Hammond Process

Nick Hammond | Process Book| 2
Research
Logo Research
Introduction Professional Manufacture Service Non-Profit Retail
Crafted Cocktail Co is a Speakeasy style cocktail Good

bar with a classic ambiance in Wadsworth, Ohio
that makes cutting edge, handcrafted cocktails
with from scratch ingredients. PNC Banking:
- Simple and clean
Electronic Arts:
- Simple and clean
Academi:
- Simple and clean
American Red Cross:
- Simple and clean
Steam:
- Great Monogram for a retail for games
- Easily recognizable - Easily recognizable - Easily recognizable - Easily recognizable - Easy to replicate
We started by choosing a bunch of different logos

- Keeps with the history of the bank. - Good with any color - Type easy to read - Type easy to read - Memorable
- Type easy to read - Interesting type treatment - Easily Grasp what the company is about
we would like to re do, and from there narrowed it

down to just two, and then final to just one. Professional Manufacture Service Non-Profit Retail
Bad
Kitten Crazy Vet: Emerald Performance materials: Pro Con Exteriors: Wayne County Public Library: The Crafted Cocktail:
- Solid black boxes - Hard to tell what the company is about - Hard to tell what the company is about - No order to the logo - Hard to tell what the company is about
- Odd choice for type - Focus is on sub text - Gradient colors - Too much text - Too much focus on Illustartion
- Illustration not followed through - Gradient colors - Feels to tightly packed - Odd color choices - Odd change of type
- Use of multiply logos - Feels unbalanced - Too busy - Rough illustrations
Nick Hammond
Mood
Sketch
Rough
The
Crafted
Cock tail
The
Crafted
Cock tail
The The
Crafted Crafted
Cock tail Cock tail

The The
Crafted Crafted
Cock tail Cock tail
The The
Crafted Crafted
Cock tail Cock tail
Emerald
Performance Maerials
Emerald
EmeraldPerformance Maerials
Emerald
Emerald
Emerald
Emerald
Emerald
Emerald
Emerald

Emerald
Performance Maerials Emerald
Emerald
Emerald

Emerald
Emerald
Performance Maerials EmeraldPerformance Maerials
Emerald
Performance Maerials EmeraldPerformance Maerials

Emerald
Emerald
Emerald

EmeraldPerformance Materials
Emerald
Performance Materials
Emerald
Emerald
Emerald
Performance Materials Emerald

Emerald
Emerald
Emerald
Emerald
Emerald
Emerald

Emerald
Emerald
Emerald
Nick Hammond
Nick
| Type
Hammond
3 |Project
| Process
3: Calander
Book|| 47
Emerald
Emerald
Emerald

Final

Research
Topic:
A mailer for the house of blues in Cleveland.
Objective:
To have an interesting mailer, that informs the person of a
year long calendar of events.
Goals:
To keep with the feel that is, visual blues and keep with the
style that started in southern juke joints. The mailer should
focus on one style of event, in this case the rock an roll
side of music that springs fourth inside the building. The
mailer should adhear with mailing proportions, but still have
something that makes it interesting. A two color job, possible
Style:
sticking with the identity red and black look, or trying
Sticking with what is the House of Blues style, which was based on juke joint of
something with a blue tint and tone. Folding technique is a
the time. These super abstract images and hyper vibrant colors are all over the
vertical fold with a die-cut.
venue and should be reflected in the mailer. An abstract instrument is currently
where the design is at, the instrument in question is unknown, but ones of the time
Audience: and ones based on the type of music should be used. These include but are not
Adults, ages could range from the young to the old: 20-40. limited to: guitar, trumpet, drums, modern microphone, bass, banjo, etc.
Issues: Mandatories:
Events are dropped once completed making it hard to find Twelve events and four main events. Needs to stay with mailing size limits and
past events, and the venue only shows current events. Also stick with the history that is the House of Blues.
making the vertical fold and die cut stick with mailing
procedures have a slight issue. This issue stems from the Deliverables:
sizing once folded down and the possibility of damage to
A mailer of 12 events and four main events.
the die cut.

The House of Blues commitment to serving the com-
munity will always be a priority. From feeding the Juke Joints are a major inspiration for the House of The most influential aspect of juke joints was defi-
homeless on Thanksgiving Day before opening to the Blues look and feel. Many southern juke joints are nitely the music. Some of America’s most popular
public to its grass-roots efforts to find and support full of hand painted signs and decor: eclectic collec- music has its roots in the juke joints of the south.
local artists, the House of Blues is more than a place tions of art, posters, furniture, wall murals, and other Originally, the music of juke joints relied on two
for music and food. sorts of decoration. instruments: the fiddle and the banjo. As time pro-
gressed, however, so did the music’s style. Ragtime
Steeped in tradition of the South, many of the House of Blues Music Forward Foundation is an and dance music of the late nineteenth century began
artifacts and items represented in the House of Blues independent, 501(c)(3) non-profit organization in these establishments. Soon after that, the blues,
have historical significance. dedicated to fostering unity and creating opportunity barrel house, and the slow drag dance music of the
through music. rural south began to emerge. The music of today has
their “Crazy Quilt” stage curtains pay respect to the many different influences, but the legacy of the juke
enslaved Africans who used the Underground Rail- Music Forward educates youth about the role of joint is very clear in popular music today.
road as a passage to freedom. The “Jacob’s Ladder” music and culture in social change; invests in music
pattern is an example of this. education programs; creates performance opportuni- The legacy of juke joints has extended far beyond its
ties for young and emerging musicians; and inspires influence on popular music. Commercial establish-
These curtains that cover every stage at our venues young people with practical experience in the ments such as our very own Sweet Georgia’s Juke
have been constructed in a free-form-abstract ar- music industry. Joint were inspired by the juke joints of the south. To-
rangement and took over one thousand hours day, some of the better-preserved juke joint buildings
to complete. Like the bars of today, juke joints catered to the rural are popular sites for tourists, serving as museums of
work force that began to emerge after the eman- history and culture in rural areas of the south. Juke
Under every stage in the House of Blues is a metal cipation. Primarily African-American establish- joints have come a long way since their humble be-
box filled with Delta Mississippi mud. This box is ments, juke joints were opened in the southeastern ginnings in rural crossroads, but these establishments
welded to the structure on the stage to ensure that United States during the era of the Jim Crow Laws. have shaped the culture of southern America, and
every artist has the roots and the spirit of the South Since black sharecroppers and plantation workers continue to do so today.
planted beneath their feet. were barred from white establishments, juke joints
provided a space for these people to kick back after a
their art collection is almost entirely comprised of long week of work. The word “juke” means disorderly
Folk, Outsider, and Self-Taught artwork and we in Gullah, meaning that these gathering spots were
refer to this style as the “Visual Blues.” Currently, the considered very rowdy for this era, frowned upon by
House of Blues is the largest curator of Outsider Art many people during this time. People socialized with
in the world. friends while eating, drinking, and gambling in these
ramshackle buildings. During the era of prohibition,
moonshine was a popular item distributed in these
establishments, creating even more criticism from
the outside community. Despite the criticism they
received, juke joints affected the cultural structure of
the southern United States, giving African Americans
a place to get away from the pressures of society, and
eventually giving them a voice.

Mood
Rough
Sketch
Roughs

March, 26th 2017
Senses Fail
6:00PM November 6th, 2016
The Fray
with:American Authors
7:00 PM
We’ve got you covered

all year long!
Thu January 12, 2017 6:00 PM May 09, 6:00 PM Sat September 3, 2016 - 8:00 PM
Protest the Hero with: Say Anything, Bayside, Reggie and E 5 C 4 P 3 - Escape -
The Full Effect,
4 Rocking Events August Burns Red
February 11, 2017 7:30PM
SAY ANYTHING / BAYSIDE
The Journey Tribute
Thu October 13, 2016 - 7:00 PM
Thursday June 01, 6:00 PM
THE FOUR HORSEMEN - THE ULTI- Unwritten Law with:Strung Out
MATE TRIBUTE TO METALLICA Morbid Angel, Suffocation,
Mon November 28, 2016 7:00 PM
March 04, 2017 8:00PM Revocation, Withered.
Children of Bodom
MARDI GRAS PARTY FEAT. SAVED Sat July 9, 2016 - 7:00 PM
Wed December 28, 2016 - 7:00 PM
September 14th, 2016 BY THE 90’S
Nonpoint with:Buckcherry,
July 9th, 2016 Blackberry Smoke
The Used April 29, 2017 8:00PM
Buckcherry Failure Anthem.
with:New Language WISH YOU WERE HERE PINK
Nonpoint, Sat August 27, 2016 - 6:00 PM
FLOYD TRIBUTE
7:00 PM
Failure Anthem Luther Trammell and John Sutton
7:00 PM
25 Years Still Rockin’

Since 1992, House of Blues has been the home of live entertainment and
the country’s preeminent live music venue collection. The very first House
of Blues opened its doors in a converted historical house in Cambridge,
Massachusetts in 1992 and is now home to live music, original folk art, and
delta-inspired cuisine in 11 markets. We’re celebrating 25 years of legendary
artist hitting our stage, inventive cuisine, and our fans with special offers at
House of Blues nationwide.
25 years
The House of Blues

