Pr-1.1 Fri 127 RRR Selasa Shift 1

LABORATORIUM PERANCANGAN PRODUK
FAKULTAS REKAYASA INDUSTRI

UNIVERSITAS TELKOM
Gedung C-325 Jl. Telekomunikasi No. 1, Terusan Buah Batu
Bandung 40257 Indonesia
Web : http://pdev.fakultasrekayasaindustri.org
BAB I
IDENTIFICATION OF PRODUCT DEVELOPMENT OPPORTUNITIES,
CONSUMER NEEDS AND PRODUCT SPECIFICATIONS
I.1 Mission Statement

Table 1 Mission Statement
Mission Statement
Product Description The product is ruler which can measure and making long straight line
the advantages of our products are easy to use. The products can be in the paste to the board. Moreover our products consists
Benefit Proposition of 3 parts. Which is where part 2 can be moved horizontally and part 3 can be moved vertically and joint movement. so users
will be facilitated in the use of our products
Want to get profit from selling the product
Helping teacher or lecturer teach in class

Key Business Goal
Make activities in class more effective and efficient.
Reducing habit underestimate the lecturer in prcesion
Primary Market Univeristy or equivalent, Senior high school and junior high school
Secondary Market tempat bimbingan belajar'

The product is stable than regular ruler
Assumption and
Constraint
Company
Consumer
Supplier
Stakeholder
Employee/ operator
In this part explain about mission statement our company. There are divided into seven
part that’s Product description which means what the product’s function that we will sell it.
Benefit proposition is explain about what benefit or advantages if the consumer buy our
product. Key business goal is what vision or goal our company to sell that product. Primary
market is what is the target the product will be sold and secondary market is the alternative
target from primary market. Assumption and constraint is we assume the product will
appropriate with the function and the constraint is what we (FRI-127) cannot do in that product.
And last is stakeholder is a group or individual human who have links and interest of a company
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I.2 Data Collection Techniques and Customer Statement

Table 2 Observation
No Kondisi Eksisting Penggunaan Produk Need Statement

1 The product has a heavyweight Easy to carry
2 Product has a big size Smaller size
3 Only can measure and make straight line More feature
4 Hard in mobility and stabilized Easy to move
We choose observation, because in observation method the Observers have the possibility to
directly record things, the growth habits, and so on, while the incident is still valid, or when the
behavior is happening so that the observer does not hang data from one's memory. Observers
can obtain the data subject, either by communicating verbally or otherwise, for example in
conducting research. Often the subject is not inclined to communicate verbally with
investigators for fear, did not have the time or reluctant. However, this can be overcome with
the observations (observation) directly.
I.3 Need Statement
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Dimensi Kualitas ProdukTable 3 Need Statement
No Product Quality Need Statement

Can move vertically
Can move horizontally
1 Performance
Need a surface to hang on
Can move easily
Can make a degree
2 Features Can make a long straight line
Quality of each part has a good quality

3 Conformance The ruler can be fold to save the storage space
The product use wheel
Smart ruler can measure correctly
4 Reliability
The product must used good quality wood

5 Durability the assembly process must be handle by the expert
Selection raw material should be appropiate

6 Aesthetics Make new design
Give a guarantee
7 Serviceability
I.4 Importance and Satisfaction Questionnaire

Variable Tingkat
Kepentingan Kepuasan
1 2 3 4 1 2 3 4
A. Performance (Kualitas/Fungsi Utama Produk)
Can move vertically
Can move horizontally
Can move easily
B. Features (Pelengkap Fungsi Utama/Dasar Produk)
Can make a degree
Can make a long straight line
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C. Conformance (Kemampuan Produk Mencapai Spesifikasi yang Ditawarkan)

Quality of each part has a good quality
The ruler can be fold to save the storage space
D. Reliability (Keandalan Produk/Kemungkinan Kecil Produk Untuk Tidak

Berfungsi/Rusak)
E. Durability (Ketahanan Produk/Kemampuan Produk Untuk Dapat Terus Berfungsi)

F. Aesthetics (Tampilan Visual Produk)

Make new design
G. Serviceability (Kemampuan Produk Untuk Diperbaiki)

