Planning Fashion Spread

Product

The product will be a fashion spread for a teenage lifestyle magazine

Theme

The theme will be seasons. Each image will be a different season, for example: Spring, summer,
autumn and Winter

Model

Jai Standing

Locations

Summer - Garden

Spring – Park

Autumn – Trees (forests/wood)

Winter – Bench outside

Outfits

Outfit 1 – Summer

 Sunglasses
 Summer Hat
 Beach Bag + towel
 Sandals/slides
 Shorts
 T-shirt

Outfit 2 – Spring

 Dress
 Jacket
 Sunglasses

Outfit 3 – Autumn

 Jeans
 T-shirt
 Trainers
 Demin Jacket

Outfit 4 – Winter

 Coat
 Jeans
 Gloves
 Scarf
 Earmuffs
  Trainers

Props

Outfit 1

 This picture will be taken in a garden with a garden dining set, chairs table etc and an
umbrella in the table.
 Lolly Ice (holding in hand)

Outfit 2

 Sat down on the floor in a park with a picnic in front of them

Outfit 3

 N/A

Outfit 4

 Model will be sat on the bench holding a hot chocolate (give the audience an illusion
that the photograph was taken in winter)

Equipment Required

 DSLR
 Tripod

Schedule

Friday 18th May 2018

Contingency Plan

As the majority of my images are going to be taken outside, the weather could effect if it starts to
rain. This could affect the camera and the rest of the equipment. I will book the camera out for the
weekend so that if my planned shoot for Friday goes wrong I have the rest of the weekend to shoot
the remaining photographs left.

Legal and Ethical

Legal Issues

Copyright, Designs and Patents Act 1988

The law gives the creators of literary, dramatic, musical, artistic works, sound recordings,
broadcasts, films and typographical arrangement of published editions, rights to control the
ways in which their material may be used.

The rights cover: broadcast and public performance, copying, adapting, issuing, renting and
lending copies to the public.

This is a CIVIL law not a CRIMINAL law.

This means it is not a criminal offence to break the law, which could result in a fine or jail
sentence.
Instead, the person who owns the copyright has to sue the person they believe has broken
the law. The case is then heard in a civil court and if the person is found guilty of breaking
copyright law then they will have to pay damages to the owner of the copyright. The
amount of damages is set by the court.

Types of work protected

Literary
Song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets,
newsletters and articles etc.
Dramatic
Plays, dance etc.
Musical
Recordings and score.
Artistic
Photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
Typographical arrangement of published editions
Magazines, periodicals, etc.
Sound recording
May be recordings of other copyright works, e.g. musical and literary.
Film
Video footage, films, broadcasts and cable programmes.
The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary
works to include computer programs.

Duration of copyright

For literary, dramatic, musical or artistic works: 70 years from the end of the calendar year
in which the last remaining author of the work dies.
If the author is unknown, copyright will last for 70 years from end of the calendar year in
which the work was created, although if it is made available to the public during that time,
by publication, authorised performance, broadcast, exhibition etc, then the duration will be
70 years from the end of the year that the work was first made available.
Sound Recordings: 50 years from the end of the calendar year in which the work was
created or, if the work is released within that time, 70 years from the end of the calendar
year in which the work was first released.
Films: 70 years from the end of the calendar year in which the last principal director, author
or composer dies.
If the work is of unknown authorship: 70 years from end of the calendar year of creation, or
if made available to the public in that time, 70 years from the end of the year the film was
first made available.
Typographical arrangement of published editions: 25 years from the end of the calendar
year in which the work was first published.
Broadcasts and cable programmes: 50 years from the end of the calendar year in which the
broadcast was made.
APPLICATION:
Producers of magazines make sure their material (images and written content) is original
and their own to avoid breaking the copyright law. If they do use other people's content
they must ask for written permission before publishing.
I am going to make sure that I have all original content when it comes to my images and
content in my articles. In order to do this, I will write my own articles, take my own
photographs and conduct my own interviews. I will do research before publishing the
content that I’ve made and check with other leading magazines to make sure that it does
not copy anything which already exists.

