Product ​Proposal ​& ​Calendar 

 
Introduction/Purpose: 
My product will be a set of items for the W2W Empowerment group in conjunction with Chloe’s 
SWOT analysis and proposal to implement a mentorship initiative in FISD with the W2W group. As 
for the products I will be creating, the ones I will be creating are an online newsletter, a 
presentation, and handbook, with the newsletter to help promote and inform for what the W2W 
Empowerment group does, and the latter two will be for the mentorship initiative to make it more 
digestible for both parties involved. 
 
Product Breakdown: 
 
Newsletter: 
 
● Frequency - Monthly 
● Templated 
● Embedded video 
● Provides history/context on the program 
● Increased student engagement 
 
Presentation: 
 
● Cleanly introduce mentorship initiative with W2W to FISD 
● Provide direction to the program 
● Condense information for the introduction phase 
 
Handbook: 
 
● Provide a clear direction for the future of the program/guidance 
● Give a starting point for the joint program’s identity 
● Give easy access to the goals and regulations/protocol for the program 
 
Expenses Overview: 
 
The newsletter should be able to be created without any sort of fee, similarly to the presentation. 
The handbook, however, will require printing and binding, which with 15-20 booklets can cost 
anywhere between $45 to $61. An alternative to getting the booklet printed and bound at a printer 
would be to print the pages myself or to have them printed at a professional printer and bind them 
myself, which will be decided later depending on the length of the booklet. 
The Process: 
 
Creating a presentation will be relatively easy, and won’t be the biggest point of this original work, 
and although the other two components will be more difficult, the creation of the individual product 
isn’t the biggest mountain to climb here, so to speak. The monumental task that lies ahead is 
instead creating a unified brand for not only W2W, but also what the combined W2W and FISD 
brand will look and feel like.  
 
First, however, I will have to establish the mission of W2W to start building an identity that will take 
form over these products. I’ll have a series of meetings with Chloe and her mentor to establish 
what the program really aims to do, along with where they envision the brand going and what 
Chloe’s experiences with the program have been.  
 
After this meeting, I’ll begin to categorize and find images to put onto a moodboard for how I think 
the identity should function, and how it will mesh with FISD’s, after which I will discuss with Chloe 
and her mentor on where the direction of the brand should go.  
 
Following that meeting, I’ll proceed to make rounds of sketches starting to flesh out how the 
various products will feel overall, and then delve into the details of each with the layout of the 
newsletter and the overall looks and layout of the booklet, for example. All the while I will be 
periodically updating Chloe on how it’s coming along for checks to ensure the direction of the 
brand is on track for how she perceives it, and less frequent, but more structured updates with her 
mentor as well to ensure she sees the larger milestones in the development of the look. 
 
After completing my sketching rounds, I’ll take to the computer and digitally rough everything out 
based on my pencil sketches, choosing directions to take creatively and working through rounds 
and revisions, again periodically updating Chloe and her mentor with my progress until the 
products are completed.  
 
This process will be repeated for each product, and revised until each product supports the 
direction of the W2W brand and create a unified theme to deliver the information required in the 
most clear, concise way possible. 
 
 
 
 
 
 
 
 
Calendar: 
 
Week of 03.19: 
● Meet with Chloe to discuss details of product components, required software 
● Meet with Chloe and her mentor to discuss the direction of W2W and content of products  
 
Week of 03.26: 
● Begin sketches for layout and theme of newsletter 
● Work on Community Outreach newsletter in detail 
● Discuss content of newsletter with Chloe  
 
Week of 04.02: 
● Outline points of presentation with Chloe 
● Arrange time with Chloe’s mentor to discuss the presentation points, begin sketches 
 
Week of 04.09: 
● Go over main talking points and content of handbook with Chloe 
● Sketch layout for handbook 
● Revise presentation layout if needed 
 
Week of 04.16: 
● Finalize sketches for handbook layout 
● Digitally create presentation 
● Review any additional materials that may need to be changed/added with Chloe 
 
Week of 04.23: 
● Digitally design the handbook 
● Finalize presentation 
 
Week of 04.30: 
● Finalize handbook design, layout, print 
● Meet with Chloe and her mentor to ensure continuity and the elements are in line with the 
vision of W2W 
● Provide what I have designed to Chloe 
 
Week of 05.07: 
● Review newsletter theme for continuity 
● Bind handbooks if not done already 
● Finalize last minute changes with Chloe and her mentor 
● Assess steps moving forward 
● Get ready for final presentation