Type Face

Process Book
Nate Faraci
IDD 270
Spring 2017
Research. . . . . . . . . . . . . . . . . . 3
Sketches. . . . . . . . . . . . . . . . . . 6
Type Study. . . . . . . . . . . . . . . . . . 7
Color Study. . . . . . . . . . . . . . . . . . 8
Vector Drawings..................10
First Comps. . . . . . . . . . . . . . . 11
Second Comps. . . . . . . . . . . 17
Finals Comps. . . . . . . . . . . . . 19

Table of Contents
2
 Research
3
4
5
Sketches
6
Typeface History Type Study. Helvetica Pt 24
Typeface History Type Study. Helvetica Pt 24
Typeface History Type Study. Helvetica Pt 24
Typeface History Type Study. Helvetica Pt 24
Typeface History Type Study. Helvetica Pt 24
Typeface History Type Study. Helvetica Pt 24

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Type Study
7
 PANTONE P 53-8 U PANTONE P 53-7 U PANTONE P 52-16 C

PANTONE P 48-16 U PANTONE P 48-13 U PANTONE P 48-9 U

PANTONE P 179-16 U PANTONE P 179-14 C PANTONE P 179-10 U

Color Study
8
PANTONE P 49-11 U PANTONE P 49-1 U PAPER

PANTONE P 179-16 U PANTONE P 61-7 U PANTONE P 48-16 U

PANTONE P 157-8 U PANTONE P 124-7 U PANTONE P 48-16 U

PANTONE P 106-8 U PANTONE P 1-8 U PANTONE P 48-16 U

9
Vector Drawings
10
 First Comps
11
 Helvetica
Max Miedinger
Traditional Sans-Serif

Helvetica is one of the most recognizable typefaces in the

world. You can find it practically everywhere from billboards to
mobile applications to web pages. Max Miedinger and Eduard
Hoffmann designed the typeface itself in Switzerland in 1957.
It was originally called Die Neue Haas Grotesk, and was based
off of Schelter-Grotesk, while drawing aspirations from Akzi-
denz-Grotesk that was created around 1898. The name of the

1957
font was later changed to Helvetica to make it more marketable
internationally. Helvetica means Swiss
in Latin, paying homage to its home
land. It was created with the intentions
of being a neutral typeface; it didn’t
have any impression or have nay
meaning in itself. The premise was that
type itself should give no meaning.
Helvetica has an important place
in European history. After the war, companies were looking
for new typefaces so they can move on from the fancy, dec-
orative typefaces that were using. They wanted to create a
new identity and Helvetica allowed them to do that. Helvetica
set them apart from the rest, and companies are still using
it today because it has been associated with the corporate
culture for so long.
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R s

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a BC
A
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12
 Helvetica
A
Helvetica is one of the most recognizable typefaces in the B
world. You can find it practically everywhere from billboards to
mobile applications to web pages. Max Miedinger and Eduard
C
D Max
Miedinger
Hoffmann designed the typeface itself in Switzerland in 1957. E
It was originally called Die Neue Haas Grotesk, and was based F
off of Schelter-Grotesk, while drawing aspirations from Akzi- G
denz-Grotesk that was created around 1898. The name of the H
font was later changed to Helvetica to make it more marketable I
internationally. Helvetica means Swiss J
in Latin, paying homage to its home K
land. It was created with the intentions L
of being a neutral typeface; it didn’t a b c d e f g h i j k l mMn o p q r s t u v w x y z
have any impression or have nay N
meaning in itself. The premise was that O
type itself should give no meaning. P
Helvetica has an important place Q
in European history. After the war, companies were looking R
for new typefaces so they can move on from the fancy, dec- S
orative typefaces that were using. They wanted to create a T
new identity and Helvetica allowed them to do that. Helvetica
set them apart from the rest, and companies are still using
U
V
Traditional
it today because it has been associated with the corporate
culture for so long.
W
X Sans-Serif
Y
Z

1957 13
v

elvetica
1957
Max Miedinger
Traditional Sans-Serif

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica is one of the most recognizable typefaces in the world.

You can find it practically everywhere from billboards to mobile applica-
tions to web pages. Max Miedinger and Eduard Hoffmann designed the
typeface itself in Switzerland in 1957. It was originally called Die Neue
Haas Grotesk, and was based off of Schelter-Grotesk, while drawing aspi-
rations from Akzidenz-Grotesk that was created around 1898. The name
of the font was later changed to Helvetica to make it more marketable
internationally. Helvetica means Swiss in Latin, paying homage to its home
land. It was created with the intentions of being a neutral typeface; it didn’t
have nay impression or have nay meaning in itself. The premise was that
type itself should give no meaning.
Helvetica has an important place in European history. After the war,
companies were looking for new typefaces so they can move on from the
fancy, decorative typefaces that were using. They wanted to create a new
identity and Helvetica allowed them to do that. Helvetica set them apart
from the rest, and vcompanies are still using it today because it has been
associated with the corporate culture for so long.

14
 1957
Max Miedinger
Traditional Sans-Serif

Helvetica is one of the most recognizable typefaces in the world. You can find it practically everywhere from
billboards to mobile applications to web pages. Max Miedinger and Eduard Hoffmann designed the typeface itself in
Switzerland in 1957. It was originally called Die Neue Haas Grotesk, and was based off of Schelter-Grotesk, while
drawing aspirations from Akzidenz-Grotesk that was created around 1898. The name of the font was later changed
to Helvetica to make it more marketable internationally. Helvetica means Swiss in Latin, paying homage to its home
land. It was created with the intentions of being a neutral typeface; it didn’t have nay impression or have nay mean-
ing in itself. The premise was that type itself should give no meaning.
Helvetica has an important place in European history. After the war, companies were looking for new typefaces
so they can move on from the fancy, decorative typefaces that were using. They wanted to create a new identity and
Helvetica allowed them to do that. Helvetica set them apart from the rest, and companies are still using it today be-
cause it has been associated with the corporate culture for so long.

ABCDEFGHIJKL
MNOPQRSTUV
WXYZ

abcdefghijkl
mnopqrstuv
wxyz

Helvetica
15
 Helvetica
Max Miedinger
Traditional Sans-Serif

Helvetica is one of the most recognizable typefaces in the ABCDEFG

world. You can find it practically everywhere from billboards to
mobile applications to web pages. Max Miedinger and Eduard HIJKLMNOP
Hoffmann designed the typeface itself in Switzerland in 1957.
It was originally called Die Neue Haas Grotesk, and was based
QRSTUV
off of Schelter-Grotesk, while drawing aspirations from Akzi- WXYZ
denz-Grotesk that was created around 1898. The name of the

1957
font was later changed to Helvetica to make it more marketable
internationally. Helvetica means Swiss
in Latin, paying homage to its home
land. It was created with the intentions
of being a neutral typeface; it didn’t
have any impression or have nay
meaning in itself. The premise was that
type itself should give no meaning.
Helvetica has an important place
in European history. After the war, companies were looking
for new typefaces so they can move on from the fancy, dec-
orative typefaces that were using. They wanted to create a
abcdefg
new identity and Helvetica allowed them to do that. Helvetica hijklmnop
set them apart from the rest, and companies are still using
it today because it has been associated with the corporate
qrstuv
culture for so long. wxyz

16
Second Comps
17
e e
v
t
Helvetica

c
H a
Max Miedinger ABCDEFG
HIJKLMNOP
abcdefg
hijklmnop
Traditional Sans-Serif QRSTUV
WXYZ
qrstuv
wxyz

Helvetica is one of the most recognizable typefaces in the

world. You can find it practically everywhere from billboards to
mobile applications to web pages. Max Miedinger and Eduard
Hoffmann designed the typeface itself in Switzerland in 1957.
It was originally called Die Neue Haas Grotesk, and was
based off of Schelter-Grotesk, while drawing aspirations from
Akzidenz-Grotesk that was created around 1898. The name
of the font was later changed to Helvetica to make it more

H
marketable internationally. Helvetica
means Swiss in Latin, paying homage
to its homeland. It was created with the
intentions of being a neutral typeface;
it didn’t have any impression or have
nay meaning in itself. The premise was
that type itself should give no meaning.
Helvetica has an important place in
European history. After the war, companies were looking for
new typefaces so they can move on from the fancy,

t
decorative typefaces that were using. They wanted to create
a new identity and Helvetica allowed them to do that.
Helvetica set them apart from the rest, and companies are
still using it today because it has been associated with the
corporate culture for so long.

1957 18
e e
v
t
Helvetica

c
H a
Max Miedinger
Traditional Sans-Serif

Helvetica is one of the most recognizable typefaces in the

world. You can find it practically everywhere from billboards to
mobile applications to web pages. Max Miedinger and Eduard
Hoffmann designed the typeface itself in Switzerland in 1957.
It was originally called Die Neue Haas Grotesk, and was
based off of Schelter-Grotesk, while drawing aspirations from
Akzidenz-Grotesk that was created around 1898. The name

1957
of the font was later changed to Helvetica to make it more

t H
marketable internationally. Helvetica
means Swiss in Latin, paying homage
to its homeland. It was created with the
intentions of being a neutral typeface;
it didn’t have any impression or have
nay meaning in itself. The premise was
that type itself should give no meaning.
Helvetica has an important place in
European history. After the war, companies were looking for
new typefaces so they can move on from the fancy,
decorative typefaces that were using. They wanted to create
a new identity and Helvetica allowed them to do that.
Helvetica set them apart from the rest, and companies are
still using it today because it has been associated with the
corporate culture for so long.

