS

CHAPTER CONTENTS PAGE NO.

Chapter-1 Rationale for the study 1-2

Chapter-2 Objective of study

Chapter-3 Profile of company

Chapter-4 Review of literature

Chapter-5 Research methodology

Chapter-6 Data analysis and interpretation

Chapter-7 Findings and Limitation

Chapter-8 Recommendation and Suggestions

Chapter-9 Conclusion

Chapter-10 Appendix(Questionnaire and

Bibliography)
 LIST OF FIGURES

SR. LIST OF FIGURES PAGE

NO. NO.
Shop Senses in Nagaur city
1
Market share in Nagaur city
2
What customer wants
3
What attract dealers
4
Consumer awareness for masala
5
Market standing for masala
6
Advt. and publicity for masala
7
Potential customers for Masala
8 Raaj product
Masala that comes in customer
9
 Rationale of the study

Rationale of the study

Today’s marketing is highly costumer oriented, it is important to satisfy the needs and wants of
people better than the competitors owing to cut throat competition, technology changes and
advancement, changing customer, tastes and preferences, shrinking product life cycle and
squeezing profit margin. Hence company does not want to lose their market base. To enhance
their market share and widen their customer base it’s essential to understand the consumer
psychology. By understanding consumer behavior, the marketing strategies, which adapt
changes according to market dynamics, can be formulated. To verify and check the
effectiveness of marketing strategy, marketer should understand the consumer profile and their
preferences well in advance.
 Company which want to enter in the market without knowing the current market
situation, is a very risky job because launching a new product in the unknown market is costlier,
company can’t predict what will be result of it. There is always a threat of loss in such decision,
if company is having a complete plan & knowledge of the market then defiantly it will be good
opportunity & profit oriented segment for the company. That’s why this research is fully
concentrated on the current market situation of Masala Raaj product.

Research to support marketing promotions and communications:

Qualitative techniques (focus groups, one-on-one interviews) are preferred methodologies. It

helps in the preparation of marketing mix strategy.

PRIMARY DATA

Primary data is being collected during the course of project by asking questions using
questionnaire survey. Primary data is obtained either through respondent, either through
questionnaire or through personal interviews. I have collected the data through personal
interview of the shopkeeper with the help of questionnaire.
SECONDARY DATA

Secondary data are the data already available in the form of print media materials, web sites,
journals etc. I have used some magazines, web sites and course materials for that purpose.
CONTACT METHOD

Personal interview is that process in which an interviewer obtains information from respondent
in face-to-face meeting. The method of collecting information through personal interview is
usually carried in a structured way.
 OBJECTIVE AND SCOPE OF THE STUDY

Title of project:-

Study of product masala in Nagaur city and its market

potential analysis

OBJECTIVE OF STUDY

• To find out the scope & potential for launching of product masala.

• To identify major competitor operating in Nagaur City.

• To find the Availability, Visibility, Freshness for the masala shops.

• To study the promotional activities by actively participating in it.

• To find out the problems faced by the company, when company launch the
new product.

• To find out the expectations of dealers and retailers from the company
 SCOPE OF THE PROJECT

• The study made and data collected is useful for the future
planning of the Company

• The study is further important to the organization in tuning

the company’s strategies as per local market expectation.

• The study is helpful to the organization for to understand

current market situation, strategy and policies adopted by
competitor.

• The study is helpful in future planning of new product

• The study is helpful in strategy planning

• The scope of the project is to find out the current market

share for product “Masala”
 COMPANY PROFILE

COMPANY PROFILE:-
RR FOODS.

RR Foods
Address NH 65, Village : Chimrani
Dist. : Nagaur (Raj.) – 341001

Mr. Manoj Soni-CFO, RR FOODS

INTRODUCTION OF THE COMPANY:-(by CFO Mr. Manoj Soni)

Our firm Ramratan Ramdhan is in food grain business since 1907. We realized that pure and

hygienic spices are not available to common man at reasonable prices.

We are observing it from our childhood that maximum housewives, shopkeepers,

restaurents, hotels, namkeen shops, hostels and tiffin centers etc. are searching for pure and

hygienic spice powder.

Keeping in mind the above matter, we started the manufacturing unit of spices in 2012, trying

to take 100% care to provide pure & highly hygienic spices.

