BLUNICHEACADEMY

BUSINESS
PLAN

THE C O M PANY THE

PROJECT
www.blunicheacademy.com BUSINESS STARTUP IN 30 DAYS
BLUNICHE
ACADEMY

BUSINESS PLAN
A business plan can be viewed as your road to riches
in a sense. It is a document that will tell the story of
your company. It covers where you are currently,
where you intend to go, and how you will get there.
Whatever it takes to embrace their future.

WHY DO YOU NEED

A BUSINESS PLAN?
A business plan is an often
overlooked, but very useful tool for
all businesses. Many feel that
unless you are seeking investors
for your business its unnecessary.
That however is very untrue. A
business plan can be used to focus
your goals and growth, as well as
gauge progress towards those
goals. The plan analyzes where you
are and where you hope to be, and
even if you are not able to fill in all
sections right now, being aware of
them is important. In the following
pages, writing a business plan will
be broken down section by section.
Let's get started!!!
BLUNICHE
ACADEMY

BUSINESS SUMMARY
A brief summary of the most important parts of your
business plan.

Brand Summary

Business Description:
*What form of Business?

(LLC, Sole Proprietorship, Corportation,Etc.)

_______________________________________________

What type of business? (Online,

Retail, Wholesale, etc?)
_______________________________________________

Is it a new business, franchise, takeover?

_______________________________________________
BLUNICHE
ACADEMY

VISION & MISSION

Mission Statement:

A statement that fully encompasses the purpose of

your business and its intended goals.
_________________________
_________________________
_________________________

What drives you?

_________________________
_________________________
_________________________

What is your vision?

_________________________
_________________________
_________________________
BLUNICHE
ACADEMY

BUSINESS GOALS
What are your top 3-5 goals for your business:
1.______________________________________________
2.______________________________________________
3.______________________________________________
4.______________________________________________
5.______________________________________________
How will you achieve your goals?
_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________
What do you want to provide to your clientele?
_______________________________________________
_______________________________________________
_______________________________________________

What is your brand promise?

_______________________________________________
_______________________________________________
_______________________________________________
BLUNICHE
ACADEMY

DEFINING CLIENT TYPES

Window Shopper

-uninterested parties simply browsing for the

sake of browsing, no true intent to purchase.

Prospective Clients

-those who have expressed genuine interest in

services or products, and are able to be swayed to
purchase

Client
-person who purchases

Ideal Client

-Repeat client, is a great source of repeat business and

referrals.
BLUNICHE
ACADEMY

MY CUSTOMER AVATAR
Ideal Client Breakdown:

Age:

Male/Female:

Location:

What are their interests?

What's their ideal price range?

What problems do they face?

How can your services or products help?

How Often Will They Buy?

How will they find you?

BLUNICHE
ACADEMY

MY PRODUCTS
Use the worksheets below to summarize your
products:

Product #1:

Name of Product:_____________
Selling Price:______________
Profit Margin:____________
Target Audience:___________
Digital/Physical:__________
Inventory:____________

Product #2:

Name of Product:_____________
Selling Price:______________
Profit Margin:____________
Target Audience:___________
Digital/Physical:__________
Inventory:____________
BLUNICHE
ACADEMY

MY PRODUCTS
Product #3:
Name of Product:_____________
Selling Price:______________
Profit Margin:____________
Target Audience:___________
Digital/Physical:__________
Inventory:____________

Product #4:
Name of Product:_____________
Selling Price:______________
Profit Margin:____________
Target Audience:___________
Digital/Physical:__________
Inventory:____________

Product #5:
Name of Product:_____________
Selling Price:______________
Profit Margin:____________
Target Audience:___________
Digital/Physical:__________
Inventory:____________
BLUNICHE
ACADEMY

MARKETING
Who is your competition?
This section of the plan will take a look at who you will
be up against in the market. What other companies
provide similar services, and how can you compete?
Conduct research on your competition, and answer the
questions below:

Competitor #1:
Who is it:___________________
What do they offer:_______________
How are you similar:

_____________________________
_____________________________
How are you different:

_____________________________
_____________________________
Quality/Price Comparison:

_____________________________
BLUNICHE
ACADEMY

MARKETING
Competitor #2:
Who is it:___________________
What do they offer:_______________
How are you similar:

_____________________________
_____________________________
How are you different:

_____________________________
_____________________________
Quality/Price Comparison:

_____________________________
Competitor #3:
Who is it:___________________
What do they offer:_______________
How are you similar:

_____________________________
_____________________________
How are you different:

_____________________________
_____________________________
Quality/Price Comparison:

_____________________________
BLUNICHE
ACADEMY

MARKETING
S.W.O.T. ANALYSIS

Strengths-
What is your business doing well currently?
What factors will lead to you dominating the market?
What is your unique standpoint?

