Professional Documents
Culture Documents
white
paper
The
Connected
Train
This paper outlines a blueprint for this service called The Connected
Train. We examine the nature of the proposition by posing and
answering a number of questions.
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Rail products
3rd party
rail products
The passenger will be able to access high The manufacturer or train maintenance
bandwidth free WiFi on the train, which includes company will be able to better plan
high value special features. Additionally the crew maintenance cycles and drive up miles per
will be able to access more information and failure, again through the data intelligence that
perform actions regarding the train, the business comes from a connected train.
or the passengers.
The owner of the train will be able to better
The service partner or rail partner will have protect the asset value and derive better long-
more information to enable them to understand term value.
more about their customers; either passengers
or crew. Finally to the platform provider(s), it’s the ability
to harvest and sell passenger data and facilitate
These two groups are brought together in a business transactions that adds value.
multisided marketplacei, united by the platform.
We envisage that the platform stakeholders will
be companies that will not only benefit from
profit generated by the platform but it will also
add value to their business models.
i
Ascent White Paper “Economy of internet applications” – http://atos.net/en-us/home/we-are/ascent-thought-leadership.html
© Atos, 2014, all rights reserved. The contents of this white paper is owned by Atos. You may not use or reproduce it in any type of media, unless you have been granted prior written consent thereto
by a competent person authorized to represent Atos for such purpose.
If the rail industry plans to build an infrastructure that is future-proofed rather than one that satisfies merely today’s needs then high bandwidth is
paramount. The question is, who are the companies that need to collaborate to build this service, given that user expectation grows in accordance with
Moore’s law while trains typically have a 30-year obsolescence?
Crew
Passengers
ii
http://en.wikipedia.org/wiki/List_of_most_popular_websites
iii
http://iplayerhelp.external.bbc.co.uk/help/mobile_tablet/iPad_internetconnection
iv
http://www.ispreview.co.uk/story/2010/06/10/cisco-forecasts-quadruple-jump-in-global-internet-traffic-by-2014.html
© Atos, 2014, all rights reserved. The contents of this white paper is owned by Atos. You may not use or reproduce it in any type of media, unless you have been granted prior written consent thereto
by a competent person authorized to represent Atos for such purpose.
How does
the platform
generate money?
At any one time on our rail networks there The Connected Train platform has the concept The total of all service partner membership
are millions of people who currently do not of “Service Partner”; these are companies who fees and transactions for passenger data must
have a decent connection. Increasingly, invest in the platform via a membership fee exceed the platform cost for the platform to be
passengers will choose connected modes of to gain access to the connected passengers profitable.
transport over unconnected ones. In fact when and therefore improve their business. In order
connected, it may not matter so much when for a passenger to obtain a free connection In addition the platform owners gain efficiency
one is delayed. The act of providing a to The Connected Train platform they agree benefits as described in the first section.
connection will also naturally generate business to give up some of their private data. This
for companies like Amazon, Google, Sky and includes browsing behavior, information about
Facebook who rely on their customers being their destination and point of origin and any
connected; and this will create value for those loyalty information collected by the platform.
that provide the infrastructure to enable those This data is sold per transaction to the service
companies to deliver their services. partners who can use it to improve their
business.
© Atos, 2014, all rights reserved. The contents of this white paper is owned by Atos. You may not use or reproduce it in any type of media, unless you have been granted prior written consent thereto
by a competent person authorized to represent Atos for such purpose.
© Atos, 2014, all rights reserved. The contents of this white paper is owned by Atos. You may not use or reproduce it in any type of media, unless you have been granted prior written consent thereto
by a competent person authorized to represent Atos for such purpose.
Crew and public Access Points Connectivity unit 3rd party supplier Antennae Cellular tower
3 Different networks
in the train
Passengers
Passengers / Network
TOCS
Inet Winax MNO
(mobile)
© Atos, 2014, all rights reserved. The contents of this white paper is owned by Atos. You may not use or reproduce it in any type of media, unless you have been granted prior written consent thereto
by a competent person authorized to represent Atos for such purpose.
© Atos, 2014, all rights reserved. The contents of this white paper is owned by Atos. You may not use or reproduce it in any type of media, unless you have been granted prior written consent thereto
by a competent person authorized to represent Atos for such purpose.
Foundation IT PaaS
The above software layer diagram visualizes how this architectural component works. At the bottom of the diagram is the infrastructure layer that provides
the Platform as a Service (PaaS). Above this are generic architectural components that provide essential features such as identity management and
security. Above this the platform is divided into the three main user experiences.
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by a competent person authorized to represent Atos for such purpose.
v
eMarketer Report published May 2013
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by a competent person authorized to represent Atos for such purpose.
