COMMUNICATION is the lifeblood of any organization.

Managers and workers spend a large part of their time communicating in order to meet the organizations
objectives and goals. In order for the organization to be successful, it need to foster effective communication.

DEFINITION

COMMUNICATION is a process which aims to transfer and implement the meaning of symbols from one
person, group or organization to another. It is what the receiver understands, not what the sender says.

Its goal is to have the receiver understand the message as it was intended.

COMMUNICATION PROCESS

“a dynamic process in which man consciously or unconsciously affect the cognition of another through
materials or agencies used in symbolic ways” - Kenneth Andersen

“communication is conveying thoughts and feelings to others and receiving them from others..”
-Dean and Bryson

TYPES OF COMMUNICATION

1. Number of People Involved

a. Intrapersonal Communication – This occurs when the sender and the receiver of the message is
one and the same person, as in someone talking to himself

b. Interpersonal Communication – This requires two people interacting with each other. E.g. The
supervisor and an employee talking to each other.

c. Group Communication – This process involves several people.

E.g. A meeting of the supervisor and the employees in a department.

d. Mass Communication – This takes place with an indefinite number of people which some would
term as a faceless audience.
E.g. The use of television, radio, newspapers, magazines and billboards.
2. Levels of Source and Receiver
a. Downward – the message flows from top to
bottom, from higher to lower authority.
b. Upward – individuals at the lower organization
levels feels free to initiate and suggests new
programs and projects which are welcomed by
the management.
c. Horizontal – is communication across rather
than along the formal chain of command.
Individuals communicate with others who are
on the same level.

d. Circular- communication starts at any point or level;

moves on to another point or level, moves back and
forth in either formal or informal progression or
retrogression.

e. Cross-Channel / Diagonal Communication - the

direction of information flow in inter-unit
exchanges, or in co-orientation activities.

Reported and Prepared by:

NOHR MALYNNE D. TABARES