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  • Buzz Marketing Course

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    Dana VanDen Heuvel
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    Word of mouth and buzz marketing case studies guerilla marketing Talkers Tools types of social networks Business models Epidemics Information cascades tipping points. Buzz Marketing Course microblogging determining influencers in an industry Influencer marketing Lifestream and 'connecting the dots' ethics framework for WOM marketing WOM metrics framework 1. Customer plus-delta 2. Build the buzz 3. Napsterize your knowledge social media listening brand monitoring toolkit buzz monitoring Customer evangelists 4. Create community 5. Make bite-size chunk

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    Word of mouth and buzz marketing case studies guerilla marketing Talkers Tools types of social networks Business models Epidemics Information cascades tipping points. Buzz Marketing Course microblogging determining influencers in an industry Influencer marketing Lifestream and 'connecting the dots' ethics framework for WOM marketing WOM metrics framework 1. Customer plus-delta 2. Build the buzz 3. Napsterize your knowledge social media listening brand monitoring toolkit buzz monitoring Customer evangelists 4. Create community 5. Make bite-size chunk

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    37 views1 page

    Buzz Marketing Course

    Uploaded by

    Dana VanDen Heuvel
    Word of mouth and buzz marketing case studies guerilla marketing Talkers Tools types of social networks Business models Epidemics Information cascades tipping points. Buzz Marketing Course microblogging determining influencers in an industry Influencer marketing Lifestream and 'connecting the dots' ethics framework for WOM marketing WOM metrics framework 1. Customer plus-delta 2. Build the buzz 3. Napsterize your knowledge social media listening brand monitoring toolkit buzz monitoring Customer evangelists 4. Create community 5. Make bite-size chunk

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Indian AIDS Campaign

    Topics
    Hasbro Games: POX
    Word of Mouth Marketing Talkers
    American Legacy
    Case Studies Tools
    Howard Dean Campaign

    2008 Political campaign


    Dove campaign
    Guerilla Marketing

    Types of social networks


    Event marketing
    Business models

    Epidemics
    Social media newsroom
    Information cascades Networks & Strategy Buzz in PR
    Nonlinearity: tipping points

    Small world phenomenon


    email
    Cooperative production Online buzz & viral
    video

    paid word of mouth & buzz marketing Buzz Marketing Course


    BzzAgent Microblogging
    incented WOM & buzz

    determining influencers in an industry Friendfeed


    Influencer marketing Lifestream & 'connecting the dots'
    Ping.fm

    ethics framework for WOM marketing


    1. Customer plus-delta
    WOMMA
    WOM metrics framework
    2. Build the buzz

    3. Napsterize your knowledge


    social media listening
    Buzz monitoring Customer evangelists 4. Create community
    brand monitoring toolkit
    5. Make bite-size chunks

    6. Create a cause
    Reproduction value of viral message
    Big-seed viral marketing Citizen Marketers

    95 Theses of the Cluetrain Manifesto Economics of networks


    Cluetrain Manifesto

    Buzz Marketing Course.mmap - 12/11/2008 -

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