308 Euclid Ave,
Cleveland, OH 44114
The University of Akron

302 Buchtel Common,
Akron, OH 44325
Still Rocking

Final

25 Years
The House of Blues
308 Euclid Ave,
Cleveland, OH 44114
The University of Akron

302 Buchtel Common,
Akron, OH 44325
Still Rocking

Research
Topic:
Menu design for the Atlas Tap House
Objective:
To create a more interesting menu for their drink and food menus.
Goals:
To keep with the theme they have created and is seen in both of
their identities. This theme is centered around ancient Greek, most
notably around the titan Atlas, who was sentenced to hold up
the world.
Audience:
Adults, ages are not defined strictly. The age requirement of alcohol
consumption is the only real age gate.
Issues:
While their identities hold to this Greek theme, it isn’t a Greek
restaurant, and the inside of the building itself holds nothing of
Greek value. This makes it a challenge to make it feel like their
Style:
identities, but not go over board and mistake the type of restaurant Ancient Greek style, this could come in many different shapes and forms.
it is. Textures, patterns, color, and type can have an ancient Greek style and not be too
powerful to be misinforming. It also, should feel like a tap house, and not like an
over priced restaurant for the well dressed.
Mandatories:
Menu for each of items they sell. This includes food, and drinks. Needs to keep
with the identity they have going and also not be too misleading.
Deliverables:
A Menu for both food and drinks. Possibly two additional items which could
come in the form of: a coaster and possible growler.
Atlas Tap House
The term atlantes is the Greek plural of the name The colors on a menu can affect what we order. Green
25 Craft Drafts and over selections from over 80 Atlas – the Titan who was forced to hold the sky implies the food is fresh, and orange stimulates the
Bottles and Cans on his shoulders for eternity. The alternative term, appetite. Yellow is a happy hue and is used to catch
telamones, also is derived from a later mythological the diner’s attention. Red encourages action and is
Our menu is designed to offer you best quality food hero, Telamon, one of the Argonauts, who was the used to persuade us to buy the meals with the highest
to accompany our beer and liquor selections. We father of Ajax. profit margins.
in-house smoke our BBQ and bring you specialty 1/2
lb burgers as well. Godess Demeter:
Titan Atlas: In ancient Greek religion and Greek mythology,

Demeter is the goddess of the harvest and agricul-
Atlas was a leader of the Titanes (Titans) in their war ture, who presided over grains and the fertility of the
against Zeus and after their defeat he was condemned earth. Her cult titles include Sito, “she of the Grain”,
to carry the heavens upon his shoulders. According as the giver of food or grain, and Thesmophoros
to others he was instead (or later) appointed guardian “Law-Bringer,” as a mark of the civilized existence of
of the pillars which held the earth and sky asunder. agricultural society.
Atlas was also the god who instructed mankind in
the art of astronomy, a tool which was used by sailors
in navigation and farmers in measuring the seasons. A laurel wreath is a circular wreath made of inter-
These roles were often combined and Atlas becomes locking branches and leaves of the bay laurel an
the god who turns the heaven on their axis, causing aromatic broadleaf evergreen, or later from spineless
the stars to revolve. butcher’s broom or cherry laurel. In Greek mytholo-
gy, Apollo is represented wearing a laurel wreath on
In classical European architecture, an atlas (also his head. In ancient Greece wreaths were awarded to
known as an atlant, or atlante[1] or atlantid; plural victors, both in athletic competitions, including the
atlantes)[2] is a support sculpted in the form of a ancient Olympics made of wild olive-tree known as
man, which may take the place of a column, a pier “kotinos” and in poetic meets; in Rome they were
or a pilaster. The Roman term for such a sculptural symbols of martial victory, crowning a successful
support is telamon (plural telamones or telamons).[2] commander during his triumph. Whereas ancient
laurel wreaths are most often depicted as a horseshoe
shape, modern versions are usually complete rings.
In common modern idiomatic usage it refers to a vic-

tory. The expression “resting on one’s laurels” refers
to someone relying entirely on long-past successes
for continued fame or recognition, where to “look to
one’s laurels” means to be careful of losing rank
to competition

Type
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Scada:

Mood

Sketch
Roughs
Tacos
Atlas
Appatisers Mozzerela Sticks - 7
Classic Mozzerela sticks served fresh.
Atlas Original - 8
Choice or smoked pork or chicken topped with Burgers and Sandwitches
avocado cilantro sause, slaw, pickled radish, quest
fresco and a dash of tapatio.
Asian BBQ - 10 Hangover Burger - 11

Breaded Chicken Tendors 5-7 Pork Belly Nuggets - 9 Choice of meat topped with cabbage Let us cure what ails you! Topped
Your Choice of two or four breaded chicken Five spice floured fried pork belly served with Brisket Breakfest - 9 slaw, cucumber and our homemade with smoked pork, bacon, pepper jack
tendors with a side of our waffle fries. golden Carolina sauce. Smoked brisket, maple/bacon/bourbon sauce, wasabi ginger remoulade dressing. cheese and fried eggs.
slaw andsriracha BBQ Beach Burger Original smoked BBQ
Get the best of both of our specialties Choice ofmeat and BBQ sauce
Fry basket - 4
Topped with pork, kc or mustard (traditonal or mustard vinegar)
A large order of our delicous waffle fries.
BBQ and slaw.
Blue Cheese Burger - 10 Southwestern BBQ - 10
Mini Corn Dog - 7 Smoked Chicken Wings - 10 Real blue cheese crumbles and Smoked pork or chicken piled high
Falafel Tacos - 8
Your Choice of two or four breaded chicken Your Choice of hot, honey BBQ, golden Carolina, cripsy bacon. with lettuce, pickled raddish, tomato,
Falafel with slaw, pickled, radish,queso, red
tendors with a side of our waffle fries. wasabi teriyaki, breakfast (Bourbon, maple, bacon) Chicken cordon Bluegrass and our hosue made avocado
pepper remoulade.
Breaded chicken cutlet, honey cilantro sause.
ham, piimento cheese, blue cheese, Stars and Stripes - 10
crumbles, buffalo sauce drizzle. A classic done right! Cheddar cheese,
lettuce, tomato and onion. Add
bacon for .75.
Cuban - 11 Swiss Mushroom Burger -10

Mozzerela Risotto Balls - 8 Smoked Mac and Cheese bites - 7 Smoked Pork Belly Tacos - 10 Choice of the traditonal pork or Fresh sliced mushrooms and
Your Choice of two or four breaded chicken Mac and cheese placed inside bite size bites that Smoked pork belly with slaw, pickled radish, red chicken topped with honey ham. swiss cheese.
tendors with a side of our waffle fries. are smoked anc cooked to perfection. pepper remoulade. mustard, BBQ, pickle and provolone.
Fiesta Pork
Smoked pork, jalapeno giardineira,
garlic chili sauce and pepper jack .

Martinis
Atlas Atlas Cocktails
Limited Releases Craft cocktails on tap
Bourbons and Ryes Aphrodite -8
Smirnoff Vanilla Vodka,, Kahlua, Hazlenut Liqeur,
butter scotch and cream
Angels Envy - 9 Eilijah craig 12yr -9

Backers -9 Evan Williams -9
Prices are for 2oz pour Medusa -8
Flights of 3 10z pours available Smirnoff Pineapple Vodka, Captian Morgan
Blantons -9 Four Roses -8 Dragons Toe -10 Old Fashioned -10
Bookers -11 George Dickel Select -8 Cocunut Rum, Melon Liqeur, Pineapple and cream. Woodford Reserve, muddled Cucumber, Bulleit Bourbon,, mudled sugar, bitters,
Bowman Brothers -9 Henry Mckenna - 10 Elmer T.Lee -20 simple syrup, ginger ale. splash of water, with orange and
Buffalo Trace-8 Jeffersons’s -8 George T Stagg -30 Kentucky Breakfast -10 cherry garnish.
Bulleit -9 Knob Creek -9 Jeffersons Ocean -17 Bulleit Bourbon, Grand Marnier, Sweet Heart-10
Col. E.H. Taylor -10 Larceny -8 Makers Cask Strength -30 Butterscotch, orange juice and Rittenhouse 100 proof, rye, Elderflower
Eagle Rare 10yr single-9 Makers Mark -9 Orphan Barrel Rhetoric -25 candled bacon. liqeur, honey basil soda, maple/soy
Orphan Forged Oak -18 Manhattan - 10 reduction, creme de casis.

WoodFord Reserve -9
Markers 46 -10 Dickel rye, sweet vermouth,bitters, Thai punch- 10
Orphan Blood Oath -22 Poseidon Cosmo -8
Woodford Double Barrel -11
Old Grand Dad -8 stirred, & sturred martini glass with Lemon basil infused vodka,, licor 43,
Pappy Van Winkle 10 yr -30 Smirnoff Blueberry Vodka, blue curacao, lime
13th Colony Rye -10
Weller Special Reserve -11 a charry. smiroff peach, canolpe juice and honey
Pappy Van Winkle 12 yr -38 and cranberry
Michters Sour Mash -9
Russell Reserve Batch -10 Marmalade whisky sour - 10 basil soda
Thomas H Handy -20
Parkers Heritage Wheat -25
Six and Twenty -8 George dickel rye, orange marmalade, Tropic Garden - 10
Whistle Pig Old World -18
Rittenhouse Rye -9
Stagg Jr -11 splash pineapple and lemon. Kiwi/strawberry infised vodka, captain
Sazerac Rye -11
Wathens Single -9 Morgan grapefrut rum, peach snopes,
Templeton Rye -10
Wild Turkey -10 Hibiscus Juice, grapefruit soda
Whistle Pig Rye -11
Willet -10
Red wedding - 8
Smirnoff mango vodka, Captian Morgan grape
fruit rum, Peach Schapps, lime, sour and
cranberry

Beer on Tap
Quench your Thirst
28
29
1: Crisp Apple - 5% - Walden, NY 26: Watermelon Gose - 4.3% - Athens, GA 6 23
2: Brown Shugga’ - 9.7% - Chicago, Ill 27: Macchiato Espresso Stout - 6% - Abita Springs, LA
25 32
3: Orabelle - 8.3% - Denver, CO 28: Holy Moly! Russian Stout - 10% - Saint Louis, MO 1
4: Hobgoblin - 5.2% - Witney, Oxfordshire England 29: Charlie Strong Ale - 9.1% - Newport, OR
33
30
5: Hell or High Watermelon -4.9% - San Francisco, CA 30: Lukcy Basartd Ale (2016) - 8.5% - Escondido, CA
10 17 16 7
6: Frootwood (2017) - 8% - Grand Rapids, MI 31: Red Baron Winter - 6.4% - Southport, NC
7: Hi Neighbor, Have A Hefeweizen! - 5% - Providence, RI 32: UFO White - 4.8% - Boston, MA 20 2

