The Oyster Perpetual Datejust is the ultimate reference chosen by those

who believe in timeless elegance.

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THE SPIRIT OF THE DATEJUST

MEREDITH MICHAELS-BEERBAUM 1945- The first Datejust

Equestrian. Champion. History maker.
Inquestionably, an inspiration.
A reign of achievement decorated in gold, silver and bronze.
Clears obstacles with a confidence and grace seldom seen.
And has the titles to prove it.
In 1945 at the dawn of a new era of
prosperity, Rolex launched the first
Datejust. The inaugural model with its
waterproofness, streamlined elegance and
date aperture on the face of the watch, was
a timepiece ahead of its time.

The Mystery man :

In 1947, commemorating the brand’s
100,000th officially certified chronometer,
Hans Wilsdorf presented that selfsame Da-
LORENA OCHOA tejust to an illustrious gentleman he des-
National inspiration. cribed as one of the greatest figures of our
Major champion. time. To this day, his identity has never
Ranked No.1 in the world. been revealed.
More than a shot at becoming a “legend”.
Golf is her sport, but heritage defines her.

MICHAEL BUBLE
A voice like silk. A presence to match.
Revered Grammy® winner.
Inspired by the greats, he keeps the past beautifully present.

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THE SPIRIT OF THE DATEJUST

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AN OBSESSION WITH PERFECTION
FIRST DATE
In the earliest models of the Datejust, the date would begin
to change some hours before its midnight rendezvous. In
1953, the date-change mechanism became instantaneous,
and the date aperture was enhanced with a Cyclops lens
enabling magnification of the date by two and half times
for easy reading.
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The Oyster Case
Very few people in the world are allowed
inside a Rolex Oyster. Only authorised Ro-
lex retailers have the necessary know-how,
skills and equipment to gain access. Her-
metically sealed to the case with a massive
torque of five Newton metres, the back of
any Oyster, as this case back demonstrates,
creates an environment that protects the
movement from shocks, pressure, dust,
water and any other intrusive element.
Superlative Chronometer
The four simple words Superlative Chrono-
meter Officially Certified engraved on the
timepiece’s dial mean that the movement of
this watch has endured 15 days and nights
of testing by the COSC (Contrôle Officiel
Suisse des Chronomètres), an independent
not-for-profit association. To receive COSC
certification, a watch must demonstrate
extreme precision in a variety of positions
and temperatures – the standard level of
quality for every Rolex Chronometer.
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Rolesor
As far back as the 1920s, Rolex watches were available with
a two-tone Bicolore gold case: mostly yellow or red gold
paired with white gold or platinum. In 1933 the association
of gold and steel was registered by Rolex under the
name Rolesor. Three years after the launch of the Oyster
Perpetual Datejust in 1945, the model was presented for
the first time in Rolesor. It met with immediate success,
achieving the status of a legendary watch distinguishable
at a glance. Today, the Datejust in Rolesor is available in
various combinations: steel with white, yellow or Everose
gold.
The fluted bezel
In the beginning, the Oyster bezel fluting
had a functional purpose: it served to
screw the bezel onto the case helping to
ensure the waterproofness of the watch.
The fluting was, furthermore, identical to
the fluting on the case back, which was
also screwed onto the case for the same
reason, using specific Rolex tools. The
bezel evolved over time and later would be
friction fitted onto the crystal and the case.
The fluting became a purely aesthetic ele-
ment, a genuine Rolex signature feature. A
mark of distinction that is only available on
yellow, Everose or white gold models.

Jubilee, Oyster,
Pearlmaster…
Almost as much work goes into creating
the Rolex bracelet as the Rolex movement.
Its over 100 moving parts are conceived
and crafted simultaneously to ensure per-
fect homogeneity and fluidity. Edges are
sculpted and smoothed for comfort. The
clasp is designed for easier opening and
closing. The length can also be individually
adjusted, providing perfect fit. But only af-
ter it is tested under some of the most ex-
treme conditions does it earn the right to
be called a Rolex bracelet.

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AN OBSESSION WITH PERFECTION

LADY-DATEJUST
26 mm
COSC certification chronometer
Domed bezel
Sapphire crystal
Waterproof to 100 m/330 feet
Self-winding

STEEL AND WHITE GOLD STEEL AND YELLOW GOLD PLATINUM

Silver concentric design Silver concentric design Dial Ice-blue Dial

Jubilee bracelet Oyster bracelet President bracelet
179160 179163 179166

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AN OBSESSION WITH PERFECTION

LADY-DATEJUST
26 mm
COSC certification chronometer
Fluted bezel
Sapphire crystal
Waterproof to 100 m/330 feet
Self-winding

STEEL AND WHITE GOLD STEEL AND EVEROSE GOLD EVEROSE GOLD

Silver concentric design Dial Goldust set with diamonds Dial Black mother-of-pearl set with diamonds
Jubilee bracelet Jubilee bracelet President bracelet
179174 179171 179175

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AN OBSESSION WITH PERFECTION

DATEJUST
31mm
COSC certification chronometer
Domed bezel
Sapphire crystal
Waterproof to 100 m/330 feet
Self-winding

STEEL YELLOW GOLD PLATINUM

Pink Dial Champagne concentric design Dial Ice-blue concentric design Dial
Oyster bracelet President bracelet President bracelet
178240 178248 178246

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AN OBSESSION WITH PERFECTION

DATEJUST
31 mm
Oyster Perpetual chronometer
Fluted bezel
Sapphire crystal
Waterproof to 100 m/330 feet
Self-winding
Jubilee bracelet with Crownclasp

STEEL AND YELLOW GOLD STEEL AND WHITE GOLD

Champagne Dial Silver jubilee design set with diamonds

178273 178274

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AN OBSESSION WITH PERFECTION

DATEJUST
36 mm
COSC certification chronometer
Domed bezel
Sapphire crystal
Waterproof to 100 m/330 feet
Self-winding

STEEL STEEL AND EVEROSE GOLD

Blue concentric design Dial Black concentric design Dial

Jubilee bracelet Oyster bracelet
116200 116201

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AN OBSESSION WITH PERFECTION

DATEJUST
36 mm
COSC certification chronometer
Fluted bezel
Sapphire crystal
Waterproof to 100 m/330 feet
Self-winding
Jubilee bracelet

STEEL AND YELLOW GOLD STEEL AND YELLOW GOLD STEEL AND WHITE GOLD

Blue concentric design Dial Silver concentric design Dial Blue Dial
116233 116233 116234

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AN OBSESSION WITH PERFECTION

DATEJUST
36 mm
COSC certification chronometer
Fluted bezel
Sapphire crystal
Waterproof to 100 m/330 feet
Self-winding
Leather strap with gold folding clasp

YELLOW GOLD WHITE GOLD

White Dial Silver circular design Dial

116138 116139

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AN OBSESSION WITH PERFECTION

DATEJUST II
41 mm
COSC certification chronometer
Fluted bezel
Sapphire crystal
Waterproof to 100 m/330 feet
Self-winding
Oyster bracelet with Oysterclasp with Easylink

STEEL AND YELLOW GOLD STEEL AND WHITE GOLD

Slate Dial Rhodium Dial

116333 116334

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AN OBSESSION WITH PERFECTION

DATEJUST TURN-O-GRAPH
36 mm
COSC certification chronometer
Rotatable fluted Turn-O-Graph bezel
Sapphire crystal
Waterproof to 100 m/330 feet
Self-winding

STEEL AND YELLOW GOLD STEEL AND WHITE GOLD

Slate Dial White Dial

Jubilee bracelet Oyster bracelet
116263 116264

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