Georgia Tech Softball

vs Nebraska Marketing
Plan

By Sarah Matl
  
 
Goals & Objectives:
•   Increase overall awareness of Georgia Tech softball’s home opener
•   Increase student attendance
•   Increase involvement with local youth softball teams
•   Improve overall fan experience

Target Markets:
•   Students:
o   63% Male, 37% Female
o   25% Greek (32 IFC fraternities, 9 CPC sororities, 8 NPHC organizations and 7
MGC organizations)
o   400+ on-campus student organizations
•   Atlanta Softball Community:
o   6U – 12U
o   Metro-Atlanta to Cobb
o   Leagues, teams and clubs

Strategies:
Increase overall awareness of Georgia Tech Softball’s home opener
•   Social Media: create Facebook event, tweet graphic with information about the game
and share posts on main Georgia Tech Athletics social media accounts
•   Website: post promotional schedule
•   PA: make announcements accompanied by video board slides at men & women’s
basketball games
•   Email: send a save-the-date to the Ticket Office and softball mailing lists, students,
softball alumni, youth team contacts, current & past season ticket holders, Junior Jackets
members and previous softball camp attendees
•   Flyers: distribute flyers around campus, at Lennox Mall and Phipps Plaza
•   Postcard: Mail save-the-date postcards with a note from Coach Morales to softball
alumni, youth team coaches, current season ticket holders, Junior Jackets members and
previous softball camp attendees

Increase student attendance

•   Student Organizations: partner with prominent on-campus organizations to create a
spirit challenge. The group with the highest attendance rate receives a catered pregame
tailgate for a game later in the season
•   Giveaways: Georgia Tech Jersey Koozie & Chick-fil-a sandwich for first 50 students
•   On-Campus Team Involvement: have softball team encourage student attendance
through personal social media accounts, on-campus tabling/flyering and talking to large
lecture classes/on-campus organizations’ meetings
  
 
Increase involvement with local youth softball teams
•   On Field Experience: invite local softball teams and leagues to participate in on-field
festivities (dugout picture and stand with players during the national anthem)
•   Summer Camp Discount: offer summer camp discount to youth players that attend
•   Interact with Players: Post-game autographs
•   Fan Day: preseason Fan Day that includes team autographs, a word from the coaches
and a free skills clinic led by the softball team

Improve overall fan experience

•   Giveaway: Georgia Tech Jersey Koozie to first 150 fans
•   Interact with Players: post-game autographs
•   Fan Day: preseason Fan Day where fans can get the 2019 poster, schedule and
autographs from the entire team
•   In-Game Promotions: work with sponsors to develop in-game promotions (hot seat
contests or trivia)
•   T-Shirts: throw t-shirts for every run and strikeout

Communication Plan:
December:
•   Begin reaching out to youth teams
•   Begin partnering with on campus organizations
•   Promote Softball Fan Day, register kids for skills clinic
January:
•   Release Promo schedule
•   Begin basketball PAs
•   Create Facebook event
•   Post meet-the-team graphics on social media throughout the month
•   Softball Fan Day
February:
•   Begin social media countdown
•   Mail postcard
•   Email the save-the-date
Week of:
•   Flyer on campus & at the mall
•   Post game day graphic on social media accounts
•   Have players table, post on personal social media, visit large classes and visit on-campus
organizations’ meetings
  
 
Budget:
Jersey Koozies: $1.65 x 150 = $247.50
Chick-fil-a Sandwiches: $3.05 x 50 = $152.50
Postcards: $0.45 x 500 = $225
Run/Strikeout Shirts: $7.18 x 100 = $718
Spirit Competition Tailgate: $150 for later
Total: $1493

Rough Jersey Koozie Proof

 
 
 
 
 
 
•   White Replica Jersey Koozie
•   Backside: 2019 home schedule
  
 
Softball Contacts:

Age
Team/League Group Coach/Contact Email/Contact Method
Aftershock 8U Danny Lindsey Lindsey5068@gmail.com
Alpharetta Girls Softball 6U-12U Tracy Gordon secretary@alpharettasoftball.com
Atlanta Flames 12U Christina Holt holtcm8@gmail.com
Blue Angels 8U Natalie Haney nataliehaney30@gmail.com
Blue Bombers 10U Steve Lenahan Lennyandgragg1@gmail.com
Blue Devils 12U Allston Weller alweller3@icloud.com
Blue Jays 10U Allston Weller alweller3@icloud.com
Brooks Youth Softball 8U-12U Ken Corley kencorley@bellsouth.net
Bulldogs 10U Jonas Lagana jonas.lagana@constructconnect.com
Cobras 8U Chad Fuchs chadfuchs@gmail.com
Druid Hill Youth Softball 6U-12U Rob McHoul vp.softball@dhys.org
Firecrackers 8U Josh Osterhoudt joshosterhoudt@hotmail.com
GA Power 8U-12U Inquire http://gapowerfastpitch.com/contact/
Georgia Impact 10U-12U Inquire wtomasello@tpmcpa.com
Ice Queens 8U Keith Belfanti kbelfanti@gmail.com
Lady Royals 12U Lillian Gunn Gunn.Lillian1@gmail.com
Murphy Candler Softball 6U-12U Inquire murphey.candler@gmail.com
NYO Softball 6U-12U Inquire softball@nyosports.com
OutLaws 8U Bill Dalton wdalton@bellsouth.net
Purple Lightning 8U Daryl Disharoon Daryl.disharoon@gmail.com
Sharks 10U John Conley johnedconley@gmail.com
The Navy 10U Brad Carroll carroll.brad@gmail.com
The Storm 12U Brad Carroll carroll.brad@gmail.com
Titans 12U Kelly Wier ktwier@hotmail.com
West Cobb - 12U1 12U Brad Clark bclark@evergreencorp.com
West Cobb - 12U3 12U Matthew Reed mkreed8@bellsouth.net
West Cobb - 8U11 8U Michael McClung mcclung0321@gmail.com
  
 
On-Campus Greek Organizations:

Alpha Chi Omega Phi Kappa Psi

Alpha Delta Pi Phi Kappa Sigma
Alpha Epsilon Pi Phi Kappa Tau
Alpha Gamma Delta Phi Kappa Theta
Alpha Phi Phi Mu
Alpha Phi Alpha Phi Sigma Kappa
Alpha Sigma Phi Pi Kappa Alpha
Alpha Tau Omega Pi Kappa Phi
Alpha Xi Delta Psi Upsilon
Beta Theta Pi Sigma Alpha Epsilon
Chi Phi Sigma Beta Rho
Chi Psi Sigma Chi
Delta Chi Sigma Gamma Rho
Delta Phi Lambda Sigma Nu
Delta Sigma Phi Sigma Phi Epsilon
Delta Tau Delta Sigma Sigma Rho
Delta Upsilon Tau Kappa Epsilon
Kappa Alpha Order Theta Chi
Kappa Alpha Psi Theta Xi
Kappa Alpha Theta Triangle Fraternity
Kappa Sigma Xi Kappa
Lambda Chi Alpha Zeta Beta Tau
Omega Psi Phi Zeta Phi Beta
Phi Beta Sigma Zeta Tau Alpha
Phi Delta Theta
Phi Gamma Delta (Fiji)