Di re ction of Improve me nt: ↑

M inimize (↓); M axi mize (↑); or Ta rge t

(x)
X ↑ X ↑ X ↑ X
Max Relatio nship Value in

MACHINE ACCELERATION

SPAREPART DU RABILITY
Quality

FUEL CON SUMPTION

TOTAL PASSANGERS’
CAR DIMENSION (H)
MACHINE CAPACITY

(Karimun Wagon R)
(Honda Brio Satya)
FULL ACCESSORIES
Characteristic

SPORTY DESIGN
Weight / Importance

(Daihatsu Ayla)
(Toyota Agya)
Our Company

Competitor 2
Competitor 1

Competitor 3

Competitor 4
(Dats un Go+)
(EFFICIEN CY)
“HOW”

FEATURE

SEATS
Demand
Quality
a Row

“What”

9 5 AFFORDABLE PRICE 3 2 1 4 5

9 4 GOOD DESIGN 2 2 4 1 1

9 5 FUEL SAVING 3 3 2 4 3

GOOD ENGI NE
9 3 2 2 3 1 3
PERFORMANCE

9 2 EASY MAIN TAINANCE 4105 x 1635 x 1490 4 4 3 3 2

Increase to 88 Hp
Velg Siz e 14 Inch
Bu mper Garn is h

14.5 km/L

7 peop le
1000 cc

4 Years

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 3 5 7 6 7 4 8 6
10=Extremly Difficu lt)

Max Relationship Value in

9 9 9 9 9 9 3 3
Common

Weight / Importance 426.3 189.5 500.0 457.9 221.1 94.7 152.6 152.6

Relative Weight 19.4 8.6 22.8 20.9 10.1 4.3 7 7