8: Hop Hunter IPA - 6.2% - Chico, CA 33: Organic White - 4.6% - Milwaukee, WI
8 22
9: Hop’lin IPA - 6.3% - Savannah, GA
14 21 24
10: Sculpin IPA - 7% - San Diego, CA
13 4
11: HI-5 IPA - 5.9% - Athens, GA
5 18
12: Stone Delicious IPA - 7.7% - Escondido, CA 15
3 31
13: Far Away - 6.5% - Fort Collins, CO
14: Hoptologist DIPA - 9% - Auburn, CA 12

15: Manta Ray - 5.5% - San Diego, CA
16: Tre Kind 2016 - 11.5% - Rochester, NY

26
17: Hi-Res - 10.5% - Brooklyn, NY
18: Something Punny - 10.2% - Fort Collins, CO 9

19: Grass Monkey - 5.4% - Atlanta, GA
11
20: Fandom Ale Fusion XXXIX - 5.5% - Petaluma, CA
21: Nitro Victory At Sea - 10% - San Diego, CA

27
22: Warlock - -10% - Lakewood, NY
23: Smitten Golden Rye Ale - 6% - Galesburg, MI
24: Colorado Wild Sage - 7.2% - Denver, CO
25: Scotty Karate - 9.75% - Marshall, MI

Atlas Tap House

Burgers
Appetizers Tacos & Sandwitches
Mozzarella Sticks - 7 Atlas Original - 8
Breaded Chicken Tenders 5-7 Classic Mozzarella sticks served fresh. Choice or smoked pork or chicken
Your Choice of two or four breaded Comes with a side of mozzarella sause. topped with avocado cilantro sauce,
chicken tenders with a side of our
slaw, pickled radish, quest fresco and a
waffle fries. Pork Belly Nuggets - 9 Asian BBQ - 10 Hangover Burger - 11
dash of tapatio.
Five spice floured fried pork belly
Choice of meat topped with Let us cure what ails you!
Fry basket - 4 served with golden Carolina sauce. Brisket Breakfast - 9 cabbage slaw, cucumber and
A large order of our delicious Topped with smoked pork,
Smoked brisket, maple/bacon/bourbon our homemade wasabi ginger
waffle fries. remoulade dressing. bacon, pepper jack cheese
sauce, slaw andsriracha
and fried eggs.
BBQ Beach Burger -11
Original smoked BBQ - 9
Get the best of both of our
specialties: Topped with pork,
Choice of meat and BBQ
kc or mustard BBQ and slaw.
sauce (traditional and/or
Blue Cheese Burger - 10 mustard vinegar)
Real blue cheese crumbles Southwestern BBQ - 10
Falafel Tacos - 8 and crispy bacon. Smoked pork or chicken piled

high with lettuce, pickled
Falafel with slaw, pickled, radish,queso,
Smoked Chicken Wings - 10 Chicken cordon Bluegrass radish, tomato, and our
Mini Corn Dog - 7 red pepper remoulade.
Your Choice of hot, honey BBQ, golden house, freshly made avocado
Hot dogs wrapped in fresh dough and Breaded chicken cutlet, honey cilantro sauce.
Carolina, wasabi teriyaki, breakfast
cut into delicious mini dogs. ham, pimento cheese, blue
(Bourbon, maple, bacon) Stars and Stripes - 10
cheese, crumbles, buffalo
sauce drizzle. A classic done right! Cheddar
cheese, lettuce, tomato and
Cuban - 11
onion. Add bacon for .75.
Choice of the traditional pork
or chicken topped with honey Swiss Mushroom Burger -10
ham. Mustard, BBQ, pickle and
Smoked Mac and Cheese bites - 7 provolone. Fresh sliced mushrooms and
Mac and cheese placed inside bite size Swiss cheese.
Mozzarella Risotto Balls - 8 Fiesta Pork - 10
These deep-fried, arancini patties, made bites that are smoked and cooked Smoked pork, jalapeño
Smoked Pork Belly Tacos - 10
with tomato arborio rice, have moreish to perfection. giardineira, garlic chili sauce
Smoked pork belly with slaw, pickled
and pepper jack .
melting mozzarella cheese middles.
radish, red pepper remoulade.

Bourbons and Ryes Limited Releases Martinis Atlas Cocktails
Aphrodite -8
Smirnoff Vanilla Vodka,, Kahlua,
Craft cocktails on tap
Hazelnut Liqueur, butter scotch
and cream
Angels Envy - 9 Eilijah Craig 12yr -9

Backers -9 Evan Williams -9 Prices are for 2oz pour
Blanton’s -9 Four Roses -8 Flights of 3 10z pours available
Bookers -11 George Dickel Select -8
Medusa -8
Bowman Brothers -9 Henry Mckenna - 10 Dragons Toe -10 Old Fashioned -10
Smirnoff Pineapple Vodka, Captain
Buffalo Trace-8 Jefferson’s -8
Elmer T.Lee -20 Morgan Coconut Rum, Melon Liqueur, Woodford Reserve, muddled Bulleit Bourbon,, muddled
Bulleit -9 Knob Creek -9
George T Stagg -30 Pineapple and cream. Cucumber, simple syrup, and sugar, bitters, splash of water,
Col. E.H. Taylor -10 Larceny -8 ginger ale. with orange and classic
Jefferson’s Ocean -17
Eagle Rare 10yr single-9 Makers Mark -9 cherry garnish.
Makers Cask Strength -30 Kentucky Breakfast -10
Orphan Barrel Rhetoric -25 Sweet Heart-10
Bulleit Bourbon, Grand Marnier,
Orphan Forged Oak -18 Butterscotch, orange juice and Rittenhouse 100 proof, rye,
Orphan Blood Oath -22 candled bacon. Elderflower liqueur, honey basil
Markers 46 -10 WoodFord Reserve -9
Pappy Van Winkle 10 yr -30 soda, maple/soy reduction,
Old Grand Dad -8 Woodford Double Barrel -11 Poseidon Cosmo -8 Manhattan - 10 creme de casis.
Pappy Van Winkle 12 yr -38
Weller Special Reserve -11 13th Colony Rye -10 Smirnoff Blueberry Vodka, blue
Thomas H Handy -20 Dickel rye, sweet Thai punch- 10
Russell Reserve Batch -10 Michters Sour Mash -9 curacao, lime and cranberry vermouth,bitters, stirred, &
Six and Twenty -8 Parkers Heritage Wheat -25 sturred martini glass with a Lemon basil infused vodka,,
Rittenhouse Rye -9 cherry on top. licor 43, Smirnoff peach,
Stagg Jr -11
cantaloupe juice and honey
Wathens Single -9 Sazerac Rye -11 Marmalade whiskey sour - 10 basil soda
Wild Turkey -10 Templeton Rye -10
George dickel rye, orange Tropic Garden - 10
Willet -10 Whistle Pig Rye -11
marmalade, splash pineapple
and lemon. Kiwi/strawberry infused
vodka, captain Morgan
Red wedding - 8
Smirnoff mango vodka, Captain
Morgan grape fruit rum, Peach
Schnapps, lime, sour and cranberry

Beer on Tap
Quench your Thirst - 6
1: Crisp Apple - 5% - Walden, NY 22: Warlock - -10% - Lakewood, NY
2: Brown Shugga’ - 9.7% - Chicago, Ill 23: Smitten Golden Rye Ale - 6% -
28
Galesburg, MI
3: Orabelle - 8.3% - Denver, CO 29
24: Colorado Wild Sage - 7.2% - Denver, CO 6 23
4: Hobgoblin - 5.2% - Witney, Oxfordshire
England 25: Scotty Karate - 9.75% - Marshall, MI
25 32
1
5: Hell or High Watermelon -4.9% - San 26: Watermelon Gose - 4.3% - Athens, GA
33
Francisco, CA 30
27: Macchiato Espresso Stout - 6% - Abita 16
10 17
6: Frootwood (2017) - 8% - Grand Rapids, MI Springs, LA
7
20 2
7: Hi Neighbor, Have A Hefeweizen! - 5% - 28: Holy Moly! Russian Stout - 10% - Saint 8 22
Providence, RI Louis, MO
14 21 24
8: Hop Hunter IPA - 6.2% - Chico, CA 29: Charlie Strong Ale - 9.1% - Newport, OR
13 Your beer needs from all
5
across the United States
9: Hop’lin IPA - 6.3% - Savannah, GA 30: Lukcy Basartd Ale (2016) - 8.5% - 18
Escondido, CA 15
3 31
31: Red Baron Winter - 6.4% - Southport, NC
11: HI-5 IPA - 5.9% - Athens, GA 12
32: UFO White - 4.8% - Boston, MA
12: Stone Delicious IPA - 7.7% - Escondido,
CA 33: Organic White - 4.6% - Milwaukee, WI 26
13: Far Away - 6.5% - Fort Collins, CO 9
14: Hoptologist DIPA - 9% - Auburn, CA 11 4

27
18: Something Punny - 10.2% - Fort

Collins, CO
20: Fandom Ale Fusion XXXIX - 5.5% -

Petaluma, CA
21: Nitro Victory At Sea - 10% - San

Diego, CA
Want to take some home? Ask us about our

packages, and cans.

