I.

Introduction

The sprawling city is known as “Fruit Basket of the Philippines”. It is rich when it comes
to culinary, cultural, even in economic. Davao is undeniably one of the safest cities in the world,
which was led by the former Mayor Rodrigo “Digong” Duterte and now the president of the
Philippines. The abundance of durian in Davao made a big name to call the city as “Durian
Capital of the Philippines”. Being one of the Davao’s icons, durian is the king of fruits.
Meanwhile, the production of mangoes and chocolates has been making a stir in the world
because of the quality. Davao is the leading exporter of fruits in the island such as mangoes,
mangosteens, bananas, pomelos, pineapples and cacao. It is indeed The Fruit Basket of the
Philippines. The Davao Street is a food stall industry that sells ready to eat foods and drinks.
The Davao Street is a corporation wherein twenty people share ownership. The people involved
agreed to contribute individually and equally to begin the chosen type of business. Without the
team leader who has a variety of traits and characteristics that will encourage the team members,
the project would not be successful. Team leaders naturally possess certain qualities such as
integrity and patience. Leadership skills can also be learning through training or experience. The
qualities of an effective team leader inspire the trust and respect of the team and stimulate
production within the workplace. An effective team leader should know how to give importance
to her team members without any bias. The whole team should share the same goal and
objectives and help each other to grow. The commitment of the team leader should include
confidence in her ability as well as the ability of her team members, through it every possible
problem can come up with a solution.
 Legal Structure

PRESIDENT
JAE MARIE PONCE

VICE PRESIDENT
DANICA LAMOSTE

PRODUCTION FINANCE MAINTENANCE LOGISTICS MARKETING

AIRA MAE PECO NIKKA QUIAMBAO JESSE NICKOWSKI NICOLE ARCEO JUDY AN TABAT

ARCHIELYN KRISTINE JOY BRANDO JERALDINE MICAH GUIAO

DOMINGO MUNOZ
PABUSTAN ANGELES
KIRBY GWYNNE
TIZZIANAH ABATAY
MILDRED URICO CAYANONG
MENDOZA
MACALOLOOY
ELLA PARUNGAO
MIHO
IZUMIYAMA GERTRUDE
PERUCHO

TUMO FUJIWARA

II. Marketing

Davao Street will be offering churros with three different dip flavors such as durian
cream, sweet mango and chocolate. Since Davao is popular because of the fruits, the company
will also be selling fruit shakes. There will be also side products that are always in trend
everywhere, these are the street food like fishball, squid/chicken balls and kikiam. Services
provide the best for the customers and staffs are accommodating. The target market will be the
students, young adults and mainly the food lovers. The Davao Street can be found inside Holy
Angel University. The location is a good choice to showcase what Davao has. Everyone is free to
join us as we launch our products.
III. Financial Management

Risks are situations involving exposure to danger which can occur anytime. Possible risks
can be a natural disaster such as storms, heavy rain and typhoon. Suppliers can also be part of the
risks when an issue within their products or raw materials results into failure. Increasing of
competition will always be a problem for most of the business because the market changes in
consumer preferences. What an entrepreneur keeps is the customer’s expectations; it is an
important factor to consider because they are the foundation of more customers in the future. In
times like those, the company must have other plans in order for it to still run its business.

Davao Street (Food Stall)

Balance Sheet
As of March 21, 2017

Cash 10,000
Accounts Receivable 200
Prepaid Rent 1,500
Inventory 5,000
Total Current Assets 16,700

Accounts Payable 5,000

Unearned Revenue 530
Total Current Liabilities 5,530

Retained Earnings 10,000

Common Stock 1,170
Total Liabilities & Owner’s Equity 16,700
TO:

FROM: 4TH Year Tourism Students

RE: Request for ENTREP Funding

DATE:

As a Young Professionals (YP) of Holy Angel University 4th year students of Bachelor of
Science in Tourism Management, we have been working for an Entrepreneurial requirement for
our subject and we would like to request funding for our business in the upcoming (NAME OF
THE EVENT) on March 21, 2017.

Based on our intensive market study, we estimate that we will need a capital of (PHP amount) as
an initial set up fee. As a group, we divided it as a contribution per person amounting (PHP
amount). We unfortunately do not have the funds available to us to cover this set up and would
very much appreciate if you would consider providing us with a young business entrepreneurial
grant for the event.

We hope that you will see the potential in our planned business and support us in this endeavor.

Sincerely,

Jae Marie Ponce

___________________

Ms. Joyce Pingol

Thank you for considering this request. Please let us know if you need any additional
information that may influence your decision to approve funding.
IV. Operations

The Davao Street group will be serving churros, fruit juice and street food (squidball,
kikiam, and fishball). The staff in charge for taking the order of the customers will be Nikka
Quiambao, Urico Cayanong, and Joy Angeles. The operation will begin by serving fruit shakes
and the staffs in charge will be Archielyn Pabustan, Danica Lamoste and Jesse Nickowski. Fruit
juice will cost Php 20.00; flavors mango , pomelo, and lemon cucumber. Medium sized cups,
straw and table napkins will be the supplies needed for the fruit juice, equipment will be 2 juice
towers or jar.

Meanwhile, Tomu Fujiwara, Aira Peco and Miho Izumiyama will be in charge of the
churros. There will be an offered package wherein in Package A will cost Php 55 (5
plain/cinnamon flavored churros sticks), Package B will cost Php 80 (7 churros sticks with
requested dip). Things needed for the packaging will be small boxes and tissue. Supplies for
churros are tissue, piping bag with tip, deep fryer, strainer, tong, gas stove and butane.

Operations in charge for the street food will be Mildred Macalolooy, Micah Guiao and
Gwynne Abatay. The mainstream street food that we know like fishball will cost Php 10.00 for
20 pieces, for squidball and kikiam will be Php 10.00 for 5 pieces. There will also be optional
sauce offered like spicy, sweet and spicy and vinegar. The equipment that will be needed for the
street food operations are the tongs, strainer, small cups, skewers, tissue, gas stove, butane,
styrofoam and wok.

The marketing department in charge who will be promoting our products are Jeraldine
Munoz, Ella Parungao, Coleen Perucho and Nicole Arceo. They are in charge of encouraging
everyone to buy our products offered. Maintenance Department in charge are Judy An Tabat,
Tizzianah Mendoza, and Brando Domingo. They will monitor the cleanliness of the place. The
Overall in charge of the operations is Jae Marie Ponce who will be doing rotations and
supervising the group.
V. Concluding Statement

Goal:
To be the best food stall business that is recognized for sustainable business performance.

Objectives:
Specific: The customers will not only be satisfied with our products and services but also exceed
their expectations by giving them the best customer service experience like being
hospitable and friendly during their purchase.
Measurable: Davao Street will arrange everything in 2 weeks before so that products will be
available on the day of the event and will aim to sell a minimum of 100 quantities
or more of all products.
Attainable: Davao Street will greet every customer with friendly and hospitable staffs.
Realistic: Davao Street will reach a PHP 4,000 or more income goal on our first day by
producing more goods.
Timely: Conduct a weekly training and brainstorming that would make employees inspired on
dealing with customers and selling products. Each employee is expected to attend.

Commitment to Success:

Our team will do their best to not only satisfy the customer’s expectations but to exceed
their expectations with our distinct products to make them feel need to purchase our products
over and over again. We will collaborate together to achieve our goal and objectives that leads to
success.