We opted Nagaur for manufacturing of our spices which is in center of Rajasthan, as most of

the quality spices & dry vegetables are from Rajasthan and another reason is the climate. Rajasthan

has dry climate and which reduces the possibilities of moisture in our spices while grinding and

packing.
 We have designed innovative manufacturing process to make sure that the aroma & flavour of

spices is retained. Special attention is given to hygiene at every step starting from Raw Material

purchases, storage, cleaning, processing, grinding and packaging.

We believe in protecting our environment, so accordingly we designed our factory in such a

systematic way that sunlight is sufficient, even in basement. We have proper rain harvesting system.

At present we have 18 different types of spices available.

Visitors are welcome to our factory 24x7 to inspect our process.

MASALA RAAJ is also generating employment opportunity for rural people.

We are also supporting different campaigns of Govt. of India :

 Swachh Bharat Abhiyan

 Make in India

 Digital India

Preparation:-
Masala Raaj’s Spices plantations are spread over an area of 62 acres in the Nagaur region of
Rajasthan. Masala Raaj’s current production capacity is 150 MT per annum, which can be
increased as and when needed. company have own processing plant of 5000 sq. ft., which can be
expanded depending on the needs. Masala Raaj’s enjoy services of around 30 staff members. We
cater to custom-made enquiries as well.
Licenses & Approvals :-
Masala Raaj’s project is backed by the following legal documents:
ISO-22000(Food Safety)
ISO-9001(Quality Management)
FSSAI(Food Safety and Standards Authority of India)
 Company’s products:-
PRODUCT NAME NET WT. MRP
Chili Powder 100gm 30
Coriander powder 100gm 28
Turmeric Powder 100gm 23
Cumin Powder 100gm 22
Garam Masala 100gm 57
Tea Masala 100gm 23
Hing Powder 100gm 120
Fenugreek Leaves 100gm 75

Work Culture
Working Hours: Six Days a week -10.00am to 6.00pm , Late remarks will lead to deduction from
salary, No female employees shall be allowed or required to work after 7 P.M, In case of
overtime, any extra hours or working on weekends, the company is liable to pay extra amount if
granted by the higher authority.

Quality Control Steps :

 Wearing Caps and Masks is compulsory for all, including visitors.
 Shoes/Slippers are not allowed in the Factory Building. It is compulsory to wear in-house slippers.
 All workers are required to clean their hands properly and also wearing gloves is mandatory.
 Raw Materials are always kept on the Pallets.
 Perishable Raw Materials are stored in an in-house Cold Storage.
 No eatables are allowed in the premises.
 Spices are dried prior to the process on a Terrace therefore making them Moisture Free

Motto :- Multitasking ,Anyone and everyone can do everything.

Leave Policy:-Leave Application letter is needed to apply for leaves, Break up of Paid
Leaves:
PROCESSING OF MASALA RAAJ AGRO
PRODUCTS:-
PRODUCT IMAGE:-
 Services Offered By Masala Raaj