Atlas Tap House

Burgers
Appetizers Tacos & Sandwitches
Mozzarella Sticks - 7 Atlas Original - 8
Breaded Chicken Tenders 5-7 Classic Mozzarella sticks served fresh. Choice or smoked pork or chicken
Your Choice of two or four breaded Comes with a side of mozzarella sause. topped with avocado cilantro sauce,
chicken tenders with a side of our
slaw, pickled radish, quest fresco and a
waffle fries. Pork Belly Nuggets - 9 Asian BBQ - 10 Hangover Burger - 11
dash of tapatio.
Five spice floured fried pork belly
Choice of meat topped with Let us cure what ails you!
Fry basket - 4 served with golden Carolina sauce. Brisket Breakfast - 9 cabbage slaw, cucumber and
A large order of our delicious Topped with smoked pork,
Smoked brisket, maple/bacon/bourbon our homemade wasabi ginger
waffle fries. remoulade dressing. bacon, pepper jack cheese
sauce, slaw andsriracha
and fried eggs.
BBQ Beach Burger -11
Original smoked BBQ - 9
specialties: Topped with pork,
kc or mustard BBQ and slaw.
Real blue cheese crumbles Southwestern BBQ - 10
Falafel Tacos - 8 and crispy bacon. Smoked pork or chicken piled

high with lettuce, pickled
Falafel with slaw, pickled, radish,queso,
Smoked Chicken Wings - 10 Chicken cordon Bluegrass radish, tomato, and our
Mini Corn Dog - 7 red pepper remoulade.
Your Choice of hot, honey BBQ, golden house, freshly made avocado
Hot dogs wrapped in fresh dough and Breaded chicken cutlet, honey cilantro sauce.
Carolina, wasabi teriyaki, breakfast
cut into delicious mini dogs. ham, pimento cheese, blue
(Bourbon, maple, bacon) Stars and Stripes - 10
sauce drizzle. A classic done right! Cheddar
cheese, lettuce, tomato and
Cuban - 11
onion. Add bacon for .75.
Smoked Mac and Cheese bites - 7 provolone. Fresh sliced mushrooms and
Mac and cheese placed inside bite size Swiss cheese.
Mozzarella Risotto Balls - 8 Fiesta Pork - 10
These deep-fried, arancini patties, made bites that are smoked and cooked Smoked pork, jalapeño
Smoked Pork Belly Tacos - 10
with tomato arborio rice, have moreish to perfection. giardineira, garlic chili sauce
Smoked pork belly with slaw, pickled
and pepper jack .
melting mozzarella cheese middles.
radish, red pepper remoulade.

Aphrodite -8
Smirnoff Vanilla Vodka,, Kahlua,
Hazelnut Liqueur, butter scotch
and cream
Angels Envy - 9 Eilijah Craig 12yr -9
Backers -9 Evan Williams -9 Prices are for 2oz pour
Blanton’s -9 Four Roses -8 Flights of 3 10z pours available
Bowman Brothers -9 Henry Mckenna - 10 Dragons Toe -10 Old Fashioned -10
Medusa -8
Elmer T.Lee -20 Smirnoff Pineapple Vodka, Captain Woodford Reserve, muddled Bulleit Bourbon,, muddled
Bulleit -9 Knob Creek -9
George T Stagg -30 Morgan Coconut Rum, Melon Liqueur, Cucumber, simple syrup, and sugar, bitters, splash of water,
Col. E.H. Taylor -10 Larceny -8 ginger ale. with orange and classic
Jefferson’s Ocean -17 Pineapple and cream.
Eagle Rare 10yr single-9 Makers Mark -9 cherry garnish.
Bulleit Bourbon, Grand Marnier,
Orphan Forged Oak -18 Butterscotch, orange juice and Rittenhouse 100 proof, rye,
Orphan Blood Oath -22 candled bacon. Elderflower liqueur, honey basil
Pappy Van Winkle 10 yr -30 soda, maple/soy reduction,
Old Grand Dad -8 Woodford Double Barrel -11 Manhattan - 10 creme de casis.
Weller Special Reserve -11 13th Colony Rye -10
Thomas H Handy -20 Poseidon Cosmo -8 Dickel rye, sweet Thai punch- 10
Russell Reserve Batch -10 Michters Sour Mash -9 vermouth,bitters, stirred, &
Whistle Pig Old World -18 Smirnoff Blueberry Vodka, blue
curacao, lime and cranberry
Rittenhouse Rye -9 cherry on top. licor 43, Smirnoff peach,
Stagg Jr -11
cantaloupe juice and honey
Wathens Single -9 Sazerac Rye -11 Marmalade whiskey sour - 10 basil soda
George dickel rye, orange Tropic Garden - 10
Willet -10 Whistle Pig Rye -11
and lemon. Kiwi/strawberry infused vodka,
captain Morgan grapefruit rum,
peach schnapps, Hibiscus Juice,
grapefruit soda
Red wedding - 8

Beer on Tap
1: Crisp Apple - 5% - Walden, NY 22: Warlock - -10% - Lakewood, NY
2: Brown Shugga’ - 9.7% - Chicago, Ill 23: Smitten Golden Rye Ale - 6% -
28
Galesburg, MI
3: Orabelle - 8.3% - Denver, CO 29
24: Colorado Wild Sage - 7.2% - Denver, CO 6 23
4: Hobgoblin - 5.2% - Witney, Oxfordshire
England 25: Scotty Karate - 9.75% - Marshall, MI
25 32
1
5: Hell or High Watermelon -4.9% - San 26: Watermelon Gose - 4.3% - Athens, GA
33
Francisco, CA 30
27: Macchiato Espresso Stout - 6% - Abita 16
10 17
6: Frootwood (2017) - 8% - Grand Rapids, MI Springs, LA
7
20 2
7: Hi Neighbor, Have A Hefeweizen! - 5% - 28: Holy Moly! Russian Stout - 10% - Saint 8 22
Providence, RI Louis, MO
14 21 24
8: Hop Hunter IPA - 6.2% - Chico, CA 29: Charlie Strong Ale - 9.1% - Newport, OR
13 Your beer needs from all
5
across the United States
9: Hop’lin IPA - 6.3% - Savannah, GA 30: Lukcy Basartd Ale (2016) - 8.5% - 18
Escondido, CA 15
3 31
31: Red Baron Winter - 6.4% - Southport, NC
11: HI-5 IPA - 5.9% - Athens, GA 12
32: UFO White - 4.8% - Boston, MA
12: Stone Delicious IPA - 7.7% - Escondido,
CA 33: Organic White - 4.6% - Milwaukee, WI 26
13: Far Away - 6.5% - Fort Collins, CO 9
14: Hoptologist DIPA - 9% - Auburn, CA 11 4

27
18: Something Punny - 10.2% - Fort

Collins, CO
20: Fandom Ale Fusion XXXIX - 5.5% -

Petaluma, CA
21: Nitro Victory At Sea - 10% - San

Diego, CA

packages, and cans.

Final
Atlas Tap House
Atlas Tap House

Food, Drinks, Good Times
Tacos Burgers
Appetizers
& Sandwitches
Asian BBQ - 10 Hangover Burger - 11

Breaded Chicken Tenders 5-7 Mozzarella Sticks - 7 Atlas Original - 8
Your Choice of two or four breaded Classic Mozzarella sticks served fresh. Choice or smoked pork or chicken Choice of meat topped with Let us cure what ails you!
chicken tenders with a side of our Comes with a side of mozzarella sause. topped with avocado cilantro sauce, cabbage slaw, cucumber and
Topped with smoked pork,
waffle fries. our homemade wasabi ginger
slaw, pickled radish, quest fresco and a bacon, pepper jack cheese
remoulade dressing.
Pork Belly Nuggets - 9 dash of tapatio. and fried eggs.
Fry basket - 4 Five spice floured fried pork belly BBQ Beach Burger -11
A large order of our delicious served with golden Carolina sauce. Brisket Breakfast - 9 Original smoked BBQ - 9
waffle fries. Smoked brisket, maple/bacon/bourbon specialties: Topped with pork,
sauce, slaw andsriracha kc or mustard BBQ and slaw.
Mini Corn Dog - 7 Smoked Chicken Wings - 10 Falafel Tacos - 8 Real blue cheese crumbles Southwestern BBQ - 10
Hot dogs wrapped in fresh dough and Your Choice of hot, honey BBQ, golden Falafel with slaw, pickled, radish,queso, and crispy bacon. Smoked pork or chicken piled
cut into delicious mini dogs. Carolina, wasabi teriyaki, breakfast red pepper remoulade. high with lettuce, pickled
(Bourbon, maple, bacon) Chicken cordon Bluegrass radish, tomato, and our
house, freshly made avocado
Mozzarella Risotto Balls - 8
Breaded chicken cutlet, honey cilantro sauce.
These deep-fried, arancini patties, made Smoked Pork Belly Tacos - 10 ham, pimento cheese, blue
with tomato arborio rice, have moreish Smoked Mac and Cheese bites - 7 Smoked pork belly with slaw, pickled Stars and Stripes - 10
melting mozzarella cheese middles. Mac and cheese placed inside bite size radish, red pepper remoulade. sauce drizzle. A classic done right! Cheddar
bites that are smoked and cooked cheese, lettuce, tomato and
Cuban - 11
to perfection. onion. Add bacon for .75.
provolone. Fresh sliced mushrooms and
Swiss cheese.
Fiesta Pork - 10
Smoked pork, jalapeño

giardineira, garlic chili sauce
and pepper jack .