Give a guarantee
I.5 WAP Importance and Satisfaction Rating
Table 1. 1 WAP Calculation of Importance Rating

PERHITUNGAN WAP TINGKAT KEPUASAN
Nilai V1 V2 V3 V4 V5 V6 V7 V8 V9
1 0 0 0 0 0 0 0 0 0
Jumlah Responden
2 1 2 2 1 3 2 1 1
yang Menjawab
3 9 16 15 19 17 19 17 19 15
4 20 12 13 10 10 9 12 10 15
TOTAL 30 30 30 30 30 30 30 30 30
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Table 1. 2 Performance Weighted Importance Rating

Table 1. 3 Performance Weighted/ Total Respondent
Performance Weighted / Jumlah responden
V1 V2 V3 V4 V5 V6 V7 V8 V9
3.63 3.33 3.37 3.30 3.23 3.23 3.37 3.30 3.50
Table 1.1 above shows questionnaire data recaps of Importance part. ‘V ‘ is the question
1 0 0 0 0 0 0 0 0 0
Performance Weighted
2 2 4 4 2 6 4 2 2 0
(Jumlah x Bobot)
3 27 48 45 57 51 57 51 57 45
4 80 48 52 40 40 36 48 40 60
TOTAL 109 100 101 99 97 97 101 99 105
and ‘nilai’ is value is filled by respondent to answer the question. Value of 1 is not importance
and 4 is very importance. In table 1.2 Performance weighted satisfaction rating to find that value
the way is, answer of each question multiply by ‘nilai’ example is in V1 total respondent who
answer 2 is 1 and multiply by the value itself(2) is 2. After that sum of all the total answer and
divided by with total respondent. Example, total performance weighted V5 is 97 and divided
by with 30 is 3.23.
Table 1. 4 WAP Calculation of Satisfaction Rating

PERHITUNGAN WAP TINGKAT KEPUASAN
1 0 0 0 0 0 0 0 0 0
Jumlah Responden
2 1 2 2 1 3 2 1 1
yang Menjawab
3 9 16 15 19 17 19 17 19 15
4 20 12 13 10 10 9 12 10 15
TOTAL 30 30 30 30 30 30 30 30 30
Table 1. 5 Performance Weighted Satisfaction Rating
1 0 0 0 0 0 0 0 0 0
Performance Weighted
2 2 4 4 2 6 4 2 2 0
(Jumlah x Bobot)
3 27 48 45 57 51 57 51 57 45
4 80 48 52 40 40 36 48 40 60
TOTAL 109 100 101 99 97 97 101 99 105
Table 1. 6 Performance Weighted/ Total Respondent

Performance Weighted / Jumlah responden
V1 V2 V3 V4 V5 V6 V7 V8 V9
3.63 3.33 3.37 3.30 3.23 3.23 3.37 3.30 3.50
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Table 1.4 shows about WAP calculation of satisfaction rating and table 1.5 is performance
weighted satisfaction rating and table. 1.6 is performance weighted /total respondent in
satisfaction part. To fulfill that cell is use the same way with table 1.1 , 1.2, 1.3 which explained
before.
I.6 Matrix Klein Grid
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Figure 1. 1 Matrix Klein Grid

Figure 1.1 shows Distribution of each variable according to the weighted performance
on table 1.3 and table 1.6. Matrix Klein Grid have four part, that is:
1. Expected
Is a basic need that must be met by the customer. If the need is not met then the
customer will become very dissatisfied. And if these needs are met, then the level of
customer satisfaction that is felt only mediocre.
2. High Impact
Is a need that has minimal effect on the overall level of customer satisfaction either
met or not.
3. Low Impact
Is the need which affected to customer satisfaction levels being very satisfied or very
satisfied if the requirements are met and led to customer satisfaction levels become
dissatisfied or very dissatisfied if the requirement was not met.
4. Hidden
Is a customer need which is he/ she did not say no important that are not thought by
the customer, but if the need can be met then it affects customer satisfaction.
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Table 1. 7 Classification Customer Needs

