Social Media Solutions by LCH

A Full Service Marketing, PR and Mobile Solution

‘We Are So You Can Be... Branding Your Business Online’

Table of Contents

3. Who is LCH Business? ● Our Clients

4. Our Objectives for Your Brand ● LCH Social Media Marketing (SMM)

5. - 8. LCH Social Media Marketing (SMM) Campaigns

9. LCH Social Media Optimization (SMO)/ Search Engine Optimization (SEO) Offerings
● LCH Social Media Management: Long Term Management/Post Campaign
● LCH SMM Core Technologies

10. LCH Social Media Event Management ● PR Integration

11. Mobile Application Development

12. Index: LCH Custom Reports

13. Campaign Pricing Options

14. LCH App and Social Media Sales & Info Guides

LCHBusiness
 Who is LCH Business?

LCH Business, a boutique Social Media Marketing Firm, is the brainchild of Lindsey C. Holmes. With a marketing and business
development focus, a passion for mobile technology and social media, and an understanding of the importance of staying current
into todayʼs economic climate for small to mid-level business, Lindsey created a business model that engages clients through all
forms of social media. Beginning with a highly visible social media campaign on over 60 social media/ bookmarking channels,
LCH boosts and manages profiles while engaging potential clients. The culmination of your campaign is a custom mobile
application, lending a truly over-the-top social media installation for your business/ campaign. Amazing! Proudly leveraging a
personal following of over 50,000 and utilizing the top industry tools, we are creating the top SMO and SEO campaigns today.
We are certified Apple Inc. Developers and a proud Minority Woman Business Enterprise (MBWE) based in Newark, NJ with
offices in New York and Washington, DC. Our specialty platform is the iPhone, but we also create for the Blackberry, Palm,
Windows Mobile and Android.

Our Clients

9 Strong Women Inc. ● The Alliance for Digital Equality (ADE) ● African American Office of Gay Concerns (AAOGC) ● The
Against All Odds Foundation ● Christine Carter-Davis ● Coach Willa/ Symphony Coaching Inc, NJ Association of Women
Business Owners (NJAWBO) President ● Dee Marshall/ Raise The Bar Inc., Girlfriends Pray, TV Oneʼs Makeover Manor ● Emstar
Inc. ● FEMWORKS LLC ● F.F.A.W.N Non Profit Org. ● Fahamou Pecou ● FP YouthOutcry ● Gina Alexander Inc. ● Hair & Skin
JUNC ● House of Scribes/ Ghana Film Fund (GFF) ● Kanye West/ J. Sakiya Sandifer, The Think Movement, LLC ● Kenney
Holmes & Showbiz ● Local SEIU 617 ● Maxwell & Associates, LLC ● The Minority Business Development Week (MED Week)
Sponsored by the MBDA/ SBA● Newark Speaks Political Forum, NewarkSpeaks.com ● New Century Income Tax (NCIT) ● New
Jersey Performing Arts Center (NJPAC) ● Omega Psi Phi Fraternity Inc. ● Pandi ● RAM Art Gallery Space ● Rters.com ● Saucy
PR ● SHAARP Management ● SixxFoota Inc. ● The Damali Group Inc., Eyes on Newark (EON) ● The Welshire Fund ● Twestival
Inc. ● Your Travel Biz (YTB) Inc.

LCHBusiness
 Objective
- To brand the online/ social media presence of your company/ organization.
- To increase/ implement SEO/ SMO strategy for your brand and/or campaign .
- To target a following geared to your market/ product offerings.
- To brand you as an expert in your field.
- To produce and implement an over-the-top media strategy/ campaign for your company/organization.

LCH Social Media Marketing (SMM)