Prices are for 2oz pour

Angels Envy - 9 Eilijah Craig 12yr -9 Flights of 3 10z pours available
Backers -9 Evan Williams -9
Blanton’s -9 Four Roses -8
Aphrodite -8 Dragons Toe -10 Old Fashioned -10
Elmer T.Lee -20 Smirnoff Vanilla Vodka,, Kahlua, Woodford Reserve, muddled Bulleit Bourbon,, muddled
Bowman Brothers -9 Henry Mckenna - 10
George T Stagg -30 Hazelnut Liqueur, butter scotch Cucumber, simple syrup, and sugar, bitters, splash of water,
and cream ginger ale. with orange and classic
Jefferson’s Ocean -17
Bulleit -9 Knob Creek -9 cherry garnish.
Col. E.H. Taylor -10 Larceny -8
Eagle Rare 10yr single-9 Makers Mark -9 Bulleit Bourbon, Grand Marnier,
Orphan Forged Oak -18 Medusa -8
Butterscotch, orange juice and Rittenhouse 100 proof, rye,
Orphan Blood Oath -22 Smirnoff Pineapple Vodka, Captain candled bacon. Elderflower liqueur, honey basil
Pappy Van Winkle 10 yr -30 Morgan Coconut Rum, Melon Liqueur, soda, maple/soy reduction,
Old Grand Dad -8 Woodford Double Barrel -11 Manhattan - 10
Pineapple and cream. creme de casis.
Weller Special Reserve -11 13th Colony Rye -10
Thomas H Handy -20 Dickel rye, sweet Thai punch- 10
Russell Reserve Batch -10 Michters Sour Mash -9
vermouth,bitters, stirred, &
Poseidon Cosmo -8
Stagg Jr -11 Rittenhouse Rye -9 cherry on top. licor 43, Smirnoff peach,
Smirnoff Blueberry Vodka, blue cantaloupe juice and honey
Wathens Single -9 Sazerac Rye -11
curacao, lime and cranberry Marmalade whiskey sour - 10 basil soda
Willet -10 Whistle Pig Rye -11 George dickel rye, orange Tropic Garden - 10
Red wedding - 8 and lemon. Kiwi/strawberry infused vodka,
captain Morgan grapefruit rum,
peach schnapps, Hibiscus Juice,
grapefruit soda

Beer on Tap
1: Crisp Apple - 5% 18: Something Punny - 10.2%

Walden, NY Fort Collins, CO
2: Brown Shugga’ - 9.7% 19: Grass Monkey - 5.4%

Chicago, Ill Atlanta, GA
20: Fandom Ale Fusion XXXIX - 5.5%
3: Orabelle - 8.3% Petaluma, CA
Denver, CO
21: Nitro Victory At Sea - 10% 28
4: Hobgoblin - 5.2% San Diego, CA 29
Witney, Oxfordshire England 6 23
22: Warlock - -10%
5: Hell or High Watermelon -4.9% Lakewood, NY
25 32
San Francisco, CA 1
10
23: Smitten Golden Rye Ale - 6% 33
6: Frootwood (2017) - 8% 30
Galesburg, MI
Grand Rapids, MI 16
17
24: Colorado Wild Sage - 7.2%
7: Hi Neighbor, Have A Hefeweizen! - 5% 7
Denver, CO 20 2
Providence, RI 8 22
25: Scotty Karate - 9.75%
8: Hop Hunter IPA - 6.2%
Marshall, MI 14 21 24
Chico, CA
26: Watermelon Gose - 4.3%
13
Your beer needs from all
9: Hop’lin IPA - 6.3% 5
Savannah, GA
Athens, GA 15
3
18
across the United States 31
27: Macchiato Espresso Stout - 6%
10: Sculpin IPA - 7%
Abita Springs, LA 12
San Diego, CA
11: HI-5 IPA - 5.9% 28: Holy Moly! Russian Stout - 10%
Saint Louis, MO 26
Athens, GA
12: Stone Delicious IPA - 7.7% 29: Charlie Strong Ale - 9.1% 9
Escondido, CA Newport, OR
11 4
13: Far Away - 6.5% 30: Lukcy Basartd Ale (2016) - 8.5%
Fort Collins, CO Escondido, CA
27
14: Hoptologist DIPA - 9% 31: Red Baron Winter - 6.4%

Auburn, CA Southport, NC
15: Manta Ray - 5.5% 32: UFO White - 4.8%

San Diego, CA Boston, MA
16: Tre Kind 2016 - 11.5% 33: Organic White - 4.6%

Rochester, NY Milwaukee, WI
17: Hi-Res - 10.5%

Brooklyn, NY

packages, and cans.

Research
Topic:
2016 Annual Report for Electronic Arts.
Objective:
To create a more visually interesting annual report.
Goals:
Create an interesting annual report, sticking with the information in
the current report. Also keep with the feel of the company.
Audience:
Shareholders, employees, etc of Electronic Arts.
Issues:
EA’s style isn’t that held down, sometimes they feel slick, modern,
other times sports related and rough. The idea will be to mix these
different forms of style into one cohesive place.
Style:
Slick and modern opening, use of photos and die cuts to help add
visual interest. Images to help get information (such as graphs)
across in an interesting manner
Mandatories:
Categories for the report should include letter to shareholders,
mission statement and financial highlights (which include graphs,
charts and statements/balance sheet)
Deliverables:
2016 annual report that is visual interesting, but hold to the
mandatories categories and styles that the company has laid out.

Electronic Arts Inc. (EA) is an American video game The company began developing games in-house and
company headquartered in Redwood City, California. supported consoles by the early 1990s. EA later grew
Founded and incorporated on May 28, 1982 by Trip via acquisition of several successful developers. By
Hawkins, the company was a pioneer of the early the early 2000s, EA had become one of the world's
home computer games industry and was notable for largest third-party publishers. On May 4, 2011, EA
promoting the designers and programmers responsi- reported $3.8 billion in revenues for the fiscal year
ble for its games. As of 2014, Electronic Arts was the ending March 2011, and on January 13, 2012, EA
world's fourth-largest gaming company by revenue announced that it had exceeded $1 billion in digital
after Tencent, Sony and Microsoft The company revenue during the previous calendar year. In a note
sparked controversies over its advertising efforts, and to employees, EA CEO John Riccitiello called this "an
acquisition of other studios. incredibly important milestone" for the company. EA
began to move toward direct distribution of digital
Currently, EA develops and publishes games under games and services with the acquisition of the pop-
several labels including EA Sports titles FIFA, ular online gaming site Pogo.com in 2001. In 2009,
Madden NFL, NHL, NCAA Football, NBA Live, and EA acquired the London-based social gaming startup
SSX. Other EA labels produce established franchises Playfish, and in June 2011, EA launched Origin, an
such as Battlefield, Need for Speed, The Sims, Medal online service to sell downloadable games directly to
of Honor, Command & Conquer, as well as newer consumers. There is also a "On The House" feature
franchises such as Crysis, Dead Space, Mass Effect, in Origin that lets you download full versions of EA
Dragon Age, Army of Two, Titanfall and Star Wars: games for free, it is updated regularly. In July 2011,
Knights of the Old Republic, produced in partnership EA announced that it had acquired PopCap Games,
with LucasArts. EA also owns and operates major the company behind hits such as Plants vs. Zombies
gaming studios, EA Tiburon in Orlando, EA Canada and Bejeweled.
in Burnaby, BioWare in Edmonton as well as Montre-
al, and DICE in Sweden. EA continued its shift toward digital goods in 2012,
folding its mobile-focused EA Interactive (EAi)
division "into other organizations throughout the
company, specifically those divisions led by EA La-
bels president Frank Gibeau, COO Peter Moore, and
CTO Rajat Taneja, and EVP of digital
Kristian Segerstrale."

Mood
Sketch
Rough
Electronic Arts 2017 Annual Report

Electronic Arts End of quarter
Annual Report 2017
Elect
ro nic
Ar
ts
20
17
Electronic Arts
Annual Report
One
EA
,M
an
yW
orld
s
One EA
Better outcomes for you

Table of Contents
1 -Stock Holder Info
2- Who We Are
3 - Financial Highlights

Stock Market Information
Our common stock is traded on the NASDAQ Global Select Market under the symbol “EA”. The
following table sets forth the quarterly high and low closing sales price per share of our common
stock from April 1, 2013 through March 31, 2015.
High Low
Increase
Letter to our Stock Holders
FY17 has been an extraordinary year to date. EA has delivered some of the top games in the industry, we’ve
$30
grown engagement, and continued to exceed our guidance. Now we have more exciting plans ahead. Creating
amazing games and pioneering new ways to play will always be at our core. As games continue to touch
the lives of more and more people around the world, through more devices and more platforms, the deep $27
engagement of games uniquely delivered becomes increasingly valuable. Maintaining that engagement in a
$26
Fiscal Year Ended March 31, 2014:
Quters broken into both highs and lows
crowded world where players are continually challenged for time requires solving fundamental challenges to
$23
of the quter.
remove friction in a digital, networked world.
Dollars in Milons
Our EA Player Network is designed for those challenges, to help players stay connected to their friends and
their favorite games, whenever and wherever they are ready to play. It redefines the player value proposition
from one that depends on each player building a network inside every new game, to one that moves
$23 $21
seamlessly from experience to experience, across devices, with their friends, and with their achievements. $20
The EA Player Network is coming to life today. Our Battlefield games now have a central user interface $16
that dynamically solves for the needs of our players. It will recommend experiences relevant to them based
on the modes they’re playing -- new community challenges, new events or content to help them improve
their skills. More powerfully, the interface helps players find their friends faster and jump into games
together, an essential service for multiplayer games This is the true power of the Player Network, keeping
There were approximately 1,324 holders of
players connected with their friends and the games they love, and applying deep learning to bring layers of
personalization that will make every experience meaningful. It enables us to help our players move fluidly record of our common stock as of May 18,
across different games, genres, and platforms, all inside our network With great games like Battlefield 1,
2015, and the closing price of our common
Titanfall 2 and our EA SPORTS experiences on console and mobile, we are connecting with more players
around the world. Through our live services like Ultimate Team and global Competitive Gaming tournaments stock was $63.30 per share as reported by
and events, we are giving them deep and dynamic ways to engage. Through subscription services like EA
the NASDAQ Global Select Market. In addition,
Access and Origin Access, we are giving players more choice and great value. The Player Network becomes
the consistent thread through all of these experiences and more, helping our players navigate a crowded a significant number of beneficial owners
$58
world, and helping us deliver a truly connected future of play. We’re looking forward to finishing FY17 with a
of our common stock hold their shares
strong fourth quarter, and delivering more great entertainment to our global network of players.
in street name.

