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Term Paper

Mittal School of Business Department of Marketing

Name of the faculty member: Mr. Rajesh Dorbala

Course Name: Web and Social Media Analytics Course Code: MKT631

Max. Marks: 45 Date of Allotment: 22nd March 2017 Date of Submission: 20th April2017

Academic Objectives of Academic Detail of Academic Task and Evaluation

Task Activity

Individual To evolve the skills for You are given a File AdWords PPC, which provides the average
inducing effective data daily clicks received by a website. Using the provided data,
analysis based on social perform the following analysis.
media aiming to take Following additional information is provided:
rationale business 1. Estimated cost per click- 0.179
decisions. 2. Conversion Rate – 7%
3. Average Profit Per Sale - 9%
4. Average Selling Price - $256
Using the information provided perform the following analysis
and write the necessary interpretation:
1. Find the conversions per month for every month and write
a short note on the significance of analyzing the
conversions per month.
[15 Marks]
2. Calculate the profits earned per day and per month.
[15 Marks]
3. Calculate the clicks cost and interpret the significance of
analyzing the cost of clicks. [15 Marks]