Equality Act 2010

This law legally protects people from discrimination in the workplace and in wider society.
It is against the law to discriminate against anyone because of:
 Age
 Being or becoming a transsexual person
 Being married or in a civil partnership
 Being pregnant or on maternity leave
 Disability
 Race including colour, nationality, ethnic or national origin
 Religion/belief or lack of religion/belief
 Sex
 Sexual orientation

This is a CRIMINAL law.

Therefore anyone who is considered to be breaking the law could be arrested. It would
result in a criminal trial which if found guilty could result in a fine or jail sentence.

APPLICATION:

Producers of magazines will make sure that they don't include any content which may be
deemed to be offensive to a certain group of people. Offensive content can be found in the
images and text that feature in and on the magazine. If producers do include sensitive
content, as well as breaking the law they could be in jeopardy of losing their audience and
causing offence to their already existing audience. If content is highly inappropriate then
complaints may be made to the IPSO which is the regulatory body of the magazine and
newspaper industry.
To avoid this happening I will make sure I ensure in research and planning so that the
appropriate mise-en-scene is used in images that won’t offend any culture or social group. I
will also stay away from negative stereotypes such as women having to know how to cook.
If I conduct a interview and the interviewee says something inappropriate and offensive, I
will make sure to cut it out and not include it in my article.

Intellectual property
What intellectual property is
Having the right type of intellectual property protection helps you to stop people stealing or
copying:
 the names of your products or brands
  your inventions
 the design or look of your products
 things you write, make or produce

Copyright, patents, designs and trade marks are all types of intellectual property protection.
You get some types of protection automatically, others you have to apply for.

You own intellectual property if you:

 created it (and it meets the requirements for copyright, a patent or a design
 bought intellectual property rights from the creator or a previous owner
 have a brand that could be a trade mark e.g. a well known product name

If you believe anyone has stolen or copied your property you would sue them in civil court.

Types of protection
The type of protection you can get depends on what you’ve created. You get some types of
protection automatically, others you have to apply for.

Automatic protection

Protection you have to apply for

Type of Time to allow for
Examples of intellectual property
protection application
Trade marks Product names, logos, jingles 4 months
Registered Appearance of a product including, shape, packaging,
1 month
designs patterns, colours, decoration
Inventions and products, eg machines and machine
Patents Around 5 years
parts, tools, medicines

APPLICATION:
Producers of magazines will make sure that they devise with original content when planning
to write an article. If unsure if the content they have created is original, they will conduct
research into that particular idea and see if it already exists. This includes house-style,
before publishing their magazine they will make sure that their colour scheme, font, logo
and layout are all their original ideas.
To ensure that I won’t do this in my magazine. I will conduct research in other house-styles
and make sure mine in not the same as an already existing product. I will create my own
logo, font style and colour scheme to compliment my magazine which has never done
before.
Obscene Publications Act 1959
For the purposes of this Act an article shall be deemed to be obscene if its effect or (where
the article comprises two or more distinct items) the effect of any one of its items is, if taken
as a whole, such as to tend to deprave and corrupt persons who are likely, having regard to
all relevant circumstances, to read, see or hear the matter contained or embodied in it.

In this Act ‘article’ means any description of article containing or embodying matter to be
read or looked at or both, any sound record and any film or other record of a picture or
pictures.

This is a criminal law.

APPLICATION:
Producers of magazines will make sure to not to publish anything which is considered
obscene or corrupt for an audience to see/read. This includes extreme violence, nudity and
inappropriate language (this includes swearing). If swearing is used in a interview it can be
censored out using asterisks, however this can only be done if the target audience of the
magazine is higher than 12 as it would be inappropriate for a younger audience.
To avoid using obscene content I won’t publish any inappropriate content and will check
once the article is written to ensure nothing is inappropriate. I will make sure not to include
any forms of nudity, inappropriate language or violence throughout my magazine.

Trespass
This is a civil law.
Trespass to land consists of any unjustifiable intrusion by a person upon the land in
possession of another.
Civil trespass is actionable in the courts.

APPLICATION:
When conducting interviews and taking photographs for articles that will feature inside the
magazine, producers have to be careful on where they will take place. Producers must not
enter private property in order to complete an article for a magazine. Planning must be
done to ensure that property won’t get broken into and the right permission is given.
To ensure I won’t break this law, I will make sure that I have written permission to enter a
private property. The written permission will be signed through a property consent form.

Privacy
The introduction of the Human Rights Act 1998 incorporated into English law the European
Convention on Human Rights.

