Professional Documents
Culture Documents
TABLE OF CONTENTS
ABSTRACT ........................................................................................................... 3
ACKNOWLEDGMENT ....................................................................................... 4
CHAPTER I ........................................................................................................... 5
INTRODUCTION ............................................................................................... 5
HYPOTHESIS ................................................................................................... 19
CHAPTER II ....................................................................................................... 24
CHAPTER IV ...................................................................................................... 57
DESCRIPTIVE STATISTICS........................................................................... 57
CHAPTER V ....................................................................................................... 76
CONCLUSION.................................................................................................. 76
RECOMMENDATIONS ................................................................................... 79
APPENDICES ..................................................................................................... 80
REFERENCES .................................................................................................. 80
APPENDIX I ....................................................................................................... 1
APPENDIX II ...................................................................................................... 1
APPENDIX III..................................................................................................... 1
UNIVERSITY OF SANTO TOMAS FACULTY OF ARTS AND LETTERS PAGE
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ABSTRACT
from different points on the route to their workplaces, homes, schools and to places
and Grab offers same services as an ordinary taxi, without the hassle of how
commuter can avail of their service through the UBER and Grab’s application.
UBER and Grab offers services that are that safe, convenient, yet inexpensive
service. UBER and Grab has also been known to use different marketing strategies
are a popular preference by students in their use of transportation. This study aims
transportation and how it has an effect on the choices of the students in using these.
This study aims to show the advantages of UBER and Grab services and to also
propose that UBER and Grab as one of the top choices of students from the top four
universities.
UNIVERSITY OF SANTO TOMAS FACULTY OF ARTS AND LETTERS PAGE
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ACKNOWLEDGMENT
Above all, the researchers would like to thank our dear Lord for all the
strength and guidance He has given that led to the ability of the researchers to
conduct this study. The researchers would also like to give thanks to their parents,
immediate family and relatives for the support and motivation in producing this
research. To the researchers’ friends and blockmates who offered all the help that
they could to help the researchers in making this study a success, the researchers
To the thesis adviser of this study, Mr. Alain Jomarie Santos, CPA, MBA,
who gave his time and effort in guiding the researchers in creating a study that
To the statistician of this study, Ms. Janet Gail Dimapilis for her aid with