Expected High Impact Low Impact Hidden
Variabel
V4 V1 V5 V3
V8 v2 V6
V7
V9
1. Expected
V4 : The product relative cheap
V8 : The product can make an angle
2. High Impact
V1 : Easy to carry
V2 : Product have a appropriate size
V7 : The product can’t be obsolescent easily
V9 : The product can’t be separated easily
3. Low Impact
V5 : Product can be foldable to save a space
V6 : The product can’t be rust easily
4. Hidden
V3 : Product can move easily
I.7 Produk Spesification

Table 1. 8 Product Specification
Needs Statement Metrik

Length
Easy to carry Width
Weight
Length
Product have a appropriate
Width
size
Weight
Product can move easily Friction force
The product relative cheap Total Production cost
Product can be foldable to
Size product
save a space
Kind of paint
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The product can’t be rust

Iron material
easily
The product can’t be Kind of paint
obsolescent easily Wood material
The product can make an
Can make an angle
angle
The product can’t be
Amount of screw
separated easily
Table 1.7 shows about need statement which transform into metric, which can be
calculated.
Table 1. 9 Specification
No Metrik Value Unit
1 Length 100 cm
2 Width 5 cm
3 Weight 0.5 Kg
4 Total Production cost 120 thousand Rupiah
5 Kind of paint 0.2 Kg
6 Iron material 24000 Rupiah
7 Wood material 38000 Rupiah
8 Can make an angle YA Binary
9 Amount of screw 5 pcs
11 Friction force No more than friction force Newton
I.8 Planning Matrix

Table 1. 10 Planning matrix
Normalized raw weight
Customer Satisfaction
Improvement ratio
Matriks Klein Grid
Importance to
Performance
Raw weight
Sales point
Customer
Goal
NO Needs Statement
1 Easy to carry HIM 3.63 3.40 3.52 0.97 1.2 3.95 0.12
2 Product have a appropiate size HIM 3.33 3.47 3.40 1.02 1.2 4.24 0.12
3 Product can move easily HID 3.37 3.23 3.30 0.98 1 3.17 0.09
4 The product relative cheap EXP 3.30 3.40 3.35 1.02 1.5 5.18 0.15
5 Product can be foldable to save a space LIM 3.23 2.87 3.05 0.94 1 2.70 0.08
6 The product cant be rust easily LIM 3.23 3.10 3.17 0.98 1 3.04 0.09
7 The product cant be obsolescent easily HIM 3.37 3.40 3.38 1.00 1.2 4.10 0.12
8 The product can make an angle EXP 3.30 3.60 3.45 1.05 1 3.76 0.11
9 The product cant be separated easily HIM 3.50 3.37 3.43 0.98 1.2 3.96 0.12
TOTAL 34.11 1.00
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Planning matrix process can be seen from the table above, consisting of Matriks Klein grid,
customer satisfaction, and importance to customer which explained in table 1.7, 1.6 and 1.3.
Goal is average between customer satisfaction and importance to customer. Improvement Ratio
from goal divide by customer satisfaction. Sales point from based on analysis. Raw weight from
importance x improvement ratio x sales point. And last is Normalized raw weight come from
raw weight itself divided by total of raw weight
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I.9 HOQ Analysis
Importance to customers
Direction of Goodness TB TB TB LTB TB TB TB MTB MTB TB
Normalized raw weight

