Professional Documents
Culture Documents
The first step is to build a communications team. This step is taken based on the strengths of the
organization and in align with the structure of the organization. The second step is identifying the target
audience segment and the scope of the campaign. The communication program should be in phased out
by units, organizational levels and audience segments and then the message should be communicated
to each of the identified target segment in alignment with the structure of the organization. The next
step is to analyze the effectiveness of available communication tools according to the culture and the
workforce present in the organization. Also, it is important to take into consideration some alternative
tools in case they are assessed as more effective for the organization such as training certain selected
employees to become certified balanced scorecard advocates and then they can train other employees
as and when required. The next step is to devise the communication program depending upon the
feasibility and effectiveness of the same. It should contain the necessary contents to make the
communication effective register the feedback of the employees
Apart from following the steps required for a good communication program, the most important aspect
is the value of the feedback received from the employees. Also, the communication system should be
regularly updated to keep the program effective.
The Magic Matrix is a very powerful, intuitive, easy-to-use model of a company as it interacts with its
markets. It enables a management team to look at a shared set of information on the key aspects of
their company's accounts, products, and operations, and to develop the better ways to improve
performance. Overall lets manager visualize their business in a convenient and more transparent way,
that too in a better way than SWOT analysis.
Magic Matrix-based planning:
Core integrated planning is a five-step process, which includes these key Magic Matrices:
More advanced matrixes can be constructed beyond these, in the application of Outsmarting the
Competition, Reaching for Growth, Dodging Environmental Bullets, Minimizing the Commodity Threat,
Optimizing the Go-to-market Strategy and Leveraging the Strategic Initiatives.
Integrating the planning process: Objectives of integrated planning using the magic matrix is twofold: