M A R G A R E T M A R V E L L S M I T H (M O L L Y)

mollys@smu.edu  linkedin.com/in/margaret-molly-smith
EDUCATION
Southern Methodist University, Dallas, TX May 2018
Bachelor of Arts in Journalism and Fashion Media & Culture
Minors in Advertising and Corporate Communications & Public Affairs
Major GPA: 3.9/4.0
Cultural Immersion Study Abroad Program, Ubud, Bali May – June 2016
Studied the arts, culture, and history of Balinese people through hands-on exposure to ancient traditions in music, dance, and excursions.
WORK EXPERIENCE
rewardStyle Dallas, TX
Influencer Development Intern January 2018 – present
 Analyze top-performing digital style influencers’ data to create market strategy in monthly reports to promote growth
 Recruit and review new influencer applications that align with the brand and prepare them to be onboarded

SMU Look Publication Dallas, TX

Senior Editor December 2017 – present
 Review story submissions and edit for highest-quality writing for print magazine and online publication
 Assist Editor in Chief to co-design the magazine outline and create a consistent theme for a unified message
Marketing Director, Content Writer December 2016 – December 2017
 Assisted Editor in Chief and Student Media Company to develop partnerships with sponsors and advertisers
 Planned and created promotional social media posts, including brainstorming digital content for mass production

Tory Sport by Tory Burch New York City, New York

Marketing Intern June – August 2017
 Developed and presented a brand ambassador proposal to marketing division to leverage brand legitimacy
 Completed monthly competitor research in top markets to discover innovative marketing practices

The Blues Jean Bar (Denim & Soul) Dallas, TX

Sales Associate July 2016 – May 2017
 Communicated with customers to identify purchasing desires while having a knowledge of all products
 Maintained and organized store displays to enhance product visibility and create brand loyalty and recognition

University Tees Dallas, TX

Sales Manager February 2016 – February 2017
 Oversaw client relations and negotiated various sales contracts that totaled over $42,000 in the fall of 2016
 Increased team profits 230% in fall 2016 compared to fall 2015, recognized as the national top five seller of the month

The Levenson Entertainment Group Dallas, TX

Warner Bros. Marketing Intern June – August 2016
 Responsible for researching, contacting, and creating promotional film events with local businesses
 Simultaneously organized and led film marketing events in Dallas, Austin, Houston, El Paso, and Tulsa

LEADERSHIP EXPERIENCE
Kappa Alpha Theta Sorority, Beta Sigma Chapter Dallas, TX
Chief Executive Officer (President) January 2017 – January 2018
 Accountable for chapter events and programming, responsible for maintaining chapter image of 200 members
 Managed regular communication between various constituencies: alumnae members, the advisory board, national
headquarters, the University, the Panhellenic community, and undergraduate chapter members
Chief Executive Officer Leadership Academy March 2017
 Participated in national academy for leadership education, member development and chapter management
Chief Marketing Officer January – December 2016
 Supervised and led committees (publications, online media, service, philanthropy, alumnae engagement) in marketing
events with local and national companies (Tory Sport, Diane Von Furstenberg, Bask, E Leigh)
Emerging Leaders Institute June 2015
 Nominated to represent the chapter at a national Kappa Alpha Theta leadership convention as a new member

SKILLS & SERVICE

Skills: Microsoft Office Suite, Adobe Creative Suite, Sony NX5U HD camera, AP writing, beginner coder on CodeAcademy
Student Media: Crewmember/content writer for SMU-TV, The Daily Update, SMU Look and The Daily Campus
Community Service: North Texas Food Bank, Dallas Court Appointed Special Advocates (CASA), BJC Healthcare’s
Hospice Program, St. Louis Veiled Profit Organization, annual mission trips to Mexico, Guatemala and Honduras