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Audrey Georger

2/5/2018
Google Scholar Assignment
Part A: Conra Gist
1)
 Author: Conra D. Gist
 Title: The Culturally Responsive Teacher Educator
 Year: 2014
 Journal Information: Pages 265-283
 Url: http://www.tandfonline.com/doi/abs/10.1080/08878730.2014.934129
2)
 Author: Conra D. Gist
 Title: Embracing the Historical Legacy of Young, Gifted, and Black Educators
 Year: 2010
 Journal Information: Vol. 73 Iss. 1
 Url: https://search.proquest.com/openview/8dd023215d231f08802c9693bc8e2776/1?pq-
origsite=gscholar&cbl=15762
3)
 Author: Conra D. Gist
 Title: Voices of Aspiring Teachers of Color: Unraveling the Double Blind in Teacher
Education
 Year: 2016
 Journal Information: Vol. 52, Iss. 8, Pages 927-956
 Url: http://journals.sagepub.com/doi/abs/10.1177/0042085915623339

Summary: Embracing the Historical Legacy of Young, Gifted, and Black Educators
In “Embracing the Historical Legacy of Young, Gifted, and Black Educators”, Gist
highlights how Black educators are next in line for the legacy of struggle for educational
advancement of Black students. Countless battles have been fought by Black educators from the
19th century to the 21st century, including the persistent struggle for social justice relating to
education. The article first points out that this history, in curriculum and instruction, is absent
more times than not within schools that prepare future teachers of color. Therefore, these
graduating teachers emphasize the importance of the legacy in the classroom setting. Secondly,
the article talks about biographies of Black teachers who had derived common motivational
themes and began teaching during the Reconstruction era. Subjects of teaching included: a
powerful sense of calling, racial identification, and connection to their own roots in Southern
soil. Later, during the classic age of segregation, Black educators’ motivations evolved, and they
began to play multifaceted roles as community leaders, moral exemplars, public health
reformers, and civil rights activists. Overall, this desire for Black women to teach is due to
intergenerational encouragement from other Black women. They view teaching as community
work, and they see it as connected to a spiritual mission. Finally, studies have shown how
teacher candidates of color experience cultural response practices during their preparation.

Part B: Hospitality
1)
 Author: Steven W. Litvin
 Title: Electronic Word of Mouth in Hospitality and Tourism Management
 Year: 2008
 Journal Information: Vol. 29, Iss. 9, Pages 458-468
 Url: https://www.sciencedirect.com/science/article/pii/S0261517707001343
2)
 Author: Abraham Pizam
 Title: Customer Satisfaction and its Measurement in Hospitality Enterprises
 Year: 1989
 Journal Information: Vol. 11, Iss. 7
 Url: http://www.emeraldinsight.com/doi/abs/10.1108/09596119910293231
3)
 Author: Dogan Gursoy
 Title: Generational Differences: An Examination of Work Values and Generational Gaps
in the Hospitality Workforce
 Year: 2008
 Journal Information: Vol. 27, Iss. 3
 Url: https://www.sciencedirect.com/science/article/pii/S0278431907001223

Summary: Customer Satisfaction and its Measurement in Hospitality Enterprises


In the article “Customer Satisfaction and its Measurement in Hospitality Enterprises”
Pizam determines customer satisfaction is the leading standard for determining the quality that is
delivered to customers through the product or service. The first point the article highlights is how
studies have found that it costs about five times as much in time, money and resources to attract
a new customer than it does to retain an existing customer. This creates the challenge of
maintaining high levels of service, awareness of customer expectations and improvement in
services and product. The next point focuses on the importance of satisfaction. Satisfaction,
reinforces positive attitudes toward the brand, leading to a greater likelihood that the same brand
will be purchased again. Satisfaction of customers also happens to be the cheapest means of
promotion. Lastly the main focus of a company should be pleasing the costumer. These
companies focus on the needs and wants of specific target groups and then work hard to
maximize satisfaction with the product or service being offered. Instead of waiting for customer
complaints to let them know when something isn't satisfactory or wrong, a “consumer oriented”
corporate culture, seeks continuous feedback from its customers through repeated customer
satisfaction measurements. In conclusion, Gist writes to prove that customer satisfaction is
essential for corporate survival.

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