Social Media Audit/ Competitive Analysis - A comprehensive look at your current social media practices and how they
compare with your competition. This service also includes an audit of your website for opportunities to incorporate user-
generated content, interactivity, e-commerce and inter-website social media options such as a blog, viral components and/or
custom social networking site.
Social Profile Creation (includes CSS Style Wraps for Campaigns) - Your social media profile can include a simple
custom background during the management of your profile to design options incorporating custom CSS, Flash and widgets
during a campaign. We use the best and most experienced design partners with a knowledge of designing for social profiles.
Community Monitoring/ Reporting* - Monitoring your online brand allows for an understanding of the consumer perceptions
and insights which are most relevant to your client. We also mine your competition, drawing information on how related
brands position/ sell themselves online. Comprehensive market intelligence reports are created monthly during management
and after the term of the campaign.
Online Reputation Management - Through closely monitoring your brand, we will be equipped to respond to and manage
negative/ potential negative comments/ feedback about your brand. Your positive feedback is then distributed throughout your
online networks.
Social Media Optimization (SMO) - Branding your business online through SMO urges consumers to view your brand as
well established in your industry, and equate your business with your products/ services. Our SMO options will increase
linkability to your site through rewards to partner sites, create portable content options, brand you as an expert, and most
importantly drive traffic to your site.
Content Creation - Good content is key to building and engaging a following, and branding your organization. We have some
of the best writers on staff to create solid content for your blog, partner blogs, or for daily updating. Also, through our Blogger
Outreach service, we create a diverse and fresh voice in your blog content. We utilize bloggers with high subscription profiles,
and that are willing to distribute your message through their networks.
Advertising/ PR - To proactively spread the word about a brand through social media, core advertising and PR options must
be incorporated. Your campaign will promote the launch of social profiles, blogs, and events. Google AdWords, Facebook Ads,
Promoted Tweets (Twitter-based ad platform coming soon) and other 3rd party advertising initiatives, will promote your
campaign fluidly and quickly. Press releases are also included in your package and distributed through your networks and
ours.
LCHBusiness
LCH Social Media Marketing (SMM) Campaigns

Marketing online is the most viable source of marketing today. Social Media Marketing campaigns are the new billboard, only
better, allowing for national/ international branding and exposure while driving core marketing objectives, and targeting the
most detailed demographic.
For the most optimized results, campaigns should last a minimum of 3 months, and come with our standard social
media services (see page 2), as well as:
- Custom Design (CSS wraps/ flash)
- Widgets
- The use of specialized social media campaign software/ tools to drive traffic to your social profiles/ website and boost
following and engagement.
- Aggressive follower metrics
Social Media Campaigns also allow for specialized marketing options such as targeting subscribers in your industry and in
any demographic.

The Against All Odds Campaign was

created to empower NJʼs children with the
mantra that they could triumph ʻAgainst All
Oddsʼ with the help of organizations like the
Against All Odds Foundation in Newark, NJ.
Against All Odds provides after-school
enrichment to New Jersey children. The
campaign featured 5 second PSAs of such
celebrities as Gayle King, Big Boi of Outkast,
DJ Khaled, Mega-producer Scott Storch,
Singers Jeremiih and D. Woods, Superstar
Stylist Ty Hunter, Choreographer George
Faison of The Wiz and many more...

LCHBusiness
Against All Odds Campaign by LCH

LCHBusiness
Status Is Everything (SIE) Campaign by LCH

LCHBusiness
Status Is Everything (SIE) Campaign by LCH

Status Is Everything (SIE) is a pioneering

public health social marketing campaign
targeting African American MSM ages of
18-24 in the Greater Newark area.  SIE is
the first HIV testing campaign in NJ to
combine new- and traditional media
strategies:  text messaging, Twitter,
Facebook, PSAs and outdoor advertising.
Candidates have 24-hour access to
Newark-based testing centers: by texting
NJ+YourZipCode (NJ07102) to 36363,
1-866-HIV-CHECK, and
www.statusiseverything.org.
At the XVIII International AIDS
Conference in Vienna, Austria July 18-23,
2010, Status Is Everything was
recognized as a ʻPremier Health
Campaign in an Urban Area.ʼ

LCHBusiness
LCH Social Media Optimization (SMO) and Search Engine Optimization (SEO)

Only a social media marketing firm with an understanding of SMO/ SEO, will attain maximum visibility for your brand. Your
online branding and marketing efforts must begin with a good SMO/SEO strategy. In addition to creating SMO/SEO friendly
content to distribute through your social media, we analyze your website and core ʻdigital assets,ʼ to build effective links and
incorporate key words to move your business to the top of major search engines.
Our Core SMO/SEO Options Include:
- On-Site - SMO/SEO Consultation examining site architecture, internal linking, meta tagging, coding, content (articles, photo
titles) optimization, page ranking, keyword/ keyphrase research
- Pay Per Click (PPC) Setup/ Campaigns (landing pages)

LCH SMM Management: Long Term (Post Campaign) LCH SMM Core Technology

- Daily Engagement/ Management on up to 7 Relevant - Core Social Media Sites ( Facebook/ Twitter)
Social Media Sites - Niche Social Media Sites
- Boosting of a Targeted Following - Photo Sharing Site
- Basic SEO/ SMO Options - Video Sharing Site
- Monthly Analytics/ Feed Report** - Content Sharing Site
- Event Support (Expenses not included) - Link Tracking Service
- Once Monthly Blog Contribution - News Aggregators

