Coco- Cola

Karim Campbell
620071813
Markets Targeted & Methods of Entry
Markets Targeted
Business & Organizational Markets

1. Major Companies and Corporations – (Having Coco-cola replacing coffee in the lunch
room or being placed right beside it)
2. Wholesalers/Retailers
3. Vendors
4. Fast food chains and Restaurants
5. Malls and Plazas(Vending Machines)
6. Schools and College Campuses
Consumer Markets

1. Mature Professionals- Those who want to display an image of sexual prowess,

elegance class and style. The product would be marketed as fulfilling such desires
seeing that those 35-50) want to convey the image of stability and style
2. Students at the Primary School and High School Level – The product would be
marketed to this age group as the soda which both fun and popular. Those within this
age group are desirous of both fun and popular activities. The product would be
marketed as the drink that serves as a must have to fun and fun filled activites.
3. University Students and Young Professional who want to be hip and trendy- The
product would be marketed to this group 16-30 as the hip and trendy drink. This
group is all about purchasing product and choosing options due to the influence of the
majority doing and enjoying it, they wish not to be left out of the crowd.
4. Senior Citizens who want to show the world that they are young at heart- This age
group 50-65 who are very sensitive about their age and who want to show the world
that they are still young . The product would be marketed to them as one that conveys
youth and energy.
5. Elderly who want to capture memories – We would market the product to this
segment as one that is associated with building positive, family and happy memories

Methods of Entry
Export- In countries where it is economically viable to do such (low tariffs). Exporting will allow
for most of the profit to return to the company. Products will be marketed within the norms,
cultures and values of the geographic location they will be exported to.
Licensing- in markets where exporting is not economically viable neither is Foreign Direct
Investment we would license others to manufacture under the coco cola brand. This would
significant costs and financial risks from the coco cola brand though there is an increased
reputational risk.
Foreign direct environments- In countries that have attractive foreign directed investment
policies we would invest in building an operational plant or acquiring an existing plant an
converting it into one that coco cola can use. Having multiple manufacturing plants across the
world in each region allows for greater ease in export and commerce. As with exporting , Global
Marketing Principles will be adhered to.