Scaling up our previous passenger bandwidth Passenger-driven demand of the type described Whilst the bandwidth to address the operational
estimates, this new world will cause a leap above will result in bandwidth requirements requirements of The Connected Train could
in bandwidth requirement to a range initially that dwarf operational demand by crew and be met by 3G technologies, we believe it
somewhere between 100Mb/s and 1Gb/s. train systems. It will be important to ensure will necessary to introduce 4G and higher
However we also expect Moore’s Law to apply in the technological solution addresses this, and technologies quickly as connected passengers
this field, causing bandwidth demand to double to apply Quality of Service (QoS) to ensure the drive up demand.
every two years. priority of the operational traffic.
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by a competent person authorized to represent Atos for such purpose.
Retail
In transit - food and beverage upgrades •
At station / Online - buyon line, collect at station •
Contextual advertising and pormotions •
Retailing networked multi modal products (e. g. car) • Operational Efficiency
Internet of things for train maintenance •
Crew information and decision systems •
Data to support routing and configuration decisions •
Safety and Security Smart city integration i. e. multi modal decisions •
Passenger assist •
Passenger alors •
Report / Find lost property • Infotainment
Alert re broken facilities • • Internet radio
• Social networking
• Large assets available over the train Wi-Fi
Connected Navigation • Movies on the train
• Traffic - Understand delays at destination
• Journey planning / react to changes
• Live weather Community
• Events at destination • In transit - food and beverage upgrades
• At station / Online - buyon line, collect at station
• Contextual advertising and promotions
• Retailing networked multi modal products (e. g. car)
There are many new features that a connected train can offer. Passengers desire to be entertained and new forms of entertainment can be created that
use their position or destination, a simple example is an I-spy game for a child’s gaming device that asks them to identify the things they can see out of the
window. Unlike any other form of transport a train is a social environment, take a look next time you travel and you will see people interacting and enjoying
the ride. Technology has not yet penetrated this part of the rail travelers’ experience - The Connected Train offers this opportunity.
© Atos, 2014, all rights reserved. The contents of this white paper is owned by Atos. You may not use or reproduce it in any type of media, unless you have been granted prior written consent thereto
by a competent person authorized to represent Atos for such purpose.
The Connected Train offers the possibility Their duty to the passenger
to provide the crew with complex real time The crew is also responsible for the
information to a mobile device that can be used communication with the passenger and
anywhere on the train. performing checks such as making sure the
doors are closed properly and that luggage is
Their duty to the train effectively stowed. Occasionally the crew will
administer first aid to passengers and some
The crew’s primary responsibility is for the safety have been known to deliver babies.
of the train. In an emergency situation they have
to behave in the interests of all the passengers
in the train and passengers in other trains that Their duty to the business
could collide with their train. Consequently Ultimately the train operating company is a
communication with the driver and the network business and the crew is the embodiment of
operator is essential and a high priority. The more the brand to the passenger. They perform a
operational aspect of their role is performing role in checking that passengers have tickets or
minor repairs to passenger areas of the train the right to travel and they can often sell tickets
and the coupling and decoupling of rolling or related products such as food and drink.
stock. A recent incident saw a train operating Connected stock management systems will
company being fined when the train had broken increase retail performance.
down and there was no good information given
In addition to access to the Internet The
to passengers. The passengers phoned the
Connected Train can help the crew by providing
infrastructure operator who kept telling them
social media information from the passengers or
wrongly that there would be a rescue train
simple training videos to help them learn about
along in 10 minutes. Simple communications in
their job. It also offers to help connect them with
emergencies is a good use of The Connected
the wider crew online communities many of
Train.
which offer advice and support to help them be
successful in their job.
© Atos, 2014, all rights reserved. The contents of this white paper is owned by Atos. You may not use or reproduce it in any type of media, unless you have been granted prior written consent thereto
by a competent person authorized to represent Atos for such purpose.
Conclusion
It is environmentally and politically advantageous Rail connectivity will happen in the near future,
to switch travelers into rail from other modes of the industry needs to decide what model to
transport. Increasingly passengers expect to be adopt and how ambitious to be. This paper
able to make use of their travel time whether argues that cross sector collaboration is the
to work, perform chores or be entertained. only way to meet passenger demand and that
High bandwidth Internet is becoming a default the companies that move now will seize the first
expectation. Passengers cannot carry the cost mover advantage.
of the connectivity through ticket price and the
proposal to exchange individual’s data for low
cost access to Internet services is equitable
and understood by the passenger, so long as
it is treated with respect and trust established.
vi
UEA 2013
© Atos, 2014, all rights reserved. The contents of this white paper is owned by Atos. You may not use or reproduce it in any type of media, unless you have been granted prior written consent thereto
by a competent person authorized to represent Atos for such purpose.
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