Article 8.1 of the ECHR provides an explicit right to respect for a private life:
Article 8 protects your right to respect for your private life, your family life, your home and
your correspondence (letters, telephone calls and emails, for example).

Privacy Law is a law which deals with the use of people’s personal information and making
sure they aren't intruded upon. These laws make sure people can't have their information
wrongly used without permission.
APPLICATION:
When making a magazine, producers must make sure that they don’t include and content
which can be deemed as personal information towards a celebrity or a member of the
public. This includes private documents such as birth certificates, passport or license
information, phone numbers, email addresses and home addresses.
To ensure that I don’t break this law I will make sure that I get permission for the use of
images this can be done through model release forms. I will also not include private
information by cutting any content out if it’s exposed anyone. If during an interview, the
interviewee includes some private information I will make sure not to include it in the final
article.

Defamation Act 2013

This Act reformed defamation law on issues of the right to freedom of expression and the
protection of reputation. It also comprised a response to perceptions that the law as it
stood was giving rise to libel tourism and other inappropriate claims.

The Act changed existing criteria for a successful claim, by requiring claimants to show
actual or probable serious harm (which, in the case of for-profit bodies, is restricted to
serious financial loss), before suing for defamation in England or Wales.

It also enhanced existing defences, by introducing a defence for website operators hosting
user-generated content (provided they comply with a procedure to enable the complainant
to resolve disputes directly with the author of the material concerned or otherwise remove
it), and introducing new statutory defences of truth, honest opinion, and "publication on a
matter of public interest“.

LIBEL
A written, published false statement that is damaging to a person's reputation.

SLANDER
Making a false spoken statement damaging to a person's reputation.

Defamation is a civil law and so you would need to sue someone who you believe has
damaged your reputation.

APPLICATION:
Producers will ensure that they won’t publish any false accusations or statements to make
sure they won’t break this law. This includes and written content or images which could
harm someone's reputation. This could begin to mislead the audience which could cause in
the loss of readers and complaints towards the IPOS as well as breaking the law.
To ensure I won't’ break this law I will Avoid publishing inaccurate information ad do any
research that is needed on information that I think may have a chance of being incorrect. I
will exclude any information which I deem to be false and ensure all my facts are 100%
accurate.
Ethical Constraints
Rather than legal constraints, ethical issues are based on judgement. They are what society
considers as morally acceptable.

If something is seen as ethically wrong than it is first investigated to see if it is breaking any
laws. However, if it is not in violation of any of these laws then it comes under ethical issues.

This means that no law has been broken, however the public may see it as offensive or
controversial. Many ethical concerns are raised by groups of specific people. These groups
may find the publication offensive, due to how the minority are represented.

Content – Images and text

All of the content which I will publish needs to be appropriate for the audience. Producers
should be avoiding violent language , nudity and negative values, beliefs and ideas which
could be seen in images or written content. This could link to the obscene publications act
and if the ethical issue gets too serious it could turn into a legal issue. This is because any
offence that will be taken can cause the loss of readers and complaints towards the IPSO.

APPLICATION:
Before publishing any content I will plan the images and the written content, this includes
mie-en-scene and interview questions. I will take extra care when taking photographs,
conducting images and editing the content together. I will make sure to not include an
images or written content which is offensive to any culture or social group. This can be
made done through the mise-en-scene and content in the articles.

Representation
Representation is the description or portrayal of someone or something in a particular way,
a stereotype is a widely held but fixed and oversimplified image or idea of a particular type
of person or thing. Producers need to make sure that when they are producing content for
magazines that they are not being negative towards different people, places and events.
They can’t be portrayed to have a negative stereotype behind them and producers must
ensure that they avoid stereotypes in general. The consequences can link to the obscene
publications and equality act, if the offence is too extreme.

APPLICATION:
I need to be aware of negative stereotypes and make sure that I don’t include any in
magazine. I should choose the correct mise-en-scene for images and make sure it can't be
deemed as negative or offensive. I should also make sure not to include any sensitive
content which could harm or offend different cultures and social groups. This would
specifically be avoided by not included any inappropriate content in the written articles and
in the images through the mise-en-scene. If the issue is broken too far then it will turn into a
legal issue which can result in fines and penalties.