ABCDEFGHIJKLM
NOPQRSTUV
WXYZ
abcdefghijklm
nopqrstuv
wxyz

19
e e
v
t
Helvetica
abcdefghijklmnopqrstuvwxyz

c
H a
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Max Miedinger
Traditional Sans-Serif

Helvetica is one of the most recognizable typefaces in the

world. You can find it practically everywhere from billboards to
mobile applications to web pages. Max Miedinger and Eduard
Hoffmann designed the typeface itself in Switzerland in 1957.
It was originally called Die Neue Haas Grotesk, and was
based off of Schelter-Grotesk, while drawing aspirations from
Akzidenz-Grotesk that was created around 1898. The name
of the font was later changed to Helvetica to make it more
marketable internationally. Helvetica

t H
means Swiss in Latin, paying homage
to its homeland. It was created with the
intentions of being a neutral typeface;
it didn’t have any impression or have
nay meaning in itself. The premise was
that type itself should give no meaning.
Helvetica has an important place in
European history. After the war, companies were looking for
new typefaces so they can move on from the fancy,
decorative typefaces that were using. They wanted to create
a new identity and Helvetica allowed them to do that.
Helvetica set them apart from the rest, and companies are
still using it today because it has been associated with the
corporate culture for so long.

1957 20
Final Comps
21
e a e
v
t c
Helvetica

H
Max Miedinger
Traditional Sans-Serif
Helvetica is one of the most recognizable type-
faces in the world. You can find it practically
everywhere from billboards to applications to web
pages. Max Miedinger and Eduard Hoffmann
designed the typeface itself in Switzerland in
1957. It was originally called Die Neue Haas
Grotesk, and was based off of Schelter-Grotesk,
while drawing aspirations from Akzidenz-Grotesk
that was created around 1898. The name of the
font was later changed to Helvetica to make it
more marketable internationally. Helvetica means
Swiss in Latin, paying homage to its homeland. It
was created with the intentions of being a neutral
typeface; it didn’t have any impression or have
nay meaning in itself. The premise was that type
itself should give no meaning.

t H
Helvetica has an important place in European
history. After the war, companies were looking for
new typefaces so they can move on from the
fancy, decorative typefaces that were using. They
wanted to create a new identity and Helvetica
allowed them to do that. Helvetica set them
apart from the rest, and companies are still using
it today because it has been associated with the
corporate culture for so long.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

1957 22
e a e
v
t c
Helvetica

H
Max Miedinger
Traditional Sans-Serif
Helvetica is one of the most recognizable type-
faces in the world. You can find it practically
everywhere from billboards to applications to web
pages. Max Miedinger and Eduard Hoffmann
designed the typeface itself in Switzerland in
1957. It was originally called Die Neue Haas
Grotesk, and was based off of Schelter-Grotesk,
while drawing aspirations from Akzidenz-Grotesk
that was created around 1898. The name of the
font was later changed to Helvetica to make it
more marketable internationally. Helvetica means

1957
Swiss in Latin, paying homage to its homeland. It
was created with the intentions of being a neutral
typeface; it didn’t have any impression or have
nay meaning in itself. The premise was that type
itself should give no meaning.

t H
Helvetica has an important place in European
history. After the war, companies were looking for
new typefaces so they can move on from the
fancy, decorative typefaces that were using. They
wanted to create a new identity and Helvetica
allowed them to do that. Helvetica set them
apart from the rest, and companies are still using
it today because it has been associated with the
corporate culture for so long.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLM
NOPQRSTUV
WXYZ
abcdefghijklm
nopqrstuv
wxyz

23
e a e
v
t c
Helvetica

H
Max Miedinger
Traditional Sans-Serif
Helvetica is one of the most recognizable type-
faces in the world. You can find it practically
everywhere from billboards to applications to web
pages. Max Miedinger and Eduard Hoffmann
designed the typeface itself in Switzerland in
1957. It was originally called Die Neue Haas
Grotesk, and was based off of Schelter-Grotesk,
while drawing aspirations from Akzidenz-Grotesk
that was created around 1898. The name of the
font was later changed to Helvetica to make it
more marketable internationally. Helvetica means

1957
Swiss in Latin, paying homage to its homeland. It
was created with the intentions of being a neutral
typeface; it didn’t have any impression or have
nay meaning in itself. The premise was that type
itself should give no meaning.

t H
Helvetica has an important place in European
history. After the war, companies were looking for
new typefaces so they can move on from the
fancy, decorative typefaces that were using. They
wanted to create a new identity and Helvetica
allowed them to do that. Helvetica set them
apart from the rest, and companies are still using
it today because it has been associated with the
corporate culture for so long.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

24