REVIEW OF LITERATURE

Review of literature
Masala:-
Masala:-a masala can either be a combination of dried sices, or a paste
made from a mixture of spices and other ingresients-often garlic, ginger,
and onion. It is used extensively in Indian cooking to add spices and
flavor.
 Market Analysis:
Market analysis is a tool companies use in order to better understand the environment in
which they operate. It is one of the main steps in the development of a marketing plan.
The first step is to conduct market research. Then comes market analysis, which involves
critically reviewing and organizing the data collected so that it can be used in making
strategic marketing decisions. A good market analysis should include information on
industry trends, an assessment of major competitors and their strategies, a review of the
channels of distribution, and a wide variety of data on current and potential customers.
The market analysis provides the input for the next step in developing a marketing plan—
market segmentation, or dividing an overall market into key customer subsets, or
segments, whose members share similar characteristics and needs. The company then
selects from among these segments the particular markets it wishes to target, and creates
a marketing plan that will appeal to the target customers. "Small businesses that identify
the needs of specific target markets—existing and potential customers who are the focus
of marketing efforts—and work to satisfy those needs, are more effective marketers, The
next area of a market analysis involves creating an in-depth portrait of customers.
Through market research, the company tries to answer such questions as: who are the
primary decision makers and purchasers; what are their main motivating factors; and
when and where do they tend to buy? The key is to understand how customers make their
purchasing decisions in order to be able to influence those decisions. Market research
might assess such demographic features as age, gender, income level, educational
background, financial situation, marital status, household size, and ethnic or religious
background. Once this information has been broken down through market analysis, the
company then creates a detailed description of the most desirable segment of the market
to be included in the marketing plan. The market analysis should demonstrate why the
target market chosen is more favorable than other segments, since the company will be
investing its limited resources in marketing to that target market.
In addition to its role in developing the marketing plan, market analysis has numerous
other implications for company strategy. "Once we understand the phenomena that
underlie the behavior of our markets, we can assess our strengths and weaknesses relative
to those phenomena. External threats and opportunities need to be carefully examined so
that we can apply our strengths to areas with high potential and avoid major
environmental pitfalls. Finally, we must link the resulting diagnosis to our corporate
capabilities, strategies, and constraints in order to ensure a good fit between our
marketing strategy and major corporate goals and objectives
RESEARCH METHODOLOGY
The research methodology primarily based on the secondary data collected from different
sources of information. It gives a clear idea regarding the approach of the study to understand the
buying behavior of the consumer behavior for masala product. To understanding the masala
product scenario of Nagaur city is an important study to make a conclusion regarding the growth
of masala product in the market, acceptance of particular brand by the people, past draw backs
made by the producers and the recommendation by the consumers. Source of secondary data the
books, magazines, internet, television, newspaper etc. There is no particular or specific book
where the complete information about consumer behavior for masala products. In this case the
information from different books is collector and assimilated according to the study objective.
Television is another important source of information for this project from which recent data are
collected for the study. The news papers provided the desired information. Like economic times
etc. these newspaper are so important that sometimes they play their role both a secondary as
well as primary source of data (because sometimes the current information that is available
through these newspaper are not even uploaded on internet also.) developing strategy based on
the customer feedback i.e collection of primary data by considering a definite sample size of
hundred. The primary data based on questionnaire technique and their results gives a generic
idea regarding the study objectives. The geographical area for the sample size considered is the
local are in Nagaur city. The data which are being colleted from the consumers during the
primary analysis are separated according to their specific weightage.

From the question five comparative question are considered for comparison. The open ended
questions and the closed ended questions used in the questioner for customer feedback have
different weightage and are separated to make a unique analysis. The main influencing questions
are again analyzed to get clear result from the analysis. The different companies are considered
for realizing the perfect completion among them so that perfect interpretation can be made upon
them.
For the masala brand which are considered are Rajshree, mother recipe, rasoi magic etc other
other competitor are also considered for the secondary study but not encountered in the main
study.

The market scenario for masala in Nagaur city:-

Rajshree Spices
Rajshree Spices is a four decade old leader in the Spices & Papad Industry operating throughout
Nagaur District and through adjoining Nearby districts. Manufacturer of Cooking Spices,
Papads and other Food Products.

Product
Manufacturer of Single Ingredient Spices : Chili Powder, Turmeric Powder, Coriander Powder.
Blended Spices : Onion Masala, Chatpat Masala, Garam Masala, Sambar Masala, Pav Bhaji
Masala, Chole Masala, Biryani Masala, Chat Masala, Tea Masala, Sabji Masala, Milk Masala,
Pickle Masala, Chiwada Masala, Curry Powder, Super Masala. Papads

Everest
Unlike Western cooking wherein the emphasis is on retaining the original flavour of the meat or
vegetables in a dish, in Indian cuisine, it is the aroma, taste, and colour of a spice mix or
"masala" that dominates most dishes.
Masalas are prepared by blending a number of pure spices (sometimes more than 30) like chilli,
turmeric, coriander, pepper, cardamom, cumin, clove, etc in precise proportions to give a blend
(called a "masala") that imparts a distinct colour, aroma, and taste to a dish. For more than 45
years, Everest has shaped the preference for branded spice in a country where home-made blends
were the norm since time immemorial. It is estimated that over 20 million households regularly
use Everest spices that are available in around 400,000 outlets in more than 1000 towns across
India.
Parampara
Parampara is a closely-knit family partnership company manufacturing a special spice based
product termed as 'Gravy Mix'. Behind the name Parampara, is a solid 50 years of kitchen
tradition.Initiated as a small outfit that made mouth-melting pickles and other taste- enhancing
masalas like garam masala, goda masala, papad etc.,Parampara today has graduated to ready
masala mixes in traditional Indian flavour. With a current product range of 20 different varieties
of masala mixes, Parampara is continuously working to blend old cooking methods with the
modern lifestyle.

