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Microsoft Excel 9.

0 Answer Report
Worksheet: [wrsht4-2.xls]Sheet1
Report Created: 12/12/2003 8:47:41 AM

Target Cell (Max)

Adjustable Cells

Constraints
Long Last Appliance Sales Company Example 4-5

Radio TV Newspaper Direct-Mail


# of customers reached per advertisement 7000.00 50000.00 18000.0 34000.0
# of advertisments 25.71 21.33 30.0 18.0 Total
Total number of customers reached 180000.0 1066666.67 540000.0 612000.0 2398666.67
Usage Limits Leftover
Budget constraint 350.00 1800.00 700.0 1200.0 90000.00 90000 0
Maximum exposure constraint 1.00 25.71 35 9
Maximum exposure constraint 1.00 21.33 25 4
Maximum exposure constraint 1.0 30.00 30 0
Maximum exposure constraint 1.0 18.00 18 0
10% min. TV advertisement constraint -0.10 0.90 -0.1 -0.1 11.83 0 -12
40% max. radio advertisement constraint 0.60 -0.40 -0.4 -0.4 -12.30 0 12
50% restriction (combined cost of TV and DM) 1800.00 1200.0 60000.00 60000 0

x1 - No. of radio ads


x2 - no. of TV ads
x3 - no. of newspaper ads
x4 - no. of direct-mail ads
Page : -169 Eg:- 4-5
one

25.71428571 21.33333333 30 18

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