of the quter.
Dollars in Milons
$48
Jacob J. Schatz
Senior Vice President, General Counsul, $38
and corprate securty $37
$45
$33
$32
$26

High Low
Increase

$30
engagement of games uniquely delivered becomes increasingly valuable. Maintaining that engagement in a
$26
$23
of the quter.
remove friction in a digital, networked world.
Dollars in Milons
their favorite games, whenever and wherever they are ready to play. It redefines the player value proposition
from one that depends on each player building a network inside every new game, to one that moves
$23 $21
The EA Player Network is coming to life today. Our Battlefield games now have a central user interface $16
around the world. Through our live services like Ultimate Team and global Competitive Gaming tournaments stock was $63.30 per share as reported by
the NASDAQ Global Select Market. In addition,
the consistent thread through all of these experiences and more, helping our players navigate a crowded a significant number of beneficial owners
$58
of our common stock hold their shares
in street name.

of the quter.
Dollars in Milons
$48
Jacob J. Schatz
Senior Vice President, General Counsul, $38
and corprate securty $37
$45
$33
$32
$26

Business Transformation
Who We Are
Hits - Driven Business Recurring Revenue Business
Lower User Engagement High User Engagement
We are a global leader in digital interactive entertainment. We develop, Console Focus Multi - Platform Business
market, publish and distribute game content and services that can be
played by consumers on a variety of platforms, which include consoles Siloed Orginization One EA
(such as the PlayStation from Sony and Xbox from Microsoft), PCs,
mobile phones and tablets.
We were incorporated originally in California in 1982. In September

1991, we were reincorporated under the laws of Delaware. Our principal
executive offices are located at 209 Redwood Shores Parkway,
Redwood City, California 94065 and our telephone number is (650)
628-1500.

Financial
highlights 2016 0
10
010
0101
010
#1
10
101
console publisher in western 001
markets 010
101
0
101
Increase in digital mobile revenu 01011
010010
9%
101010
10101
0100
1
01
0101
Increase in Extra(downloadable)
010101
content revenue
001010
Increase in digtital
101010
27%
content revenue
110101
15%
01010
0101
01

Who We Are FINANCIAL AND OPERATING HIGHLIGHTS Hits - Driven Business
The pursuit of our goals requires that we operate as one team
that is faster, more focused and constantly evolving, and we have
1982 : Trip Hawkins Founds Electronic Arts
Lower User Engagement undertaken a cultural shift across our organization in order to
1990: Electronic Arts began producing console games.
become more flexible. We have changed how we develop our games,
1995: Electronic Arts won the award for best software
publisher of the year Console Focus engaging players through alphas, betas and other programs to seek
out more feedback earlier in the game development process.
2000: Retirement and departure of Trip Hawkins
2005 : A 15-year deal with ESPN

Siloed Organization
2010: Acquisition of UK based i Phone and
i Pad games publisher Chillingo.
2015: Announced a new division called
We are a global leader in digital interactive entertainment. We develop,

played by consumers on a variety of platforms, which include consoles
(such as the PlayStation from Sony and Xbox from Microsoft), PCs, We have also changed the makeup and skill set of our workforce,
Recurring Revenue Business
mobile phones and tablets. and combined the art of game-making with the science of managing
We were incorporated originally in California in 1982. In September dynamic live services and marketing those games and services.
High User Engagement
1991, we were reincorporated under the laws of Delaware. Our principal These changes have enabled us to increase our operational speed
executive offices are located at 209 Redwood Shores Parkway, and organizational flexibility while improving our fiscal discipline.
Redwood City, California 94065 and our telephone number is (650) Multi - Platform Business
628-1500.
One EA

FINANCIAL AND OPERATING HIGHLIGHTS
Fiscal 2016 was a very good year for EA. Our core strategies delivered award-winning games and services to our
Players and deep player engagement. This, together with strong execution, generated strong financial results for
The Company.
We were the number one publisher on PlayStation® 4 and Xbox One consoles and the number four publisher on
Mobile in the Western World for calendar year 2015 based on available sources and EA estimates.
Financial
highlights 2016 3%
3%
Hand held Worldwide Revenue
Hand held
#1
20%
39%
34% PC
Mobile 35%
Mobile
PC
Console publisher in western

markets
43%
Western Revenue
Console
23%
Console
8%
Increase in digital mobile revenue
Increase in Extra(downloadable) content revenue
9%
Increase in digital
27%
Content revenue
Revenue increase in full
Q16 revenue: 58% international
15%
Game downloads
$972M
+25%
$4.3 Billion
Free Cash Flow

TABLE OF CONTENTS
1 -STOCK HOLDER INFO

2- WHO WE ARE
3 - FINANCIAL HIGHLIGHTS
OVER 200+ TITLES AND GROWING!

TITLES OF 2016:
Battlefield 1, EA Sports UFC 2, Fifa 17, Madden NFL 17, Mirrors Edge Catalyst,
NHL 17, Plants Vs Zombies: Garden Warfare 2, Titanfall 2, Unravel, The
Secret Life of Pets UFC Mobile, FIFA Mobile, Bejeweled Stars,

Over 200 Titles and Growing!
Battlefield 1, EA Sports UFC 2, Fifa 17, Madden NFL 17, Mirrors Edge Catalyst, NHL 17, Plants Vs
Zombies: Garden Warfare 2, Titanfall 2, Unravel, The Secret Life of Pets, UFC Mobile, FIFA Mobile,
bewjweled stars, Battlefield Hardline, FIFA 16, Madden NFL 16, Minions Paradise, Miss Universe:
The Game, NBA Live 16, NBA Live Mobile, Need for Speed, Need for Speed: No Limits, NHL 16, Peggle
Blast, Rory McIlroy PGA Tour, Shadow Realms, SimCity BuildIt, The Sims 4: Get to Work, The Sims
4: Outdoor Retreat, Star Wars Battlefront, Star Wars: Galaxy of Heroes, 2014 FIFA World Cup
Brazil, Dawngate, Dragon Age: Inquisition, EA Sports UFC, FIFA 15, FIFA World, Madden NFL 15, NBA
Live 15, NHL 15, Peggle 2, Plants vs. Zombies: Garden Warfare, The Sims 4, Titanfall, Army of Two:
The Devil’s Cartel, Battlefield 4, Command & Conquer, Crysis 3, Dead Space 3, Dungeon Keeper, FIFA
14, FIFA Manager 14, Fightback, Fuse, Madden NFL 25, NBA Live 14, NCAA Football 14, Need for Speed:
Rivals, NHL 14, Peggle 2, Plants vs. Zombies 2: It’s About Time, Real Racing 3, SimCity, The Sims 3:
University Life, The Sims 3: Island Paradise, The Sims 3: Into the Future, Tiger Woods PGA Tour 14,
Ultima Forever: Quest for the Avatar, Yogify, Bejeweled, Bejeweled 3, Bejeweled Blitz, Command
& Conquer: Tiberium Alliances, FIFA 13, FIFA Manager 13, FIFA Online 3, FIFA Street, Flight Control
Rocket, Grand Slam Tennis 2, Jet Set Secrets, Kingdoms of Amalur: Reckoning, Madden NFL 13, Mass
Effect 3, Mass Effect Infiltrator, Medal of Honor: Warfighter, Mirror’s Edge, NBA Live 13, NCAA
Football 13, Need for Speed: Most Wanted, NFL Blitz, NHL 13, Outernauts, Plants vs. Zombies, The
TABLE OF CONTENTS
Secret World, Shank 2, SimCity Social, The Simpsons: Tapped Out, The Sims 3: Showtime, The Sims
1 -STOCK HOLDER INFO
3: Supernatural, The Sims 3: Seasons, SSX, Syndicate, Tiger Woods PGA Tour 13, UEFA Euro 2012,
2- WHO WE ARE
Warhammer Online: Wrath of Heroes, Warp, World Series of Poker, Zuma’s Revenge!, Alice: Madness 3 - FINANCIAL HIGHLIGHTS
Returns, Battlefield 3, Battlefield Play4Free, Bejeweled 2, Bulletstorm, Burnout Crash!, Crysis
2, Darkspore, Dead Space, Dead Space 2, Dragon Age II, Fantasy Safari, FIFA 12, FIFA Manager 12,
Fight Night Champion, Harry Potter and the Deathly Hallows – Part 2, Madden NFL 12, Madden NFL
Football, Need for Speed: The Run, NHL 12, NHL Superstars, Dead Space Sports Active, Battlefield
1, EA Sports UFC 2, Fifa 17, Madden NFL 17, Mirrors Edge Catalyst, NHL 17, Plants Vs Zombies: Garden
Warfare 2, Titanfall 2, Unravel, The Secret Life of Pets, UFC Mobile, FIFA Mobile, bewjweled stars,
Battlefield Hardline, FIFA 16, Madden NFL 16, Minions Paradise,

Final
ELECTRONIC ARTS 2016 ANNUAL REPORT
16 Electronic Arts 2016 Annual report
Text copy - Neris 8pts, headlines - Neris 12pts Display Type - Neris Black -
200pts -Sub text - Neris 6pts- designed using I Mac Computer