Rasoi Magic

Competitive analysis in Nagaur city

Manufacture Brand Type Quantity MRP
Rajshree Kanda chilli 200 g 26
powder 1 kg 130

Bydgi chilli 200 gm 48

powder 1 kg 225

suhana Chicken 10 gm 3
 masala 50 g 20
Meet masala 15 gm 5

Sabji masala 200 gm 35

Ambari Turmeric 40 gm 15
powder 100 gm 33
200 gm 56
Dhana powder 40 gm 7
100gm 15
200gm 28

Everest Sabji masala 10gm 2.50

50 gm 18
Samber 10gm 2.50
masala 50 gm 19
Garam masala 10 gm 3.50
50gm 24
Meet masala 10 gm 3.50
50 gm 22

Chicken 10gm 3
masala 50 gm 21
1
jagjeera 5 gm

Biryani 50gm 34
masala

Chole masala 50 gm 19

Lohiya Masala Chicken 100 gm 35

masala
Matun masala 100 gm 35
Butter chicken 100 gm 38
Paneer butter 75 gm 38
Veg biryani 75 gm 35
Pav bhaji 100 gm 35

Parampara Chicken 80 gm 35
masala
Matun masala 80 gm 35
Veg masala 80 gm 35

Rasoi magic Kolhapuri 50 gm 30

 masala
Chana masala 60 gm 30
Paneer tikka 50 gm 32

While deciding about the method of data collection to be used for study the researcher should
keep to types of data.

• Primary data

• Secondary data

We use in our research primary data, as well as secondary data. Primary means collected a fresh,
and the time data( through existing customers) ans secondary means which are already available
like annual report magazines etc.

Survey Method
Survey refers to the method of securing information concerning phenomena under study from all
or selected number of respondents of the concerned area. In a survey the investigator examines
those phenomena which exist in the universe independent of his action. We used the scheduling
method.

P’s Of Marketing

PRODUCT:-
Masala Raaj company being primarily a Spices processing company.
A masala can either be a combination of dried (and usually dry roasted) spices, or a paste made
from a mixture of spices and other ingredients —often garlic, ginger, and onions. It is used
extensively in Indian cooking to add spice and flavor.

PRICE:-
Price of Masala Raaj masala is totally based on the relative prices of the other available brands in
the Nagaur city.like

Rajshree

Everest
Mothers recipe

parampara

Rasoi magic

Out pricing polices will be based on value based pricing and competitive based. during the
festival season, we would also be providing gift hampers, to our customers, and their prices will
be accordingly.

PLACE:-

We are located in only in Nagaur (Rajasthan).

PROMOTION
PROMOTIONAL STRATEGIES:-
Print Media:-

We will be going for a large scale promotion through newspapers as this is one source of
communication available to all and used by all sections of people. We will target the pages that
are most viewed by the people that are the first page, the page 3, sports page and the last page.
We will go in for a half page advertisement on the first and the sports page and a full page
advertisement on the last page. The aim is to create a new image of Masala Raaj masala selling a
food product. This kind of advertisement will be published from at least two months of the actual
launch of the product so as to create a kind of curiosity in the minds of the people; so that once
the product is launched they will at least try it once. The advertisement will be a colored one that
will be meant to attract the attention of the reader. The right side of the advertisement will carry
the company name Masala Raaj and the
information will be written in big bold letters. The page will have an in-filling of the Masala
Raaj.In addition to that we will be putting up posters in the retail shops that will be supplying our
product. This is aimed at creating hype amongst the buyers.
T.V. Commercial

As we have seen, Masala Raaj does not have many advertisements running on local television;
we will be emphasizing more on local T.V. commercials.

NPML( Nagaur parivahan mahamandal limited)

Masala Raaj will be going for a large scale promotion through NPML buses.

FM radio channels.

Masala Raaj will be going for a large scale promotion through radio channels in Nagaur city.
PACKAGING
We are launching pickle in Stand wise packaging.
Logo is printed on middle of the packaging.
The packages are broadly categorized as:-

Regular packs- The regular packs available in the packing of 200

gms. and 400 gms. is meant for the routine consumption of the
product.
Family packs- The family pack available in the packing of 1 kg. and 2 kgs. is designed to allow
its consumers of bigger savings on
bulk purchases.The family pack can be parallelly called a Value
Saver Pack.

Eco-Friendly Packaging: The matter used for the packaging of the biscuits is Biodegradable
and it poses no threat to our environment.

Attractive colors: The package is designed in different colors, Each hinting the Flavor it
contains. The colors used are not harmful and make
the packaging more striking.