LCHBusiness
LCH Social Media Event Management

Interactive events are a preferred choice for todayʼs event attendees. Achieved mainly through social media, participants will add
longevity to your event, and create a vast reach for event buzz, as well as your brand. Utilizing Twitter, Facebook, UStream and
additional social media based sites with Online Document Viewing capabilities, Photo Storage, Video Streaming and Virtual Contact
Management, LCH Business will create a fully integrated social media strategy for your event.
Pre-Event
• Press Release distributed through popular social media channels, such as Twitter, Facebook and the LCH Business Blog. Social
Media Reach of 50,000+ Subscribers, Email Distribution/ Partner Profile Reach of 250,000+ Subscribers
• Live Event Branding - Branding your company/ event #hashtag for live conferencing, distributing links to online content/ media that
will be used during the event.
• Social Media Plan Setup - Set up of Live Twitter Feed, Online Document Site, Link Tracker for URLs, and a popular event feature,
the cross-platform mobile phone application that allows participants to create and exchange contact information quickly and easily.
We call this our Digital Networking session. The contact manager will provide your companyʼs contact details to attendees,
attendee contact details to hosts, allows for a custom event group ie. ʻYour Companyʼ Digital Networking Group and will provide
immediate updates to your companyʼs virtual business card to subscribers after the event.
Inter-Event
• Social Media Plan Implementation - Managing the Live Twitter Chat (Monitoring/ Adjusting Speed of Chat), Encouraging attendee
participation in the Live Twitter Chat through your company #hashtag, Distributing links to Online Document Site, Announcing
Speakers and Disseminating Conference Updates/ Announcements through Social Media Channels and facilitating ʻYour Companyʼ
Digital Networking Session.
Post-Event
• Reporting of URL Clicks.
• Mobile Application Consultation - LCH will create custom app options for your organization.
• Optional campaign to boost your company following and drive new subscribers to Social Media Channels and Website.

PR Integration

PR has become a major part of social media strategy and implementation. In fact, social media is the combination of Marketing and
PR distributed through online media. We proudly integrate top PR professionals into our media strategy. We have chosen top PR/
Industry brokers, Robin Leigh Butler and Saucy PRs Tiffany Minott for your campaign.

LCHBusiness
Mobile Application Development - Ask for our iPhone App Sales & Info Guide for a comprehensive look
into Mobile Apps and our specialty platform - The iPhone (see pg 13).

We consider the Mobile App to be the height

of Social Media. If your desire is to reach a
consumer, what better way to do that than
right in their pocket, on their mobile phone?!
LCH Business creates custom mobile
applications for businesses to assist in a
highly visible marketing strategy, provide a
unique distribution of content, such as a
video or commercial about your brand/
product and to be a contender in the new,
innovative and highly effective mobile
market.

LCHBusiness
*INDEX: Partial Metrics Report. **Sample** - Custom reports track your Following, Engagement and Content

LCHBusiness
 Social Media Campaign Pricing **Estimate** Call for additional service/ pricing options

Social Media Strategy Consultation

(Comprehensive SEO Strategy Development Plan) .............................................................................. $0 (Included)

Social Media Marketing Campaign/ Management + Integrated PR Strategy (3 Months)

Social Media Audit/ Competitive Analysis
Daily Engagement on Twitter/ Facebook
Online Reputation Management
Social Media Optimization (SMO) Technique to Drive Traffic to website
Content Creation (Updates/ Blog Posts)
Media Outreach/ Negotiation (Bloggers/ News Media)
Bi-Weekly Production Meetings
Community Monitoring Report (1/ Month)

................................................................................................................................................................. Call Us!

Additional Campaign Options:

Community Monitoring Report (additional report) .............................................................................. $150/ report
Contest Implementation .............................................................................................. B $450/mth or A $750/mth

BASIC (B) ADVANCED (A)

Custom Entry Form Custom Entry Form

Unlimited Entries
Unlimited Entries Data Export
Data Export Custom header
Custom header Custom design/ CSS Implementation
Viral data access
No promotional ads

Design Options (Contest Header, CSS or Additional) ................................................................................ $75/ hr

LCHBusiness
Our Sales & Info Guides - Call us today for our comprehensive guides on Mobile Apps & Social Media.

SALES AND INFORMATION GUIDE

SOCIAL MEDIA SALES & INFO GUIDE

LCH Business Social Media & Tech :: 252 West Kinney Street 1st Fl Suite Newark, NJ 07103 :: (973) 968-4792
LCHBusiness