Battlefield 1, EA Sports UFC 2, Fifa 17, Madden NFL 17, Mirrors Edge Catalyst, NHL 17, Plants Vs
Zombies: Garden Warfare 2, Titanfall 2, Unravel, The Secret Life of Pets, UFC Mobile, FIFA Mobile,
bewjweled stars, Battlefield Hardline, FIFA 16, Madden NFL 16, Minions Paradise, Miss Universe:
The Game, NBA Live 16, NBA Live Mobile, !, Need for Speed: No Limits,
NHL 16, Peggle Blast, Rory McIlroy PGA Tour, Shadow Realms, SimCity BuildIt, The Sims 4: Get to
Work, The Sims 4: Outdoor Retreat, Star Wars Battlefront, Star Wars: Galaxy of Heroes, 2014 FIFA
World Cup Brazil, Dawngate, Dragon Age: Inquisition, EA Sports UFC, FIFA 15, FIFA World, Madden
NFL 15, NBA Live 15, NHL 15, Peggle 2, Plants vs. Zombies: Garden Warfare, The Sims 4, Titanfall,
Army of Two: The Devil’s Cartel, Battlefield 4, Command & Conquer, Crysis 3, Dead Space 3, Dungeon
Keeper, FIFA 14, FIFA Manager 14, Fightback, Fuse, Madden NFL 25, NBA Live 14, NCAA Football 14,
Need for Speed: Rivals, NHL 14, Peggle 2, Plants vs. Zombies 2: It’s About Time, Real Racing 3, SimCity,
The Sims 3: University Life, The Sims 3: Island Paradise, The Sims 3: Into the Future, Tiger Woods PGA
Tour 14, Ultima Forever: Quest for the Avatar, Yogify, Bejeweled, Bejeweled 3, Bejeweled Blitz,
Command & Conquer: Tiberium Alliances, FIFA 13, FIFA Manager 13, FIFA Online 3, FIFA Street, Flight
Control Rocket, Grand Slam Tennis 2, Jet Set Secrets, Kingdoms of Amalur: Reckoning, Madden
NFL 13, Mass Effect 3, Mass Effect Infiltrator, Medal of Honor: Warfighter, Mirror’s Edge, NBA
Live 13, NCAA Football 13, Need for Speed: Most Wanted, NFL Blitz, NHL 13, Outernauts, Plants vs.
Zombies, The Secret World, Shank 2, SimCity Social, The Simpsons: Tapped Out, The Sims 3: Showtime,
The Sims 3: Supernatural, The Sims 3: Seasons, SSX, Syndicate, Tiger Woods PGA Tour 13, UEFA
Euro 2012, Warhammer Online: Wrath of Heroes, Warp, World Series of Poker, Zuma’s Revenge!,
Alice: Madness Returns, Battlefield 3, Battlefield Play4Free, Bejeweled 2, Bulletstorm, Burnout
Crash!, Crysis 2, Darkspore, Dead Space, Dead Space 2, Dragon Age II, Fantasy Safari, FIFA 12, FIFA
Manager 12, Fight Night Champion, Harry Potter and the Deathly Hallows – Part 2, Madden NFL 12, TABLE OF CONTENTS
Madden NFL Football, Need for Speed: The Run, NHL 12, NHL Superstars, Dead Space Sports Active, 1 -STOCK HOLDER INFO
2- WHO WE ARE
Battlefield 1, EA Sports UFC 2, Fifa 17, Madden NFL 17, Fifa 17, Design: Nick Hammond, Zombies: Garden
3 - FINANCIAL HIGHLIGHTS
Warfare 2, Titanfall 2, Unravel, The Secret Life of Pets, UFC Mobile, FIFA Mobile, bewjweled stars, 4 - BALANCE SHEET
Battlefield Hardline, FIFA 16, Madden NFL 16, Minions Paradise, Rango, Shadows of the Damned,
Shift 2 Unleashed, The Sims 3: Generations, The Sims 3: Pets, The Sims Medieval, The Sims Social,
Spare Parts, Spy Mouse, Star Wars: The Old Republic, Tiger Woods PGA Tour 12, Trenches 2, 2010
FIFA World Cup South Africa, APB: All Points Bulletin, Army of Two: The 40th Day, Battlefield Bad
Company 2

High Low
Increase

engagement of games uniquely delivered becomes increasingly valuable. Maintaining that engagement in a $27 Fiscal Year Ended March 31, 2015:
Quarters broken into both highs and lows of
remove friction in a digital, networked world. $26 the stock during each quarter.
$23
their favorite games, whenever and wherever they are ready to play. It redefines the player value proposition $23 $21
from one that depends on each player building a network inside every new game, to one that moves $20
The EA Player Network is coming to life today. Our Battlefield games now have a central user interface
Q1 Q2 Q3 Q4
around the world. Through our live services like Ultimate Team and global Competitive Gaming tournaments stock was $63.30 per share as reported
by the NASDAQ Global Select Market. In
the consistent thread through all of these experiences and more, helping our players navigate a crowded
$58
addition, a significant number of beneficial
owners of our common stock hold their
shares in street name.

Quarters broken into both highs and lows of
$48 the stock during each quarter.
$38
$37
Jacob J. Schatz
Senior Vice President, General Counsel, $45
and corporate security $33
$26 $32
Q1 Q2 Q3 Q4

Who We Are Hits - Driven Business
EA Throughout history
Lower User Engagement The pursuit of our goals requires that we operate as one team that is
faster, more focused and constantly evolving, and we have undertaken
Console Focus
1982 : Trip Hawkins Founds Electronic Arts
a cultural shift across our organization in order to become more flexible.
1990: Electronic Arts began producing console games.
We have changed how we develop our games, engaging players
1995: Electronic Arts won the award for best software
through alphas, betas and other programs to seek out more feedback
publisher of the year Siloed Organization
earlier in the game development process.
2000: Retirement and departure of Trip Hawkins
2005 : A 15-year deal with ESPN
2010: Acquisition of UK based I Phone and
I Pad games publisher Chillingo.
2015: Announced a new division called
We are a global leader in digital interactive entertainment. We develop,

played by consumers on a variety of platforms, which include consoles
Recurring Revenue Business
We have also changed the makeup and skill set of our workforce,
(such as the PlayStation from Sony and Xbox from Microsoft), PCs,
and combined the art of game-making with the science of managing
mobile phones and tablets.
dynamic live services and marketing those games and services. High User Engagement
These changes have enabled us to increase our operational speed and
We were incorporated originally in California in 1982. In September organizational flexibility while improving our fiscal discipline.
Multi - Platform Business
1991, we were reincorporated under the laws of Delaware. Our principal
executive offices are located at 209 Redwood Shores Parkway,
Redwood City, California 94065 and our telephone number is One EA
(650) 628-1500.

2016
FINANCIAL AND OPERATING HIGHLIGHTS
Fiscal 2016 was a very good year for EA. Our core strate- We were the number one publisher on PlayStation® 4
gies delivered award-winning games and services to our and Xbox One consoles and the number four publisher on
Players and deep player engagement. This, together with Mobile in the Western World for calendar year 2015
strong execution, generated strong financial results for based on available sources and EA estimates.
The Company.
Financial Highlights
3%
Worldwide Revenue
Hand held
3%
#1
Hand held
20% 39%
34%
PC Mobile
35%
Mobile
PC
Console publisher in western

markets
Western Revenue 43%
Console
23%
Console
8%
Increase in digital mobile revenue
Increase in Extra(downloadable) content revenue
9%
Increase in digital
27%
Q16 revenue: 58% international Content revenue
Revenue increase in full
15%
Game downloads
+25%
$4.3 Billion
$972M
Free Cash Flow

Balance Sheet 2016
EA has provided operating cash flow expectations of and are subject to business and economic risks and
approximately $1.35 billion and a capital expenditure uncertainties that could cause actual events or actual
forecast of $110 million for fiscal year 2017. This results future results to differ materially from expectations set
in a free cash flow forecast of approximately $1.25 forth herein. assumes no obligation to update these
billion. These preliminary estimates and expectations forward-looking statements.
are based on current information as of January 31, 2017
Electronic Arts Balance Sheet 2015 Yearly Quater 2016 Yearly Quater
Cash & Short Term Investments 3.02B 3.83B
Cash Only 2.07B 2.49B
The following table provides guidance for EA’s Q4 FY17 financial Short-Term Investments 953M 1.34B
performance. These preliminary estimates and expectations are
Total Accounts Receivable 362M 233M
based on current information as of January 31, 2017 and are subject to
The preliminary financial results set forth
business and economic risks and uncertainties that could cause actual
Accounts Receivables, Net 362M 233M in this document are estimates based on
events or actual future results to differ materially from expectations
information currently available to Electronic
set forth herein
Accounts Receivables, Gross 502M 392M Arts. While Electronic Arts believes these
estimates are meaningful, they could differ

Bad Debt/Doubtful Accounts 140M 159M from the actual amounts that Electronic Arts
ultimately reports in its Quarterly Report

Other Receivables ---- ----
on Form 10-Q for the fiscal quarter ended
December 31, 2016. Electronic Arts assumes

Inventories 36M 33M
no obligation and does not intend to update
these estimates prior to such filing.