MARKET SEGMENTATION:-
We first divided the market geographically into two part;
Rural area
city area
Furthermore, we segmented these markets on the basis of Business per day and customer per
day. Like
We create three category-A,B,C

Category Customer/day Business/day

A Above 60 3000-4000
B 30-60 2000-3000
C 10-30 Below 2000

LAUNCH DAY
We will show half addvertisment 2 months before through different mediums of
promotion. In order to create curiosity in buyers. On big retails outlets food bazaar, realince
fresh, more, naya bazar, apna bazar etc . We will put sample masala for sale so that feedback can
be taken properly of the buyers and subsequent changes can be bring about it.
2 days before launching we will start showing advertisement all around the Nagaur city for our
pdt. in starting 2 months our maximum investment on video, audio and print adds. There will be
an advertisement on local channel in Nagaur city at because
”JO DIKHTA HAI WHO BIKTA HAI”. We will take into consideration radios also Our adds
will be very simple showing standard life with showing all qualities.

To sell a product it is necessary to create a big brand image. Secondly our

competitors are multinationals with lots of money, brand image and quality so it is
necessary to hit the market on right time and right place. On the day of launch we will
hire trucks or tempo and busses and show stage shows in mall roads where there is a big
public gathering. For shows we will target in cities so that our target customers that are
upper middle and high class persons. Adverstisments will be showing everything and
targeting on quality of product and our aims.

COMPANY’S SOCIAL RESPONSIBILITIES

Analyze, evaluate and assess the social and environmental impact of new
products, technologies and processes at the design and development stage.
We support social and environmental projects and develop partnerships with
businesses and organizations whose direct or indirect output contributes to a
sustainable society. It not only work for the welfare of the employees we will
also try to provide welfare programs for there family. For instance we will
provide education facilities and try to provide home based work for the ladies
in the house. Special training programs will be organized for our employees
at each level so as to provide them with a platform for professional as well as
their personal development.
 DATA ANALYSIS AND SUGGESTIONS

Data analysis and interpretation:-

Findings: -
• Maximum shop is grocery shop in Nagaur city then pan shop.

• Company will prefer grocery shop and pan shop then medical and bakery shop.

Fig 6.1 (Market share of Nagaur city)

Findings:-
• Maximum preferred brand is Rajshree

• Parampara and Rasoi magic are preferred by very less no. of customers.

Fig 6.2 (What customer wants)

Findings:-
• Quality of the products is mainly considered by customers while going to purchase the
masala.

• Customer preferred vary according to the standard of living of the area e.g. low price is
preferred and in brand name is preferred.
Fig 6.3 (What attract dealers)

Findings:-
• More dealers attract from the high profit margin as well as quality of the product

• Different-different schemes for the dealers are also attract the dealers.

Fig 6.4 (Consumer awareness for masala)

Findings:-
Only 13%(other) people attracted towards the banner, local bus, advertise.

Television is the most demanded for getting awareness regarding masala.

Fig 6.5 (Market standing for masala)

Findings: -
• Masala Raaj is very old brand in cashew in Nagaur city, so many people knows about
Masala Raaj. but now days the market standing is not so competitive.

Fig 6.6(Advt. and publicity for masala)

Findings: -
40% said advt and publicity is must for masala, 30% said advt and publicity is not must for
masala.

Fig: 6.7 (potential customers for ‘MASALA RAAJ’ product)

Findings: -
50% family customer for Masala Raaj’s product, and 30% Hotel uses Masala Raaj’s product.

Fig: 6.8 (masala that comes in customer)

 FINDINGS AND LIMITATIONS

FINDINGS

A survey is always done to find out something and suggest something according to those
findings. Here also in this survey I have found many things and according to those
findings I have tried to suggest some points which can be effective to improve the sales
of Masala Raaj products and the improvement in the service area.

• Retailer or customer knows the Masala Raaj product but only in cashew products.

• Lack of the proper advertisement and brand ambassador. So it is hard task for the retailer
to make product awareness among the customer.
• Delivery is the main area of concern for the improvement in service for Masala Raaj
products.
• Proper delivery routes are not designed so there is lack of co-ordination between ordering
and distribution departments.
• Packaging of goods for delivery is not up to the mark.
• 70% retailers are happy with in billing and payment issues which can results in building
the goodwill for the Masala Raaj.
• Masala Raaj is aggressive towards business expansion.

LIMITATIONS

As only Nagaur was dealt in survey so it does not represent the view of the total Indian market.
• Market trend of Nagaur as all the shops were closed between 2:00pm to 4:00pm for lunch
and after 5:00pm they don’t entertain.
• When I interviewed retailers, sometimes they use to give answers under the influence of
that I am the representative of the company.
 SUGGESTIONS AND
RECOMMENDATIONS

SUGGESTION AND RECOMMENDATIONS:-

The Recommendations which can be given according to the analysis done in the
earlier segment are:

• Company must try to increase market potential and sales promotion in the
market.
• Company must try to provide proper follow up with dealers as well as sub-
dealers.
• Company should concentrate more on television for advertisement, as
mostly people are attracted through television adds.
• Company should concentrate on its packing as retailers are least satisfied
with it.
• Retailers are least satisfied with quantity and price of masala so company
should concentrate in this regard also.
• Many existing retailers are not happy with the service of the company. So
serious steps should be taken to keep them intact.
• Special training should be given to delivery related personnel so that the
problem about the delivery gets extinct.
 CONCLUSION

Gone are the days when people did not have choice to make if they
decided to buy somethings or to produce something. Today the situation
has changed. Today’s market is much more consumer driven and the
goods have to be manufactured according to the needs of the consumer
if the producers ought to make profit. Consumer has become the king
and his needs bear the greatest importance. Today companies have
realized the importance of segmenting, targeting and position the goods
as the essence of success to their long lasting existence.
Today in this present scenario of cut throat competition evidenced by the
advent of globalisation, the corporate world has learned very quickly
that differentating their products from that of their competitiors is of
prime importance.
Prelaunching products streatgy understand current and future market
landscapes as they plan for new product launches.Pre-launch research
routinely involves qualitative and quantitative research to help company
successfully launch new products. Qualitative research (focus groups,
one-on-one interviews) is often the starting point for needs/opportunity
assessments and preliminary positioning efforts. Quantitative techniques
like conjoint and discrete choice analysis are frequently used to evaluate
alternative product configurations; forecast revenue and share, and help
clients identify the features most likely to drive or suppress trial and
sustain usage in current and future markets
APPENDIX(QUESTIONNAIRE AND BIBLOGRAPHY)

QUESTIONNAIRE
Dear sir/Madam:

This questionnaire is part of a market study being conducted by me (Rohit kumar tiwari). The
aim of the study is” prelaunching study of new product masala in Nagaur city and its market
potential analysis” any information provided would be used for academic purpose and kept
confidential.

1.Please fill in your essential details for better understanding.

A)Shop owner’s name……………………………………………………………..

B) Gender Male Female

C)Shop name……………………………………………………………………

D)Shop address………………………………………………………………

E) Shop type………………………………………………………………..

D)Contact no……………………………………………………………..

E)Business /day………………………………………………………….

F)Customer/day………………………………………………………….

2. Which are the existing brands of masala available in your shop?

a) Rajshree b) Everest

c) MASALA RAAJ d) Other’s (specify)………..

3. Name the first brand of masala that comes in your mind?

a) MASALA RAAJ b)Rajshree

c) Everest d) Other (specify)……….

4. Which are the potential customers for ‘MASALA RAAJ’ product?

a)Families b)Hotel

c) Others

5. How much is the sale of branded masala out of total sale?

a) Above Average b) Average

c) Below Average

6. Please rank the following brand on the basis of sale?

(1-represents max. sale and 5 represents min. sale)

a) MASALA RAAJ

bRajshree

c) Everest

d) Parampara

e) Other (specify)

7.Which qualities do you expect in masala?

Price quality quantity

packaging margin other

8. Do you feel the advertising and publicity are essential of a masala?

Yes No

Not known No opinion

9. What is the market standing of masala as compare to today’s market?

Very comperative No relevent

Not so comperative
10. Please select the superior brand of cashew on following attributes.

MASALA Rajshree Everest Parampara Other(specify)

RAAJ
Margin
Quality
Packaging
Return policy
Lead time
Frequency of salesman visit
11. How would you rate your relationship with company, considering all of your experiences
with them? Would you say it is…. .

• Excellent
• Very good
• Good
• Fair
• Poor
12.Comments /suggestion’s (if any)……

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BIBLIOGRAPHY

WEBSITE BOOK
www.google.com Research Methodology- Dr.V.P.Michel
www.wikipedia.com Marketing Management-Philip Kotler
www.masalaraaj.com
asianfoodcompany.com
market-analysis.com