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Research Methodology
By: Prof. Monali Jani 9/2/2016
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Research in life…
• A first time buyer of a car
• Buying a new house

• Tata Nano, the people's car.


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What is Research??
“Research is a scientific and systematic search for
pertinent (significant or relevant) information on a
specific topic”
- C. R. Kothari, RM- Methods and Techniques
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An introduction to Business Research


• Business Research is a systematic inquiry that
provides information to guide managerial
decisions.

• It is a process of planning, acquiring, analyzing


and disseminating relevant data, information
and insights to decision makers in way that
mobilize the organization to take appropriate
actions that, in turn, maximize business
performance.
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Basic & Applied Research


• Basic Research
▫ Expand knowledge of processes of business and
management
▫ Results in universal principles
▫ Flexible Timescales
▫ Ex. The Earth is round

• Applied Research
▫ Improve understanding of particular business or
management problem
▫ Results in solution to problem
▫ Tight Timescales
▫ Ex. Research on Customer Satisfaction
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Nature of Business Research


• Systematic
• Scientific
• Objective
• Planning Driven
• Clearly defined purpose
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Scope of Business Research


• All the businesses, not-for-profit and public
organizations
• All the functional areas
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Significance of Business Research


• Explosive growth and influence of internet
• Stakeholders demanding greater influence
• More vigorous competition
• More government intervention
• More complex decisions
• Maturing of management as a group of
discipliners
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Cont..
• Greater computing power and speed
• New perspectives on established research
methodologies
• Industrial and economic activities have assumed
huge dimensions
• Quantitative treatment to business problems
• Significant role in project feasibility and
implementation
• Helpful in formulating business strategy and
policy
• Important role in each functional area
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Determinants
Time constraints

Availability of data

Nature of the decision

Benefits versus costs


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Good Research-Characteristics
• Purpose clearly defined
• Research process detailed
• Research design thoroughly planned
• High ethical standards applied
• Limitations frankly revealed
• Adequate Analysis for decision maker’s need
• Findings presented unambiguously
• Conclusions justified
• Researcher's experience reflected
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