Weaknesses-
What areas are you struggling?
(Lack of website, location issues, etc.)

Opportunities-
What opportunities exist in your market, or in the
environment, from which you hope to benefit?

Threats-
What factors are potential threats to your business?
Remember Strengths and Weaknesses are things that
factor directly into your business that you can control.
Opportunities and Threats are outside factors.
BLUNICHE
ACADEMY

BUSINESS SWOT ANALYSIS

Strengths:
____________________________
____________________________
____________________________
____________________________
Weaknesses:
____________________________
____________________________
____________________________
____________________________
Opportunities:
____________________________
____________________________
____________________________
____________________________
Threats:

____________________________
____________________________
____________________________
____________________________
BLUNICHE
ACADEMY

MARKETING STRATEGIES
How will your clients find you:
Website:___________________
Blog:______________________
eCommerce:_________________
WhatsApp Business:______________________
Instagram:___________________
Pinterest:____________________
Facebook:____________________
Quora; :____________________
Google AdWords:_________________
Google Hangouts:_________________
LinkedIn:_______________________
Periscope:______________________
Twitter:________________________
Tumblr:________________________
Wordpress:______________________
YouTube:______________________
BLUNICHE
ACADEMY

ELEVATOR PITCH(USP)
An elevator pitch is based on the premise that your
only have a few minutes at most to catch most people's
attention, so your business pitch should be short
enough to be completed in that time. It should give all
of the basics of your business in a very succinct
manner and answer the questions below
What does your business provide:
(what do you make or do?)
_________________________
_________________________
What Market do you serve:
_________________________
_________________________
How do you plan to make money:
_________________________
_________________________

How do you compare to other companies in your

market?

_________________________
_________________________
BLUNICHE
ACADEMY

CUSTOMER SERVICE RELATIONSHIP

How will you reach your clients?
Online:
Top 3:
______________________________________
______________________________________
______________________________________
Offline:
Top 3:

______________________________________
______________________________________
______________________________________
How Will You Retain Clients?
(Prompt Service, Good Customer Service, Efficiency,
etc.)
______________________________________
______________________________________
______________________________________
How Will You Support Your Clients?
Customer Service Email, Customer Service Line,
Groups,
Forums, etc.

______________________________________
______________________________________
______________________________________
BLUNICHE
ACADEMY

FINANCIALS;
STARTUP & MONTHLY EXPENSE
Start Up Expenses:

Website:________________________________________
Domain:________________________________________
Hosting:________________________________________
Design:_________________________________________
eCommerce:(Konga. Jumia, Shopify, Jiji, etc.)
_____________________________________

Logo
Design:________________________________________
Graphics:______________________________________
Coaching/Consults:_____________________________
Product
Creation:_______________________________________
Inventory
Investment:_____________________________________
Marketing/Advertisement:_________________________
Legal
Services:_______________________________________
Physical Store __________________________________
BLUNICHE
ACADEMY

FINANCIALS
Monthly Expenses:

Internet:________________________________________
eStore:_________________________________________
Physical
Store:_________________________________________
Products:_______________________________________
Advertising:_____________________________________
Hosting:________________________________________

Profit Margins:
Net Monthly
Sales:__________________________________________
Cost to
Operate:________________________________________
Net
Profit:__________________________________________
Projected Sales/Profits:
1 Year From
Now:___________________________________________
3 Years From
Now:___________________________________________
5 Years From
Now:__________________________________
Jennifer Lee

'IF YOU DO
NOT HAVE A
BUSINESS
PLAN, IT'S
LIKE YOU ARE
GOING TO AN
UNKNOWN
DESTINATION
FAVORITE QUOTES

WITHOUT A
MAP' A GOAL
WITHOUT A
PLAN IS JUST
A WISH!

WINSTONCHURCHILL

HE WHO FAILS TO
PLAN, PLANS TO FAIL.