Finished Goods 35M 32M
Work in Progress ---- ----
In addition, while EA no longer provides expectations on non-GAAP Raw Materials 1M 1M

financial performance measures, the following outlook for GAAP-
based financial data and a long-term tax rate of 21% are used internally Progress Payments & Other ---- ----
by EA to adjust our GAAP expectations to assess EA’s operating results
and plan for future periods. Other Current Assets 301M 254M
Miscellaneous Current Assets 231M 200M
Total Current Assets 3.72B

4.35B
Total Assets 6.15B

Research
Topic:
Lake Erie has had an issue with toxics since the 50’s. This was
thought to be resolved, but every year their is a new case of
problems. These revolve around consistent algae blooms that spring
up every year, and sewage that leaks in from various sewage plants
during heavy rain fall.
Objective:
To Inform the residents of Lake Erie, on the problems of algae
blooms, move to clean and take the issue more seriously.
Goals:
To make the overall audience aware of the issues surrounding them
today, as it stands most don’t know such an issue is around and
believe its in the past. It is in fact something that happens every
year, but with different levels of concern.
Audience:
Mostly adults in the larger lake Erie area. Focusing around Ohio.
This toxin have caused issues in the past and people are not taking Current state:
it as serious as it is. The issue in question is starting to rear its head again, with algae blooms around
the Sandusky area. While it is seen as small and less serious as the crisis parts of
Issues: Ohio had in 2015 it is still something to let people know. The sewage is a part of
Since it is such a local issue, with the underlining problem only heavy rain fall, and it leaks into the lake. Biggest example was in 2014.
affecting a few states and Canada, its hard to market out world
wide. Would need to focus on local papers, magazines and sites. Mandatories:
Needs to involve the lakes name, and have some sense of the algae issue. A logo
Competitors: would be needed if supported by someone( city of Cleveland, Ohio etc)
Since it is such a local thing, the competition is small. The sites
advertising such an issue are small and mostly revolve around the
states in question. One thing that could be an issue is the running Deliverables:
of a magazine called lake Erie life. It focus on the good life on lake A magazine ad and/or a billboard ad would be included along with a tea shirt
Erie and may not want the bad publicity of the issue in question: on design for those who wish to help the cause.
the other side however, it could be an impact full place to advertise
since those who are getting said magazine most likely live in or
around the lake and effects them personally.
For at least fifty years, phytoplankton and algae blooms have
been a regular occurrence in summer on Lake Erie. The micro-
scopic, floating plants generally start to flourish in June and July
as the water warms and stratifies, and their numbers typically
peak in August and September. But it’s not every year that a
bloom leads to the shutdown of water supplies in an American or
Canadian city.
The dominant organism in the Lake Erie bloom is Microcystis
spp., a type of freshwater blue-green algae that produces a toxin
harmful to humans. If consumed, Microcystis can cause numb-
ness, nausea, dizziness, and vomiting and lead to liver damage.
(In rare cases, it can be deadly.) On August 2, 2014, environmen-
tal monitors for Toledo and surrounding towns in northwestern
Ohio determined that public water supplies had levels of micro-
cystin toxin that were higher than recommended by the World
Health Organization (1.0 parts per billion). They warned residents
not to drink or cook with tap water; boiling is not effective
against the toxin. Though the bloom has continued, treatment fa-
cilities have since added extra filtering steps (including activated
carbon), and public water sources were declared safe again Blooms of microcystis and other species of phytoplankton occur
on August 4. almost every summer on Lake Erie, where chemical nutrients
(mainly phosphorous and nitrogen) are plentiful due to decades
of runoff from farms and cities. Research suggests that the arrival
of invasive zebra mussels in the lake has changed the food web
in ways that may promote certain algal species by removing
competitors. And as the southernmost and shallowest of the Great
Lakes, Lake Erie warms quickly and the water column tends
to stagnate in layers, without much mixing to distribute heat or
nutrients. Microcystis thrives in this environment, and the blooms
Links: have reached record proportions several times in recent years.
http://www.cleveland.com/weather/ A bill approved last month by the Ohio House includes some
blog/index.ssf/2016/07/noaa_pre- mildly useful measures to limit harmful algae blooms. It gener-
dicts_2016_significant.html ally would prohibit farmers in the western Lake Erie basin from
spreading manure and fertilizer on frozen, snow-covered, or
http://earthobservatory.nasa.gov/ saturated land; that practice leads to phosphorous runoff in area
IOTD/view.php?id=84125 waterways that feeds algae. It would ban dumping in the lake of
sediment dredged from Toledo’s harbor and other ports, which
http://www.toledoblade.com/Fea- also can promote algae growth, and to propose more-beneficial
tured-Editorial-Home/2014/12/04/
uses for the dredged material.
Clean-up-Lake-Erie-for-real.html
Yet the bill could and should be much stronger. The proposed
limits on manure and fertilizer application would affect only
western Lake Erie; they ought to be statewide. The ban on open
lake dumping would not take effect until 2020, and even then
would provide loopholes.

epa.ohio ohio enviromtal protection agency
Great lakes enviromental resreach lab
National Oceanic atmospheric agency

Mood

Sketch

Roughs
WASHING
AW AY

Running Off Borrowed Time
Out Of Time

an on the outs
Cle ide
Deadly on the Inside

Washing
Away

CLEAN

ean on the out
Cl sid
e
DEADLY ON THE INSIDE

Out Of Time

Washing
Away

Final
n o n the ou
lea tsi
d
C
e
Deadly on The Inside
Since 1995 the amount of dissolved reactive The threat has already hit Cleveland and most
phosphorus: which helps the growth of algae, recently Toledo where 500,000 people were
entering Lake Erie from the Maumee River left with out drinking water. Wake up Ohio,
has increased 218 percent. The river is fed help keep the lake clean. To sign up for a project,
an unhealthy dose of waste from animals and create one, or to simply donate much-needed
crops from the thousands of farms in the area. funds to the organization, please email or call
This increase algae growth and ultimately Sandy, Laura, or Jessica at 800-551-1592
poisons lake Erie. or email sandy@lakeriewaterkeeper.org,
laurar@lakeeriewaterkeeper.org or Jessica@
lakeeriewaterkeeper.org
Running Off Borrowed
Since 1995 the amount of dissolved reactive

phosphorus: which helps the growth of algae,
entering Lake Erie from the Maumee River has
increased 218 percent. The river is fed an unhealthy
dose of waste from animals and crops from the
thousands of farms in the area. This increase algae
growth and ultimately poisons lake Erie.
To sign up for a project, create one, or to simply

donate much-needed funds to the organization, please
Out of Time
email or call Sandy, Laura, or Jessica at 800-551-
1592 or email sandy@lakeriewaterkeeper.org,
laurar@lakeeriewaterkeeper.org or Jessica@
lakeeriewaterkeeper.org

Washing
Away
Since 1995 the amount of dissolved reactive The threat has already hit Cleveland and
phosphorus: which helps the growth of algae, most recently Toledo where 500,000 people
entering Lake Erie from the Maumee River were left with out drinking water. Wake up
has increased 218 percent. The river is fed an Ohio, help keep the lake clean. To sign up for
unhealthy dose of waste from animals and crops a project, create one, or to simply donate much-
from the thousands of farms in the area. needed funds to the organization, please email
This increase algae growth and ultimately or call Sandy, Laura, or Jessica at 800-551-
poisons lake Erie. 1592 or email sandy@lakeriewaterkeeper.
org, laurar@lakeeriewaterkeeper.org or
Jessica@lakeeriewaterkeeper.org.

Clean About Vists Lake SHOP
Lake Erie
Supported by the following:
Latests news READ ALL NEWS
Start of 2016 Campign
2016 campaign for the cure of lake erie begins. Reports are it
will be a slow year, but algaue has started to spread starting
towards sandusky[...]
Continue reading...


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Nick Hammond | Process Book| 2

Introduction Professional Manufacture Service Non-Profit Retail

Crafted Cocktail Co is a Speakeasy style cocktail Good

We started by choosing a bunch of different logos

we would like to re do, and from there narrowed it

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We’ve got you covered

25 Years Still Rockin’

The House of Blues

The University of Akron

Nick Hammond | Process Book| 68

Nick Hammond | Process Book| 70

The University of Akron

Nick Hammond | Process Book| 71

Titan Atlas: In ancient Greek religion and Greek mythology,

In common modern idiomatic usage it refers to a vic-

Nick Hammond | Process Book| 74

Nick Hammond | Process Book| 76

Nick Hammond | Process Book| 78

Asian BBQ - 10 Hangover Burger - 11

Blue Cheese Burger - 10 Southwestern BBQ - 10

Cuban - 11 Swiss Mushroom Burger -10

Nick Hammond | Process Book| 97

Angels Envy - 9 Eilijah craig 12yr -9

Orphan Forged Oak -18 Manhattan - 10 reduction, creme de casis.

Nick Hammond | Process Book| 98

7: Hi Neighbor, Have A Hefeweizen! - 5% - Providence, RI 32: UFO White - 4.8% - Boston, MA 20 2

14: Hoptologist DIPA - 9% - Auburn, CA 12

16: Tre Kind 2016 - 11.5% - Rochester, NY

18: Something Punny - 10.2% - Fort Collins, CO 9

21: Nitro Victory At Sea - 10% - San Diego, CA

23: Smitten Golden Rye Ale - 6% - Galesburg, MI

24: Colorado Wild Sage - 7.2% - Denver, CO

25: Scotty Karate - 9.75% - Marshall, MI

Nick Hammond | Process Book| 99

Nick Hammond | Process Book| 100

Real blue cheese crumbles Southwestern BBQ - 10

Falafel Tacos - 8 and crispy bacon. Smoked pork or chicken piled

Nick Hammond | Process Book| 101

Angels Envy - 9 Eilijah Craig 12yr -9

Nick Hammond | Process Book| 102

1: Crisp Apple - 5% - Walden, NY 22: Warlock - -10% - Lakewood, NY

13: Far Away - 6.5% - Fort Collins, CO 9

14: Hoptologist DIPA - 9% - Auburn, CA 11 4

15: Manta Ray - 5.5% - San Diego, CA

17: Hi-Res - 10.5% - Brooklyn, NY

18: Something Punny - 10.2% - Fort

19: Grass Monkey - 5.4% - Atlanta, GA

20: Fandom Ale Fusion XXXIX - 5.5% -

21: Nitro Victory At Sea - 10% - San

Want to take some home? Ask us about our

Nick Hammond | Process Book| 103

Nick Hammond | Process Book| 104