Customer satisfaction
Improvement ratio
Metric
Raw weight
perfomance
Sales point
Total
Goal
Kind of Iron Wood Amount Friction
Length Width Weight Productio angle
paint material material of screw Force
n cost
Needs Statement
1 2 3 4 5 6 7 8 9 10
Easy to carry 1 1 9 0 0 3 3 0 0 0 3.63 3.40 3.52 0.97 1.20 3.95 0.12
0.115786 0.115786 1.042077 0 0 0.347359 0.347359 0 0 0
Product have a appropiate size 3 3 3 0 0 1 1 0 0 0 3.33 3.47 3.40 1.02 1.20 4.24 0.12
0.373238 0.373238 0.373238 0 0 0.124413 0.124413 0 0 0
Product can move easily 1 1 1 0 0 1 1 0 0 9 3.37 3.23 3.30 0.98 1.00 3.17 0.09
0.092926 0.092926 0.092926 0 0 0.092926 0.092926 0 0 0.83633
The product relative cheap 0 0 0 9 1 1 1 0 1 0 3.30 3.40 3.35 1.02 1.50 5.18 0.15
0 0 0 1.366201 0.1518 0.1518 0.1518 0 0.1518 0
Product can be foldable to save a space 3 3 1 0 0 0 0 0 0 0 3.23 2.87 3.05 0.94 1.00 2.70 0.08
0.237859 0.237859 0.079286 0 0 0 0 0 0 0
The product cant be rust easily 0 0 0 0 3 9 0 0 0 0 3.23 3.10 3.17 0.98 1.00 3.04 0.09
0 0 0 0 0.267058 0.801174 0 0 0 0
The product cant be obsolescent easily 0 0 0 0 3 0 9 0 0 0 3.37 3.40 3.38 1.00 1.20 4.10 0.12
0 0 0 0 0.360659 0 1.081978 0 0 0
The product can make an angle 0 0 0 0 0 0 0 9 0 0 3.30 3.60 3.45 1.05 1.00 3.76 0.11
0 0 0 0 0 0 0 0.993164 0 0
The product cant be separated easily 0 0 0 0 0 1 1 0 9 0 3.50 3.37 3.43 0.98 1.20 3.96 0.12
0 0 0 0 0 0.116198 0.116198 0 1.045786 0
Satuan cm cm Kg Rupiah Kg Rupiah Rupiah BinaryNewtonpcs
100 5 120 0.2 24000 38000 YA No more 5
thousand than
Target / Value
friction
0.5 force
Kontribusi 0.819808 0.819808 1.587526 1.366201 0.779518 1.63387 1.914673 0.993164 1.197586 0.83633
Normalisasi Kontribusi 0.068612 0.068612 0.132864 0.114341 0.06524 0.136743 0.160244 0.083121 0.100229 0.069995
Ranking 8 8 3 4 10 2 1 6 5 7
Figure 1. 2 HOQ (House of Quality)

House quality or commonly called the House of Quality (HOQ) is the stage or the first
iteration of the application of the methodology Quality Function Deployment (QFD). HOQ can
help the analysis of need a more comprehensive statement.
Here is a chart of House of Quality (HOQ):
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Figure 1. 3 HOQ Diagram

So based on the table above HOQ so that customer needs should take action first and
so on is considered product can’t be obsolescent easily, can’t be rust easily, easy to carry,
product have appropriate size the product’s price, product can’t be separated easily, can make
an angle, can move easily, can foldable space.
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LABORATORIUM PERANCANGAN PRODUK

FAKULTAS REKAYASA INDUSTRI

I.1 Mission Statement

Want to get profit from selling the product

Helping teacher or lecturer teach in class

Reducing habit underestimate the lecturer in prcesion

Secondary Market tempat bimbingan belajar'

I.2 Data Collection Techniques and Customer Statement

No Kondisi Eksisting Penggunaan Produk Need Statement

I.3 Need Statement

Dimensi Kualitas ProdukTable 3 Need Statement

No Product Quality Need Statement

Quality of each part has a good quality

The product must used good quality wood

Selection raw material should be appropiate

I.4 Importance and Satisfaction Questionnaire

C. Conformance (Kemampuan Produk Mencapai Spesifikasi yang Ditawarkan)

D. Reliability (Keandalan Produk/Kemungkinan Kecil Produk Untuk Tidak

E. Durability (Ketahanan Produk/Kemampuan Produk Untuk Dapat Terus Berfungsi)

F. Aesthetics (Tampilan Visual Produk)

G. Serviceability (Kemampuan Produk Untuk Diperbaiki)

I.5 WAP Importance and Satisfaction Rating

Table 1. 1 WAP Calculation of Importance Rating

Table 1. 2 Performance Weighted Importance Rating

Table 1. 4 WAP Calculation of Satisfaction Rating

Table 1. 5 Performance Weighted Satisfaction Rating

Table 1. 6 Performance Weighted/ Total Respondent

I.6 Matrix Klein Grid

Figure 1. 1 Matrix Klein Grid

Table 1. 7 Classification Customer Needs

I.7 Produk Spesification

Needs Statement Metrik

The product can’t be rust

I.8 Planning Matrix

I.9 HOQ Analysis

Normalized raw weight

Figure 1. 2 HOQ (House of Quality)

Figure 1. 3 HOQ Diagram

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