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Term Paper

Mittal School of Business Department of Marketing

Name of the faculty member: Dr. Gurdip Singh

Course Name: Integrated Marketing Communication Course Code: MKT695

Max. Marks: 45 Date of Allotment: 22nd March 2017 Date of Submission: 20th April2017

Academic Objectives of Academic Detail of Academic Task and Evaluation

Task Activity

Individual To comprehend the a. You are assigned a company for OJT. Analyze the IMC tool
process and used by that company to support its marketing activities. Give
implementation of IMC detailed analysis of each activity and its impact. (15 marks)
practice in real time b. Analyze the use of Non-traditional media by that Company in
perspectives. promoting its products. Suggest new methods or tools that are
available. (15 marks)
c. Does that company practice Direct Marketing? If yes, give all
relevant details of Direct Marketing activities undertaken by the
Company. If No, give suggestions to the Company regarding the
Direct Marketing opportunity available and the process to
venture into it. (15 marks)