QFD: House of Quality

Project:
Revision:
Date: 

Correlations

Positive +
Negative −
No Correlation

Relationships

Strong ●
Moderate ○
Weak ▽
Direction of Improvement
Maximize ▲
Target ◇
−
Minimize ▼
+
Column #    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Direction of Improvement    ▲ ▼ ◇ Customer Competitive Assesment
Requirements
Functional 

   Competitor #1: Product Name

   Competitor #2: Product Name

   Competitor #3: Product Name

   Competitor #4: Product Name
Func. Requirement 1

Func. Requirement 2

Func. Requirement 3
   Maximum Relationship
   Customer Importance
   Relative Weight
   Weight Chart

Customer 

   Our Product
Requirements 
(Explicit and 
   Row #

   Row #
Implicit) 0 1 2 3 4 5
 

1 ||||||||||||||||||| 57% 8 1 Cust. Requirement 1 ▽ 3 3 4 1 5 1

2 ||||||| 14% 2 9 Cust. Requirement 2 ○ ● 5 4 1 2 4 2

3 |||||||||||||| 29% 4 3 Cust. Requirement 3 ▽ ○ 1 2 4 0 2 3

4 4

5 5

6 6

7 7

8 8

9 9

10 10

11 11

12 12

13 13

14 Our Product 14
Competitor #1
15 Competitor #2 15
Competitor #3
Competitor #4
16 16
Target for Functional 

Target for Functional 

Target for Functional 
Requirement #1

Requirement #2

Requirement #3

Target    

Max Relationship    1 3 9
|||||||||||||||||||||||||||||||

Technical Importance Rating    85.714 42.857 214.29

Relative Weight    25% 13% 63%
||||||||||||

Weight Chart   
||||||

   Our Product    1 3 4 2
   Competitor #1: Product Name    2 3 5 1
   Competitor #2: Product Name    3 0 4 5
Technical Competitive Assesment

   Competitor #3: Product Name    4 1 5 4
   Competitor #4: Product Name    5 5 2 1
5

Our Product
4

Competitor #1
3

Competitor #2
Competitor #3
2

Competitor #4
1
0

Template Revision: 0.9               Date: 4/23/2010
Column #    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Christopher Battles