Professional Documents
Culture Documents
Contents Page
1.0 Introduction
2.0 Mission
2.1 Purposes Of Mission In Business Principle
2.2 Benefits Of Mission In Business Principle
3.0 Vision
3.1 Purposes Of Vision In Business Principle
3.2 Benefits Of Vision In Business Principle
4.0 Conclusion
5.0 References
1.0 Introduction
1. Inspiring Employee
The mission statement can inspire employees in doing their work. This is because the
mission statement usually contain the information about what the company is going to do
and how to achieve the goal and how to make a desire profit out of it. With this the
employees can create a set of common values and behaviors that they can use to guide
their day-to-day work activities. To encourage a sense of ownership and engagement in
achieving the business's goals, many companies have involve their employees in the
development of the mission statement. The organization can attract new employees who
wants to share its values and ideals with the organization by including the mission
statement.
2. Improving Performance
Mission statements can also be use in improving the organization's financial performance.
In one study, the researchers has demonstrated that the mission statements have a positive
effect on organizational performance. Beside the financial performance, the employees’
productivity in doing their work also improve as they work hard in order to achieve the
organization’s mission. The key factor that affected performance improvement was the
extent to which the mission statement influenced employee behaviors.
2. It Shapes Strategy
Every business and business owner needs a strategy. But strategies must not be created in a vacuum.
Instead of looking at what’s new or what competitors are doing and trying to copy them, wise business
owners create the most effective strategies possible to accomplish the mission their company is set out
to accomplish.
4. Unification
As we all know, when the company is larger, there will be many departments and also workers that
working in it. When a project is disseminated and touched by different divisions, it is easier for the
company to lose sight of the overall goals. With the help of the mission statement, all workers will
understand how their roles fit into the larger picture.
5. Accountability
The core of the mission statement is that all businesses are conceived to fulfill a specific purpose or
need within the organization. The only way for a company to continue to improve is by holding itself
accountable and without a clear understanding of its purpose, it is impossible to do so. The business
owners can hold themselves and also their employees accountable by referring and creating the
mission statement which is very helpful in guiding them.
3.0 Vision
Every organization will also have their on vision statement. So what is a vision? A vision is an
illusion or aim that we have in our brain of ourselves, our business or anything that is going to happen.
A vision statement is an organization's declaration of its mid-term and long-term goals. A pleasant
mission can support any organization to attend their dreams and achieve goals. A vision will assist the
organization to overcome hardship and also support the organization when it comes to hard time. A
vision that is well defined can help the organization to focus and create a purpose that will become the
measurement for the successful of the organization. A vision can also be used to characterized the
future state of the organization and what the organization want to be in the future. In other words, a
vision is a company’s road map.
1. Direction
With the help of vision, it can help in setting direction within the organization for example what and
where the organization going to be in 10 years time. It can also help in establishing the organization
priorities and also in clarifying the organizational goals. If the vision is well stated, it can surely help
in achieving the organization goals without any problems.
2. Passion
Vision can be a picture of the future that will produces passion. A good vision statement can set fire
into the hearts’ of the employees and will have the commitment to keep on going throughout the
hardship. They will also have a renewed energy in them every time they are doing their work with the
high passion their have by having a good vision within the organization.
3. Organizational Structure
By having vision, the company can set their organizational structure accordingly based on the vision
stated. The company can build a better and more effective strategies for the successful of the company
in the future. It can also help to specify the core structure on which the organizational edifice stands
and to help in the translation of objectives into actionable cost, performance, and time related
measures.
1. Give Encouragement
Vision can be use to encourage the organization to embrace something that they wanted
to achieve in the future. As we all know every organization wants to be successful and
want to be the best among other organizations. By having a vision it gives the
encouragement to the organization to do better and be better in their work to be the most
successful organization in future time.
2. As Guiding
A solid vision statement can act as a guide for employee actions and decision making. For
example, if there is a decision to be made, simply ask ourselves whether the things we do
is consistent with the organization’s vision statement or not. If it does, move forward and
if not, do an evaluation and take the action or decision that is align with the vision
statement. The vision statement can help the employees in guiding them to make the right
decisions.
4.0 Conclusion
In conclusion, it is important to have a clear mission and vision stated in the
organization as it can lead to the successful of the organization one day. We can describe
a vision statement as a 'picture of the future' as it talks about what the organization would
like to be while a mission statement talks about the organization's purpose or direction. It
is important to keep in mind that these are the only two of the many tools available to the
organization in the development of creating their strategy for a better future. There is a
reason why many organizations spend a lot of time in defining their vision and mission
statements. This is because they want to ensure that they come up with the statements that
provide meaning instead of being mere sentences that does not have any meaning in it.
Without a meaningful mission and vision statements, the mission and vision will be
useless to the organization and can bring failure rather than success. With this, it is
important to make sure that the mission and vision will be written accordingly on how the
organization going to manage their company for the successful of the company itself.
5.0 References
One Rock International. 2018. What's the purpose of vision?. [ONLINE] Available
at: http://onerockinternational.com/whats-the-purpose-of-vision/. [Accessed 23 February
2018].